Discuss about the Spark Newzealand Organization.
Spark New Zealand, it was formally known as Telecom New Zealand, and it is a CSP (communication service provider) in New Zealand as the name clearly points out. It provides its customers with fixed line, the internet and mobile communications services.
It was formed in the year 1987 after the bifurcation of the NZ post office, but then it was later privatized in the year 1990. Then the company was divided by the government into three sections namely telecom wholesale, telecom retail, and Chorus. This division led to an end of monopoly which the company held and later in the telecom sector of the business changed its name from telecom to Sparks in the year 2011 (Spark, 2015).
Spark New Zealand is a CSP or says Communication Service Provider, which focuses on moulding its services around the needs of its customers ranging from households and the small businesses in New Zealand exclusively. The company is operational as a mobile network provider, internet service provider and fixed data lines provider (Spark Digital, 2015b). The company also focuses on providing its customers with the ICT solutions in the country and wish to help their clients by offering them with the competitive advantage through digital solutions.
The company is focussed on providing total communication coverage to an individual or small business client by providing them with internet facilities, mobile connections, and the fixed data lines. It offers a range of voice, content and data services to its customers through fibre and copper broadband, 4g and 3g connections and WiFi zones around the country. The Spark Digital section of the company is focussed on providing ICT solutions to its customers such that they can meet the demands and needs of the rapidly globalizing world (Digital, 2015). The spark connects a section of the company provides the customers with telecommunication services, and it also helps the company for various tasks such as provisioning, credit collections, procurement and leasehold property.
It is quaint essential to notice that the annual report f 2015 clearly showcases the urgency of the company for moulding its activities and services as per the requirements of the customers, the company has even reduced its additional operations which dealt with business outside of New Zealand. In the year, 2009 company had to lose customers because of the entry of new competitor, 2degrees that are why the company rapidly increased the marketing activities. The company has taken good help of social media and digital mediums for marketing the newly furnished goals and targets of the enterprise. It can be said that marketing plays a significant role in company’s strategy for business (Annual Report, 2015).
The internal business environment factors of a company affect its approach of operations and success (Contributor, 2015). The company does have control over these factors, for Spark New Zealand, some of them are-
The threat of new competitors- one of the major threats for Spar New Zealand is its brand identity. They are in constant danger of other brands that can create similar company such as Spark and that might sway its stakeholders toward the above companies.
Bargaining power of suppliers- It is a good thing that Spark New Zealand has got an ample choice of choosing its supplier who can provide that equipment at a basic price. They can bargain for the best by quality, cost, and service.
Bargaining power of customers-As the number of options available for consumers is increasing rapidly in the field of telecom services, it is imperative that Spark provides its services at a lower cost for, e.g., 2degree and Vodafone are planning to provide certain services at a reduced cost to its customers. Moreover, low switching cot can help in attracting the residential consumers.
The threat of substitutes- all the services and products of Spark New Zealand face a severe threats replacement product. Satellite and TV operators are all now fighting to retain customers base and attract more that is why most of the products are similar and at the same price such as Spark New Zealand.
Innovation and creativity- it is clear that most of the competitors in tele communications field are providing similar products. Hence, it is essential that Spark produces innovatively better products and keep the quality bit higher than its competitors. Even if that means to keep the profits a bit small as they are in a highly competitive market
Now let us talk about some of the macro or external environment factors which effect Spark New Zealand’s working and operations (Bradley, 2015). These reasons range from political to economic to legal consideration and much more.
Political and juridical factors- The changing central government has a significant role to play in success and failure of companies such as Spark New Zealand. It is required to abide by some national laws, tax guidelines, employment and safety guidelines. The strong financial condition of the company makes it more severe to follow all the laws and rules set up by the government.
Economic Factors- After going through the annual report of 2015, it is clear that the company has to go through a lot of interest rate and credits risks which directly affect the profits margin, economic growth and inflation for the enterprise. The company does provide its product at minimal profit margin such that demand persists but it had to increase the prices at the time of recession.
Technological factors- The telecommunication leadership is given to that company which can quickly absorb the new technological advancements into their system and provide the customers with a stabilized form. The product is required to be innovative, but they should be standard and as per the demand of clients.
Social Factors- In a telecommunication company both safety and accessibility are essential requirements for the customers and employees. It is imperative that they maintain this security measure for mobile phones and other products also. Trust on the company will be upheld only and only if signal drop problems are controlled and internet connectivity and speed should be a bit more than the competitors.
