Discuss about the Strategic And Responsible Innovation Management for Small Business.
The Drive and Market is a new age restaurant targeting the busy travelers in Brisbane. Today every one spends a significant amount of time on the road in Brisbane and for those people who are travelling a lot, carrying home cooked food becomes a problem. While it can be said that many people pack in their snacks and dinners, many people look for last moment of on the way shopping solutions to get the needed supplies for their kitchen. This is where we are interested in creating our Drive through supermarket, so that shopping can be done easily while driving through the city. Homemakers, and even working individuals hardly have time today to devote 2 hours or more for a long trip to the supermarket and hence rely on easy to access supermarkets at drive through to shop for their groceries and home needs. The needs might be varied, depending on the person shopping and the needs. It can be food items like ingredients- pulses, kitchen essential ingredients as well as home care needs like cleaning solutions etc. This makes it important for the Drive and Market to offer the important and needed items into the one place (Hoyer, 2010).
People today are in lack of time right now, since there is always a need to do everything in time and also the busy lifestyle today, inhibits people to use up too much of the time for the create elaborate plans and food items to cook each day. Everyone wants quick solutions today’s. Brisbane has been a center for a lot of tourists, workers as well as old inhabitants who work in industries, corporate offices, businesses and other public sector services. There is a rise in the amount of money spent by each family member for food and household supplies. Even though there are a significant amount of drive inn’s available throughout Brisbane there is also a shortage of the supermarket facilities in those drive ins. Everyday many people stop at gas stations in order to fill up their tanks, maybe get a bite or two, use the restroom or just to take a bit of time off the steering (Anon, 2001).
This makes it an ideal place to add something new and exciting into the drive through and that’s the option to just pickup simple grocery and household as well as personal care products on the way home. After a long day at office, hardly anyone wants to spend time going to the supermarket to shop for groceries or supplies, but when they have the option to shop on the go, even at their local drive through, they will more easily take those services and use them for their benefit. There are options of attaching the supermarket with the existing gas stations as well as creating a fresh drive through at a busy section in the city and use if for the same purpose. In the current case the area has seen significant development in terms of improvement of the lives of the residents and inhabitants. There’s a large selection of people who are employed in the Brisbane area and use the area for travelling and business purpose. But there is a lack of proper shops that sell grocery items for people returning from the busy industrial and corporate offices in the evening. So, it’s a good opportunity to allow these customers to pick up their grocery at the time of coming back home (research, 2014).
While shopping at the time of returning back might seem convenient, getting down, finding parking and then spending a lot of time to select, sort, pack and pay may not be the right choice for the busy people For this a drive through supermarket like the Drive and Market will be the right choice. The aim would be to give the most pleasing and less stressful shopping experience. We shall offer discounts, loyalty bonuses and even offer special offers for regular customers. The aim would be to make shopping from the car easy and safe for everyone (Cummings, 2002)
The plan for the Drive and Market drive through supermarket would be to create similar rotational racks that would hold the grocery and home items which can be accessed by the user while seated in the car. Through browsing through the various shelves the user can pick items they like and process it for packing and payment.
Not only will this make shopping easy, it would also make it faster and since there’s no need to get out, the person can get their items from the payment section of the drive through and just keep them on the other seat or maybe the back seat (Zimmerman, 2013).
In the Drive through Supermarket, there is a significant easy solutions for the riders to pick up their needed groceries and food items through the simple drive through method. For simplifying the same there needs to be proper procedures and even the establishment needs to be created in order to cater to the needs of the shoppers. The Drive through needs to have ample space for the usual private cars to drive through so that there is no one whose car might not fit the drive through. There’s also the need to see whether there’s ample rack space to fit in the most necessary items. Since it’s a drive through, there should be enough variety for the customer yet the rack space should be utilized properly. Since a drive through supermarket lacks the amount of rack space like usual supermarkets like the popular Coles Supermarkets, it is necessary that the rack space is created with planning and only the bestselling products and brands get the front space, to improve sales and give customers what they want, easier and faster.
Also there’s a need to make discounts and offers visible to the users so that they can easily choose between the best selections and make their supermarket trip faster than the regular store visit. This is the main aim of the drive through supermarket Drive and Market (Hsieh, 2010).
Research and Development Plan
We have used the latest technologies and the marketing solutions to ensure that the project is able to attract prospective customers and that there are ample ways to influence the today’s buyers and including the drive through the supermarket process in their daily activities. There is a growing urge from working people who are hesitant to shop every day and have fresh food, in this they settle for buying groceries and freezing them. There’s also a need for the people to incorporate easy methods to shop, sometimes making sure that they have to spend as little time and effort possible for buying the groceries and household things. The new age technologies are trying to incorporate a new vertical rotational grocery shopping system that can be operated from the car itself. The user can change the vertical shelves and pick up the items they need which range from breads, vegetables, milk and other necessary items. Below the vertical rack a conveyor belt takes the selected items to a teller for packing and the user then pays for the items bought through cash or card. The same technology and even a similar method can be used for making a dash at the supermarket at the drive through so much more comfortable and fun
In order to realize the plan of creating The Drive through Supermarket, there is a need for funding which would ensure that the services to the customer are up to their expectation as well as the funding would be used for setting up the store, the internal and external decorations, advertisements, for creating banners, posters and for ensuring that people would be able to find the supermarket.
Since there is a window of opportunity for connecting with the prospective customers over the issue of the new way of picking up groceries on the run it would be just that the business plan is realized as soon as possible to ensure that the business can thrive before other competition understand the potential for the new business and become faster to get the attention as well as secure the spot to get the business. This requires a significant portion of the funding for renting the drive through space. Also there is a need to buy the storefront items for the supermarket as well as for employing potential workers to handle the billing and the packing session. The checkout process has to be smooth and easy and it should provide the shopper with simple solution for the same. There is a need to ensure that the services are quick and smooth for which latest technology of checkout and order processing are required. This would require a huge amount of investment for the operational as well as the establishment costing of the drive through supermarket.
References
Anon. (2001). Small business & entrepreneurship. Journal of small business & entrepreneurship, 15(4), 1-22.
Cummings, N. A. (2002). Entrepreneur of Psychology: The Collected Papers of Nicholas A. Cummings. (J. L. Thomas, Ed.) Phoenix: Zeig Tucker & Theisen Publishers.
Hoyer, W. D. (2010). Consumer Cocreation in New Product. Journal of Service Research, 13(3), 283-296.
Hsieh, T. (2010). Delivering Happiness: A Path to Profits, Passion, and Purpose. London: Hachette UK.
research, l. (2014). Retail Market Study Worldwide 2014. Location Group AG.
Zimmerman, A. ( 2013). Business to Business Marketing Management: A Global Perspective (revised ed.). (J. Blythe, Ed.) New York: Routledge.
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