Discuss about the Role of Different Coaching Styles on Personal Development of Employee.
It is efficient for John Lewis partnership to evaluate the skills which are lacking in the employees. This will help in developing their attitude which will result in higher efficiency in work (Leedham, 2005). Moreover, it will also assist in satisfying the customers to a greater extent as serving them is directly dependent on the skill set which needs to be acquired by the staff member. Further, different styles such as on the job training, coaching, greater leadership and team coaching will help the employees to attain the skills and become highly efficient in working.
An investigation on assessing the role of different coaching styles on the personal development of employees. A case study of John Lewis partnership.
The learning or personal development of employees plays a crucial role in the success of an organization. It motivates employees to contribute towards efforts towards achieving the long as well as short-term objectives so as to deliver right kind of products and services. The present research is based on John Lewis partnership which is retail organization deals with several kinds of products and services. This is business shed light on the development of employees and with this aim, it had conducted approximate face to face training sessions (Watt, 2004). At the same time, the company saw the drastic changes in the sales turnover by offering to learn among personnel. This is because 80% of the time of the selling coaches devoted to the development of the partners (John Lewis Partnership plc. 2017). This enables the corporation to integrate all related resources and ensure the continuous development of the employees by offering them learning (Abbott & Rosinski, 2007). It proves to be effective in driving the valid outcome. In this regard, learning is offered by using varied kinds of coaching styles.
The success of the retail industry is based on the efforts put by the employees who directly interact with customers. This aids to retain customers for longer time span. However, retention of customers is based on the retention of employees. Owing to this, it is crucial for management to ensure continuous improvement of the personnel by offering the training and development on time to time. At this juncture, development can be ensured through coaching and number of training initiatives (Auerbach, Stober & Grant, 2006). This proves to be effective in developing the sense of achievement among personnel and they started contributing towards the success of the business. However, businesses which ignore the development of employees tend to face the lower profitability, dissatisfaction among employees and lower profitability. Owing to this, research problem is related to the personal development of the employees.
Skilled and competent personnel better contribute towards the success of the business and learning serves as the motivation. The major issue associated with the company is related to the lower profitability and sales turnover. However, companies ensure the learning of employees but the poor selection of coaching style merely waste the time and sources. For this purpose, current research is being conducted to assess the impact of different coaching styles on the personal development of employees (Astorino, 2002). It would be effective to recommend the suitable ways through which management can retain and motivate personnel for the long time span. In this manner, the betterment of the businesses can be ensured with the increased rate of return.
The aim and objectives of the current research are explained as follows-
Aim
To assess the impact of different coaching styles on the personal development of employees. A case study of John Lewis partnership.
Objectives
Research Question
Null Hypothesis (H0): There is no significant impact of different coaching styles on the personal development of employees of John Lewis partnership.
Alternative hypothesis (Ha): There is a significant impact of different coaching styles on the personal development of employees of John Lewis partnership.
In this growing world, there is the high rate of competition among the people as well as in companies. Thus to sustain in the market, it is essential for the individual to grasp with latest skills and knowledge to acquire with greater opportunities. Further, in this assignment study is been made about different coaching styles which help to develop the personality of an individual. In this, a case study of John Lewis partnership is been taken to detail the about the topic. Berger (2006) stated that Marks& Spencer is one of the most auspicious companies which take initiative for the development of there employees. Moreover, they feel that the development of the company is directly dependent on the practices which are carried in the firm. Further, motivating and personal development of employees plays a vital role for this. As per the opinion of the Bobick & Berard (2011) feels that with better decisions regarding the development of employees will help to grow there value and motivate them to work efficiently. John Lewis partnership highly focuses on the training and development of the employees in relation to their skills, corporate goals, attitude and working style which will help to attain the targets of the company in an efficient manner. Further, there are different schemes and methods which make their staff efficient enough and compete with the modern working (Benedicta, 2010). Further, personal development helps the employees as well as companies to enhance with there knowledge and come up with there talents which proves beneficial for the firm. According to Blattner, (2005) mentoring is one of the efficient styles which is been used by the firm to develop their skills to work more efficiently in the organisation. Moreover, it is the method which is practised while working in the firm. In this, the leaders mentor their subordinates for learning different methods and working with new technology equipment. This will assist them to develop their company to a greater level. As per the opinion of Brockbank & McGill (2006), coaching is also an effective means which will enable them to develop personally as well professionally. In this, a qualified person is been appointed which train the employees about the latest technology and teach them about the different skill set that helps to come up with their talents and work more efficiently. In addition to this, the person who is appointed in John Lewis partnership at first they give them on the job training to them. In this, they train them from starting that is by giving orientation program to the process of doing work.