Environmental factors- One of the main environmental challenges which can be caused by Spark Company is that of greenhouse gas emissions. New Zealand is a country where a lot of significance is given to the green and clean environment. The wastes of wires, hardware, and other products need to be managed properly as these are not biodegradable and require particular attention.
This is the model employed by Spark. (It has been created after study of annual report)
Two factors which can influence consumer behaviour:-
1. The competitor’s policies for interacting with the users can affect Spark NZ. The use of social media by companies can sway the consumers in their favour. Hence it is important to get hold of customers on social media
2. The product quality needs to be good so that customer is willing to use the services again and use them in his/her office, home, and other places.
Currently, Spark New Zealand is one of the biggest telecommunication companies in the country and is a provider for most of the telecommunication services such as broadband, Wi-Fi, mobile networks and more importantly IT consultancy, execution and procurement along with installation and equipment facilities. The company is focusing on digitizing its operation in a bid to reduce its maintenance costs and increase its coverage area in New Zealand (Spark, 2015a).
These images have been taken from the annual report of 2015 which clearly shows how they are pushing to become a force to be known around the globe in near future.
Consideration of social responsibility as well as ethical factors for Spark New Zealand for marketing decisions
Two social responsibilities which automatically come upon the shoulders of the company are:-
Job Provider- The company has an excellent set up in New Zealand, and if the company has taken the onus to work only in New Zealand then it should ensure that most of its employees are from the country, this way they will keep their salary budget low and also keep the local inhabitants happy and satisfied.
Environment- with initiatives such as Spark Environment, it becomes essential that the company keeps a track of all such activities which include disposing of-of wires, old mobile phone technologies, network recycling and keeping the vicinity clean and green.
Now talking about ethical duties then Spark New Zealand needs to ensure that in such a highly competitive market, they do not promise something which is out of their league just for the sake of keeping the consumer interested. For e.g., The Company should not hoax about internet speed or mobile network coverage in remote areas. It is so because if at a time of emergency customers will not be able to find such services, they will lose trust in the company and more than that it can be hazardous for them also. Hence, the company should focus on providing better and cheap products, but that does not mean it should forget the safety of customers.
In today’ transparent business world it is important to provide its stakeholders with actual data and help the nation by providing it with top quality services.
References
Contributor, Pe. (2015, February 26). Internal factors that may affect the business organization. Retrieved June 27, 2016, from Business, https://pestleanalysis.com/internal-factors-affect-business-organization/
Digital, S. Our ventures. Retrieved June 28, 2016, from https://www.sparkventures.co.nz/#our-ventures
Editorial, R. (2016, June 28). ${Instrument_CompanyName} ${Instrument_Ric} Quote| Reuters.Com. Retrieved June 28, 2016, from https://www.reuters.com/finance/stocks/overview?symbol=SPK.NZ
limited, S. (2016). Home. Retrieved June 28, 2016, from https://www.sparknz.co.nz
Ltd, S. (2016). Spark – investor centre. Retrieved June 28, 2016, from https://investors.sparknz.co.nz/Investor-Centre/?page=At-a-Glance
McDonough, M. (2016). Spark New Zealand – BuddeComm. Retrieved June 28, 2016, from https://www.budde.com.au/Research/Spark-New-Zealand-Company-Overview.html
Ristovski, D., & Bradley, M. (2015). Camping and beach activities. Retrieved from https://investors.sparknz.co.nz/FormBuilder/_Resource/_module/gXbeer80tkeL4nEaF-kwFA/doc/FY15_H2/2015_Annual_Report.pdf
Spark Digitak. (2016). Spark foundation. Retrieved June 28, 2016, from https://www.sparknz.co.nz/what-matters/foundation
Spark Digital. (2016). Spark digital New Zealand. Retrieved June 28, 2016, from https://www.sparkdigital.co.nz/
Spark. (2015a). Help us improve this page. Retrieved June 28, 2016, from https://www.spark.co.nz/business/contactus/business-hubs/
Spark. (2015b). Help us improve this page. Retrieved June 28, 2016, from https://www.spark.co.nz/business/
telecom, S. (2015). Review of the telecommunications act 2001 submission | MBIE. Retrieved from https://www.mbie.govt.nz/info-services/sectors-industries/technology-communications/communications/regulating-the-telecommunications-sector/review-of-the-telecommunications-act-2001/submissions/Spark%20New%20Zealand%20submission.pdf
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