SalesPulse Academy Ltd: Online Sales Training Provider

About SalesPulse Academy

This research aims for overcoming the issue of loss of training knowledge once the candidate gets selected for the company. The background of the study illustrates that if the training activities and the knowledge is not revised at a regular interval of time then the probability of loss of the training knowledge is high. Thus, in order to find efficient method of training so that the loss of the knowledge acquired during the training can be minimized. The evaluation is planned to be collected through survey questionnaire to the alumni of the SalesPulse Academy Ltd.

            Collis and Hussey (2013) stated that the data for the investigation purpose can be collected through two different methods- quantitative and qualitative. Smith (2015) highlight that in quantitative data collection method, the target audience of the research are directly targeted. In such case, the perception of these targeted people is gathered based in the research topic. Another way of collecting the data is qualitative data which is followed when the data is to be considered from a greater geographical region or about an entire nation (Zikmund et al. 2013).

In case of a research study, the collection of qualitative data is obtained through newspaper excerpts, research papers, journal articles and statistical data from any annual report or authentic websites (Neuman 2013). In collecting the quantitative data collection second-hand sources in included and is usually obtained in a research, where there the funding prospects are good. Punch (2013) also depict that the quantitative data collection is obtained through face-to-face interviews, surveys, customer feedback, social media surveys/polls, e-mail survey or through telephonic interviews. The major advantage of the quantitative data collection is that research is oriented for specific goals and purpose and there is less wastage of resources.

Bryman (2017) also stated that only the genuine and updated data is obtained through quantitative data collection technique. However, there are some disadvantages associated in the quantitative data collection method that is a huge financial support is required and this data collection method is more time consuming. Another risk of quantitative data collection is that sometime there is communication gap occurred between the respondents and he research conductor which results in a wrong answer to a question. It is also difficult to find knowledgably person for the quantitative data collection. Brannen (2017) on the other hand portrays that the advantage is that data from any region can be considered with the help of online database or research papers.

Auxilium System: The Reinforcement System

However, in qualitative data collection it is difficult to found a data of similar pattern unless it is an annual report of some organizations. This unmatched format of data leads to difficulty in data analysis.  Bernard, Wutich and Ryan (2016) moreover stated that qualitative data are statistically reliable but is associated with one major issue that is not always recent data can be obtained.

            In this research however the quantitative investigative material collection is considered. The prime reason for the same is that this research format provides no room for emotional design and presents an unbiased perception on the research topic. This research also highlights the training effectiveness of the SalesPulse Academy Ltd Company from the trainees, who are taking their course in order to improve their professional knowledge. This research also focused on the sales & marketing companies, where training in determining customer’s journey and their interests is an important aspect. Since, the perception of the target audience of the SalesPulse Academy Ltd Company is considered, the quantitative data collection technique is appropriate.

The research respondents of this study mainly consider the business students as their educational background provide them the opportunity with an organization, where they have to perform job related to customer management or want to entering into market related job roles. All the research respondents are selected from the concerned organization based on the methods through which they can learn the knowledge taught them in the training with more effectiveness. The survey question also considers the question through which the strategies for retaining the training knowledge can be obtained.

            The survey method is selected in this study for its high representativeness as the research respondents who answers survey, possess a better description of the research question. Another benefit that can be attained through the survey method is that all the format of the research question can be developed in a single pattern that will be easier to analysis for obtaining the research outcome. () also stated that survey always has a well statistical significance and multiple variable can also analyzed effectively using the survey method. In most of the critical research, survey method is considered as the respondents provide answer with a standardized stimulus and the data can be carefully scrutinized and standardized. Moreover, all the trainees of the considered organization can be contacted for the survey through e-mail irrespective of their geographic location.

Research Methodology

b. Research tools

            In this research the selected research tool is questionnaire that comprised of series of questions based on a research topic and research respondents are selected so that information from them can be gathered. The data gathered from the survey questionnaire is designed for statistical analysis of the responses. Etchegaray and Thomas (2012) stated that research questionnaire can be distributed to the research respondent through different methods that are online via e-mail or presented the questions in form of hard copies and then distributed the same in person to gather response on the developed questions for the study.

Demographic questions

Q1. What is your age?

Options	No of respondents	Total respondents
Less than 20 Years	30	100
20-27 Years	45	100
27.1-45 Years	8	100
More than 45 Years	17	100

Table 1: Response on age of the respondent

(Source: Created by Author)

Q2. What is your educational subject background?

Options	No of respondents	Total respondents
Business and Marketing	30	100
Computing and Technical	25	100
Medicine	13	100
Humanities	32	100

Chart 2: Response on educational subject background of the respondent

(Source: Created by Author)

Q3. What training course you have opted at SalesPulse Academy Ltd?

Options	No of respondents	Total respondents
Virtual Sales Training	21	100
Hands-On Training	79	100

Table 3: Response on course opting at SalesPulse Academy Ltd

(Source: Created by Author)

Q4. What is your main purpose of joining SalesPulse Academy Ltd training program?

Options	No of respondents	Total respondents
To learn necessary details for entering into market	26	100
To understand the environmental impact at the work place	18	100
To understand the customers demand	28	100
Trying to get promoted in the market	23	100
Creating more business followers	5	100

Table 4: Response on main purpose of joining SalesPulse Academy Ltd training program

(Source: Created by Author)

Q5. What according to you what is the main factor that makes the training system effective?

