Discuss about the Social Media Strategies for Digital marketing.
The present assignment will cover all the critical areas towards developing proper social media strategies, which Pizza Hut uses in the marketing plan. The use of the social media tool is not limited only to a communication its achievement is diversified towards the development of different kinds of E-commerce strategies. The trend of shopping, as well as the trend of marketing, has changed as compared with the traditional mode of shopping and commercialization (Chaffey, Ellis-Chadwick, & Chaffey, 2012). The assignment will focus on what are the different kinds of contribution, which the social media contributed to the business operations of Pizza Hut.
Social media is a very important element for online commerce. The purpose of the study is to evaluate all the proceedings of the social media tool. It allows a different organization to develop different business and to run a reputed business online. There are certain applications of the social media tool as it used as one of the most important as well as a significant source of branding (Chan, 2012). Pizza Hut is one of the most popular fast food organizations, which operates its business in the major cities of the globe. It is an American restaurant chain, and international franchise operates its business mainly in trading Pizza (“Pizza Hut – Pizza Coupons, Pizza Deals, Pizza Delivery, Order Pizza Online, Catering”, 2016). There are certain ways, which the organization was benefited with the application of a proper social media strategy. The majority of the organization irrespective of its nature and objectives adopts the notion of the social media tool as the ideal platform to organize different kind of advertisement as well as promotional activities (Kotler, 2012). The concept of promotion and publicity are the two key components, which are the crucial part of the marketing mix.
Pizza Hut is a much-diversified concept, which is one of the most common as well as popular pizza restaurants in USA. It operates its business in different countries across the globe. Different companies are doing the same business in the same industry. Some of the key competitors are Dominos, KFC and Mc Donald’s. The involvement of all the brands in the social media is very much remarkable. Pizza Hut develops different kinds of marketing plan based on Social media applications. All the organizations irrespective of nature and the purpose of the business develop different kinds of social media platforms to execute different plans and proceedings towards the involvement of the business activities (Chaffey, Ellis-Chadwick, & Chaffey, 2012).
The market structure of Pizza hut falls under the notion of the oligopoly market structure. Pizza Hut’s social footprint has developed at a rapid pace in a short span of time and based on the latest statistical report its Facebook page visitors from 500k to one million in a span of a year. Pizza Hut’s top priority is to develop pizza fans on board with its social networks (Pride, 2012). Pizza Hut has always been a casual dining pizza chain, which acts as a catalyst to inspire social conversation around it.
The nature of the oligopoly market structure is different as compared with the other marketing structure. The decision making of one firm hugely affects the decision making a power of another company (Kotler & Armstrong, 2012). Pricing strategies are one of the major things that need to analyze in a proper manner to develop an appropriate marketing plan. The following part of the study will highlight what are the different kind’s strategies which pizza hut applied to produce a good competitive advantage in the overall market structure (Kurtz & Boone, 2012).
As mentioned at the beginning of the study, there are certain applications of different kinds of social media tool in the business operations. It is very much familiar that various social media tool contributes a significant aspect towards developing a proper communication strategy in the organization. The idea towards developing an appropriate two-way communication system will be beneficial for both the team as well as for the customers (Mandiberg, 2012). It guides the customers to stay updated about the latest products and services, which are offered by the team, and on the other hand, various companies are benefited to conclude what are the different kinds of customer’s trends in the overall organizational procedures (Miller, 2012). In order to determine the social media matrix there are certain key points which needs to be analyzed. A person from different age group follows different application of social media tools for different purpose. Therefore, it is one of the major sources of communication.
Strategies are developed to meet the organizational objectives in a most smooth manner. There are certain organizational goals as well as corporate activities which majority of the firms needs to achieve in the overall marketing operations.
The overall social media strategy for pizza hut is being tried to build an online community for pizza lovers across the world with the application of different kinds of social media tools, which includes Facebook, Twitter and much more. However, there are certain things left to evaluate an individual social media strategy. One of the key points that need to analyze is the application of the platform wise social media strategy. The Pizza Hut Facebook fan page boast of more than 900k fan in the overall business strategy (Steiner, 2012). On the other hand, pizza hut’s website has not mentioned about an official Twitter channel. However, there are different kinds of positive feedback, which can be concluded to enter into the reviews on Twitter.
This part of the study will analyze how the notion of the Social Media tools and its media matrix can be applied to develop online deals. To classify this particular point, there are two modes of shopping. One is the traditional method of shopping which is followed by the modern style of shopping (Potter, 2012). In the modern way of buying, the majority of the buyers prefer online shopping. It is very much clear that all the companies irrespective of the nature of the business as well as objectives, uses the social media platform to organize different kinds of promotional and advertisement activities, it is not used for online transactions (Potter, 2012). On the other hand, Pizza Hut also engages its audience by developing exciting new campaigns, which includes patterning with Microsoft.
The review can be concluded as social media strategy review where a 360-degree analysis of a particular brand’s entire social media strategy as well as activities. Pizza Hurt, an American restaurant chain made a different contribution towards the development of a proper social media strategy (Ryan & Jones, 2012). Online transactions, includes online purchase and sales which is one of the key features of modern mode of the shopping. Some of the key points which need to be analyzed in a proper manner are Pizza Hut needs to develop different kinds of transactional activities which include online purchase and online sales as it will be more beneficial for the buyers. It can be explained in a better manner as the number of users is being increased day by day and it will surely.
