Specialized Tourism Areas For Greater Success: Using Festivals And Food To Attract Tourists

The Role of Festivals in Stimulating Wine Tourism

The author states that international tourism is dynamic. Hence, it does keep changing as time goes by. Therefore, the demands of the clients are also changing. The article explains that conducting events or activities will stimulate wine tourism. This is a strategy that is used as a way of attracting tourists in the organization. Festival managers believe that recreational activities stimulate the perceptions of the clients (Axelsen & Swan, 2010). The clients are therefore influenced by the activities that are organized by the festival managers. The author concluded that using festivals like the moonlight festivals are critical in shaping the perceptions if the tourists. Moreover, these activities act as the positive stimulants in the tourism sector.

The writer of the article is explaining the need to understand the value of festivals in stimulating the tourists in visiting a particular country. The festivals can, however, create a positive or a negative effect on the tourists. This means that the government and relevant authorities in managing the tourism sector. However, the author states that hospitality is the key product that shall drive the satisfaction of the tourists.

The article has presented a body or knowledge about the secondary factors that can improve the tourism industry. Apart from the common knowledge that is known about the hospitality industry, the author has explained the need to use these festivals a bait of attracting tourists across the globe. I have chosen this article because it is revealing new knowledge about the little components that an organization and country can leverage as a way of attracting tourists in their regions. I would rate this article 8/10 as it is vital for business persons and particular governments.

Chang and Yuan are stating that the role played food festivals in the tourism sector is critical. Different communities and countries have a different set of food which is unique and only found in that particular country. Furthermore, the authors explain that food festivals are vital in attracting customers. These food festivals are acting as a sensory experience for the tourists at any given point in time (Chang & Yuan, 2011). The writers expound that the understanding the customer motivations and are critical to the promoters and the state or the country. The tourists are traveling for leisure and seek specific experiences which must be met by the organizers.

The main point that the authors in this article are the importance of understanding the tourism needs of their targeted customers. The hospitality industry plays a vital role in the management and control of tourist activities (Butler, 2018). The food festivals are used as motivators of attracting new consumers from different destinations. Therefore, this is going to market the specific locations and countries as the best visiting places.

Using Food Festivals as Sensory Experiences

Chang & Yuan express that the motivations behind the customers are critical in developing customer-oriented services. The tourists are able to share their experiences about the regions but also share the food experience in the specific regions. I have chosen this article as it helps in understanding the value behind addressing the needs of the customers. When the consumers are satisfied, then they have the tendency of making future visits (Zhang, 2016). I have rated this article 8.5/10 as it present informative knowledge about the customer successes and experiences in the tourism sector. The researchers, managers and government officials can use this article to understand further the value of satisfying the needs of the clients in the market.

The authors of this article have focused about ecotourism across the globe. The article explains the role that ecotourism plays in the sustainability of tourism. In the current world, there has been the need to ensure that the tourists take part in protect ting the environment and act in a way that promotes sustainability and protection of the environment. There is a call from environmentalists to protect the environment from all players in the world (Bigano, Hamilton & Tol, 2007b). Tourists are parts of the players who need to ensure that they protect the areas they visit and avoid any action that is hazardous to the environment.   

Buckley (2009) states that many barriers are associated with ecotourism. The writer explains that there is a need for deliberate actions to promote ecotourism. For example, sensitization to the public about the need to remain natural and protect our wildlife. If this approach is successfully implemented, then it will mean that everyone will take responsibility for protecting the environment as we view our wildlife. The key finding of this article is that it is possible to implement ecotourism successfully if all parties are willing to address issues affecting this sector.

The reason why I selected this article by Buckley is essential in understanding ecotourism, the challenges and the strategies to eliminate these issues. The writer has managed to convince me that the demand for ecotourism is high. With the reality of global warming, there is always the need to ensure that the issues affecting the environment are addressed in totality (Skanavis, & Giannoulis, 2010). This is an approach that shall save our environment for future generations.

The authors of this article explain that tourism experiences are the key elements that are informing the decisions that are made in the hospitality industry. The researchers unveil the issues behind what makes tourism a memorable activity. The authors are propagating the ideas of researching about the psychology of the tourists. Their psychological processes influence the experiences (Tung & Ritchie, 2011). However, their expectations must also be met by the respective institutions in the market. For example, the way a country packages its tourism activities is crucial in becoming a center of attraction around the globe.