Grant (2001) stated that giving training sessions to employees will help them to furnish their skills that will be beneficial for growing the company to a next level. Furthermore, John Lewis partnership is a worldwide brand which means that the people employed in this must serve the customers in the most efficient manner so as to maintain their dignity in the market. Thus for this, company take several measures to develop their skills personally so they can provide greater services. There are various types of coaching which help in making the employees develop their skills to a greater extent. Leadership coaching is one of the efficient ones in which an experienced coach is been appointed which have a better knowledge about the organisation and their ethics. They make them learn about different things which help in developing there personal values which have a direct impact on the functioning of the business. According to Hackman & Wageman (2005) career coaching also help the employees to focus on a particular target and make them learn the things which will help them to achieve the target. This is highly dependent on different skill set such as proper mentoring, advising and another psychometric tool which helps them to achieve their target goals. Thus, this method will assist the company to make their employees highly focused about their work and which will directly reflect the higher rate of sales.
Moreover, this will satisfy the customers to a greater extent and help to earn more profits. In the opinion to Palus & et al., (2003) team coaching also plays a crucial role in developing the personal attitude of the employees. In this, the person gives group training about the values and skills which need to be acquired by the staff to give better results to the firm. Further, leader’s main aim is to achieve the greater performance of the employees so that they can achieve the target of the company. In addition to this, John Lewis partnership firstly evaluates the skills and development of employees which need to be polished. Thus, this will help to know the weak points of the staff which will to be developed. Further, they will develop the plans and schemes which need to be adapted to make them learn and polish their skills to provide greater services.
Moreover, as per Miller (1990) personal development is highly beneficial for the person to come up with their hidden talents and different viewpoints that may help to increase their efficiency of doing work As per the requirement they set with the schemes and teaching plan which may result in most efficient manner so as to make them learn different skills and knowledge. This will help the staff to overcome their weak points and learn different things. Further, it will make them efficient enough in performing their task and serving the customers.
The current study is based on the quantitative type of investigation as research is considering two aspects to assess the impact of different coaching styles on the development of employees (Miles, Huberman & Saldana, 2013). It enables the researcher to assess the impact of one variable on other so as to accomplish the certain purpose of the research. On the other hand, qualitative type of investigation is applied to carry out in-depth analysis (Jahn, 2011). However, qualitative research is more suitable for the current study.
There are research approaches such as inductive and deductive which are applied as per the requirement of the study (Sgier, 2012). In the current research deductive approach has been applied in which researchers first collect the secondary data and then reach to the specific outcome. On the other hand, inductive approach begins with the collection of the specific outcome so as to reach to the general outcome. Owing to this, a deductive approach is more suitable and it has been applied in the study.
The descriptive research design is applied to understand the characteristic of the population which is studying where explanatory research design provides the cause and effect relationship (Lacey & Luff, 2001). This shows that explanatory research design is more suitable wherein research assess the effect or impact of coaching styles on the development of employees (Polkinghorne, 2005). This proves to be effective to accomplish the research aim and enable the scholar to apply the suitable strategies to select the right style of coaching.
Data collection is the process of collecting necessary information for the valid outcome. The current research is based on secondary data only wherein the information about John Lewis partnership and other organization has been collected (Hayes & Sliwa, 2003). Furthermore, the outcome of the investigation is based on the past information, therefore, primary data are not selected. Owing to this, selection of secondary data can be justified. In this regard, journals, books and online articles are referred (Simmons, Nelson & Simonsohn, 2011). On the other hand, data analysis has been carried out by using the statistical techniques such as correlation and regression. However, qualitative analysis is based on themes which are constructed in accordance with the questionnaire method. Owing to this, selection of quantitative method is more suitable to derive the valid outcome (Pausas & Lavorel, 2003).
