Apple Inc Company is one of the American multinational technology organizations which are being headquartered in Cupertino, California. The company is specializes in designing, developing and selling consumer electronics, computer software along with different kinds of online services. The number of stores which is situated in various countries is inclusive of more than 500 and the area served by the company is worldwide. Lastly, the revenue which is being earned by the Apple Inc Company is US$229.234 billion (Apple 2018).
The formulation of the strategy process is inclusive of vision, mission, SWOT and Porter’s Five Forces Analysis of Apple Inc Company.
The mission of Apple Inc Company is to develop the world’s best computers along with mobile phones. Apple leads digital music revolution with different iTunes and iPods online store.
The vision of the Apple Inc Organization is innovation of the different products which are being sold by them in order to compete in the entire market which is competitive in nature. The vision statement includes various details of strategic management.
SWOT Analysis
With the help of SWOT analysis, the internal factors can be analyzed which can be helpful in the formulation of the strategy for Apple Inc which is being described as follows:
Strengths
Weaknesses
Opportunities
Threats
Furthermore, this is essential to carry out the environmental audit for Apple Inc Company as this will help in providing a detailed analysis on the different competitors and threats which can affect the overall reputation of the company.
Competition Rivalry with Apple is strong force as this has been seen that:
Bargaining power of the buyers is the strong force wherein:
Bargaining power of Suppliers is the weak force which is inclusive of:
Threat of the substitutes is the weak force which is inclusive of:
Threat of new entrants is moderate force wherein:
In order to implement a strategy for Apple Inc, there are three major points which can be taken into consideration which are described as follows:
Firstly, all the strategies are required to be analyzed as per the different merits and demerits as this will assist in managing the different kinds of issues in an efficient manner. In the cost leadership strategy, this helps in establishing competitive advantage and in other means this is the lowest cost strategy operation in the industry. Apple Inc uses the cost leadership strategy by drawing different kinds of policies along with different strategies which aims in ensuring that the organization has lowest cost producer along with the distributor in the entire market.
Advantages
Disadvantages
On the other hand, there are few disadvantages which can be faced by Apple Inc which is inclusive of the following:
In the year 1980, Apple Inc tried to implement the differentiation strategy as this helped them in separating their products in the market from the other competitors. They started introducing different kinds of products such as Mac Book along with iPhone and iPad.
The four differentiation strategies which are being used by Apple in the market in the entire worldwide are inclusive of the following:
The competition with Apple Inc Company is difficult as the technology which is being by Apple is unique and high tech in nature which makes it difficult for the other competitors in the market. Apple builds great kind of hardware and tries to optimizes their software for the hardware and equips the same with web services as well which helps in controlling the selling experience of the own retail stores (Vivares-Vergara et al. 2014).
Proper environmental analysis is essential in nature which helps Apple Inc in gaining information to serve the tactical kind of strategies. The categories which are required to be considered in environmental scanning are inclusive of the following:
Furthermore, Steve Jobs in Apple uses the environmental scanning as to gain business intelligence by tracking their customers and the usage of the products in a systematic manner. This helps in allowing the people in obtaining information from the system feedback as to analyze the adjustments which are required in the quality to the strategies of marketing (Luthans et al. 2015). The preset world is technologically advanced and in order to gain competitive advantage in the rapidly changing environment, Apple seems to have the formula for success and this kind of implementation of strategies has helped Apple in becoming successful in the different kinds of approaches.
The human resources are the driving forces towards the development strategy of the organization which will help in managing the different activities effectually. In Apple Inc. Company the major departments and the people who are working are technical, marketing and staff positions (Kleinaltenkamp, Plinke and Geiger 2016). The main purpose of Apple is attracting and retaining the different talents and this helps the company in becoming more competitive in nature.
There are various types of human resource policies and procedures which are being followed by Apple Inc Company are inclusive of the following:
The recruitment and selection of the different candidates in the organization are the keys to success of Apple Inc. Furthermore, Apple tried to invest a lot of amount of recruitment and selection with the main objective of selecting the suitable candidates who can settle with the culture of the organization in an effective manner. Apple requires different employees who are dedicated towards the tasks and hard working in nature (Bresler and Lubbe 2014).
