If you own a brick-and-mortar store, pay attention. You found this article so you probably already know that SEO is an important component in getting your business to thrive online. You might have a set of keywords that have proven successful in a PPC campaign. And these, when coupled with the few keywords you have ranking organically, might be bringing you a decent amount of traffic and a modest ROI. But if you haven’t put any energy into , particularly with Google, you might be doing yourself and your small business a disservice.
Ranking well for localized, long-tail terms isn’t enough?
A few years ago, that might have been enough, yes. Let’s say you sold tires in Nebraska. Once upon a time, before Google Maps was so data-rich with local listings, it all but took somebody searching for “tires in Lincoln, Nebraska” to find what they were looking for. If you were optimized for that term and ranked well for it, you were ahead of the game and might have popped up on the top spot.
But what happens if the customer just typed “tires”?
Google is smart enough now – and has been for a while – to know where that person is and will display a map rife with local businesses providing related services. True, there may be some further keyword refinement for type of tire, brand, et cetera but if you didn’t properly consider Google and as part of your overall strategy and, consequently, you’re not on that map, the customer may never know you’re just a few blocks from their location.
Taking the Simple, Yet Critical Steps to Getting Listed Locally
For this scenario, we’ve assumed you’ve already done a good amount of on-site optimization and only need to let Google know that your brick-and-mortar store does exist. The first step, then, is to add your business to Google Places. From there, make sure your address is displayed on your site somewhere. Google recommends the home page but as long as it’s in plain text, they should be able to find it.
They also recommend creating a rich “About Us” page that includes the store address and any other relevant information. And while you’re building or tweaking that page, consider using Google Maps to embed a map to make it as convenient for customers to find you as possible.
If all of this seems overwhelming, fear not. Give 180Fusion a call to see how we can assist you with Local SEO Services to help put your business on the map. Literally.
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