Soft Skills For Graduates In Real Estate Programme

Background of the problem

Discuss about the Soft Skills for Graduates in Real Estate Programme.

Most of the population of Australia face major troubles while buying or selling any house. They have to face hassles of endless visits to the sites, a long period of uncertainty along with over-promising agents who will eventually not deliver what they have promised to the consumers earlier (Winson-Geideman and Krause 2016). In this situation, it can be understood that the buyers need a permanent solution to this as the real estate business in Dubai has started blooming in the last few years (Adnan et al. 2017). The buyers will require a permanent alternative in order to deal with such harassments they have to face while buying a house.

Presently it is a huge challenge that mostly a large population in Australia faces issues with buying and selling house as they always need to go for human agents who tend to disappoint them in most of the cases (Gloet and Samson 2017). Even if they settle on one house, they have to wait for a long time with uncertainty as they might not get the bid. Especially selling a house in Australia is now a huge problem for regular individuals as the entire process in complicated and lengthy (Wong 2017). Starting from making a reasonable price for the house to dealing with numbers of customers who will end up wasting their time and not buy it, individuals have to deal with numerous numbers of issues while selling a house.

It can be observed that individuals who are trying to sell a house have started looking for alternative options that can help them in selling their houses without any unnecessary harassment (Mani et al. 2015). In addition to that, it is also noteworthy to mention that people who are taking assistance from the conventional mediators in selling their houses are not found to be very happy with their experience as well.

Therefore it can be said that if measures are to be taken to make the entire house selling jobs easier, a major change is needed in this scenario (Wong and Wakefield 2017). There can be ideas that are transparent and innovative for both the buyers and sellers which can make the entire process much easier (Gallagher, Ignatieva and McCulloch 2015). This can simplify the entire procedure for the buyers and they will not have to spend additional time while selling their houses.

Definition of the problem

There are numbers of organizations within the market place who offer being a helpful and transparent mediator for selling houses and communicating with the potential buyers (Cerutti, Dagher and Dell’Ariccia 2017). However in the Australian market, there are no such organizations that will provide an easy and less complicated selling process for the customers (Haynes, Nunnington and Eccles 2017). It can be indicated that this may be helpful for the business to expand in the Australian market as they can operate without any major competitors (Jordà, Schularick and Taylor 2016).

Technological advancement have uplifted almost every business sector, real estate industry is no such exception. There have been major innovations that have bloomed in this Industry and it has helped the customers in different contexts (Rubin, Aas and Stead 2015). However selling a house is still difficult without any human mediator taking a long time. With the innovative idea of sellanyhouse the sellers of Australian real estate market will get revolutionary benefits for individual usage and at the same time the entire real estate industry can be benefited from these innovations (Rogers 2016). Therefore this study has focused on the innovative idea of sellanyhouse. It can also be said that this idea will enhance the contemporary real estate industry business in the broader context as well.

The innovative idea of selanyhouse benefits both the individual sellers and the overall real estate industry in Australia. It can be found out that individuals are interested in selling their present houses and buying something new in the recent time in Australia. However this is not any new trend for the real estate industry. A major feature of sellanyhouse is that they evaluate the property and helps the sellers to find potential buyers within no time. It can be considered as the fastest and easiest way for selling any property. There are three major steps in the entire process. Firstly the seller will get a free valuation of his property and then he or she will book an appointment on this site for free as well. As soon as these two steps are done the sellers will start getting offers for their property. Therefore this organisation will help the sellers to get the maximum value of their properties and sell it without any unnecessary harassment.

Sellanyhouse provides innovative and well-designed possibilities to the customers that can be adjusted according to their needs as well. Bringing this innovative idea into the Australian real estate market can also bring remarkable changes within the industry itself. The innovations can be largely beneficial to the Australian government as there might be a lot of economic benefits to the government as well (Hulse et al. 2018).

Evidence of the problem

With its innovative ideas and transparent selling process sell any house not only brings remarkable changes to the individual sellers but it also benefits the entire real estate industry to a great extent. The industry will be extremely blessed with this innovation as it will help to eliminate the difficulties faced by individual sellers and make the process much easier. This organisation can also reach to the individual sellers operating in the industry as there is a huge possibility of selling one’s house at its most value and without any potential hassles.

There are some interdependent features about developing this new and innovative idea within the Australian real estate industry. For instance it can be said making this project successful is closely related to Australian government providing necessary resource and support (Robertson and Rogers 2017). It can also be said that this idea will only mature with a skilled work force and financial support from various sources.

It can be seen from the business operations of sellanyhouse in its mother country Dubai that the organization has received massive responses from the general sellers and buyers in the real estate sector. The innovations in the idea of sellanyhouse are not only beneficial for the buyers, but it has also benefitted the sellers who are to buy a new property within a specific budget. At the same time, it also reduces pointless disturbance from the entire buying and selling process of any property. With the technological advancements, the official website of sellanyhouse can bring the potential buyers and sellers at the same place to offer a great bid for both the parties.

The management of the organization will continue their research in the industry so that they can update the features of their website and other business operations in order to sustain their business in the Australian market (Gauder, Houssard and Orsmond 2014). They will also recruit a separate research and development team who will keep the management updated regarding the contemporary trends, changes and the customers’ buying behaviour so that they can eventually serve the best service in the market.

• The managers or supervisors of the organization should intervene in the research operations time to time for assuring that the entire process is progressing in accordance with the pre-planned strategies.
• The supervisors of the marketing team should always intervene in the marketing operations of the company as it requires vigorous marketing in order to enter a completely new market. Therefore they should also ensure that the marketing plan has been aligned with the need of the customers as well.
• The legal guidelines should always be maintained under any circumstances in order to avoid any legal burden on the organization.
• The company needs a skilled set of human resource for its operations; therefore the human resource managers should recruit people who can enhance the all over productivity of the organization.

