This research proposal discusses the statement of the issue, research aim and objectives, justification, potential research output, and justification of the study. Furthermore, the literature review section facilitates to increase the theoretical information about fake social media role in the consumer decision making. It also demonstrates the research methodology that facilities to understand many research techniques that are effective for collecting feasible information. In last, it also discusses the organizational structure that presents the steps that will be followed in the research. In last, it presents the Gantt chart as well as the estimated budget for accomplishing the specified aim and objectives.
In the current business era, the company is required to understand the role of fake social media advertising in the consumer’s decision process. It would lead the firm to make the appropriate decision for attracting a huge amount of consumers. Moreover, it would provide a way for the organization to enhance the demand for their goods and services. Once a small organization would be capable to identify the negative impact of fake social media advertising then they would be capable to appropriately influence the consumers with respect to their goods and services (Sheehan, 2013).
Research aim and objectives
The primary aim of this report is to address the role of fake social media advertisements on customer decision-making process: a case study on small business in Mumbai. The following objectives will be accomplished by the researcher to accomplish their specified aim of this report.
The social media is imperative for increasing the awareness of goods and services in the specified marketplace in the least time and cost. But at the same time, it is also analyzed that the fake social media advertising could negatively impact on the consumer decision with respect to particular products and services (Chu, Kamal, and Kim, 2013). This study will provide an opportunity to understand how fake advertising influencing the consumer decision-making process.
According to Fuchs, 2017, the fake social media advertising is the post on the social media sites or channel which includes the use of the false, misleading, and unproven information related to the products or information. This fake social media can bring the changes in the perception of the people towards the products which is advertised or the information that is posted. Consequently, it could directly impact on the business of Mumbai. From the survey, it is found that many small cosmetic organizations of the Mumbai use social media advertising but due to the availability of huge amount of fake content on social media, organiation is failed to maintain their consumers. It became a big task for the small organization of Mumbai to retain their position in the marketplace.
Agreeing to the same, the researcher stated fake social media advertising is the false or incorrect information that is communicated or advertised can leads to the negative perception of the customers. Considering the views of Wolny and Charoensuksai, 2014, the customer decision-making process is the process through which they complete their purchase. It is clear with the 5 steps which include: –
Agreeing to the same, the authors believe that all the steps reflect the process of the customer decision-making process which is followed by the customers when they make the decision for purchasing the product.
Siddiqui and Singh, 2016 stated that the fake social media advertisement of the product directly affect the customer decision-making process. This is found that the post with more comments, shares, and likes are considered as the trending post. These posts can influence the purchase decision which is possible when they are able to gain the attention on social media. This influence can be the positive or negative impact on the purchase of products for the customers. According to the fact, this is found that most of the customers get attracted towards the negative comments due to which they change the decision.
Fake social media advertisement is encounter by the experts on the social media due to which they affect the customers when they search for the reviews shared by the experts. This affects the purchase decision made by the customers. Agreeing to same, the fake social media advertisement is done by numerous companies who love to make use of the deceptive advertisement that is used by them to trick the customers while buying the products.
According to Safko, 2010, there are certain strategies which can be used by the company that will help in improving the possibilities of fake advertisement. This includes the regulation of the more strict trustful advertisement laws that can help the customers to not to make the purchase of products. Further, one of the strategies includes checking the expert reviews for the advertisements listed on the social media.
Contracting this, Bauer and Lasinger, 2014 says, that there is a need to file a complaint when it has been identified that the advertisement is fake. Along with this, the strategy that helps in reduce the advertisements is to mention the contact where the customer can call. Once the calling has been done by the customers with the appropriate questions to get the correct answers will reduce the false advertisement. In addition to this, the customer should look towards the description of the products and search it multiple times that can help the customers in identifying the actual advertisements or fake advertisement of the products.
(Sources: Bauer and Lasinger, 2014)
From the above chart, it is analyzed that advertisements could be influenced by a huge amount of the consumers in the least time and cost. 58% of consumers of Mumbai are influenced by online and social media that could lead to getting a reliable result. Thus, a small organization of Mumbai should need to more focus on the online advertising for influencing the consumer’s decision making.
