Strategic Management, Economic Factors And Professional Development

Concepts of strategic management and their evaluation

The professional development plan is a systematic evaluation of a person to know the professional approach of the person and develop the key aspects and improve them in an ethical manner. I am currently working with Quality Insulation Company in Milford. I have to take care of day to day working sin Oracle E-business. Sales performing job and sales figure maintenance are also taken cared by me. I also participate in inventory management and take part in the managerial decision-making. The decision-taking from operation support analysis is important for the company. I have a good knowledge of the product management as in the earlier company I used to be habituated with such things. I took care of internal and external stakeholders and controlling the company’s share market through internal research. The meeting sessions and proactive genre of the teamwork is also a part of this team and I find a good place over there. But for the better organizational position, I left the job and joined Quality Insulation.  

I started my professional career from Alfred Medical Centre in 2001 as a Customer relations officer. I worked there for almost five years and worked on my system-clinical information understanding. After that, for the better opportunity, I left the job and started to with Mecure Healthcare Limited. I worked for five years for there also as the designation of customer relationship officer. Clients have been taken care of me and I created a cultural team to provide enjoyment to the patients. I also took care of mentorship and boarding education. After leaving that job to change the dimension of my life I joined Convergys in 2014 and worked as product marketing advisor. The thing is quite impressive and new for me as I was not aware of this kind of IT jobs, so the horizon of capability will improve. Supporting team member and maintain the customer service standing are the other responsibilities that I had to serve the company. I served less than a year for the company and I contracted for another regional office in Milford. It was a contractual job and I liked the way it formulated.

Thus, the entire professional career that I encompassed is a process where better opportunities were always accepted by me. I found something new in every job and changed the jobs within no time. This is my character that personifies my education, creativity and knowledge in my professional field. The pro-activeness of working culture helps me to determine the right job for me. For the career growth and personal development in an aspect of diversified my horizon, I have tried these innovative career options for me. There were some incidents that helped me a lot to tackle those situations in the present workplace.

Evaluation of economic, political, legal and cultural factors on global business

In case of the organization, managers are the most powerful and respectable person who can take decisions for the future understating of the organization. The vision of the managers and their mentality to change the dimension of the company is effective and illustrative in some cases that impacted on the organizational development and the infrastructure. Employees are the asset of the organization and symbolic framing of product environment is needed for the development of the organization. Inspiration needed from the managers and leaders to the employees so that better work culture will be persisted in the organization. In my case, as I rotated some of the companies in some years’ gap basis, I found that companies want a similar of thing of production, quality, promotion and recognition in the market. In order to understand the organization policies, I noticed that employee engagement, motivation and all other aspects are related to the development of the production. In my perspective, I find that decision making is one of the qualities that I possess and that will impact on my behavior. Most of the organizations are business minded, I think my decision making thoughts are encouraging for organizational development. Uncertainty nature is possessed in me and that is the reason, I cannot stay for long in an organization and also my mentality loves the change.

I have leadership qualities in me and I know how to motivate people. In case of stable position in the organization, development of the production department is needed. Team productivity is another motivating aspect of the organization as working in a team is a capability of mine. I have subjective knowledge as well. Though I started my career from Medical Center and my knowledge is based on customer relation so better management handling is in my nature. Innovation is one of the changes that organization has implemented in several times. In that case, the changed mentality of organizational difference and development of career is also related to the penetrating market extension of the product. In that case, my career will be framed in case of the managerial level where I have to manage the entire organization body for the better business development.

I chose general goals, objectives that can be easily achievable for me and the organization inthe initial year of taking responsibility. I also set the outline for the organization’s infrastructure planning and so that, the workplace diversity will remain same.Employees are enough motivated and balance working culture is persisted by them in the organization. Progressive people are important for the organization and in that case, I will choose those people who are productive as well as efficient for the organization. In always trying to understand the demand of the customer and what exactly they want from us and try to deliver as per their requirement. I also need some expert advice and training processes to overcome the loopholes that can be identified by me and if I do the same then it will be a positive change of performance. In case of organizational promotion, some decisions need to be taken; in that case, I can take initiative on behalf of my employees to manage the change in the organization.

