1. Introduction
SEC (social electronic commerce) could be a bundle of the e-commerce by which sites of e-commerce could facilitate the organization to practice the online social networks. Consequently, the organization would be capable to promote their products and services in leats time and cost among the huge amount of consumers (Turban, et al., 2017). In the current business scenario, the social networks become famous sites where it could lead the organization to accomplish the organizational task. Before purchasing any products and services, the online purchaser could check rating and reviews from other consumers regarding same products and services. Hence, the organization could concentrate on making social groups at the global level (Turban, et al., 2015).
2. Project Objective
3. Project Scope
This report aid the researcher to gain their understanding about social electronic commerce in a business application. It could also facilitate the investigator to discover the information about the benefits of social electronic commerce by consider the available sources (Hepworth, et al., 2016). It is also analysed that when organization uses the social-electronics e-commerce then they could face many challenges that are also discussed on this report. It could be supportive to gain the awareness of researcher about recent trends in social electronic commerce. Moreover, the business application of the social e-commerce is described in this study where the personalised shops can use the customer-driven online marketplace. This project also supports to gain knowledge of research scholar about research skills (Bolman and Deal, 2017).
4. Summary of Literature Review
It can also be summarized that social e-commerce could be a subset of electronic commerce that includes online media, users, and social networks, which could support the organizations to increase the online selling of goods and services (Obar and Wildman, 2015). In addition, it can also be analyzed that social networks could be exercised as the social systems in the e-commerce changes. In the current scenario, the social e-commerce could enable a company to enhance their number of consumers, which could lead to improvement in a number of consumers (Denecke, et al., 2015). In addition, it can also be examined that social e-commerce essentially enhances the traffic of consumers on the web by increasing ranking of the search. In addition, it can also be illustrated that each day new consumers could join on social media webs to share their thoughts, opinion, and views among targeted consumers. There are different sources that are used by the company to promote their products and services such as Twitter, Facebook, Print media, YouTube and Instagram (Alberts, et al., 2015). The electronic commerce could be practiced by the company to increase their brand awareness as it could lead to the higher sale of goods and services. Hence, it can be said that sales could take place on the social technique. The social media could enable the organization to influence a large number of consumers in the least time and cost (Alberts, et al., 2015). The social networks could be effective for business application and it drives the whole business process smoothly. In addition, it can also be analyzed that social networks could support the companies to obtain positive responses in the least time and cost. It can also be concluded that social e-commerce could be implied as peer to peer sales wherein buyers could directly communicate with sellers. It could be effective for collecting feedback from consumers about products and services (Fuchs, 2017).
Literature gap
This literature review could critically analyze opportunities and benefits of the social electronic commerce. Through this literature review, the researcher will be capable to gain their understanding about electronic media e-commerce. It could also aid investigators to gain knowledge about benefits as well as challenges of using the electronic social e-commerce in the business. It could also assist the researcher to enhance their understanding about existing situation of electronic social e-commerce. The researcher will select higher sample size to conduct research caused by larger people are interested in this research.
Justification of research problem
In the recent business scenario, the organization is required to practice electronic social media in their business as it could be effective for promoting the goods and services among the huge amount of consumers on limited time and cost (Wamba and Carter, 2016). As a result, the company could be able to enhance their financial performance in limited time by increasing their number of consumers. The appropriate knowledge about current research matter could support to make successful result in future.
5. Research Questions/Hypothesis
6. Research Design and Methodology
-Qualitative research
Chart 1: Qualitative research process
(Sources: Ashley and Tuten, 2015).
Primarily, investigators investigate the data to make research questions. Subsequently, they could support to select relevant sites and subjects towards the current research matter. After that, the investigator will collect reliable information towards the investigation. Later, research scholar will evaluate the gather information about research concern (Ashley and Tuten, 2015). The researcher will facilitate to make conceptual understanding about research concern for making a valid conclusion. In last, it could support the company to make a final report at least time and cost.
Approaches to reliability and Validity
The reliability approach could be practiced to determine homogeneity between resources, time, and investigators. Furthermore, the validity approach is used to examine the accuracy of research result. Trustworthiness could support examines the consistency of research outcome.
In this, the researcher will imply the inductive research approach to get appropriate outcome. The validity approach will be considered by the investigator to get non-numeric information in the context of current research concern (Ashley and Tuten, 2015).