Ho: There is a relationship between fake social media advertisements and customer decision-making process: a case study on small business in Mumbai
H1: There is no relationship between fake social media advertisements and customer decision-making process: a case study on small business in Mumbai
Methodology section facilities the research scholar to select particular tools and techniques to conduct any research and get a reliable outcome. These research methods are approaches, research design, data collection, data analysis method, sampling, research limitation, and ethical consideration (Chu, Kamal, and Kim, 2013). It is discussed as below:
In the research study, inductive and deductive approaches are considered as it aids the researcher to complete the aim and objectives and get a reliable outcome. For this study, the researcher will use the deductive approach as compared to the inductive approach as this research is subjective in nature (Muchnik, Aral, and Taylor, 2013). The deductive approach enables research scholar to develop the research hypothesis on behalf of collected information. This approach will aid research scholar to accept and reject the hypothesis as per the requirement of the research project. The inductive approach is not suitable with this research concern as it permits to obtain only theoretical information about the research matter but there is need to obtain reliable and factual information about that could be possible by the deductive approach.
Research design could be effective for collecting the information about particular research issue such as quantitative, mixed, and qualitative method (Peters, et al., 2013). In this research, the investigator will use a mixed research design that enables them to collect non-numerical and numerical information about the impact of a fake social media campaign on the consumer decision-making process. The mixed research could assist the researcher to get a positive outcome in the context of current research issue.
Data collection technique is effective for obtaining data of research matter in limited time and cost. Furthermore, primary and secondary data collection technique is effective for collecting feasible information and meets the aim and objectives of the current issue. The primary data collection tool is practice for collecting direct views and opinion of the research participants towards research issue. The primary data is collected by different methods such as observation and interview method. The secondary data could be gathered by certain sources like journals, academic sources, books, online and offline sources (Westerman, et al., 2014).
The data analysis techniques are implied in conducting the research and obtaining a reliable outcome. There are many sources that could be imperative in examine collected information and meet the aim and objectives of the research issue. These sources are qualitative and quantitative data analysis techniques. Moreover, it is evaluated that qualitative research is practiced for evaluating the conceptual data as it could be examined by the content analysis and literature review (Schniederjans, Cao, and Schniederjans, 2013). Apart from this, the quantitative data analysis tool is effective for evaluating factual information of the research matter. For this research, the investigator has used Ms-Excel software tool and present factual data by table, graphs, and chart. It is also examined that the researcher would examine collected information and obtain reliable outcome.
Sampling is an effective technique for selecting a suitable sample size form the specified population. In this, the probability sampling techniques are practiced by the investigator and select the research candidates on a random basis. It enables research scholar to eliminate the possibilities of biases form the study. Moreover, the researcher does not practice a non-probability sampling method to as there is no need to select research participants on behalf of gender, education, region, experience, and age. It could create biases in the study, therefore, this tool will not be used by the investigator (Filieri, Alguezaui, and McLeay, 2015).
Research limitation is a factor that could negatively impact on the gathered result. Hence, the research scholar will concentrate on different elements that could decline the probabilities of research failure. These research components are cost, time, and data. These factors could mandate to the research scholar for accomplishing their specified aim and objectives (Filieri, and McLeay, 2014).
Ethical consideration is imperative for conducting the right behavior with their research candidates at the time of conducting the research. Moreover, ethical consideration also leads to obtaining a positive result by conducting appropriate behavior. It would also be effective for making a positive relationship with their research candidates. In addition, it is also evaluated that the researcher will use ethical norms and secure the confidential data of the research candidates (King, Racherla, and Bush, 2014).
Organization structure could be effective for accomplishing the aim and objectives of the research in an effective way. It could also be effective to perform the research. In this, many components are involved in the study to systematically conduct their research and obtain reliable outcome (Fransen, et al., 2015). These components are an introduction, literature review, research methodology, data analysis, and findings, and conclusion and recommendation as that are discussed as below:
Introduction chapter is imperative for discussing basic components that would be imperative to accomplish the aim and objectives of the research. This chapter normally entails different components such as research aim and objectives, research questions, problem statement, justification of research, and potential outcome of the research. Moreover, these elements could be an imperative part of the firm that would lead to obtaining a reliable result. Apart from this, this section enables to get depth data in the context of current research matter. This chapter provides direction to accomplish their desired goal and objectives effectively (Mauri and Minazzi, 2013).