My Strengths and focused sectors

Development areas

Ø My knowledge and understanding in the different organization help me to tackle the same situation in future. Ø Experience of work in the global or international organization. Ø Decision making and analysis capabilities. Ø The team working concept. Ø Implementation quality of theories and models for the sustainable organization conditions. Ø I have good knowledge of a subject and I implement that knowledge in future cases.

Ø In case of change situation, I need to adopt such situations. Ø I need to improve my communication. Ø Leadership quality needs to be changed for the development of the organization. Democratic leadership is more important in that case and I have to develop this. Ø Time management is one of the challenging issues for me, so I have to develop this section also. Ø Cross-cultural managing diversity in the organization is important for the development so I need to manage the situation. Ø Enforcement in strategic thinking and delivering product quality is another aspect of business and I have to develop the section.

Impact of stakeholder aspirations and governance on strategy

Table 1: My strengths and development areas

(Source: Created by Author)

Leadership: I know the leadership styles and responsibilities. From the very first day of my universities and professional journey, I used to follow many leaders so I know their style and now understand what steps are needed to be required for making a good team.

Communication: I have to improve my communication skill as I am quite an introvert type so people may have a wrong thinking regarding me. But this is not true, so I have a speak more with my team and co-operate with them to mitigate any sort of problem through communication.

Cross-cultural management: Different sectional people accumulate in the organization so conflict situation is quite obvious, in that case, I have to manage the people over there and also understand their understanding for making the proper place of organizational development.

Strategic thinking: As a manager, strategic thinking is important to change the dimension of the organization. In many cases, strategic planning is required for the organization when the stagnant situation needs to be changed, managers thinking and knowledge is important for the section.

Conclusion

Therefore it can be concluded that understanding of strengths and weakness is important for the professional development. In analyzing my professional career, I have recognized some of the areas I need to improve and some of the sections where I am quite better and need to sharpen those for the better development. In my life, I am quite challenging and that is the reason most of the leadership qualities are in me to manage a team or even an organization. I have to improve my leadership style and implantation of leadership and need to improve the communication that will help the professional understanding of the employee. I can take good decisions but in case of strategic changes in the organization, development is needed. A development action plan is required for that case to measure my improvement in short, mid and long-term ways.

Short-term goals
Target	Actions needed for achieving the target	Provide target time (within 3 months)	Completion evidence
1. Time-management	· Required to set time limits when any job needs to be done. · Segmenting the work in a sections so that any single task gets completed at once. · Taking up responsibilities to manage the work in time.	It will take the first three months of the action plan training. (01.04.2018 – 01.07.2018)	o A complete change in work timing and reaching office in time. o All the works are finished in time. o No internal conflict situation has been noticed. o Enhancement of knowledge and meeting the diversepeople through activities.
2. Cross-Cultural workforce management	· Gain enough knowledge about all the departments in the organization. · Maintain diversity with engaging activities. · Relate the work culture and push them into participating in projects where diverse people are needed.
Mid-term goals
Target	Actions needed for achieving the target	Provide target time (within 3 months)	Completion evidence
1. Communication skills	· Active listening while interacting with people. · Improvement in body language and understand the non-verbal communication also. · Maintain a specific conversation process. · Speak something that has impactful meaning. · Training and development of communication course.	The time needed for these targets are first six months of action planning.	o Communication development with seniors. o Rise in confidence is important through leaders’ motivation. o Engrossing and following nature of communication that helps to engage. o Improve in decision making as a leader. o Negotiation demand and all the business aspect is achieved within the speculated time. o All the sections are important; in that case, leadership style and monitoring process are improving.
2. Positive leadership style	· A visionary leader is important for the organization. · Passionate about the work and belief in innovative changes. · Optimistic approach and positive attitude of the leader is very important. · In case organizational change leadership style will also change. · Development of morality as a leader.
Long-term goals
Target	Actions needed for achieving the target	Provide target time (within 3 months)	Completion evidence
1. Managing change properly	· Facing any unpleasant situation needs to be properly managed in every situation. · Change situation need to be confronted. · Changes needs to be adopted with flexibility. · Managing changed conversation and processes. · Change in all the segments of the organization.	It will take almost 9 months, so at the end of 2018 all these sections can be achievable.	o Change in organization structure and work along with that. o Change in confidence in case of taking strategic thinking. o Understand the roles and responsibilities of the manager and works over it.
2. Strategic thinking	· Learn from the strategies or study over it. · Interact with some great leaders or understand their view for the improvement. · Online test or training for better strategic decision is important.