Options	No of respondents	Total respondents
Subject matter	0	100
Types of learners	13	100
Budget considerations	67	100
Types of learners	20	100

Table 5: Response for main factor that makes the training system effective

(Source: Created by Author)

Quantitative questions on effective strategies of effective training 

Q6. Do you agree that Classroom or Instructor-Led Training is an effective training strategy?   

Options	No of respondents	Total respondents
Strongly Agree	31	100
Agree	43	100
Neutral	11	100
Disagree	9	100
Strongly Disagree	6	100

Chart 6: Response on effectiveness of instructor-led training

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Q7. How far do you agree that role-playing is effective interactive training methods strategy?

Options	No of respondents	Total respondents
Strongly Agree	35	100
Agree	33	100
Neutral	6	100
Disagree	15	100
Strongly Disagree	11	100

Table 7: Response on role-playing is effective interactive training methods strategy

(Source: Created by Author)

Q8. Do you agree that virtual sales training is effective for gaining business training knowledge?

Options	No of respondents	Total respondents
Strongly Agree	38	100
Agree	36	100
Neutral	16	100
Disagree	6	100
Strongly Disagree	4	100

Table 8: Response on effectiveness of virtual sales training

(Source: Created by Author)

Q9. How far do you agree that hands-on training is necessary in order to implement business training?

Options	No of respondents	Total respondents
Strongly Agree	43	100
Agree	36	100
Neutral	9	100
Disagree	5	100
Strongly Disagree	7	100

Table 9: Response on effectiveness of hands-on training

(Source: Created by Author)

Q10. Do you agree that online or e-learning training methods are effective to provide business related knowledge?

Options	No of respondents	Total respondents
Strongly Agree	38	100
Agree	40	100
Neutral	9	100
Disagree	5	100
Strongly Disagree	8	100

Table 10: Response on effectiveness of e-learning training methods

(Source: Created by Author)

Quantitative questions on effective strategies of retaining training knowledge

Q11. How far do you agree that revising the training knowledge theoretically helps in retaining the information given during the training?

Options	No of respondents	Total respondents
Strongly Agree	49	100
Agree	25	100
Neutral	5	100
Disagree	6	100
Strongly Disagree	15	100

Table 11: Response on retaining training knowledge through revising the training knowledge

(Source: Created by Author)

Q12. Do you agree that providing interactive study materials through visual presentation helps in retaining the training knowledge?

Options	No of respondents	Total respondents
Strongly Agree	39	100
Agree	43	100
Neutral	7	100
Disagree	3	100
Strongly Disagree	8	100

Table 12: Response on retaining training knowledge through providing interactive study materials through visual presentation

(Source: Created by Author)

Q13. How far do you agree that creating learning communities helps in remembering the training knowledge more?

Options	No of respondents	Total respondents
Strongly Agree	32	100
Agree	36	100
Neutral	11	100
Disagree	5	100
Strongly Disagree	16	100

Table 13: Response on retaining training knowledge through creating learning communities

(Source: Created by Author)

Q14. Do you agree that incorporating training classes through social media helps the trainees to retain the knowledge more?

Options	No of respondents	Total respondents
Strongly Agree	29	100
Agree	43	100
Neutral	16	100
Disagree	4	100
Strongly Disagree	8	100

Table 14: Response on retaining training knowledge through incorporating training classes through social media

(Source: Created by Author)

Q15. How far do you agree that establishing a mentoring program allow the trainer to retain the training knowledge for loner time?

Options	No of respondents	Total respondents
Strongly Agree	39	100
Agree	39	100
Neutral	9	100
Disagree	3	100
Strongly Disagree	10	100

Table 15: Response on retaining training knowledge through establishing a mentoring program

(Source: Created by Author)

Q16. Do you agree that revising the training content through practical assessments is effective procedure for retaining the training knowledge?

Options	No of respondents	Total respondents
Strongly Agree	44	100
Agree	35	100
Neutral	8	100
Disagree	5	100
Strongly Disagree	8	100

Table 16: Response on retaining training knowledge through revising the training content through practical assessments

(Source: Created by Author

Reference List

Bernard, H.R., Wutich, A. and Ryan, G.W., 2016. Analyzing qualitative data: Systematic approaches. SAGE publications.

Brannen, J., 2017. Mixing methods: Qualitative and quantitative research. Routledge.

Bryman, A., 2017. Quantitative and qualitative research: further reflections on their integration. In Mixing methods: Qualitative and quantitative research (pp. 57-78). Routledge.

Collis, J. and Hussey, R., 2013. Business research: A practical guide for undergraduate and postgraduate students. Macmillan International Higher Education.

Etchegaray, J.M. and Thomas, E.J., 2012. Comparing two safety culture surveys: safety attitudes questionnaire and hospital survey on patient safety. BMJ Qual Saf, pp.bmjqs-2011.

Neuman, W.L., 2013. Social research methods: Qualitative and quantitative approaches. Pearson education.

Punch, K.F., 2013. Introduction to social research: Quantitative and qualitative approaches. sage.

Smith, J.A. ed., 2015. Qualitative psychology: A practical guide to research methods. Sage.

Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013. Business research methods. Cengage Learning.