In this section, the investigator is able to discover problems of study by involving the certain approaches. In this, the investigator will be able to identify the range as it would be delivered in the upcoming period. In this, the investigator could consider many sources and gather reliable data like online and offline sources, books, articles, and journals (Allcott and Gentzkow, 2017). It could be significant for the investigator to determine the knowledge gap and create a way for gathering reliable data about particular research issues.
In this section, the research scholar could be effective for increasing their knowledge in the context of certain tools and techniques such as methods, approaches, strategies, and tools. Consequently, the researcher will be capable to meet their aim as well as objectives in the least time and cost. Through this section, the investigator will be able to comprehend the data collection techniques that direct to attain objectives of research issue. Further, these methods are research designs, approaches, data collection methods, data analysis methods, and sampling method. As a result, the investigator will be able to get a reliable and valid result. Herein, it is illustrated that the selection of research scholar tool is emphasized on the research issue (Luca, and Zervas, 2016).
For this research, the data findings and analysis are effective for making a reliable decision. This section supports to choose a suitable technique with respect to separating gathered information in the context of research issue. It could be imperative for accomplishing aim and objectives of the research. Herein, the research scholar would also be able to examine the information by exploring the data evaluation techniques. Moreover, the investigator will present the information in a valid manner for getting valid and reliable outcome (Wessel, Thies, and Benlian, 2015).
Conclusion and Recommendation
This section is supportive to build a link between the research findings and make a valid and reliable summary with respect to the current matter. Moreover, this chapter recommends many strategies related to the role of fake advertising on the consumer’s decision-making process. This section would be imperative to conclude the whole study in concise form and obtain the valid and reliable result (Luca and Zervas, 2016).
The research timeline of this study is discussed by following table and chart:
|
Activity name |
Start Day |
Last Day |
Duration (Days) |
|
Research aim and objectives |
15-07-2018 |
28-07-2018 |
13 |
|
Literature review |
29-07-2018 |
09-08-2018 |
8 |
|
Data collection method section |
10-08-2018 |
15-09-2018 |
35 |
|
Research writing and proofreading |
16-09-2018 |
22-09-2018 |
10 |
|
Final report submission |
23-09-2018 |
30-09-2018 |
7 |
As per the above table and chart, it can be examined that researcher will focus on many acts as it will direct to meet the aim an objectives of the research matter like the proposal of the investigation, literature review, pooling of facts and figures, assessment of data, and final submission of the report. Moreover, the data collection techniques take approximately 35 days to complete the primary and secondary data collection as it would be more time to consume as compared to other research activities.
The predetermine budget is shown by the following table and chart:
|
Research Purpose |
Estimated Amount ($) |
|
Literature Review |
700 |
|
Data Collection |
1800 |
|
Data Analysis |
1000 |
|
Estimated financial plan |
3500 |
References
Allcott, H. and Gentzkow, M., 2017. Social media and fake news in the 2016 election. Journal of Economic Perspectives, 31(2), pp.211-36.
Bauer, C. and Lasinger, P. (2014) Adaptation strategies to increase advertisement effectiveness in digital media. Management Review Quarterly, 64(2), pp.101-124.
Chu, S.C., Kamal, S. and Kim, Y., 2013. Understanding consumers’ responses toward social media advertising and purchase intention toward luxury products. Journal of Global Fashion Marketing, 4(3), pp.158-174.
Filieri, R. and McLeay, F., 2014. E-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews. Journal of Travel Research, 53(1), pp.44-57.
Filieri, R., Alguezaui, S. and McLeay, F., 2015. Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tourism Management, 51, pp.174-185.
Fransen, M.L., Verlegh, P.W., Kirmani, A. and Smit, E.G., 2015. A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34(1), pp.6-16.
Fuchs, C. (2017) Social media: A critical introduction. California: Sage.
Gensler, S., Völckner, F., Liu-Thompkins, Y. and Wiertz, C., 2013. Managing brands in the social media environment. Journal of interactive marketing, 27(4), pp.242-256.