Table 2: Professional Development Plan

(Source: Created by Author)

The organization design and corporate strategy is the main concern of the development and strategic planning, and change management is important in that phase. In this report, the major apprehension is regarding the management failure and provides a specific structure of the project to get rid of these difficulties. In this project, Quality Insulation Company has been taken. As opined by Cavusgil et al. (2014), the failure of organizationalstrategic context’s four factors is liable for that situation. These are coordination, communication, collaboration and control. The report highlights all these problems and states the right way of mitigating these problems (Alvesson and Sveningsson 2015). Business care and literature review section analyze the in-depth study of this problem and what are the consequence will come at that time in case of international extension of business will state at this section. The literature review will be conducted over the scholarly articles and the redesign and restructuring of the particular department is the concern thinking of this report. Possible recommendations also provided at the end of the report and that will help the company to enforce those amendments in the organization and provide a better department that progressed in an efficient way.

Formulating and selecting successful business strategies

Quality Insulation Inc. was founded in August 1979 and at first, the company was specialized in small and complex residential insulation. At that time, home construction, floor insulation process and residential works were in place (Qualityinsulationmn.com 2018). After structuring the business, they moved their warehouse and in Saint Louis Park, MN on the corner of Hwy. In 1984, Craig Edward joined with his brother and provides the best deliverance to the company. Insulation act as a barrier to gain heat or heat loss and it installed mainly on the roof and walls. This is the cost-effective way to make the house more efficient in case of holding the energy(Qualityinsulationmn.com 2018). 80% of heating and cooling losses and energy saving can be possible through the process. Insulation can assist with weatherproofing and get rid of dampness problems such as condensation; several types of insulation also contain soundproofing individuality. These are the importance of insulation and it needs to use more frequently so that better results can be drawn.  

Quality Insulation is one of the oldest insulation company and they want to reach out toevery section in the world within a 5 years’ time period.

The mission of the company is to insulating thousands of new and existing homes and expertise their horizon and insulate properly in case of the wide range of complex situation. The company used to provide the highest range of quality products and also want some quality people to engage with the business and expand their business horizon in world basis(Qualityinsulationmn.com 2018).

In Case of considering the values, Quality Insulation Company noticed some important things at the initial stages of the installation. They checked the gaps between sheets or batts and checked the climate zone of the house. As depending on the climatic zone, the level of insulation depends. The company also works the values of team spirit and diversity. In case of workplace culture, a better commitment is expected from the organization.

I have been working for Quality Insulation since 2016 and worked as an operation support specialist. I have to take care of Oracle E-business and also maintain the sales programs for pricing. The job responsibility in operation and the participation in inventory management is the main concern for me and I have been doing the thing in an ethical way that my company expects to form me(Qualityinsulationmn.com 2018). I also process credit memos for the customer and fill the job site safety inspection form and build a team for active retainage. In case of job execution and division dispatch report, I am the only one who takes this responsibility for the development of the organization. I have found that marketing department of the organization is not performing well (Dachs,Stehrer and Zahradnik 2014). The directors are not happy with the performance of marketing department of the company and want to change the structure of the department so that better results can be derived.  

Planning and implementation of business strategies

Quality Insulation has decided to expand their business in the international market. The board of directors decided this thing that organization will expand their business in an international arena. In the case of internationalization strategy, the company wants to reach in the global arena as they are already doing well in local market also. There are some cross-cultural effects also that will flow in case of penetrating the market of another country (Daft 2015). US people are quite habituated with that energy insulation and thus the company is doing well in that place. However, the main concern does not lie in the business in the native land; entry in the global market and know about the information about the market is the concerning aspect of this research. The board of directors wants that marketing department should study and make research over the international market and suggest that what the possible chances of business expansion are. But the marketing team is not achieving their target and after so many times, they are not come up with some valid information.