Other than the previously mentioned strategic options, the organization can also adapt some other options as well:

• The company should approach the Australian government for providing adequate financial aid.
• The company can also partner with small mediator companies as well.
• The director of the organization can intervene at any time at any level.

• The supervisors and managers of Sellanyhouse will always intervene in the operations of research and development team in order to assure that there are progress in the entire process and it is going as it has been planned previously.
• The marketing managers of the organizations will always mediate the marketing operations of the organization as it is entering a completely new market. Therefore marketing plan should also be personalized and customized according to the specific needs of the consumers.
• The legal rules and regulations should be maintained so that any legal burden can be avoided.
• A expert set of human resource should be recruited who will help the company to enhance its overall productivity.
• The company should also ensure that they have a well-designed CSR policy.

The primary stakeholders of the company are investors and the government of Australia. The buyers of the second-hand properties and the sellers who want to avoid the unnecessary troubles are the most important stakeholders who will be directly benefitted from the company.

Timing Considerations

This project will be helpful in enhancing the business of real estate industry of Australia which will help to boost their economy and provide jobs to numbers of skilled candidates.

• This project will not harm the environment in any way as it utilizes the technological advancements to act as a technical mediator for selling houses.
• It will use eco-friendly technologies for its operational purposes.

• This project will be highly advantageous for the Australian economy as it will contribute in generating large amount of revenues from the real estate industry.
• It will also create competition in the existing market; therefore it can have a positive influence in boosting economy.

Considering the previously mentioned aspects, it can definitely be said that the sellanyhouse project will have an overall positive impact.

Risk	Management
Financial risks	Proper management planning is required for mitigating the risks.
Risk for personal information theft	Data should always be encrypted only between the management and users.

            The innovation of sellanyhouse will certainly bring ground-breaking changes in the real estate industry of Australia which will simplify the difficulties faced while selling a house. However this idea can be improved by some other modifications as well.

• The organization can use vigorous marketing strategies to reach its potential customers by using several marketing platforms such as social media marketing or content marketing.
• The organization can also personalize each of their customers’ experience with their firm by incorporating customized aspects such as providing them assistance 24*7, clearing payment within a short span of time etc.
• They can also launch a mobile application so that customers can access it anytime they want.
• Loans will be drawn from the banks of Australia and the company will also communicate with the government for funding.

• The higher authority of company management will supervise the operations under strict guidance.
• The customers will be informed regarding the project development time to time.

• There will be a well-organized framework for developing each of the projects taken by the company.
• There will also be strict performance measurements for different departments of the organization.
• For carrying out any project, there should be legal rules and regulations that are always to be maintained by the employees.

Reference list

Adnan, Y.M., Daud, M.N., Alias, A. and Razali, M.N., 2017. Importance of soft skills for graduates in the real estate programmes in Malaysia. Journal of Surveying, Construction and Property, 3(2).

Cerutti, E., Dagher, J. and Dell’Ariccia, G., 2017. Housing finance and real-estate booms: a cross-country perspective. Journal of Housing Economics, 38, pp.1-13.

Gallagher, D.R., Ignatieva, K. and McCulloch, J., 2015. Industry concentration, excess returns and innovation in Australia. Accounting & Finance, 55(2), pp.443-466.

Gauder, M., Houssard, C. and Orsmond, D., 2014. Foreign investment in residential real estate. RBA Bulletin, June, pp.11-18.

Gloet, M. and Samson, D., 2017, January. Linking Knowledge Management, Business Excellence and Innovation Performance. In Proceedings of the 50th Hawaii International Conference on System Sciences.

Haynes, B., Nunnington, N. and Eccles, T., 2017. Corporate real estate asset management: Strategy and Implementation. Taylor & Francis.

Hulse, K., Martin, C., James, A. and Stone, W., 2018. Private rental in transition: institutional change, technology and innovation in Australia.

Jordà, Ò., Schularick, M. and Taylor, A.M., 2016. The great mortgaging: housing finance, crises and business cycles. Economic Policy, 31(85), pp.107-152.

Mani, D., Heravi, A., Choo, K.K.R. and Mubarak, S., 2015. Information privacy concerns of real estate customers and information security in the real estate industry: An empirical analysis.

Robertson, S., & Rogers, D. (2017). Education, real estate, immigration: brokerage assemblages and Asian mobilities. Journal of Ethnic and Migration Studies, 43(14), 2393-2407.

Rogers, D., 2016. Uploading real estate: Home as a digital, global commodity. In Housing and Home Unbound (pp. 37-52). Routledge.

Rubin, T.H., Aas, T.H. and Stead, A., 2015. Knowledge flow in technological business incubators: Evidence from Australia and Israel. Technovation, 41, pp.11-24.

Winson-Geideman, K. and Krause, A., 2016. Transformations in Real Estate Research: The Big Data Revolution. In Presentation at the 22nd Annual Pacific-Rim Real Estate Society Conference (pp. 17-20).

Wong, A., 2017. Transnational real estate in Australia: new Chinese diaspora, media representation and urban transformation in Sydney’s Chinatown. International Journal of Housing Policy, 17(1), pp.97-119.

Wong, P. and Wakefield, R., 2017. The Australian residential property market: a study on foreign real estate investment. In AUBEA 2017: Transforming Built Environment Education and Practice: Leveraging Industry Partnerships in the Built Environment (pp. 315-329). Australasian Universities Building Education Association.