Ecotourism and the Call for Protecting the Environment

This article by Tung and Ritchie provides an opportunity and generates critical insights about tourism and the psychological processes of individuals. This makes the paper crucial in examining the best ways of meeting the demand of the tourists and the future trends in the tourism sector. One thing that the players in the tourism sector need to understand is the value of customer control and management of their needs. The past experiences have a significant impact on leaving a memorable experience which increases the satisfaction of the tourists (Bigano, Hamilton, Lau, Tol, & Zhou, 2007).

The main reason why I have selected this article is that it tells more about the customer experience and the success of tourism. It underlines the critical factors that influence the market systems. With globalization on the rise, the movement of the people is made possible and easy. Therefore, there is a need that the hotels and the managers promote activities to improve their levels of engagement. I can rate this article as 8.5/10 because it underlines the essential pieces of information which generate new knowledge in this industry. Having these facts are critical in streamlining tourism activities across the globe.

This article is based on Koh Chang Marine National Park which is found in Thailand (Roman, Dearden & Rollands, 2007). This is one of the leading National Parks in the South Asian region. The author writes that this is a National Park that is used as a benchmark on how human activities can affect the tourism sites. The author states zoning the tourism sites are essential in understanding the areas influenced tourists visiting the park (Hunt, Durham, Driscoll, & Honey, 2015). What the authors are explaining in this article is how the activities of the tourists are affecting the lives of the environment.

While the tourists undertake their operations or tourist activities, there are instances when they may cause involuntary destruction. This is the reason why the respective authorities have promoted ecotourism in the tourism industry (Amposta, 2009). From the analysis, the authors are explaining that tourists have a significant impact on the tourism environment. They have demonstrated that there are some of the areas that need to be created to allow the tourists to partake their recreational activities in the parks. This can add more value to the protection of the national parks and tourist areas.

I chose this article as it examines the tourist activities or the actions that will have negative impacts on the national parks. I can rate it 8.8/10 as the information is presented fully and in detail. This is important in explaining the management of national parks. The tourists have a contribution to the state of the national parks and environment in general. In as much as the tourists seek the best positions to enjoy themselves, they also need to take initiatives to protect the environment. Tourism is a long-term activity that needs to be preserved for future purposes.    

References

Amposta, J.B. (2009). Looking for environmental excellence in tourist destinations. Tourismos, Vol. 4, No.2, pp.91-106.

Axelsen, M. & Swan, T. (2010). Designing Festival Experiences to Influence Visitor Perceptions: The Case of a Wine and Food Festival. Journal of Travel Research, 49(4), 436?450.

Bigano, A. Hamilton, J.M. Lau, M.A. Tol, R.S.J. & Zhou, Y. (2007a). A global database of domestic and international tourist numbers at national and subnational level. International Journal of Tourism Research, Vol. 9, pp.147-174.

Bigano, A. Hamilton, J.M. & Tol, R.S.J. (2007b). The impact of climate change on domestic and international tourism: A simulation study. The Integrated Assessment Journal, Vol. 7, No.1, pp.25-49.

Buckley R., (2009) “Evaluating The Net Effects Of Ecotourism On The Environment: A Frame work, First Assessment And Future Research.” Journal Of Sustainable Tourism 17.6 643-672.

Butler, R. (2018). Risk and safety challenges for religious tourism and events.

Chang, W. & Yuan, J. (2011). A Taste of Tourism: Visitors’ Motivations to Attend a Food Festival. Event Management, 15(1), 13?23.

Hunt, C. A., Durham, W. H., Driscoll, L., & Honey, M. (2015). Can ecotourism deliver real economic, social, and environmental benefits? A study of the Osa Peninsula, Costa Rica. Journal of Sustainable Tourism, 23(3), 339-357.

Roman, G, S, J., Dearden, P. & Rollands, R. (2007).  Application of Zoning and “Limits of Acceptable Change” to Snorkel Tourism. Environment Management 39 (6) 819-830.

Skanavis, C. & Giannoulis, C. (2010). Improving quality of ecotourism through advancing education & training of Greek eco-tour guides: The role of training in environmental interpretation, Tourismos, Vol. 5, No.2, pp.49- 68.

Tung, V. W. S. & Ritchie, J. R. B. (2011). Exploring the Essence of Memorable Tourism Experiences. Annals of Tourism Research, 38(4), 1367?1386.

Zhang, Y. (2016). Virtual tourism–Digital scanning, Augmented Reality and Virtual Reality as a Holistic Approach to Chinese Historic Building Preservation (Doctoral dissertation, OCAD University).