The departmental misplacement and the staffing and recruiting are being questioned over here. After six months of research, the team is not able to gather any fruitful information about the reason behind the un-penetrative issue of the company (Dixon et al. 2014). On another hand, a special marketing team consists of 5 members visited the UK and 6 members visited Arab for understating the business opportunities. However, all the projected plans are going in vain when the result is not so positive one, rather in some sectional information are missing. So all the costs bore for the travelling, inspections, foods, rooms all are in vain and that are the reason strategic change is wanted from the management and marketing department is the targeted one.

As Quality Insulation is not doing any project in international arena thus their product experiments are limited in the local and national market. In case of making international penetration the company need to change their structural dimension and make it more flexible and informative for the international people (Dunning 2014). However, the demographic knowledge about people and their needs are surfaced by the marketing team of this company. But their inability is in asking questions in case of penetration.

No global aspiration or business tie-up has happened with Quality Insulation, thus they are doing their business on a national basis. The laws and regulation are imposed on them are fully stated by the national government. But in case of international business set up laws and regulations from different countries will be different and that effect in their business structure and promotion (Han et al. 2015). US law helps this kind of business and that assist this kind of business like any other parental country but the situation is not same in UK and Arab as their law and regulations are different in that case. Thus tax implementation, employment laws, trading news all these sections need to be addressed by Quality Insulation for the better development in the international market.

Evaluation of professional development plans

Global pricing strategy is an important aspect to define the brand position of the product and the company (Harrison 2017). Quality products are always expected from the company for this reason. Payment method needs to be furnished and international standards of brand position in being compared when the business starts in the international arena.  

The polycentric recruitment policy needs to be introduced by Quality Insulation for the better recruitment process in the international arena. But maintaining the process is not as easier as lack of coordination is the major conflict in this case. Good communication is required in that scenario to implement the process of polycentric recruitment from the nation. The approach of interaction need to be proper so that employees find their growth options in the organization, then only they come and engage with the organization. The marketing team has to identify the possible demographic structure of the nation to know the percentage of people that can join in this organization. Investigation of the market condition of foreign countries is the major aspect of the development of the business thus marketing department had to find out the possible outcomes from there but they failed.

 The report will consist of this identified issue that marketing department of Quality Insulation has faced in this recent time. The need to enhance their business and penetrate other countries for their business extension but the failure of the marketing department is the lacking reason and it needs to be mitigated by organizational strategies.  

In this globalized business arena, day-to-day business has changed and broader marketing aspect will come in the business. In this aspect, an organization will try to level up their scale and in business. In case of business acceleration in international market new strategies need to be taken so that global market approach will sustain and that helps in the aspect of the broader way of marketing and profitability. There are some factors like new technologies, communication, and competition, along with the landscape of marketing is important for the development of the business. The marketing heads are trying to follow up the process in case of international marketing also. As affirmed by Johnson and Mattson (2015), the organization facilitation is depending on the global penetration and the uniform profitability in case of the international business arena.

The approach of globalization and reflection from the international perspectives, global economy and benefit of doing business in that region is the main concern for the business development case. As commented by Hill, Jones and Schilling(2014), large quality production and economic profit is the main concern for international business cases and the economic scope determination is another aspect that marketing team need to check but they can’t. The reason behind such situations is related to the employees’ inefficiency and their lack of investigation. If the company is offering low cost to customers then economic profit will be high, but if the price cost is high then it will difficult for the company to sustain their business in a radical way and maintain all the forms of business understanding with this nation.

Components	Domestic	International	Multinational	Global
Orientation	The company remain in the domestic system.	The company can use the export method of business orientation.	The process of multinational orientation is important in that section.	The business process needs to expand in global basis when the opportunities will come in global aspects.
Stage of development	Investment from the foreign countries can develop the infrastructure of the management.	To get a better position is the market competitive positioning is the best way to identify their strength.	For expanding the business multinational approach is important.	Global stage development is important in that case.
Market potential	The situations are mostly domestic.	The area of interpretation is large.	The section view of multinational is very large.	The view of global market approach is essential for business development.
Structure	The better domestic structure is important.	The division that has international structure.	Geographic product structure is important for the business.	The process applicable is the matrix.

