Answer 1
According to the “Australia/New Zealand Standard for Risk Management (AS/NZS ISO 31000:2009)” risk can be defined as “the effect of uncertainty on objectives”(Finance.gov.au 2018). In other words, it can be said that risk can be seen as the factor which deters the organizations or individuals to achieve their set objectives or goals. This is drastically different from the earlier definition of risk wherein risk was defined as anything whose occurrence had an impact on the objectives.
Answer 2
Risk management can be defined as the process of identifying, analyzing, evaluating, categorizing and formulating different kinds of strategies for the effective mitigation or the resolution of risks that an organization faces (Sadgrove 2016). Wu, Chen and Olson (2014) are of the viewpoint that the prospects of an organizations depends greatly on the extent to which it is being able to mitigate the diverse business risks which it faces.
Answer 3
The five benefits of risk management are listed below-
Answer 4
The primary purpose of the “AS/NZS ISO 31000: 2009 Risk Management Principles and Guidelines” is to improve the standard of risk management policies as well as frameworks which are being used for management of different kinds of risks (Finance.gov.au 2018).
Answer 5
The first principle of the “AS/NZS ISO 31000: 2009 Risk Management Principles and Guidelines” is “Creates and protects value” as per which an effective risk management plan should help an organization to attain a higher level of growth through an improvement of existing policies followed by it (Finance.gov.au 2018). The second principle “Be an integral part of organizational processes” states that the organizations need to integrate these plans into corporate governance framework followed by it (Finance.gov.au 2018). More importantly, the various operational and other kinds of decisions taken by the organization should take into effective consideration this plan.
Answer 6
The three examples of potential impacts of risks are-
Answer 7
The steps that can taken for analyzing risks are given below-
Answer 8
The three sources of information that can be used to gather information on potential risks are listed below-
Answer 9
The five options for controlling risk are listed below-
Answer 10
The five ways in which an organisation can minimise risk are listed below-
Answer 11
Three examples of tools or techniques that could be used to identify risks as part of a risk assessment process are-
Assessment Task2 Part A – Risk management project
PESTLE analysis
Political Factors |
· Australia has one of the most stable national governments of the world · The nation as such faces no major political conflicts · The government takes active initiatives for the promotion of trade and commerce |
Economic Factors |
· Australia stands at the 2nd position in terms of the individual wealth held by people (Australia.gov.au 2018) · The economic recession from which the majority of nations of the world are still reeling from had very little effect on Australia |
Social Factors |
· The Australians are very conscious regarding the kind of cosmetics that they are using · The use of organic and herbal cosmetics is very popular among the Australians |
Technological Factors |
· One of the most technologically advanced nations of the world · The high technological growth of the nation means that the organizations do not have to import machineries and other similar equipment from other nations (Australia.gov.au 2018) |
Legislative Factors |
· The Australian organizations for the conduct of business in Australia need to follow various legislations like Fair Trade Act, Equality Act and others (Australia.gov.au 2018). |
Environmental Factors |
· Organizations need to follow the dictums of Paris Agreement of 2016 (Australia.gov.au 2018) · Organizations need to reduce the amount of environmental damage cause by them. |
Stakeholders |
Issues |
Risk |
Customers from lower economic backgrounds |
Although the quality of products offered by the company is high yet the price charged by it is higher than the ones charged by the other organisations for similar products |
NatureCare Products might lose a part of its existing customer base |
Male customers |
There are not enough products for them among the plethora of products launched by the company |
NatureCare Products is indirectly incurring a loss by not focusing on this customer demographic |
Retailers |
Limited number of stores at which the products of the company are available |
The customers are switching over to other similar kind of products because of the limited number of stores of the organisation and thus the business of NatureCare Products is getting affected. |
Strengths and weaknesses of the company’s existing retail approach
Strengths |
Weaknesses |
· Focus solely on the organic cosmetics products · Focus on an exclusive customers base, that is, professional women belonging to the age bracket 25-55 · Emphasis on eco-friendly packaging · Online and e-commerce services |
· The targeted customer base of the company is a very narrow one and completely disregards the men and females belonging to other age brackets apart from 25-55 · There are very few stores wherein the products of the organisation under discussion here can be obtained from · In comparison to other companies, the product line of the concerned company is a very small one because of its sole focus on organic and eco-friendly cosmetic products. |
The critical success factors on which the business expansion project of NatureCare Products would depend are-
The goals or objectives for the business expansion project undertaken by the organisation under discussion here should be-
Assessment Task2 Part B – Risk management project
The main fulcrum of discussion of this meeting will be the ways through the risks that NatureCare Products is facing currently can be mitigated or reduced in the most effective manner. This is important since the risks that the organisation is currently facing is not only adversely affecting the business prospects of the concerned organisation but at the same time is threatening the business expansion project as well. Thus, the mitigation of these risks is of paramount importance from the perspective of the organisation and this is precisely the main reason why this meeting has been organised.
