Sales And Marketing Plan For Investment Strategies – Eagles Nest Inc

Objectives of the Sales and Marketing Plan

The implementation plan usually exemplifies the sales and marketing plan of the Eagles Nest Inc related to the new investment strategy (Armstrong, Kotler, Harker and Brennan, 2015). The investment options under the consideration are as follows;

• To acquire a 5 Star hotel with entertainment arena
• To build a floating restaurant

These two project investment are highly related to each as well as beneficial through provision of various services. The total budget for each project is as follows (Armstrong, Kotler, Harker and Brennan, 2015) . In Project 1 on building a 5 star hotel with entertainment arena would cost is $ 180 million and the project 2 on building the floating restaurant would cost $ 10 million. This floating restaurant would request thirty staffs who would serve over fifty tables of the customers.

The sales and marketing plan mainly considers the following objectives;

• Sales strategy and tactics
• The advertising media space as well as the cost associated with each
• The web and the telephony services
• The cost associated to the cost of campaigns, potential new staff in the new locations
• Monitoring the launch of the projects

The timeline is twelve months which entails launching of this Franchise in Caribbean. The implementation plan also explores the aspects of the risks, financial activities and the resource requirements plan over the implementation period.

The sales and marketing department is one of the active departments during the launch of a new product or service in an organization. Starting from understanding the roles as well as the responsibility associated to each stakeholders, control on the order changes to benchmarking as well as documenting on the details related to the new project, the sales and marketing plays this crucial role. In this specific case, Eagle Nest Inc aims in considering the two new investment strategy which are building 5 Star hotel with entertainment arena and building a floating restaurant in Caribbean. The sales and marketing department needs to make these project a success through various campaign activities. These projects will be implemented concurrently, the sales and marketing head will monitor the project and advise on the best approach to do the campaign (Burke, 2013). This will be a great challenge to the sales and marketing head. However, the sales and marketing manager as well as the respective team will offer their support to make the implementation plan a success (Stoppato, 2012). As a result the expected outcome would be generated. There are various challenges encountered by the sales and marketing department these are:

• Generating traffic and leads
• Providing the return on investment of the marketing activities
• Securing enough budget for the projects
• Management of the organization website
• Targeting the content for the international audience

As highlighted by Wang and Miao (2015), planning of the time or even the scheduling prior to the implementing the sales and marketing plan ensure that the success of the project (Wang and Miao, 2015). It ensures that there is a timely marketing of the project and organizing the campaign program for the project (Reynolds, 2016). The implementation of the sales and marketing pan entails 4 phases they are; project initiation, launch, monitoring and training, completion of the launching of the investments projects (Blakeman, 2018).

Timeline for Implementation

 Purpose: Prior to the implementation of the sales and marketing plan, finalizing on the time plan could facilitate the sales and marketing department in reviewing the process of marketing (Wood, 2014).  At the same time it would offer an indication to the expected finish date of the projects (Blakeman, 2018).

Structure: This plan has been formulated to demonstrate the activities that are performed by the sales and marketing department in a chronological order along with the starting date, finish date as well as the allowable delay (Christopher and Lauren, 2002).

Comments: It could be noted that the plan has been prepared in order to implement the new investments strategies. So as to implement on this investment plan the entire sales and marketing plan has been divided into four different phases (Chernev, 2015). According to each of the phase it would take three months and each of these phases has various sub activities.

Activities	Starting date	Date of Duration ( days)	End of Date ( days)	Flexibility period.
Implementation of the sales and marketing plan	1/2/2018	365	9/2/2019	None
Initiation of the project	1/2/2018	90	5/5/2018	None
Reviewing of the plan	1/2/2018	22	22/2/2018	None
Selection of the campaign activities	23/2/2018	22	18/3/2018	None
Allocation of the resources	19/3/2018	24	12/4/2018	None
Distribution of the various responsibilities among the teams	13/4/2018	22	5/5/2018	None
Engaging with the team members	6/5/2018	90	7/8/2018	None
Setting advertising media space	7/5/2018	10	17/5/2018	None
launching	18/5/2018	20	7/6/2018	None
Finalizing on the budgets	8/6/2018	15	23/6/2018	None
Executing on the contracts	24/6/2018	15	8/7/2018	None
Campaign begin	9/7/2018	20	27/7/2018	None
The firm setup and schedule campaign activities	28/7/2018	10	7/8/2018	None
Managing the monitoring and training of marketers	8/8/2018	90	9/11/2018	None
Collaboration with the marketers and the sales team	8/8/2018	45	22/9/2018	None
Training of the sales and marketing teams	23/9/2018	45	9/11/2018	None
Completion of the campaign plan to launch the project	10/11/2018	90	2/2/2019	None
Verification everything is in order	10/11/2018	45	26/12/2018	None
Compliance on the marketing and sales approaches	26/12/2018	45	9/2/2019	None

This section of this implementation plan has explored the links and dependencies between the various phases in the sales and marketing plan for the Eagle’s Nest Hotels new investment strategies. According to Stevenson (2011), identification of the dependencies as well as the linkage in the activities which are involved in the various phases supports the sales and marketing head in dealing with the understanding what activities should be undertaken before the stages (Krush, Sohi and Saini, 2015). Therefore, in this context it has been noted that any deviation of the various activities especially at every phase could be identified through the links and the dependency table. The links as well as the dependencies for the Eagle’s Nest sales and marketing department include the following table:

Activity	Dependent on	Precursor to
Initiation of the project	Sales and marketing managers, head of the marketing	Formulation of an effective campaign plan
Launching	Marketing and sales managers, team members	Allocation of the budget, and start working on the work based on the schedule
Monitoring and training	Sales head, marketing managers	Monitoring and training of the sales team
Completion of the launching of the investments	Sales head,  management of the Eagle’s Nest	Testing and verification.