Identification of strengths and weaknesses

Table 2: Four Stages of International Evolution

(Source: Daft 2015)

Global standardization and restriping of the company is the main issue that can provide the national responsiveness.  For the implementation of global strategy in the organization, some strategic changes like merger and acquisition policies, low-cost production, and high quality will important in that case. When an organization is expanding their perimeter it will be important for the organization to change their type of products also. Bulk insulation conducted by the heat transfer and the process development can change the business extension also. As opined by Johanson and Mattsson(2015), the same situation is followed in case of reflective finding and insulation cases. The use of an antiglare system of the vertical shape of the product culture is the most common setting that helps in business innovating process. There are some sectional divisions and structures need that opts to follow and organizational division is an important aspect of this situation. The international standard and global dimensional change is the most effective section that provides effective management change in the organization (Johnson 2014).  The product structure and the production control along with the use of geographic structure are also important in that case. Due to the change in globalized structure, the geographic influence and the geographical position of the place is important. In case of development in product and structure, the geographic reason is important. The expansion of the organisation in every geographic area is evaluated following the infiltration of the global market. In an aspect of the geographic area, the organisation faces the issues of the permissible frontier and technological restraint. In this situation, large organisations employ the Global Matrix Structure as this arrangement provides assist in level and vertical synchronization.

The positional change in the organization and the need for transfer is the main change that needs to address in the organization. The progression of heating machinery, greater strain in terms of console and the accessibility of cost-efficient liveliness sources soon after usually lead to the complete heating of all places to stay. As stated by Knobel and Kalman(2016), the initial power disaster in the mid-1970s raised attentiveness in Germany about supply safety and thus triggered a modification of thinking in humanity. Compared to the building customary of the 1960s, the representative of labour has abridged fossil fuel supplies for heating in new buildings by a feature of five, enhancing thermal insulation systems and later energy-activities and saving ordinances in numerous stages to these closing stages (Moon 2013).

Improvement of professional development plans

The global market has internal and external levels and there are some genuine issues that provide structural operational change on the organization. The changes are political, social, cultural and economic factors, which influence the proximity of organization structure that provide a developmental change and positional dependency to cope up with the changes that delivers best for the organization as well. In case of foreign countries, partnership factors are important and relevant and it will help the parental company to grow the business over the penetrating nation. As opined by March(2013), each department has separate goals and marketing department has to recognize the possible factors that are responsible for the business in that nation. Knowledge, innovation and promotional factor are also important in that case as the product is completely new so better marketing and promotional aspect is important in that case. There are some challenges that faced by the company due to the accessibility of the product and use of the product in their lifestyle. Thus, business learning skill and marketing team need to analyze the section of business planning from where the business grows on.

The philosophy of interdependence on each department is the concern issue for the organization and transactional model can be used in that case to get better understanding about the change management. Change management depends on the interdependency between the producer of the product and customers. The reason behind this connection is the acceptance of the product and promotion of the product. The assets of the organizations could be technical innovations, physical assets and human resources (Nicholls 2014). Occasionally, the organizations allow cross-subsidiary; this fixes the overall performances of the organization. The organization wants to reorganize the concept of discrete maneuver process. In the global atmosphere, the subsidiary managers’ inductee the global approach of the organization is needed. The transnational businesses can use the competencies of the organization to the essential in order to gross the opportunity.

In case of designing the structure of the department, human resource and other related things needs to be changed. Quality Insulation is a kind of company that has less apprehension and promotion in the entire world. The change in marketing is the only space where the business allocated place can be understood. The redesigning of the insulated house or organization areas are the way of saving energy and most of the individuals are doing the system (Pukall and Calabrò 2014). Managers are setting their target after the new budget in UAE and UK, that they will penetrate their business over there. The products are almost known to the new countries and that is the reason promotional activities and importance of using the design restructure is the most important part. As managers are not having proper information from these two countries form the marketing team and even they are not assuring the demographic nature of the people over there and that is the concern matter for the departmental change.

Leadership, communication and cross-cultural management

Insulation in modern times can be used in every house and organizations to get better results from the organization. Marketing team of this company is not suitable enough to handle the situation.

Strengths · Change in people dimension and growing interest through promotional approach. · Energy needs to be stored so environments saving options are there. · Productivity is not important; rather the quality of the product is their strengths. · Energy stores for the future works. · Insulation process has been started in Germany but the enforcement process and their re-modification is the important aspect of the organization change.