Sampling and Sample Size
The non-probability sampling approach will be exercised by investigators to make a feasible conclusion. The inductive approach could be effective for selecting research participants on behalf different sectors such as education, income, experience, gender, and age. In addition, it can also be examined that researcher will select 5 social media manager as a sample size by a different area of Australia to perform research matter.
Data Collection Method
The research scholar will execute the primary data collection method to get factual information and attain the specified aim and objectives. In this research, both interview and survey through questionnaire method to attain the aim and objectives of research matter (Ashley and Tuten, 2015).
Variables Specifications
Independent and dependent variable factors are considered as the variables in the research. Electronic social media is an independent factor while the organizational performance is a dependent factor.
-Quantitative research
Chart 2: Quantitative research process
(Sources: Tsou, 2015).
Primarily, the investigator could make a theory about the research concern. On Behalf of the collected data, the researcher will make a hypothesis. Moreover, the researcher will make research design to with respect to the current investigation concern. Afterward, the investigator would be able to measure the concepts of study. In this, the researcher will select the research site for collecting appropriate information towards research concern (Tsou, 2015). Later, the researcher will determine the research techniques for appropriately collecting the information with respect to the current concern. Subsequently, the researcher will formulate the collected information in the research procedure for the attainment of the research aim and objectives. After that, the researcher will evaluate the collected data to reach out at the reliable conclusion (Ashley and Tuten, 2015).
Research Instrument
The researcher will execute the secondary information to meet the research objectives. The information could be collected from different sources like government publication, online and offline material, textbooks, and journal article. This research technique could be supportive of getting reliable outcome (Wamba and Carter, 2016).
Quantitative Data Analysis Process
Chart 3: Quantitative data analysis process
(Sources: Fuchs, 2017)
Initially, the research scholar could determine the primary issue of the investigation. Later, the research scholar could use the conceptual approach with respect to the resolution of the current research matter. After that, the researcher will acquire the input information for operating the research process. Subsequently, research scholar will develop an appropriate solution for making an effective result. Later, the research scholar could test solution of investigation to collect the deficiency of research. Later, the researcher will evaluate the outcome of research for implementing the outcome into the research process (Fuchs, 2017).
Sampling and Sample Size
The researcher will execute the simple random sampling method to conduct the research. This method facilitates research scholar to get responses from research participants by considering the survey through a questionnaire. For this, the researcher will select 50 employees of different social networks using organizations of Australia.
Reliability and Validity of Data
Validity could be used to identify the possibility of research outcome that may be possible by finding quantitative problems. For example, investigators will execute the survey through questionnaire technique to evaluate the opportunities and problems of social electronic commerce. Moreover, the reliability technique could be practiced to examine trustworthiness of gathered result (Tsou, 2015).
7. Research Limitations
The research limitation could influence the outcome of research. There are many factors that could be considered as research limitations like lack of resources, cost, and time. The specified time could mandate investigator to discover the information and complete research in the least time, which could negatively impact on the research result. In addition, it is also analyzed that the primary data collection method could be time-consuming while the secondary data collection method could be expensive. Hence, it can also be analyzed that these methods could create the complication in the research to collect suitable data with respect to the research concern. It could decline the reliability of investigation result (Fuchs, 2017).
8. Time Schedule (Research plan)
Table
| Activity name | Start Day | Last Day | Duration (Days) |
| Proposal of study | 25-05-2018 | 30-06-2018 | 15 |
| Literature Review | 01-07-2018 | 07-09-2018 | 66 |
| pooling of facts and figures | 08-09-2018 | 08-11-2018 | 60 |
| Evaluation of data | 09-11-2018 | 09-12-2018 | 30 |
| Last submission of report | 10-12-2018 | 14-01-2019 | 34 |
Chart
9. Conclusion
From the above conclusion, it can be concluded that the electronic social networks could enable the organization to promote their products and services by considering online channels. It could facilitate organization to share information about products and services among potential and existing consumers, which could support to make a positive image of the company in the company. It can also be summarized that the organization should use electronic methods to get higher productivity and efficiency. It can also be summarized that company could concentrate on making positive relation with the consumers on webs due to eliminating the possibilities of negative comments effects on the sites.
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