The aim of this report is to provide an understanding of strategic information system. For this report, Babcock & Brwon Co. Ltd is selected. The report discusses the organizational structure, operational problem, sales procedure flow chart of Babcock & Brwon. Along with this, the report analyses the development and adoption of accounting software package and the challenges faced by the customers to adopt the accounting software packages.
Organizational structure is the process that helps to define that how the activities and task allocate, coordinate and direct by the organization to achieve the goals of the business. According to the Schuchter and Levi (2016), the organization structure of the business can view glass or perspective that will help the individual to the environment. Mainly, the organization follows two type of organizational structure such as flat organizational structure and hierarchal organizational structure. Hence, Babcock & Brown is using the hierarchal organization structure that helps the organization to understand the various level of organization. The organizational structure of Babcock & Brown is given below-
(Source: Babcock & Brwon Co.Ltd., 2016)
Morales et al (2014) states that with the help of hierarchal organization structure, Babcock & Brown increase their communication and also create a unified message for the business. On the other hand, the company faces various problems due to the poor organizational structure. Mainly the problem arises related to the chain of command because it can get too vertical. Therefore, top executive of the Babcock & Brown does not interact with the other workers regularly. Along with this, due to the hierarchical organization structure, the company faces the problems related to the role confusion as the roles of the worker are not clearly defined. Hence, it will create some wasteful recourse and also cut out the profitability level.
In addition to this, Bandeira-de-Mello et al (2016) favor the view of Morales et al (2014) that the organizational structure faces the problems related to the procedure issue that will slow down the productivity and also create confusion. Sometimes, results of the business are difficult to evaluate due to outdated methods. Due the hierarchical organizational structure pay very much attention to achieve the target of the business but at the same time, the organization ignores the overall objectives and goals of the business that is causing due to lack of team spirit.
According to the Kilic et al (2014), there is various acquisition methods that is useful in the organization like commercial software, custom software and ERP. Babcock & Brown is using ERP system acquisition method. Information system plays a very important role in the corporate asset and the organization plan to adopt long-term information system and service that will support the business activities. ERP system acquisition method is helpful for the complete visibility in the all internal process among the various department of the business. The ERP system effectively transfers the workflow from one department to the other department and it will also ensure the quicker completion of the process in the organization.
Along with this, ?wik?a (2014) describe that ERP acquisition system that will improve the decision-making process of the organization and it will also help to create a shared database with the high quality to the employees in the organization. In support to this, Efe (2016) states that ERP system is formed by the modules that will help for the greater control and traceability. ERP acquisition system helps to improve the internal communication within the departments that will help to improve the level of integration with the other member of the value chain.
The process of sales is intrinsic to create profitability in the organization. Each company will achieve their aims and objectives because it gives the opportunity towards the organization to visualize and to better understand the sales process and also predict the number of sales in the organization. The sales process flow chart of Babcock & Brown is given as below-
The above sales process flow chart of Babcock & Brown is helpful to identify the potential sales problem areas. With the help of sales procedure flow chart, an organization can sell their product more effectively. As per the views of Gonzalez et al (2014) that sales process flow chart helpful to prepare the asset that the organization wants to sell to the customers and also see all steps that which step take most of the time of this process. Therefore, it is helpful to find various new ways to move the forward prospects. The sales flow chart helps to improve the advertising campaign to create better sales tools and also minimize the time of sales process.
It is easy to understand the basic hierarchical structure of the organization. At the same time, the organization faced some problem due to this hierarchical system like slow respond towards the changing customer needs. Pettigrew (2014) States that the communication process across the various sections is poor especially the horizontal communication that will create the problem related to the conflict between the employees of various sections. Along with this, there is a control problem arise in the organization because authority and responsibility are concentrated only on some people that designated at the top in the hierarchical structure of the organization.
According to the Saaty and Kearns (2014), there is an another consideration in the organization structure that span of control that is related to the number of layers and another direct report that is found in the organization. Moreover, there is financial statement fraud that is occurred in the internal control system of the organization. It can be reduced with the help of adequate and effective control system in the hierarchical organizational structure.