Weaknesses · Change management implementation is not processed where departmental changes are in a stagnant way also. · Human resource problem is the major problem for the organization. · Training, development and quality of the employees are not so productive. Marketing employees are referred as an example. · Activities and course development are not processed in an efficient way.   · Some of the organizational policies are needed to be changed but the process is very time-consuming.

Opportunities · Engagement of new technologies. · The change in business structure can provide better opportunities in the market. · Strategic visibilities by the leader and use this kind of thing to their actual life.   · Product type and innovation in product and also the promotional aspects are creating better opportunities for the organization.

Threats · High risk in investment in the business in case of penetrating ion other nation. · Change in insulation process and their sustainability in the market is considered a threat. · The demographic idea of using products and market analysis to suggest extends the product in the market.

Table 3: SWOT analysis

(Source: Created by Author)

Quality insulation has to take care of the external market condition of different countries that they want to penetrate. In this regard, the political and economic condition of the penetrating nation is important in that case. European countries have some inland political issues and GDP or inflation rate is the concerning factor of the company (Searle 2014). On the other hand, Emirates nations are dealing with their environment and social dilemma of uncertain situation, thus better situation handling and marketing techniques need to be accessed in an efficient way so that measurable situation and the sustainable condition can be extracted.

Factors	Descriptions
Political	The insulation process requires government support and advancement so that other nation or the penetrating nations can get the value of this process. Cost pulling tendency and depending on the customer preference and aware them by the use of this insulation is important in that case.
Economic	Last few years growth, market culture, peoples’ income, GDP all these are important to know about the economic condition of the market(Shafritz, Ott and Jang 2015). The insulation saves money on energy bills but in most of the cases, people are not aware of this thing. The economic condition of the nation helps the business also to accelerate their territory in other nations.
Social	The purchasing power of people is the concerning factor of the insulation process and people thinking and perception of this material is the main factor of social acceptance.
Technological	Bulk Insulation, Reflective Insulation all these processes is reviewing the technological aspect of the company(Stein et al. 2016). The new technologies are always appreciable and in case of climate change situation in different countries, technological influence is needed from the company to deliver something new in every occasion.

Table 4: PEST analysis

(Source: Created by Author)

Organizational dimension can be divided into two sections. Structural dimension is one of them and contextual dimension is another. In case of expanding the business in the international market, organization follows the structural dimension. The alignment of the work culture, procedure of work, specialization, policy manners, job descriptions and regulations needed for the jib is the most influencing manner of business (Trudgen and Freeman 2014). In case of Quality Insulation, their employees’ recruitment along with the setting up the structure of the hierarchy level is the concern matter for the organization. Professionalism and their expressing mannerism is the concern matter of business and through the structural dimension model, Quality Insulation can set their level of organizational structure for the international market expansion.

International structure

The simple vertical structure needs to be followed by Quality Insulation. In case of expanding the business in the international sphere, the complex matrix structure is the appropriate one to follow (Walsh and Craig 2016). Their hierarchy of the operation process is the main aspect of the organization and that ensures the better effective multinational structure for the organization.

Cost calculation and global price strategy

Brand culture and the cost-calculation strategy determine the economic condition of the global pricing. In case of service and designing in the different market, the structural changes are also required in that case and the set price for different nations is important for the global scenario as well.

At first, the finance team of Quality Insulation needs to survey the place and understand the currency rate of the nation (Wach 2014). Then global economic volatility has evaluated by the currency rate and universal payment methods on additional facilities are important in this section. In case of opening new branches the understanding over the locality and the demographical and geological understanding is the best process to do such thing.

Strategic thinking and planning for organizational development

Monitoring is needed in case of new branch or sections and goal-oriented behaviour and approach towards the objective lining. There are some functional gaps between the formation procedures of the business; in that case monitoring process is the best way of soliciting the best approach to the organization (Waldman and Jensen 2016). The planning and communication along with the core management surveillance is the most affecting factor of this process.

Quality Insulation can join their company with another company for the penetrating aspect and deliver their best establishment over the nation. In case of doing business in UK or Arab, Quality Insulation can make a partnership business with their renowned brand and cooperate the financial structure and do material interest with that.

