Discuss about the Revamping a company’s website and Suggesting added Social Media.
This assignment deals with the revamping of the website of Carbon interactive and suggesting added social media to the website as social media can provide many benefits in today’s world. Adding social media to the website can increase the popularity of the business and provide more clients. Social media can also provide the employees a new platform to keep their views.
The company chosen here is Carbon Interactive. Carbon is a digital agency that has won several awards. This company has been delivering astonishing services since last decade in interactive and digital industry. The company is said to be a third tank of professional consultants, creative, marketers, technologists and storytellers with the dedication to transform unusual ideas and deep intuition into impactful initiatives and campaigns. According to the developers of the company “as everything becomes increasingly rooted in technology and digital, we do not believe in turnkey processes. We emphasize in creating deep client-agency collaboration and partnership that will make what we do incredibly relevant for times we live in”. The company is specialized in building the best user experience for their target through web development and design and their other objective is to create conversation, stories and engagements on their social spaces. The services offered by Carbon Interactive are web development and design, digital strategy consultancy, user experience and user interface design, management and consultancy, social media marketing, strategy and development, content, online branding reputation monitoring and online listening. The company has tie ups with many renowned brands. Some of its clients include Disney interactive, Singapore cable car, Faber peak Singapore, Esplanade Singapore and Singapore polytechnic. The company has earned humongous popularity in a short span of time as it has been set up since just a decade. The company offers loyal services to its clients and has good partnership with its clients.
Today’s era is known as the dot com world. Internet has changed the world upside down. It is very important for business to set up a site online so that the business can reach to large population and vice versa (Wodak et al., 2015). Carbon Interactive has an online site, which lets more clients reach it. The company’s website is interactive enough to attract more clients and the details of the company have been provided. Separate sections for contact and blog have been provided. Details of case studies have also been provided which elaborates the company’s relation with its clients. This increases the transparency between the company and the new or old clients. The company’s history of the clients have also been provided which provides the list of companies that the brand has worked with which can make the new companies trust the brand even more. A list of services has also been provided which gives a detail of the services offered by the brand so that the client can select the needed service.
The website aims at attracting more clients towards the brand and increasing transparency between the brand and the client (Goh et al., 2013). The website introduces the brand and its works. It tells who are Carbon Interactive and what services do they offer.
The main message of the website is to tell the clients that they can trust the website and its not just the other digital agency. various call to action of the website are-
The current online strategy of the brand deals with it online presence, which is interactive enough for the clients and the site, is transparent enough for the new clients. Contact options have been provided. Various sections for feedback have been given on the website, which makes the website trustworthy for clients. Online security has been maintained as sections for backups are given and secure payment is ensured on the website. The description on the website elaborates that right technology is used for the right purpose in the company whether it be software or hardware and thus the client can be assured about the task. This can reduce the overhead of the task and help the employee to work efficiently and effectively.
The website allows full transparency for the clients. The name of famous brands have been mentioned with whom the company has worked so that the clients can get attracted towards the company as initial brands always work on the footsteps of renowned brands. The services provided by the company has also been describes for the ease of the employee so that the client can select whichever service they want the brand to offer. A user feedback panel is provided where the users can leave their feedback and this attracts more customers.
The user’s queries about the call of action of the website are given priority. If the user has a query about the call of action, the query is solved first. Various feedbacks of the renowned companies have been provided which ensures the new clients about the service provided. This method is effective enough as it gives the company a platform to gain the trust of clients and thus providing more clients to the company.
Tactics not used but can be incorporated to deliver main message and reach out to audience
There are numerous other techniques that the website can use to reach out to more audience and spread the main message of the brand to more people. They are-
Identifying the ideal client- the most loyal and ideal client should be identified by the company in order to focus more (Tsimonis & Dimitriadis, 2014) on the clients which provide actual benefit to the company. This way the company can focus more on providing quality service to quality customers.
Current position of the company in the market should be described in order to increase the transparency (Van, 2013). This will help the brand to get more customers.
Social media sites should be attached to the website (Fuchs, 2013). Attaching of social media sites increases the fame and popularity of the brand. It helps the brand to reach out to more number of people and get more clients. Social media is a humongous platform for the band to blossom (Tiago & Veríssimo, 2014).
The basic and major enhancement to be done is to attach social media sites to the company’s website (Killian & McManus, 2015).Social sharing buttons should be added on the website in order to increase popularity (Olteanu, Vieweg & Castillo, 2015). The queries of the clients or people should be answered on social media sites as with this, the company can get the company more website traffic and customers for life (Malthouse et al., 2013).
Addition of social sharing buttons on the website, which indicates to adding of, buttons which can be direct linked to social media page of the company (Gikas & Grant, 2013). Mixing up of email-marketing and social media (Laroche, Habibi & Richard, 2013). Use of social media intelligence for prospecting of sales (Westerman et al., 2014).
Rising popularity of the company (Boulianne, 2015). People can interact more efficiently with the company (Leonardi, Huysman & Steinfield, 2013). Social media knows no boundaries, so the company can get popular offshore as well (Tan, 2016). Social media can take a company to the peaks of success (Bolton et al., 2013).
Conclusion
According to the above discussion, it can be concluded that attaching social media to the company’s website can be of great help in increment of company’s fame and popularity. Carbon is a digital agency that has won several awards. This company has been delivering astonishing services since last decade in interactive and digital industry. The company is said to be a third tank of professional consultants, creative, marketers, technologists and storytellers with the dedication to transform unusual ideas and deep intuition into impactful initiatives and campaigns. Addition of social media on its website can be very advantageous for the company in all the aspects.
References
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Boulianne, S. (2015). Social media use and participation: A meta-analysis of current research. Information, Communication & Society, 18(5), 524-538.
Fuchs, C. (2013). Social media: A critical introduction. Sage.
Gikas, J., & Grant, M. M. (2013). Mobile computing devices in higher education: Student perspectives on learning with cellphones, smartphones & social media. The Internet and Higher Education, 19, 18-26.
Goh, K. Y., Heng, C. S., & Lin, Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content. Information Systems Research, 24(1), 88-107.
Killian, G., & McManus, K. (2015). A marketing communications approach for the digital era: Managerial guidelines for social media integration. Business Horizons, 58(5), 539-549.
Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 33(1), 76-82.
Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations. Journal of Computer?Mediated Communication, 19(1), 1-19.
Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing customer relationships in the social media era: introducing the social CRM house. Journal of Interactive Marketing, 27(4), 270-280.
Olteanu, A., Vieweg, S., & Castillo, C. (2015, February). What to expect when the unexpected happens: Social media communications across crises. In Proceedings of the 18th ACM Conference on Computer Supported Cooperative Work & Social Computing (pp. 994-1009). ACM.
Tan, A. L. (2016). I09 Social Media and Modern Rheumatology Practice: Advantages and Pitfalls. Rheumatology, 55(suppl 1), i2-i2.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business Horizons, 57(6), 703-708.
Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence & Planning, 32(3), 328-344.
Tuten, T. L., & Solomon, M. R. (2014). Social media marketing. Sage.
Van Dijck, J. (2013). The culture of connectivity: A critical history of social media. Oxford University Press.
Westerman, D., Spence, P. R., & Van Der Heide, B. (2014). Social media as information source: Recency of updates and credibility of information. Journal of Computer?Mediated Communication, 19(2), 171-183.
Wodak, R., & Meyer, M. (Eds.). (2015). Methods of critical discourse studies. Sage.
Wodak, R., & Meyer, M. (Eds.). (2015). Methods of critical discourse studies. Sage.
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