Discuss about the Statistics and Business Research Method.
In this modern age, the whole world is living under the platform of social media. From arranging a marriage to a business marketing social media is becoming a vital part of the last decade. In a business marketing way, social media is helping to increase the business towards the audience and customer base in a dramatic way. The hardcore marketing is just brimming from the marketplace. Today the world is under WWW. The World Wide Web has made the world under the doorstep of the people of a community. Social media is very different from the traditional media for two reasons. 1. The activity is largely public and accessible to marketers for research 2. The medium allows for bi-directional communication for both and indirect.
Social networking sites have some common features. (1) social networking services are Web 2.0 internet-based applications,(2) user-generated content (UGC) is the lifeblood of SNS organisms, (3) users create service-specific profiles for the site or app that are designed and maintained by the SNS organization, and (4) social networking services facilitate the development of online social networks by connecting a user’s profile with those of other individuals and/or groups. The social media and the social networking sites are imperative in this case. Social media is the collective of online communication channels dedicated to community-based input, interaction, content sharing. The websites and the applications are dedicated to the forums. There are no barriers of caste, creed, race, sex, ethnicity and economy. Thus, this media is to be aptly exploited by the companies. Social media have also been recognized for the way they have changed how public relations professionals conduct their jobs. This is a place where many people can conduct and share their view from different or same places at a time. The question can be formulated as “How does the social media marketing strategy affect the business of an organization?”
To know about the given content in details with the research the content is taking the guides of some modern technologies and collecting the data to prove why the social media and the social networking sites are the centers of the attraction. The contents of this essay shall deal in with the intricacies of trade on the virtual media. No as such physical movements need in this medium. People can access social networking sites from smartphones, laptops, and desktops. Social media marketing refers to the process of gaining traffic or attention through social media sites.
As per 2010, FACEBOOK has become the epitome of the world of e-commerce, stated Barefoot and Szabo, in their book. The revenues of the businesses are continuously generating in FACEBOOK. Except FACEBOOK, Twitter is the hype in social networking marketing (Friedrichsen and Mühl-Benninghaus, 2013). Microblogging, social curation, and wikis are among the different types of social network. The fact of discussion is that the advent of e-commerce has revolutionized the full system-commerce ensures the complete transaction from the homes. In these current days among all the social sites, Facebook is the most popular social media site. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. As there are no barriers in these platforms, the companies hold the audiences first. They know about the target audience who are reaching the centers daily. Whether in a large business or a lone entrepreneur or a company, social media marketing can be the inexpensive and powerful marketing tool to build the authority. Social media is the most transparent media for a company or a startup. Today the new entrepreneurs promoting their business in the social network first, then they follow the traditional media after (Klopper, 2002). Just creating a page or a company profile helps them to build the impression and the audience’s trust. Many people also perform searches at social media sites to find social media content. People can get easily attracted to the good advertisements and catchy slogans. One most important thing is benefit able from the social sites are there is no limitation for the audiences.
Social networking sites like twitter allow the followers to repost or re-tweet comments and Facebook allows to share, made by companies or trade marketers when a product being promoted or needed for the companies. So by repeating the message the user’s connections are able to see the message, therefore, they can reach to much more people. It’s a platform for virtual communities that allow consumers to post their view, their need, wants and value. It’s a much more transparent media to know about the product details or the services. People of this decade really don’t have such times to go and know about the product by the representatives. Posting a detailing feature about any product is much more timeliness and effective. Companies from various sectors now want social media than the traditional media.
The research always aims at raising the questions and then answering the same through the research methodologies. This research is no difference (Clarke, 2014). The questions that must be resolved are:
“Hypothesis’” refers a sort of solutions and an analytical view of the research. The hypothesis is very important for having a primary idea of the full situation. The hypotheses are following:-
2. There is a number of social media optimization and advertisement issue plans which can be discussed as another hypothesis.
Operational definitions are referring is one of the basic strategies for this medium. There are two basic strategies, the first one is the proactive strategy and the other one is the reactive strategy (Goode et al., 2014).
There is a lot of bad science in social media marketing. Even a long decade after the Manifesto brought us the 95 theses that taught us that markets are conversations and that Brands don’t own their brands anymore — a hypothesis that has proven itself prophetic — there are still many brands that have adopted blogs and social networks simply as new broadcast channels and have simply used social media as a handy way of listening in on the rude thing that people are saying about them.
The advertising industry has already adopted science and testing, but not because they wanted to. These were no men who had faith in science, thinking that advertising was an art. While early online marketing started to make advertising nervous but it wasn’t until Google turning the art of advertising into a science. The same thing is happening to direct marketing. From A/B testing to sophisticated engagement metrics, the science of advertising and marketing is becoming more de facto than fringe.