King, R.A., Racherla, P. and Bush, V.D., 2014. What we know and don’t know about online word-of-mouth: A review and synthesis of the literature. Journal of interactive marketing, 28(3), pp.167-183.
Luca, M. and Zervas, G., 2016. Fake it till you make it: Reputation, competition, and Yelp review fraud. Management Science, 62(12), pp.3412-3427.
Mauri, A.G. and Minazzi, R., 2013. Web reviews influence on expectations and purchasing intentions of hotel potential customers. International Journal of Hospitality Management, 34, pp.99-107.
Muchnik, L., Aral, S. and Taylor, S.J., 2013. Social influence bias: A randomized experiment. Science, 341(6146), pp.647-651.
Peters, K., Chen, Y., Kaplan, A.M., Ognibeni, B. and Pauwels, K., 2013. Social media metrics—A framework and guidelines for managing social media. Journal of interactive marketing, 27(4), pp.281-298.
Safko, L. (2010) The social media bible: tactics, tools, and strategies for business success. New Jersey: John Wiley & Sons.
Schniederjans, D., Cao, E.S. and Schniederjans, M., 2013. Enhancing financial performance with social media: An impression management perspective. Decision Support Systems, 55(4), pp.911-918.
Sheehan, K.B., 2013. Controversies in contemporary advertising. Sage Publications.
Siddiqui, S. and Singh, T. (2016) Social media its impact with positive and negative aspects. International Journal of Computer Applications Technology and Research, 5(2), pp.071-075.
Wessel, M., Thies, F., and Benlian, A., 2015, May. A Lie Never Lives to be Old: The Effects of Fake Social Information on Consumer Decision-Making in Crowdfunding. In ECIS.
Westerman, D., Spence, P.R., and Van Der Heide, B., 2014. Social media as an information source: Recency of updates and credibility of information. Journal of Computer-Mediated Communication, 19(2), pp.171-183.
Wolny, J. and Charoensuksai, N. (2014) Mapping customer journeys in multichannel decision-making. Journal of Direct, Data and Digital Marketing Practice, 15(4), pp.317-326.
This research proposal discusses the statement of the issue, research aim and objectives, justification, potential research output, and justification of the study. Furthermore, the literature review section facilitates to increase the theoretical information about fake social media role in the consumer decision making. It also demonstrates the research methodology that facilities to understand many research techniques that are effective for collecting feasible information. In last, it also discusses the organizational structure that presents the steps that will be followed in the research. In last, it presents the Gantt chart as well as the estimated budget for accomplishing the specified aim and objectives.
In the current business era, the company is required to understand the role of fake social media advertising in the consumer’s decision process. It would lead the firm to make the appropriate decision for attracting a huge amount of consumers. Moreover, it would provide a way for the organization to enhance the demand for their goods and services. Once a small organization would be capable to identify the negative impact of fake social media advertising then they would be capable to appropriately influence the consumers with respect to their goods and services (Sheehan, 2013).
Research aim and objectives
The primary aim of this report is to address the role of fake social media advertisements on customer decision-making process: a case study on small business in Mumbai. The following objectives will be accomplished by the researcher to accomplish their specified aim of this report.
The social media is imperative for increasing the awareness of goods and services in the specified marketplace in the least time and cost. But at the same time, it is also analyzed that the fake social media advertising could negatively impact on the consumer decision with respect to particular products and services (Chu, Kamal, and Kim, 2013). This study will provide an opportunity to understand how fake advertising influencing the consumer decision-making process.
According to Fuchs, 2017, the fake social media advertising is the post on the social media sites or channel which includes the use of the false, misleading, and unproven information related to the products or information. This fake social media can bring the changes in the perception of the people towards the products which is advertised or the information that is posted. Consequently, it could directly impact on the business of Mumbai. From the survey, it is found that many small cosmetic organizations of the Mumbai use social media advertising but due to the availability of huge amount of fake content on social media, organiation is failed to maintain their consumers. It became a big task for the small organization of Mumbai to retain their position in the marketplace.
Agreeing to the same, the researcher stated fake social media advertising is the false or incorrect information that is communicated or advertised can leads to the negative perception of the customers. Considering the views of Wolny and Charoensuksai, 2014, the customer decision-making process is the process through which they complete their purchase. It is clear with the 5 steps which include: –
Agreeing to the same, the authors believe that all the steps reflect the process of the customer decision-making process which is followed by the customers when they make the decision for purchasing the product.