The major risks that the organisation NatureCare Products is facing currently are listed below-
In addition to the above mentioned ones, there are other risks as well that the company is likely to face for the process of its business expansion project-
There are various steps that the company under discussion can undertake to mitigate the adverse effects of these risks-
Assessment Task2 Part C – Risk management project
Risk Category |
Risk Description |
Effect of the risk |
Likelihood |
Severity |
Impact |
Financial |
Limited product range of the company |
This is likely to make the customers to opt for the cosmetic offered by the other companies and thus the net revenue of the company will get affected |
Likely |
High |
Major |
Business |
Limited number of stores in which the cosmetics offered by the company are available |
This is likely to not only adversely affect the net revenue earned by the company but also its customer base as well |
Likely |
High |
Major |
Financial |
Premium price charged by the company for its cosmetic products |
Only a particular section of the customer base the company targets are being able to purchase the products offered by the company |
Possible |
Moderate |
Moderate |
Risk Treatment Plan or Action Plan
Risk Description |
Treatment Strategy |
Treatment Description |
Treatment Resources |
Risk Owner |
Deadline |
Monitoring Process |
Limited product range of the company |
Mitigate |
Diversification of the current product line of the company through the launch of products which would appeal to the people from other demographics as well |
Launch of new products, advertisements regarding the same and others |
Operation manager, Production manager and others |
1 year |
Regular assessment of the number and quality of products that the company provides now with earlier times |
Loss of revenue and customers and revenue due to limited number of stores in which the cosmetics offered by the company are available |
Transfer |
Increasing the supply of products so that more stores would be able to stock them for the customers |
Improvement of the supply chain network used by the company, increase in the manufacture of products and others |
Procurement Manager, Production manager and others |
6 months |
Regular inspection of the number of stores in which the cosmetic products offered by the company are available |
Loss of customers due to premium price charged by the company for its cosmetic products |
Accept |
The company needs to take the help of cost leadership strategy to offer best quality products to the customers at affordable prices |
The company should arrange regular discounted sales |
Production manager, Operation Manager, Event Manager and other |
3 months |
Collecting customer feedbacks to know whether the price changed by the company is compatible with their expectation |
Assessment Task3 Part A – Risk treatment implementation and evaluation
One of the major risks that the retail business expansion of the organization NatureCare Products faces is the fact that they might not get suitable employees for their new business centres. The organisation, thus, needs to take the initiative to offer to desired as well as right kind of training to the employees so that they are being able to perform as per the expectation of the organisation. This is likely to require the concerned organisation to offer both formal as well as informal kinds of trainings to the customer service representatives.
It is seen that customer service representatives are required to speak in a polite or formal manner with the customers and listen as well as understand their problems or grievances. Thus, the organisation would have to provide this training to the employees so that they are being able to handle the customers in an effective manner. On the other hand, the customer service representatives are also required to record the problems of the customers and pass them on to the concerned departments. The concerned organisation would also have to offer training to the employees so that they are being able to do this work in an effective manner. Thus, it can be said that for the effective resolution or mitigation of this risk the concerned organisation would have to provide both formal and informal training to the employees so that they are being to handle the customers in an effective manner.
The rationale of the organisation behind offering these trainings to the employees should be to not only improve the quality of services which are being offered to the customers but also to improve the fortunes of their business. The organisation can offer this training to the employees within the conference and training rooms that they have. However, this is likely to cost the organisation a substantial amount of capital since the training would need trainers and other additional resources like computers, projectors and others. The estimated duration of this training would be around 15 days.
Assessment Task3 Part B – Risk treatment evaluation
I would like to say at this juncture that the overall process of risk assessment was not an easy one since I needed to analyse the different aspects of the organisation to understand in an effective manner the risks that it faced. However, the staff inputs and other information were really very helpful and helped me to identify the majority of risks. I am confident that I have identified if not all then atleast the majority of the risks that the organisation is likely to face on the score of its expansion.
I would like to say that the process indicated in the NatureCare Products current risk management policy and procedures sufficient to guide the risk management process used for the business expansion project were adequate. I am of this opinion since the main ideas or the key points that I needed to take into consideration were provided by the documents itself.
I personally believe that the principles of risk management in the NatureCare Products risk management policy and procedure are consistent with AS/NZS ISO31000:2009 Risk Management Principles and Guidance since they clearly confirm to “the effect of uncertainty on objectives” definition of risk.
Yes, there are specific procedures for the provision of training to staff on risk management since unlike the other kinds of training wherein individuals are given training to improve their performance for this training the individuals are taught to identify the risk and work towards their mitigation. I personally believe that with the framework of risk management process there should be provision for the mitigation of non-market risks as well. In addition to this, the organisations need to have their own individual risk management department for the effective mitigation of different kinds of risks.
References
Australia.gov.au. 2018. Welcome to Australian Government. [online] Available at: https://www.australia.gov.au/ [Accessed 25 Nov. 2018].
Finance.gov.au. 2018. AS/NZS ISO 31000:2009 Risk Management – Principles and Guidelines. [online] Available at: https://www.finance.gov.au/sites/default/files/COV_216905_Risk_Management_Fact_Sheet_FA3_23082010_0.pdf [Accessed 25 Nov. 2018].
Hopkin, P., 2018. Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers.
Sadgrove, K., 2016. The complete guide to business risk management. Routledge.
Wu, D.D., Chen, S.H. and Olson, D.L., 2014. Business intelligence in risk management: Some recent progresses. Information Sciences, 256, pp.1-7.
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