Milestones

Activities	End of Date ( days)	Lead  responsibilities
Initiation of the project	5/5/2018	Head of the sales
Reviewing of the plan	22/2/2018	Marketing managers
Selection of the campaign activities	18/3/2018	Marketing managers
Allocation of the resources	12/4/2018	Marketing managers
Distribution of the various responsibilities among the teams	5/5/2018	Marketing managers
Engaging with the team members	7/8/2018	Marketing managers
Setting advertising media space	17/5/2018	Marketing managers
launching	7/6/2018	Sales head, marketing managers
Finalizing on the budgets	23/6/2018	Team members
Executing on the contracts	8/7/2018	Team members
Campaign begin	27/7/2018	Team members
The firm setup and schedule campaign activities	7/8/2018	Team members
Managing the monitoring and training of marketers	9/11/2018	Head of sales, marketing managers
Collaboration with the marketers and the sales team	22/9/2018	Team members
Training of the sales and marketing teams	9/11/2018	Marketing managers
Completion of the campaign plan to launch the project	2/2/2019	Head of the sales and the management
Verification everything is in order	26/12/2018	Marketing managers
Compliance on the marketing and sales approaches	9/2/2019	Marketing managers

The management of the risk plan has enabled the sales and the marketing head in dealing with the risk that are identified prior to the implementation of this sales and marketing plan (Lovelock and Wright, 2002).

Purpose:   The risk plan will help to identify the risk, and the solution how to mitigate them.

Structure: This entails the description of the risk that are identified, prioritization as well as the possible actions.

Comments:  The risk plan should be audited at the various intervals.

Risk Description	Priority	Pre-warning signs	Action (to avoid/mitigate)
IT problems	B	Unforeseeable	Regular back-ups. Hire IT specialists
Wrong calculations for the budget allocation	A	Bad quality of data	Hire financial specialists and proof calculation. Communication with each department

In this section of the sales and the marketing plan it deals with the needs of the employees for the new investment strategies. According to Stoppato (2012), before the implementation of the sales and the marketing plan, identification of the human resource will support this department and avoid any possible risks which are related to the implementation of this plan (Arnett  and Wittmann, 2014).

Purpose:  The aims of this section will set out the requirements of the human resource for the sales and the marketing department.

Structure:  Designation, activity requirement on the job, recruitment that is required, skill set and the recruitment.

Comments:  It could be highlighted that prior to implement the sales and marketing plan, identification of the human resource needs to support the decision making on financials and thus assessment of the feasibility of the strategies of the strategies (Krajewski, Ritzman and Malhotra, 2013).

Activity of the job	Title	Requirement of the recruitment	The date of the recruitment	Up skilling Requirement
The entire responsibility of the sales and marketing department	Sales head	No	Not applicable	Recruitment up skilling
Management of the projects	Marketing manager	Yes	Immediate manager.	Training on the Eagles sales and marketing strategy, and policies and procedures
Support on the activities of the projects	Team members	No	Not  applicable	Not applicable

Purpose:  The purpose of the financial plan would be to set out the cost that is associated to each of the two projects that are to be implemented by Eagles Nest Inc, in the Caribbean (Arnett  and Wittmann, 2014).

Structure: The cost which are incurred in every of the two projects which have been highlighted individually.

Comments:  This plan would aid the sales and the marketing department head in managing any specific deviations in regards to the expenditure especially in the implementation.

Fixed cost year one	Project initiation ‘000’ ( $)	Launch ‘000’  ( $)	Managing the monitoring and training of marketers‘000’  ( $)	Completion the launching‘000’  ( $)	Total ‘000’ ( $)
Sales and marketing operating costs	50	61	49	30	190
Staffing costs	-10	-11	-10.5	-6	(37.5)
Marketing team costs	-5	-6	-4	-30	(45)
Launch costs	-5	-6	-4	-30	(45)
Advertising and publicity	-15.5	-20	-5	-22	(62.5)
Balance ( $)	0.00	0.00	0.00	0.00	0.00

References

Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. 

Arnett, D.B. and Wittmann, C.M., 2014. Improving marketing success: The role of tacit knowledge exchange between sales and marketing. Journal of Business Research, 67(3), pp.324-331. 

Blakeman, R., 2018. Integrated marketing communication: creative strategy from idea to implementation. Rowman & Littlefield. 

Burke, R., 2013. Project management: planning and control techniques. New Jersey, USA. 

Chernev, A., 2015. The marketing plan handbook. Cerebellum Press. 

Christopher, L. and Lauren, W., 2002. Principles of service marketing and management. Chico: California State University. 

Lovelock, C.H. and Wright, L., 2002. Principles of service marketing and management. Prentice Hall. 

Krajewski, L.J., Ritzman, L.P. and Malhotra, M.K., 2013. Operations management: processes and supply chains (Vol. 1). New York, NY: Pearson. 

Krush, M.T., Sohi, R.S. and Saini, A., 2015. Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes. Journal of the Academy of Marketing Science, 43(1), pp.32-51. 

Reynolds, H., 2016. Commercial Awareness.

Stoppato, A., 2012. Energetic and economic investigation of the operation management of an Organic Rankine Cycle cogeneration plant. Energy, 41(1), pp.3-9.

Wang, G. and Miao, C.F., 2015. Effects of sales force market orientation on creativity, innovation implementation, and sales performance. Journal of Business Research, 68(11), pp.2374-2382.

Wood, M.B., 2014. The marketing plan handbook. Pearson.