In the section under operational definitions, the most important thing is campaigning. There are various events, companies’ strategic promotions which are under this section. These sites can give a large impact on the events. The successful events are following:-
These events had reached among the highest audiences. “Hashtag” is the other element of the social media. In twitter the popular news which is reported by using the “hashtag.
There are many variables which can be measured. The first and foremost things that must be seen are the daily traffic in the Facebook, twitter, Instagram, Zomato, Linkedin, etc. The number of people who are logging, watching the posts, knowing about the products, sharing all can be seen by the calculations(Bucher and Winter, 2009). The audiences are able to track and judged that what types of business or companies are much more seen. For that, it’s come to know about the peoples interested areas. There are the chances of error because everything is hypothetical. Yet there are always the chances of succumbing to the most probable answer.
The research methodology on social media is the analyzing method which we shall talk about. There are two types of analysis 1. SWOT analysis and 2.PESTLE analysis. Social network analysis is used extensively in a wide range in a wide range of applications and disciplines(Reardon, 2016). Social network analysis is also used in intelligence, counter- intelligence. SWOT analysis must be done to the market. It is seen that the companies often come to invest without the proper analysis. The SWOT shall show clearly what the prospects of the trade and commerce. The PESTLE analysis shall give a good idea of the market too (Vovchenko, Kochka, and Pogorelenko, 2015). This is the effective procedure to ensure the surrounds and also think of the same. This means the research shall truly place the people in that situation and then judge in that aspect. The quantitate approach and the qualities approach are also the important tools of methodology which can be the normal procedure in the research.
According to a previous 2013 E-Marketer report, one out of every four people in the world has a presence on social networks. More importantly, 74% of U.S.adults were active on social networking sites according to a Pew Research Center Social Networking Fact Sheet. As of September 2014:
As of October 2014, Facebook had an estimated 1.36 billion active monthly users. Market analysts, however, have indicated that although Facebook continues to be the top-ranking social networking site in 2015, it is no longer growing at the pace it was a couple of years ago. With a figure rounding off at 343 million, Google+ in 2013 became the social networking site with the second highest number of monthly users. Facebook, however, has managed to retain its surging revenues even today thanks to the introduction of video calls and the acquisition of WhatsApp in February last year.
Social networking sites have opened up a world of opportunities for both enterprises and consumers. Vendors in the enterprise social networking space such as Broad vision, Atlassian, Jive, IBM, Salesforce, Microsoft, Telligent, Social Text, and Yammer, and players in the consumer social networking sphere such as Facebook, Badoo, LinkedIn, Google+, Qzone, MySpace, Yelp, and Twitter have not only presented a platform to engage users and expand their services, but also turned out to be one of the most promising methods of revenue generation. Opportunities for content management companies, social media advertising agencies, social media managers, and social media strategists have received a boost thanks to the global growth of the social networking market.
The research instruments shall be done in two ways. In a first way, the research shall see that the maximum number of customers is opting this medium as their business trade or personal need(Guochang, Yadong, and Xiaohui, 2010). In a research it has come to know that only 13% people do the sharing, retweeting, re-sharing and follow the posts. The rest of 87% people are logging regularly and hoping the other profiles on a daily basis. The data collection this case is highly theoretical. There are the fewer chances for the outfield work. The most of the research can be accomplished through the Indian deductions.
Serious online marketers know that to order to harness the power of social media needed to incorporate a mixture of:-
Listening to the audience, sharing the message, enabling others to share the messages.
The great social media strategy originates from a solid content marketing strategy. Great content gets people to share and the sharing contents would be able to there the huge number of audiences(D. Audience Listening and Viewing, 2008). It’s important to understand the social media marketing fundamentals. The 10 fundamentals points are following:-
The sampling is also done in a systemic way. There are the books which shall render the sampling as well (Kedar, 2013).The common methods of the data collection are;
The key highlight of this report is:-
Social media monitoring can help to hear what people are telling their friends but might not willing to tell directly. As a suggestion of Richard Binhammer of Dell. The revenue generation can increase the sale of products(Veeck and Hoger, 2014). Social media can provide opportunities for hard and soft savings to the businesses. This is a platform of the new ideas and innovations.
The expected outcomes offer an essay of services to help to achieve the goals. The elements to achieve this goal are
In today’s technology, by the increasing of the social sites for branding, marketing, networking makes the companies for attractive to the heterogeneous audience(Kumar and Rajaram, 2014). Social media sites can have a large impact on the outcome of events. As opposed to twitter which has a .03% of interaction rate with an average of 210 million monthly users.
This essay shall aim at a total turnover and a complete report of the economic side of the social media optimization. Only then the future path of the modern marketing can be analyzed and understood.
ROI is still tough to measure. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels.