The recruitment strategy which is being used at Apple varies from the other employers as in Apple; the company does not assure the employees for the future succession of career. The employees in the organization are required to own their career and in this respective case; Apple does not maintain the career path. On the other hand, the process of selection is based on the vocal interviews and this enables them to select the right candidates for the different positions in the organization appropriately (Chambers and Humble 2017).
There are different kinds of challenges which can be faced by the HRM department of Apple Inc Company in the future which is inclusive of the following:
Firstly, there can be a problem with the compliance which can be faced by Apple in the future. The company is unethical towards the employees as there is no bonus or overtime which is being paid to the employees and this can affect the overall productivity of the organization.
Secondly, the changes in the management at Apple can be the other issue which can be faced by Apple in the future. The company is mainly focused on innovation and there is no such focus on the viewpoints of the different employees which will be lowering the morale of the employees in a negative manner.
Lastly, adapting to the innovation is the other major issue which can be faced by Apple in the future as the innovation can be disruptive in nature and this can affect the overall brand image of the company. The leadership qualities are required to be gained by the current CEO or else this will be a major issue for Apple to sustain competitive advantage (Litman 2018)
Furthermore, there are other major issues which can be faced by Apple Inc and this is required to be analyzed in an efficient manner.
The relationship with the employees is the major challenge which can be faced by HRM at Apple in which this can be seen that the employees are the major assets of the company and they should be valued. There are different criticisms which are being faced by Apple in order to unethical approach towards employees and this can affect the brand image of the company in the future if the same is being continued (Kotler 2015).
Apple needs to establish good working relationships with the employees as they are the assets of the organization. The employees play a major role in gaining success in the organization and the quality of employer and employee relationship in organization helps in improving the overall productivity and morale of the organization and employees as well (Baker 2016).
Proper maintenance of the relationship with the customers are assets as this will help in gaining huge competitive advantage. Apple Inc needs to maintain and build the network as this will increase their sales. Furthermore, in future, the company Apple can introduce e-mail marketing which will help in keeping strong relationships and reward the loyal customers in the organization as well. Apple can provide proper customer support which will be beneficial for Apple in gaining competitive advantage in the entire market as well (Miquel-Romero, Caplliure-Giner and Adame-Sánchez 2014).
The CSR activities are defined as how the company manages the different business practices in the organization which will help in producing overall positive impact on the society. The different kinds of CSR activities of Apple are inclusive of the following:
|
Categories |
Performance of Apple Inc |
|
Educating along with empowering the workers |
Education and development program at Apple is being offered at free of cost by the different 18 factories and there are more than 280000 workers who took various courses (Paillé et al. 2014) |
|
Labor and Human rights |
Apple tried to enforce Supplier Code of Conduct which is claimed to be toughest in electronic industry and they have achieved more than 95% compliance among the different suppliers to maximum 60 hour workweek (Purce 2014) |
|
Health and Safety |
In order to improve the health and safety of the different employees, the Apple Inc company is trying to provide them with medical facilities and care which is commendable in nature and tried to gain competitive advantage as well. |
The sustainable human progress is essential in nature which helps in meeting the human development goals and at the same time supporting the overall ability of the normal systems to provide the different kinds of natural resources along with the eco-systems services upon which the nation and culture depends (Martín-de Castro 2015). The sustainable development along with the human progress at Apple Inc Company is inclusive of the following:
As per the different sustainability reports, this can be analyzed and identified that Apple Inc Company is one of the most sustainable kind of organizations. The example of being Apple is the most sustainable companies in the entire world is that the company tried to provide training to more than 2.3 million workers about their rights in the year 2014.
There are different kinds of resources which are inclusive of financial resources, production along with marketing resources which are required for implementing the interactive strategies at Apple Inc. This is advisable to Apple that the company needs to incorporate more physical resources in the organization as this will help them in improving the quality of the product.
Furthermore, the human resource is the other major requirement for the implementation of the strategy and this can be implemented by Apple through proper training and development of the different employees. Lastly, these all resources of strategy implementation are involved with start up costs along with Apple needs to allocate the appropriate kind of finances for these kind of implementation activities.
Furthermore, this can be analyzed and seen that more than 92%of the different compliances regarding the different norms of the 60 working hours per week is maximum and the company has been successful. From these, this can be analyzed that there are different kinds of advantages of the sustainable performance in the organization which is inclusive of increasing in the brand image of the organization along with products and services are being innovated in an effective manner and they are technologically advanced as well (Bratton and Gold 2017).
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