Discuss about the Service Marketing and Relationship Competition Marketing.
In this cutthroat competition market the importance of the service marketing along with the relationship marketing is increasingly growing. In this competition market the customers are more aware of their needs and they have several choices thus, in order to achieve customers’ loyalty the service marketing as well as relation marketing play vital role, which connected the customers with the company. In this context, there are most cotemporary companies, which are providing most effort to their customers services so that can provide adequate services to their customer (Renberg, T., Wichman Törnqvist, K., Kälvemark Sporrong, S., Kettis Lindblad, Å. and Tully, M.P., 2011). In this way the customer are satisfied with company thus essential customers’ satisfaction can be achieved; besides this, by giving adequate services the company can make sound relationship with the customers, which improve the loyalty of the customers. The Priceline Pharmacy is one of the leading health and beauty retailers of Australia, which provide utmost emphasis on their service marketing along with the relationship marketing in order to achieve competitive advantages for the company.
Flowchart of back stage and front stage
Front stage of the Priceline Pharmacy Hurstville carries out the activities that help them to face the client and thereby it depicts the marketing, sales and the services with the delivery of the product. It helps in defining the operational part that helps in explaining the client experiences (Chou, S.Y., Hwang, K.Y. and Shieh, S.C., 2013). The motive comes here the appropriate management of the clients and the customers as per the basic needs required. It also helps in defining the activities that signifies the enhancement of the business regarding the services provided by Priceline Pharmacy Hurstville.
Back stage of the Priceline Pharmacy Hurstville carriers out all the support process and the managerial activities that are focused for the enhancement of the business and thereby it is carried out behind the closed doors. The significance that is depicted in case of Priceline Pharmacy Hurstville of the back stage depicts all the administration process with appropriate managing of the activities for the staffs and thereby the process of keeping the tracks on the products are also kept wit thereby enhancing the facilities for the front stage process (Kumar, S. and Steinebach, M., 2008). It also helps in carrying out the planning process for the Priceline Pharmacy Hurstville with the consideration of the facts followed by the appropriate accounting process.
The significance of the service encounter helps in defining the cultural beliefs and the expectations created by the organization Priceline Pharmacy Hurstville. The expectations are seemed to be shared to the members of the organization Priceline Pharmacy Hurstville with sharing the orientations that unit them together. It also helps in the creation of distinctive culture that holds them together as a team and thereby the culture of the organization is seemed to be distinguished (Panvelkar, P.N., Saini, B. and Armour, C., 2009). It includes the process of empowerment with the creation of investment in the people, usage of the IT in the infrastructure in order to enable the personnel, recruitment and the training of the personnel’s are done critically in order to create fluency in the workplace and the paying is made on the basis of their performance.
The organizational control system is created in order to differentiate the beliefs system, boundary systems, diagnostic control system and the interactive control system. These four pillars helps in the appropriate construction and the maintenance of the organization Priceline Pharmacy Hurstville (Barnett, M., Frank, J., Wehring, H., Newland, B., VonMuenster, S., Kumbera, P., Halterman, T. and Perry, P.J., 2009). It helps in the creation of the core values and the beliefs for the organization with the creation of specification for the enforcing the rules. It also helps in building clear targets and also encourages the learning systems for the organization. The enhancements are made in order to encourage the learning with determining the strategic uncertainties and thereby the critical performance variables are identified for making the avoidance of the risk factors.