The outcome or analysis of the current study is based on the collection of secondary data. The following table is showing information collected from 42% employees who were asked to fill the questionnaire. With the collection of data, it has been found that 90% employees increased their confidence level with the help of training or learning methods. On the other hand, 80% participants found that communication skills were improved. In addition to this, 75% respondents learned from to explore their career opportunities. This effect is the outcome of the team and personal development coaching (Orodho, 2003). This enables companies to improve the internal performance of the business and bring drastic changes in the overall personality of the employees. This aids to create the competitive edge of the business and meet the expectations of all related stakeholders. Therefore, a finding of the study is showing positive changes in the personality of the employees or people who attended a training program.
Table 1: Personal development through coaching
|
Changes in the parameters |
Approved percentage of people |
|
Increase in the level of confidence |
90% |
|
Learned to communicate effectively |
80% |
|
Learned to deal with the conflicting situation |
82% |
|
Enhances grasping power |
80% |
|
Improved the decision-making process |
97% |
|
Learned to explore the career opportunities |
75% |
|
Understood to predict the changes in the workplace |
85% |
The study conducted by to assess the impact of different coaching styles on the performance or development of the employees. For this purpose, two-way analysis of variance analyses has been applied on the 90% significance level. The below-mentioned outcome is showing that there is no statistically significant difference in the derived value of mean associated with the employee performance between varied coaching styles (business coaching and executive coaching style). This is interpreted with the help of p-value (0.097). Owing to this, it can be said that executive and business coaching cannot ensure the development or personal development of the employees working in the John Lewis partnership as it only provides them theoretical knowledge related to the business activities which might not be there in their interest areas. On the other hand, teach coaching and personal development coaching is statistically significant for the employee performance. This is because P value is 0.004 whereby it can be analysed that self-personal development and team coaching facilitate to bring improvement in the performance of the employees.
Figure 1: Two Way Analysis of Variance Test Results
Figure 2: Multiple Regression Coefficient Results
Tarur & et. al., (2015) conducted multiple regression models in the study. The outputs are explained in the following graph. The standard deviation on average is showing that executive coaching tends to reduce the performance of employees by 0.018 where employees are reduced by 0.086 from business coaching. However, team and self-development coaching are contributing towards improving the performance of employees due to their attention to their growth and development. This proves to be effective in driving the valid outcome and supporting corporation in increasing overall rate return. This s because employees get the higher level of confidence with the help of cited coaching styles.
According to the collected information, it can be analysed that coaching should be directed towards the personal growth and development of the employees. This would be effective to enhance their level of confidence and support them in contributing towards the growth and success of the business. It proves to be effective in driving the valid outcome for the business. However, business-oriented coaching relatively less affects the performance of employees in a positive manner. Owing to this, a company can effectively assess the training need and accordingly personal development of personnel can be ensured.
Furthermore, employees get the life-changing experience with the effect of training or coaching they go through at the workplace. This enables a corporation to integrate all related business activities and accomplish the specified objectives of the business. It leads to meet the expectations of stakeholders as the satisfied and highly skilled personnel automatically contribute towards the success of the business.
According to the collected information, it can be suggested to the management of John Lewis that business coaching should be integrated with the personal coaching. This will have the dual impact on the organization and employees both. It would be effective in bringing improvement in their personality. On the other hand, the effectiveness of coaching style should be assessed by reviewing the behaviour of employees through the observation method. It will be effective to understand that how communication skills or others things got improved. Moreover, the expert can be hired or called upon the requirement of the professional and personal development of the employees. This provides something extra to the personnel and increases their involvement with the organization.
The future scope of the research can be related to assessing the impact of different learning style on the performance of the employees. For this purpose, primary data can be collected from employees and management to assess that how productivity or performance of a business is improved after providing the training. On the other hand, research can be conducted to analyse the impact of on the job training on the performance of an overall organization. It would be effective for corporations to apply suitable strategies to maintain the competitive edge of the business.
The entire study was based on the secondary data; however, the collection of primary data might provide the meaningful outcome by collecting information from employees itself. Yet, extensive efforts were put by the researcher to gather appropriate secondary data and meet the research objectives in the right manner. In addition to this, lack of enough time was another critical limitation. However, time availability provides the chance to the researcher to complete overall research in an effectual manner.
Conclusion
The aforementioned research concludes that business and personal development coaching contribute towards ensuring the development of employees. For this purpose, management should adjust another coaching accordingly which increases the interest of employees and they can improve the performance of a business. Furthermore, executive and business coaching should be provided in an effectual manner. It can also be said that coaching need should be assessed efficacy and effectiveness of applied coaching style can also be assessed so as to ensure optimum utilization of limited time.
References
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