Siddiqui and Singh, 2016 stated that the fake social media advertisement of the product directly affect the customer decision-making process. This is found that the post with more comments, shares, and likes are considered as the trending post. These posts can influence the purchase decision which is possible when they are able to gain the attention on social media. This influence can be the positive or negative impact on the purchase of products for the customers. According to the fact, this is found that most of the customers get attracted towards the negative comments due to which they change the decision.
Fake social media advertisement is encounter by the experts on the social media due to which they affect the customers when they search for the reviews shared by the experts. This affects the purchase decision made by the customers. Agreeing to same, the fake social media advertisement is done by numerous companies who love to make use of the deceptive advertisement that is used by them to trick the customers while buying the products.
According to Safko, 2010, there are certain strategies which can be used by the company that will help in improving the possibilities of fake advertisement. This includes the regulation of the more strict trustful advertisement laws that can help the customers to not to make the purchase of products. Further, one of the strategies includes checking the expert reviews for the advertisements listed on the social media.
Contracting this, Bauer and Lasinger, 2014 says, that there is a need to file a complaint when it has been identified that the advertisement is fake. Along with this, the strategy that helps in reduce the advertisements is to mention the contact where the customer can call. Once the calling has been done by the customers with the appropriate questions to get the correct answers will reduce the false advertisement. In addition to this, the customer should look towards the description of the products and search it multiple times that can help the customers in identifying the actual advertisements or fake advertisement of the products.
(Sources: Bauer and Lasinger, 2014)
From the above chart, it is analyzed that advertisements could be influenced by a huge amount of the consumers in the least time and cost. 58% of consumers of Mumbai are influenced by online and social media that could lead to getting a reliable result. Thus, a small organization of Mumbai should need to more focus on the online advertising for influencing the consumer’s decision making.
Ho: There is a relationship between fake social media advertisements and customer decision-making process: a case study on small business in Mumbai
H1: There is no relationship between fake social media advertisements and customer decision-making process: a case study on small business in Mumbai
Methodology section facilities the research scholar to select particular tools and techniques to conduct any research and get a reliable outcome. These research methods are approaches, research design, data collection, data analysis method, sampling, research limitation, and ethical consideration (Chu, Kamal, and Kim, 2013). It is discussed as below:
In the research study, inductive and deductive approaches are considered as it aids the researcher to complete the aim and objectives and get a reliable outcome. For this study, the researcher will use the deductive approach as compared to the inductive approach as this research is subjective in nature (Muchnik, Aral, and Taylor, 2013). The deductive approach enables research scholar to develop the research hypothesis on behalf of collected information. This approach will aid research scholar to accept and reject the hypothesis as per the requirement of the research project. The inductive approach is not suitable with this research concern as it permits to obtain only theoretical information about the research matter but there is need to obtain reliable and factual information about that could be possible by the deductive approach.
Research design could be effective for collecting the information about particular research issue such as quantitative, mixed, and qualitative method (Peters, et al., 2013). In this research, the investigator will use a mixed research design that enables them to collect non-numerical and numerical information about the impact of a fake social media campaign on the consumer decision-making process. The mixed research could assist the researcher to get a positive outcome in the context of current research issue.
Data collection technique is effective for obtaining data of research matter in limited time and cost. Furthermore, primary and secondary data collection technique is effective for collecting feasible information and meets the aim and objectives of the current issue. The primary data collection tool is practice for collecting direct views and opinion of the research participants towards research issue. The primary data is collected by different methods such as observation and interview method. The secondary data could be gathered by certain sources like journals, academic sources, books, online and offline sources (Westerman, et al., 2014).
The data analysis techniques are implied in conducting the research and obtaining a reliable outcome. There are many sources that could be imperative in examine collected information and meet the aim and objectives of the research issue. These sources are qualitative and quantitative data analysis techniques. Moreover, it is evaluated that qualitative research is practiced for evaluating the conceptual data as it could be examined by the content analysis and literature review (Schniederjans, Cao, and Schniederjans, 2013). Apart from this, the quantitative data analysis tool is effective for evaluating factual information of the research matter. For this research, the investigator has used Ms-Excel software tool and present factual data by table, graphs, and chart. It is also examined that the researcher would examine collected information and obtain reliable outcome.