The implication of the managers determines the activities performed by the managers for the organization Priceline Pharmacy Hurstville. It depicts the activities that are [performed in the day to day life with the appropriate management of the organization with the roles played are also depicted in this part of the essay. The roles played also depicts the price listing of the drugs and the medicines, management of the records of the drugs and the medicines, focusing on the customer maintenance and also consolidating the offering seats for the doctors (Kumar, S., Dieveney, E. and Dieveney, A., 2009). The management also helps in depicting the enhancement of the store with thereby focusing on the patterns with the identification of the prices of the drug stores. The allocation of the task to the workers with making the division of the groups is seemed to be part of the managerial implication. It thereby helps in enhancement of the organization Priceline Pharmacy Hurstville with focusing on the quality of the services that are seemed to be provided. It thereby also helps in the enhancement of the strategies that seems to be part of the managerial implication. The identification of the competitors with the enhancement of the organization is seemed to be part of the managerial implication with thereby focusing on the sales of its products and the services for the future focus (Oparah, A.C. and Kikanme, L.C., 2006). The managerial implications also includes the advices that are seemed to be provided with the creation of the better management system and henceforth the clear and concise idea is developed with the task carried out by the manager in the organization of Priceline Pharmacy Hurstville. The implications also depict the quality of the risk management that helps in the creation of the appropriate management system and thereby the capacity is also seemed to be increased with the consideration of the multidisciplinary functions. It also focuses on the enhancement of the actions that helps in the distribution, procurement and thereby also enhances the medical administrations (Gura, K.M., Duggan, C.P., Collier, S.B., Jennings, R.W., Folkman, J., Bistrian, B.R. and Puder, M., 2006). The control structures are also focused with the preparation and dispensing the medicines as the management and henceforth the maintenance of the policies and the procedures must be focused.
Conclusion
The overall essay depicts service marketing and the relationship marketing followed by the Priceline Pharmacy Hurstville. The focus is created on the flow diagram of the front store and the back store of the Priceline Pharmacy Hurstville, managerial implications carried out by Priceline Pharmacy Hurstville and the Significance of services encountered by the Priceline Pharmacy Hurstville (Bond, C.A. and Raehl, C.L., 2006). Therefore the focues is also explained with providing each and every point of view and thereby it also helps in the creation of appropriate management system with the provision of the policies and the procedures to the staffs. The diagram is also provided with keeping in view the prospects of the Priceline Pharmacy Hurstville and thereby the enhancements are seemed to be made with creating the management of the risk with the increment of the competition in the market.
References
Gura, K.M., Duggan, C.P., Collier, S.B., Jennings, R.W., Folkman, J., Bistrian, B.R. and Puder, M., 2006. Reversal of parenteral nutrition–associated liver disease in two infants with short bowel syndrome using parenteral fish oil: implications for future management. Pediatrics, 118(1), pp.e197-e201.
Bond, C.A. and Raehl, C.L., 2006. Clinical pharmacy services, pharmacy staffing, and adverse drug reactions in United States hospitals.Pharmacotherapy: The Journal of Human Pharmacology and Drug Therapy,26(6), pp.735-747.
Kumar, S., Dieveney, E. and Dieveney, A., 2009. Reverse logistic process control measures for the pharmaceutical industry supply chain. International Journal of Productivity and Performance Management, 58(2), pp.188-204.
Chou, S.Y., Hwang, K.Y. and Shieh, S.C., 2013. Design of an Intelligent System to Improve Traditional Chinese Medicine Dispensing Practice. InConcurrent Engineering Approaches for Sustainable Product Development in a Multi-Disciplinary Environment (pp. 657-666). Springer London.
Kumar, S. and Steinebach, M., 2008. Eliminating US hospital medical errors.International Journal of Health Care Quality Assurance, 21(5), pp.444-471.
Panvelkar, P.N., Saini, B. and Armour, C., 2009. Measurement of patient satisfaction with community pharmacy services: a review. Pharmacy world & science, 31(5), pp.525-537.
Barnett, M., Frank, J., Wehring, H., Newland, B., VonMuenster, S., Kumbera, P., Halterman, T. and Perry, P.J., 2009. Analysis of pharmacist-provided medication therapy management (MTM) services in community pharmacies over 7 years. Journal of Managed Care Pharmacy, 15(1), pp.18-31.
Oparah, A.C. and Kikanme, L.C., 2006. Consumer satisfaction with community pharmacies in Warri, Nigeria. Research in Social and Administrative Pharmacy, 2(4), pp.499-511.
Renberg, T., Wichman Törnqvist, K., Kälvemark Sporrong, S., Kettis Lindblad, Å. and Tully, M.P., 2011. Pharmacy users’ expectations of pharmacy encounters: a Qâ€Âmethodological study. Health Expectations,14(4), pp.361-373.
Bastos, R., Augusto, J. and Muñoz Gallego, P.A., 2008. Pharmacies customer satisfaction and loyalty–A framework analysis.
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