For all the bashing of “vanity metrics” in social marketing, those likes, and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic.
|
Research |
||||
|
Individual Tasks |
||||
|
Contributions |
||||
|
Milestones |
||||
|
Final Report |
||||
|
First Month |
Second Month |
Third Month |
Fourth Month |
Conclusion
In the whole research, we came to know about the marketing of the social sites the way of marketing how marketers are using this medium how ads are impressing how the audience are following sharing the number of audiences who follow this daily. Apart from the sites like Facebook and twitter, there is one leading site named YouTube. This is one of the best media for the people who are doing small businesses. The business can be a hand crafting to a cookery and the various more.
These websites are helping us to learn about the products, the visibilities, the sourcing, and the details everything. Reviews to matter for this section. Coz when someone wants to buy a thing the person can know from the reviews about the product. So this is also helpful. This research shall find out why social media has become so important. The collection of their data can be very effective time. This essay shall show how to keep young and what are the secrets of social media marketing.
The human subjects can be informed of their involvement in the collection of data and the features and of research might be expected in the influence to participate because the medium is a digital medium. So the transparency is visible. People can find about the products and the detailing of that.
There is nothing like that a company has to continue the sources to the sites. If a company does not feel to free to communicate to continue so they can quit from the sites.
Studying something is always important which researching about anything. A customer’s review also can able to give the answer of a customer’s quarry. Also, a research of a targeting audience can be done by the study.
A thought can never be confidential. It’s a medium of free sharing thoughts. An audience can post his/her view on that particular topic.
There is no such as possibilities that the human subject’s identity can be deduced by someone other than the researcher.
It’s not very sure that the researcher fulfills all the promises made because it is not possible to fulfill all the promises. The researcher can try to fulfill all the promises but the 100% may not be done to.
The deception does not use as a participation of that subject.
It’s an open medium to all audiences. People from different ages can participant in any post. In the social networking sites other than video conversation it’s not possible to judge anyone.
There is a huge chance that physical stress can happen from heat, noise, electric shock, pain, and sleep loss, deprivation of food and drink, drugs, alcohol. The devices from which the networking sites are accessible are electronic devices and there is a huge chance having this problem.
The publication of the research results can’t possibly interfere with strict confidentiality. Because there is nothing to be confidential.
The publication of that subject can’t harm that much because the researcher can give that much input what he/she wants. A negative review or comment can make it in a bad impression but a good clarification by the company can make this a positive one.
The other aspects of the study that may not interfere with the protection of the subject.
References
Bian, Y., Chan, K., Cheung, T. and Ku, H. (2006). Sociology for change. Boston, Mass.: Brill.
Bucher, T. and Winter, R. (2009). Project types of business process management. Business Process Mgmt Journal, 15(4), pp.548-568.
Clarke, M. (2014). The Archaeology of the Book: Formulating Analytical Research Questions. e-cons, pp.10-16.
Audience Listening and Viewing. (2008).Communication Booknotes Quarterly, 39(3), pp.158-160.
Friedrichsen, M. and Mühl-Benninghaus, W. (2013). Handbook of social media management. Heidelberg: Springer.
Goode, S., Lin, C., Fernandez, W. and Jiang, J. (2014). Exploring two explanations of loyalty in application service provision. European Journal of Operational Research, 237(2), pp.649-657.
Guochang, W., Yadong, Z. and Xiaohui, Y. (2010). Sampling Theory: From Shannon Sampling Theorem to Compressing Sampling. Information Technology J., 9(6), pp.1231-1235.
Hu, X. and Weinbaum, S. (1999). A New View of Starling’s Hypothesis at the Microstructural Level.Microvascular Research, 58(3), pp.281-304.
Kedar, R. (2013). Reciprocity in Morality and Law. The Law & Ethics of Human Rights, 6(2).
Klopper, H. (2002). Viral marketing: a powerful, but dangerous marketing tool. S Afr j inf manag, 4(2).
Kumar, S. and Rajaram, D. (2014). Old Communication, New Fashioned Way: Branding Life Style products to Target Market through Social Networking Sites. IOSR Journal of Business and Management, 16(10), pp.31-36.
KvasniÄÂka, M. and Szalaiová, M. (2015). Determinants of Gratuity Size in the Czech Republic: Evidence from Four Inexpensive Restaurants in Brno. Review of Economic Perspectives, 15(2).
Reardon, S. (2016). Mixed Messages. Journalism Practice, pp.1-11.
Veeck, A. and Hoger, B. (2014). Tools for Monitoring Social Media: A Marketing Research Project.Marketing Education Review, 24(1), pp.37-72.
Vovchenko, N., Kochka, V. and Pogorelenko, N. (2015). PESTLE ANALYSIS. SBERBANK RUSSIA.Bulletin of the Saint Petersburg State Institute of Technology (Technical University), 54(28), pp.99-101.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download