The notion towards the development of a proper marketing plan includes several parameters that need to be fulfilled. One of the main factors is the idea of social media matrix. Development of an appropriate marketing plan includes the application of different of the various kinds of marketing tools with includes to scan the environment. For example, the majority of the business firm uses the application of SWOT Analysis as the best marketing tool to examine both the internal environment as well as the external environment (Collins, 2012).
However, the trend for shopping as well as the trend for marketing has changed as compared with the traditional mode of marketing. At present, different kinds of social media tools used to develop a proper marketing plan with includes the notion of digital marketing. Some of the key factors, which are, includes towards that Pizza Hut needs to focus on the following factors (Miller, 2012). Some of the important factors, which need to analyze to develop a proper digital marketing, include Social media audit, social media monitoring, social media management, social online reputation management, social media marketing and social media public relations (Potter, 2012). The following part of the study will analyze all factors how pizza hut developed all the social media campaigning in an efficient manner.
Social Media Audit concludes towards the research about the social media presence in the marketing process. The second point, which needs to be analyzed, is to examine the social media opportunities as well as social media threats. Pizza Hut has used the notion of the social media strategy, which includes the execution of the plans and proceedings (Ryan & Jones, 2012). Social media monitoring includes four important factors, which are identifying variations, segregating variations, analyzing conservation and insight and recommendation of different kinds of reports. Social media management includes strategic existence creating on social media platform, which includes promotion, as well as response administration, which analyzes opportunity for social media output (Kurtz & Boone, 2012).
The idea of online reputation management is a unique concept, which includes researching as well as analyzing present online reputation-defining as well as recommending steps to get better the overall process of reputation score. The final point of the study will examine the execution of recommendations which majority of the organization including pizza hut follows towards the development process of a proper online reputation management. Pizza Hut has executed different kinds of plans and procedures where the notion of the social media campaign is one of the key objectives (Kotler & Armstrong, 2012). The organization has developed creation of campaigns through tools apps and potential discussion approach, which includes deliverables via camping execution.
The notion of the social media release includes classification of the online PR objectives and analysis of various kinds of PR objectives (Daniel, 2012). The final point, which Pizza Hut needs to be concentrate, is the view of the social media strategy. Strategies in the organization are developed to run the risk falling behind. There are certain ways where the organization was benefited towards applying a proper social media strategy (Potter, 2012).
After going the overall study, I will like to conclude about the importance of the social media tools in the daily business operations. The majority of these fast food industries what I feel improve all the programs and policies to achieve a proper social media platform in the business systems. All of these brands apply the concept of the social media tool with a view to developing different kinds of promotion activities. I will conclude that one firm affects the decision-making activity of the other firm. To execute all the plans and policies in a proper manner, all the companies develop more or less the same strategies to evaluate the social media strategies in an effective manner.
Conclusion and Recommendations
The concluding part of the study will analyze as well as summarize all the key factors, which are included to conclude the effectiveness of the social media in the modern business. The selected organization in the assignment is Pizza Hut. The task-focused how pizza hut was benefited and what are the positive impacts that pizza got in business after developing a robust social media strategy. The only recommendations that can be added is Pizza Hut to work on the series of digital initiatives which puts the development of different kinds of activities which include brand building activities on the social network which includes brand developing activities on social media, in-store and online events.
Reference List
Chaffey, D., Ellis-Chadwick, F., & Chaffey, D. (2012). Digital marketing. Harlow: Pearson.
Chan, L. (2012). Social media marketing for digital photographers. Indianapolis, IN: John Wiley & Sons.
Collins, D. (2012). Business ethics. Hoboken, N.J.: John Wiley & Sons.
Daniel, S. (2012). Principles of marketing. [Place of publication not identified]: Kendall Hunt.
Kotler, P. (2012). Marketing management. Harlow, England: Pearson.
Kotler, P. & Armstrong, G. (2012). Principles of marketing. Boston: Pearson Prentice Hall.
Kurtz, D. & Boone, L. (2012). Principles of contemporary marketing. Australia: Southwestern Cengage Learning.
Mandiberg, M. (2012). The social media reader. New York: New York University Press.
Miller, M. (2012). B2B digital marketing. Indianapolis, Ind., USA: Que.
Pizza Hut – Pizza Coupons, Pizza Deals, Pizza Delivery, Order Pizza Online, Catering. (2016).Order.pizzahut.com. Retrieved 29 May 2016, from https://order.pizzahut.com/home?
Potter, N. (2012). The library marketing toolkit. London: Facet Publishing.
Pride, W. (2012). Marketing principles. South Melbourne, Vic.: Cengage Learning.
Ryan, D. & Jones, C. (2012). Understanding digital marketing. Philadelphia, PA: Kogan Page.
Steiner, S. (2012). Strategic planning for social media in libraries. Chicago: ALA TechSource, an imprint of the American Library Association.
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