The diversity in the organization helps organization culture and delivers the best possible way to amalgam the employees for the development of the organization. Non-discriminatory approach and assembling of diverse culture is the most important aspect of the business and organizational cross-culture situation helps the business expansion as well.

Quality Insulation has to take some communicative and cultural attachment approach for their international business penetration. The recruitment process needs to be crucial and important for the organization. In case of insulation, most of the process engineers and floor management of the operational people are required. Along with the effective marketing people are also required for the development of business in international market. The reason behind this ineffective marketing people is engaged with the company in recent past. So trained them and develop their marketing thinking is the only way for this session.

Conclusion

Therefore the report can be concluded that Quality Insulation redesign structure is the main aspect of business and formation penetration in another country is the most important matter that the company wants to do. Different sections of US have used the products from Quality Insulation but the international market penetration does not happen to them. The marketing department failure and their inefficiency to know the penetration condition of these countries and in-depth knowledge of the international foundation of the business are missing in that case. Recommendations are also provided along with the identified problems so that Quality Insulation will grow as an international business.

References

Alvesson, M. and Sveningsson, S., 2015. Changing organizational culture: Cultural change work in progress. Abingdon: Routledge.

Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014. International business. Sydney: Pearson Australia.

Short-term goals, targets and actions

Dachs, B., Stehrer, R. and Zahradnik, G., 2014. The internationalisation of business R&D. Edward Elgar Publishing.

Daft, R.L., 2015. Organization theory and design. Boca Raton: Cengage Learning.

Dixon, F.A., Yssel, N., McConnell, J.M. and Hardin, T., 2014. Differentiated instruction, professional development, and teacher efficacy. Journal of the Education of the Gifted, 37(2), pp.111-127.

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Harrison, R.T., 2017. The internationalisation of business angel investment activity: a review and research agenda. Venture Capital, 19(1-2), pp.119-127.

Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Boca Raton: Cengage Learning.

Johanson, J. and Mattsson, L.G., 2015. Internationalisation in industrial systems—a network approach. In Knowledge, Networks and Power (pp. 111-132). London: Palgrave Macmillan UK.

Johnson, P., 2014. Fundamentals of collection development and management. New York: American Library Association.

Knobel, M. and Kalman, J. eds., 2016. New literacies and teacher learning: Professional development and the digital turn (Vol. 74). Peter Lang.

March, J.G. ed., 2013. Handbook of Organizations (RLE: Organizations) (Vol. 20). Abingdon: Routledge.

Moon, J.A., 2013. Reflection in learning and professional development: Theory and practice. Abingdon: Routledge.

Nicholls, G., 2014. Professional development in higher education: New dimensions and directions. Abingdon: Routledge.

Pukall, T.J. and Calabrò, A., 2014. The internationalization of family firms: A critical review and integrative model. Family Business Review, 27(2), pp.103-125.

Qualityinsulationmn.com 2018 Welcome to Quality Insulation retrieved from: https://www.qualityinsulationmn.com/products/other[Accessed on 29th March 2018]

Searle, L.G., 2014. Conflict and commensuration: contested market making in India’s private real estate development sector. International Journal of Urban and Regional Research, 38(1), pp.60-78.

Shafritz, J.M., Ott, J.S. and Jang, Y.S., 2015. Classics of organization theory. Boca Raton: Cengage Learning.

Stein, M.K., Smith, M.S., Henningsen, M.A. and Silver, E.A., 2016. Implementing Standards-Based Math Instruction: A Casebook for Professional Development. London: Teachers College Press.

Trudgen, R. and Freeman, S., 2014. Measuring the performance of born-global firms throughout their development process: The roles of initial market selection and internationalisation speed. Management International Review, 54(4), pp.551-579.

Wach, K., 2014. The Role of Knowledge in the Internationalisation Process: An Empirical Investigation among Polish Businesses. International Competitiveness in Visegrad Countries: Macro and Micro Perspectives, pp.143-158.

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Walsh, R. and Craig, A., 2016. Radiation Therapists’ and Diagnostic Radiographers’ participation in continuing professional development and knowledge of Regulatory Body Registration. Journal of Radiotherapy in Practice, 15(2), pp.150-160.