Sampling is an effective technique for selecting a suitable sample size form the specified population. In this, the probability sampling techniques are practiced by the investigator and select the research candidates on a random basis. It enables research scholar to eliminate the possibilities of biases form the study. Moreover, the researcher does not practice a non-probability sampling method to as there is no need to select research participants on behalf of gender, education, region, experience, and age. It could create biases in the study, therefore, this tool will not be used by the investigator (Filieri, Alguezaui, and McLeay, 2015).
Research limitation is a factor that could negatively impact on the gathered result. Hence, the research scholar will concentrate on different elements that could decline the probabilities of research failure. These research components are cost, time, and data. These factors could mandate to the research scholar for accomplishing their specified aim and objectives (Filieri, and McLeay, 2014).
Ethical consideration is imperative for conducting the right behavior with their research candidates at the time of conducting the research. Moreover, ethical consideration also leads to obtaining a positive result by conducting appropriate behavior. It would also be effective for making a positive relationship with their research candidates. In addition, it is also evaluated that the researcher will use ethical norms and secure the confidential data of the research candidates (King, Racherla, and Bush, 2014).
Organization structure could be effective for accomplishing the aim and objectives of the research in an effective way. It could also be effective to perform the research. In this, many components are involved in the study to systematically conduct their research and obtain reliable outcome (Fransen, et al., 2015). These components are an introduction, literature review, research methodology, data analysis, and findings, and conclusion and recommendation as that are discussed as below:
Introduction chapter is imperative for discussing basic components that would be imperative to accomplish the aim and objectives of the research. This chapter normally entails different components such as research aim and objectives, research questions, problem statement, justification of research, and potential outcome of the research. Moreover, these elements could be an imperative part of the firm that would lead to obtaining a reliable result. Apart from this, this section enables to get depth data in the context of current research matter. This chapter provides direction to accomplish their desired goal and objectives effectively (Mauri and Minazzi, 2013).
In this section, the investigator is able to discover problems of study by involving the certain approaches. In this, the investigator will be able to identify the range as it would be delivered in the upcoming period. In this, the investigator could consider many sources and gather reliable data like online and offline sources, books, articles, and journals (Allcott and Gentzkow, 2017). It could be significant for the investigator to determine the knowledge gap and create a way for gathering reliable data about particular research issues.
In this section, the research scholar could be effective for increasing their knowledge in the context of certain tools and techniques such as methods, approaches, strategies, and tools. Consequently, the researcher will be capable to meet their aim as well as objectives in the least time and cost. Through this section, the investigator will be able to comprehend the data collection techniques that direct to attain objectives of research issue. Further, these methods are research designs, approaches, data collection methods, data analysis methods, and sampling method. As a result, the investigator will be able to get a reliable and valid result. Herein, it is illustrated that the selection of research scholar tool is emphasized on the research issue (Luca, and Zervas, 2016).
For this research, the data findings and analysis are effective for making a reliable decision. This section supports to choose a suitable technique with respect to separating gathered information in the context of research issue. It could be imperative for accomplishing aim and objectives of the research. Herein, the research scholar would also be able to examine the information by exploring the data evaluation techniques. Moreover, the investigator will present the information in a valid manner for getting valid and reliable outcome (Wessel, Thies, and Benlian, 2015).
Conclusion and Recommendation
This section is supportive to build a link between the research findings and make a valid and reliable summary with respect to the current matter. Moreover, this chapter recommends many strategies related to the role of fake advertising on the consumer’s decision-making process. This section would be imperative to conclude the whole study in concise form and obtain the valid and reliable result (Luca and Zervas, 2016).