According to the Alamin et al (2015), Babcock & brown adopt the accounting software packages because accounting software package gives a clear picture of the financial health of the business. There are various software’s like- Xero, Zoho Books, QuickBooks, and many more that are available for the company. It is a challenging situation for the company to develop and adopt accounting software because various programs are available with a lot of variation. Therefore, it is important for the organization to know the need of software before the adoption of the software.
Along with this, Bishop (2016) supports the thoughts of Alamin et al (2015) that Peachtree accounting software that is used by babcock & brown that is helpful to perform the task related to the accounting process in the organization. The accounting software is helpful for the company to save time as well money. The adoption of accounting software is a lifeline for the overall business that is used to record the daily basis accounting transaction of the business. Moreover, the use of accounting software provides an effective and sophisticated report to the organization that is helpful for the estimation of profit.
All software development companies of the Australia have been strongly growing over the last five year. Ismail and King (2014) the revenue of the accounting software firms is $3bn and annual growth of within 2012-2017 is 9.7%. It has been increased due to the increased online connectivity with the help of smartphones as well as tablets that are responsible for this effective growth. The author clarifies that if one company invests $1000 on the accounting software than the annual software market would be $120B. Intuit is an accounting software that has been estimated its market at least 89% market share of the accounting software of small business. Among the various accounting software that has been described above, Xero accounting software is winner software from the other competitors.
As per the views of Tijani and Mohammed (2013) that Intuit and QuickBooks are the popular software in that is used the small business owner in Australia. The accounting software’s is helpful to estimate the commercial profit, cost income of the business. There are various competitors and market leaders in the Australia like Intuite, QuickBooks, Zoho, Xero, MYOB, and Sage. In contrast to this, Ngai et al (2011) states that Xero is the most useable software by the small organization as well as babcock & brown. The Xero software was firstly implemented in 2006 in the New Zealand. Along with this, it was adopted by the Australian firms for the effective measurement of profit as well as to reduce the time.
Seethamraju (2015) supports the views of Ngai et al (2011) that Xero software is helpful to manage the data for the new entrant. Moreover, the accounting software package is quite helpful to avoid the issue related to the double entry concept. A Xero accounting software obtains more than 70% market share of the accounting software market because it is easy to operate by the companies of Australia. Uyar and Gungormus (2011) states that accounting software not only managed the transaction of the accounting but also it will helpful in the function related to the decision-making process that is helpful for the market leader to gain competitive advantage.
According to the Hatcliff et al (2014), the accounting software package is used by the organization to remove the man-made error in the business that is helpful to increase the level of accuracy and reliability of the data of the business. Along with this, many accounting software leading companies offer a free trial to the organization by which the accounting software is familiar with the functions of the particular software package that is to be set up in the business of Babcock & brown.
As per the views of Wiegers and Beatty (2013) the customers that use the accounting software package faces various kind of challenges like low security, poor service of reporting, poor customers relationship, Compatibility of software, less user-friendly, reduce the level of efficiency and outdated. Along with this, there is some software that is outdated and used by the customer, which may create challenges for the company. Therefore, it will reduce the overall effectiveness of the business. Accounting software is established with the help of general ledger machine and the major challenge for the cloud accounting software is the data security.
Earley (2015) supports the view of Wiegers and Beatty (2013) that some accounting software like MYOB is not novice-friendly. Therefore, the organization must provide training to their workforce to avoid the inefficient manual processes. There is a lack of efficiency in the software’s by which the using of software to the organization is challenging. On the basis of above discussion of the various scholars, it can be recommended that organization should establish a technology advisory group that may help for the selection of accounting software. In addition to this, Mineraud et al (2016) recommended that the organization should prepare the need analysis for the implementation of accounting software that will helpful for the reduce the manual work process in the organization. In addition to this, Babcock & brown should update their accounting software package and also update their current software that the organization is using for the smooth run of the business.
Conclusion
From the above discussion, the report can be concluded that accounting software package reduced the manual work process in the organization. In addition this, it is identified that the ERP acquisition system was helpful to improve the decision-making process of the organization. The accounting software package was cooperative to track receivable and payable of the organization to increase overall profitability.
Reference
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Babcock & Brwon Co.Ltd. (2016). Organization Chart. Retrieved from: https://www.nbb.co.jp/nbb/english/corporate/org.html
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