The use of internet has intensified in the recent times. The inclusion of internet sites in business activities and as a source of income to many people is an important concept that leads to the development of fast flow of information from one area to another. In this communication, however, attracting a huge number of subscribers to any channel makes it attractive for marketers to use any channel the main aim of the marketing people is to reach out to as many people as possible using the minimum effort and resources possible. The availability of a well-established channel is attractive to any investor in the world. Among the most commonly used channels for marketing and sharing information is YouTube. The channel has gained a total of 1.57 billion subscribers who are active on a monthly basis. The usage per day presents a total of over 30 million users. An important proportion of the organizations market includes the number of subscribed paying televisions which amounts to over 300,000 TV channels. The channel has grown substantially since its launch and has more than 5 billion videos shared through the channel. The number of people sharing the content is over 50million which means that the rate of usage is high each day. The rate of viewing of the videos and other TV channels is estimated to be 50% each year, and over 5 billion videos are watched each day. The introduction of the mobile YouTube has also been attractive to many people with a population of over 500million people using the channel each day. The number of videos uploaded each day is also overwhelming which makes the channel valuable to every person who is willing to reach out to more people within a short period.
|
type of use |
number |
|
average daily users |
30, 000,000 |
|
average monthly users |
1,570,000,000 |
|
TV subscribers |
300,000 |
|
shared videos |
5,000,000,000 |
|
sharing users |
50,000,000 |
|
videos watched per day |
500,000,000 |
The composition of the YouTube channel is also attractive and keeps growing each day. The channel includes a high diversification of services and users across each age group. The type of usage also differs from one age group and gender to another with the highest number of users 62% being male and females comprising 38%. Majority of the users come from outside the United States, and most adults use the channel for their nostalgia rather than a tutorial. Some people also prefer to use YouTube instead of their traditional television. The services are offered in 88countries and also incorporate 76 languages. According to the statistics 95% of all internet users have subscribed to YouTube. The males like watching soccer and strategy games while the females are on YouTube to watch beauty videos. About 50 million of the users are actively creating and sharing content on YouTube which makes the channel to have significant traffic at any time of the day (Eisemann, 2014).
According to Casas (2014), 1billino hours of content are watched each day on YouTube. A third of every internet users each day are on YouTube. The channel attracts about 50% of the young internet users aged below 32years, and it is estimated that by 2025 about 50% of the pad TV subscribers and those subscribed to other channels will have shifted to YouTube. The channel is considered the second largest search engine in the world. The highest proportions of users are aged between 25 and 34 years accounting up to over 40 billion users in the year 2017. The continued growth of YouTube has led to its rank as the second most popular social site after Facebook that has a slight use. In this connection, the number of the uploaded videos minutes raised up to 300 minutes per day which also contribute to the channel content. The website, therefore, forms an attractive platform where people earn as well as market their products to reach out to a large population in the world. Increasing internet use and the growth of mobile and computer technology can be attributed to the increasing popularity of YouTube.
The increase in the number of users of YouTube has a corresponding increase in the number of people earning from YouTube. The amount of revenue earned by the channel annually ranges at an average of billion dollars a year. The channel, however, distributes earning to the uploaders with a channel at the rate of $0.044 per view. Among the top earners from the channel include individuals who earn an average of $12 million as per the year 2015 and 2016. The top video in the year 2017 earned a total of 5.12 billion views. The number of views is a significant value for the video earning a significant amount from uploads. The highest proportion of its viewers are redirected from the Google sites and other related search engines attracting a high population within a short period. Google ranks among the top search engines in the world, and its linkage with YouTube produced a significant increase in the number of redirects to YouTube. The region that has attracted the highest number of subscribers includes the United States which has 167 billion subscribers (“YouTube as a Field: Life in a YouTube Community,”).
YouTube has made a linkage with PayPal which has seen success over the years. The subscription has helped more clients to earn from the advertisements, and other content that is displayed in the channel and their upload contributes to a significant amount in the channel. According to Eisemann (2014), YouTube payment mode takes the cost per content method. In this way, people tend to upload the content in a way that it will prompt more people to view the adverts and hence the uploader earns from the video. In this regard, the strategic positioning of the video will ensure that more people can watch the content and more revenue is earned per item displayed. The amount paid to users via PayPal from YouTube averages at $27 a day while the views may be millions in each day the number of people who click on the adverts is significantly low making the payouts to be low. For instance in a 30 days period in 2018 a total number of viewers subscribed to PayPal during the month was 202,000 however the amount that was paid to the uploaders of content was only $812 the implication is. Therefore, strategic positioning of the advert and adoption of new techniques need to be done to ensure that the adverts are attractive to more people. PayPal has therefore offered an automated and faster way for the clients to receive their payment from YouTube which makes it necessary for the organization to coexist together in harmony. Subscribers to YouTube channel need to provide a verified PayPal account to ensure that YouTube has a method of making the payouts to them, therefore, linking the value of YouTube to the client.
|
elements |
number or amount |
|
daily average earning |
$27 |
|
average monthly payout |
$812 |
|
subscribers for PayPal and YouTube |
202,000 |
YouTube has contributed significantly to the economic situation of the subscribers. The channel makes significant payouts to the subscribers on a daily basis; for instance, the current rate is stated to be at $7.6 per 1000 views. The payouts are made at different rates and the people subscribed to the channel can adjust their earnings based on the number of views made on their uploads. Consequently due to the known rates the advert needs to be clicked for the member to earn the amount when viewers watch the content without any clicks on the adverts no amount will be earned by the video. As a result of the high earnings made on YouTube the number of payouts made in a year accumulates to an average of 6.5 billion dollars following the high number of subscribers and viewers of the content in the year. According to the PayPal statistics, the amount of money transacted from YouTube to PayPal in the form of the payouts amounts to a total of $10000 annually, however, the amounts transacted through other vectors such as Patreon is significantly leading to the high revenue earned in the different sections.
|
elements |
number or amount |
|
payment rate |
7.6 per 1000 views |
|
number of paid subscribers for PayPal |
10,000 |
|
total amount paid out to YouTube subscribers |
6,500,000,000 |
|
total number of payable subscribers |
860,000 |
In conclusion, YouTube is a growing channel that has attracted a high number of people worldwide. The highest proportion of the users is males and youth between the age of 24 and 32. Most people have preferred YouTube to other channels which have given it popularity when compared to other channels. Content uploaders to YouTube have a channel or earning where the cost is paid per content viewed. The subscribers, however, need to click on the advertisements for the uploader to earn which makes them employ different strategies to prompt them to view the advert. YouTube is a multibillion-dollar company with an annual earning averaging at $8billion and making payouts of up to $6.5 billion to its clients based on the cost per view strategy. The transactions are facilitated by the linkage between YouTube and PayPal as well as other money platforms such as Patreon. The payout statistics from the sites are evidence of the success that YouTube has to its subscribers making it a better place for not only viewing content but also earning from the content uploaded.
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Fen Zhou, & Dransart, F. (2014). Online statistics of keyword-indexed Youtube videos. 2014 Sixth International Conference on Communication Systems and Networks (COMSNETS). doi:10.1109/comsnets.2014.6734910
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