The research timeline of this study is discussed by following table and chart:
|
Activity name |
Start Day |
Last Day |
Duration (Days) |
|
Research aim and objectives |
15-07-2018 |
28-07-2018 |
13 |
|
Literature review |
29-07-2018 |
09-08-2018 |
8 |
|
Data collection method section |
10-08-2018 |
15-09-2018 |
35 |
|
Research writing and proofreading |
16-09-2018 |
22-09-2018 |
10 |
|
Final report submission |
23-09-2018 |
30-09-2018 |
7 |
As per the above table and chart, it can be examined that researcher will focus on many acts as it will direct to meet the aim an objectives of the research matter like the proposal of the investigation, literature review, pooling of facts and figures, assessment of data, and final submission of the report. Moreover, the data collection techniques take approximately 35 days to complete the primary and secondary data collection as it would be more time to consume as compared to other research activities.
The predetermine budget is shown by the following table and chart:
|
Research Purpose |
Estimated Amount ($) |
|
Literature Review |
700 |
|
Data Collection |
1800 |
|
Data Analysis |
1000 |
|
Estimated financial plan |
3500 |
References
Allcott, H. and Gentzkow, M., 2017. Social media and fake news in the 2016 election. Journal of Economic Perspectives, 31(2), pp.211-36.
Bauer, C. and Lasinger, P. (2014) Adaptation strategies to increase advertisement effectiveness in digital media. Management Review Quarterly, 64(2), pp.101-124.
Chu, S.C., Kamal, S. and Kim, Y., 2013. Understanding consumers’ responses toward social media advertising and purchase intention toward luxury products. Journal of Global Fashion Marketing, 4(3), pp.158-174.
Filieri, R. and McLeay, F., 2014. E-WOM and accommodation: An analysis of the factors that influence travelers’ adoption of information from online reviews. Journal of Travel Research, 53(1), pp.44-57.
Filieri, R., Alguezaui, S. and McLeay, F., 2015. Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tourism Management, 51, pp.174-185.
Fransen, M.L., Verlegh, P.W., Kirmani, A. and Smit, E.G., 2015. A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them. International Journal of Advertising, 34(1), pp.6-16.
Fuchs, C. (2017) Social media: A critical introduction. California: Sage.
Gensler, S., Völckner, F., Liu-Thompkins, Y. and Wiertz, C., 2013. Managing brands in the social media environment. Journal of interactive marketing, 27(4), pp.242-256.
King, R.A., Racherla, P. and Bush, V.D., 2014. What we know and don’t know about online word-of-mouth: A review and synthesis of the literature. Journal of interactive marketing, 28(3), pp.167-183.
Luca, M. and Zervas, G., 2016. Fake it till you make it: Reputation, competition, and Yelp review fraud. Management Science, 62(12), pp.3412-3427.
Mauri, A.G. and Minazzi, R., 2013. Web reviews influence on expectations and purchasing intentions of hotel potential customers. International Journal of Hospitality Management, 34, pp.99-107.
Muchnik, L., Aral, S. and Taylor, S.J., 2013. Social influence bias: A randomized experiment. Science, 341(6146), pp.647-651.
Peters, K., Chen, Y., Kaplan, A.M., Ognibeni, B. and Pauwels, K., 2013. Social media metrics—A framework and guidelines for managing social media. Journal of interactive marketing, 27(4), pp.281-298.
Safko, L. (2010) The social media bible: tactics, tools, and strategies for business success. New Jersey: John Wiley & Sons.
Schniederjans, D., Cao, E.S. and Schniederjans, M., 2013. Enhancing financial performance with social media: An impression management perspective. Decision Support Systems, 55(4), pp.911-918.
Sheehan, K.B., 2013. Controversies in contemporary advertising. Sage Publications.
Siddiqui, S. and Singh, T. (2016) Social media its impact with positive and negative aspects. International Journal of Computer Applications Technology and Research, 5(2), pp.071-075.
Wessel, M., Thies, F., and Benlian, A., 2015, May. A Lie Never Lives to be Old: The Effects of Fake Social Information on Consumer Decision-Making in Crowdfunding. In ECIS.
Westerman, D., Spence, P.R., and Van Der Heide, B., 2014. Social media as an information source: Recency of updates and credibility of information. Journal of Computer-Mediated Communication, 19(2), pp.171-183.
Wolny, J. and Charoensuksai, N. (2014) Mapping customer journeys in multichannel decision-making. Journal of Direct, Data and Digital Marketing Practice, 15(4), pp.317-326.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download