Strategic management is highly effective in monitoring and analyzing organizational goals and missions. In the high competitive environment, implementation of strategic alliance is highly effective in gaining an edge over other organizations. In addition to this, by employing strategic management tools an organization is able to keep up with the high competitive and ever changing market. In the fast-paced world, it has noticed that in the fast-paced world organizations need to keep up with the expectations and demands of the target market. Strategic management helps the organizations in gaining the competitive advantage as well as enables the organizations to understand the demands of the business market in which it is operating. In addition to this, the strategic management tools enable the organizations to understand the present organizational situations and position. Hence, it is helpful in the process of deciding future strategies that might be helpful in deciding future strategies for the organization. Moreover, it is helpful in understanding the cross functional organizational decisions and also helps in the process of implementation of these decisions. The report hence will analyze the strategic management elements that has been implemented in the Attica restaurant. The restaurant is one of the most prominent one in the country. In the initial stages, the organization did not succeed in gaining the present popularity. Along with the implementation of multiple significant strategic changes, the organization has been able to rise to being one of the most prominent dining spaces in the world. Hence, the organizational strategies that have been helpful in the process of succeeding have also been analyzed in the present report.
Attica is one of the most popular fine dining restaurants of Melbourne Australia. The organization has won multiple awards and has won several prominent awards. The fine dining restaurant that has been regarded as one of the most prominent eateries of Australia has also been listed amongst the top 50 restaurants of the world. The restaurant that has been initially opened by Dr David Maccora and his wife Helen, had failed to grab the attention of the customers. Afterwards, the owner appointed two chefs consequently the company failed to succeed. In the year 2005, the organization has appointed Ben Shewry, as the chief chef of the restaurant (Hill, Jones & Schilling, 2014). From then onwards the restaurant has witnessed a significant success. At present, ben Shewry is the head cook as well as the owner of the organization.
During the initial stages if the organization, it has been noticed that Attica faltered in gaining the desired popularity. However, in the year 2005 the present owner and head chef has taken up the responsibility of the organization in order to help the organization to reach to its desired goal. Moreover, the chef has noticed that the organization is facing issues regarding the staff training and understanding the demands of the customers. Hence, Ben Shewry took up multiple strategies that will mostly be effective in changing the organizational environment.
The primary strep that Ben Shewry took is to revamp the leadership skills and introduce teamwork. Ben Shewry noticed that the employees of the organization are lagging behind in the process of taking up proper understanding of the both demands of the customers as well as the instruction of the supervisors. In this regard, it can be said that, Ben Shewry has been successful in understanding the need of implementing successful organizational communication. It has been noticed that the organization was losing its effectiveness as a result of lack of communication. This as creating a direct effect on the customer service (Hill, 2017). Hence, Ben Shewry revamped the communication and leadership process of Attica. Instead of depending on the hierarchical way, it has introduced and implemented the method of free communication amongst the employees and the leaders. Moreover, the organization focused on teamwork. This has been helpful in the process of understanding the demands of the customers. In this regard, it can be said that the organization has understood the importance of communication as one of the important tool in implementing organizational effectiveness. Hence, in the initial stages of organizational change, Ben Shewry has been able to understand the need of communication in building a harmonious organizational environment.
Another important aspect of bringing the organizational change is ensuring the quality of the products. Ben Shewry noticed that previously the organization was lagging behind due to the inconsistency in the quality of the food and services (Renz, 2016). Ben Shewry noticed that the organization was suffering due to the constant changes in chefs and other employees. Hence, the organization focused on hiring skilled employees as well as worked towards retaining them. In this regard, Ben Shewry has come up with multiple workshops and employee training programs. In addition to this, the organization focused on high level services and in time delivery of the ordered items (Eden & Ackermann, 2013). The overall focus on the quality of the food products and the better service experience has been immensely helpful for the organization. Moreover, the organization has focused on the process of maintaining the nutritious aspects of the foods. Ben Shewry have mentioned that the restaurant puts emphasize on the freshness of the food and other ingredients that are used in the preparations.
Ben Shewry has mentioned that the organizations aims at making economic growth that can be regarded as minor growths. Ben Shewry mentioned that the organization is not aiming at economic improvement that cannot be termed as high aimed strategy (Grunig, 2013). However, Ben Shewry has also mentioned that the organization is looking forward to and working towards achieving economic growth in every day.
Though the organization has taken up and implemented multiple strategies, it can be said that the organization still has ample scope of betterment. In this regard, the strategies that have been implemented by Ben Shewry can be analyzed. It can be understood that the strategies of communication and leadership can be implemented more effectively. From the analysis of the organizational strategies it can be said that the organization needs to take up initiatives in order to make the ideas and views of the employees (Rothaermel, 2015). This will help the organization to motivate the employees as well as make them feel included. While analyzing the strategies of maintaining the quality of the products and services it can be said that the organization needs to focus on the process of delivering fresh foods. Moreover, it can implement the strategy of using organic food products while preparing the dishes (Morschett, Schramm-Klein & Zentes, 2015). The most important aspect of the strategic management is aiming at higher economic growth. It has been mentioned by Ben Shewry that the organization aims at smaller economic margins. This is holding back the organization to achieve significant growth.
One of the most important aspect in maintaining an organizational growth. In the context of Attica, it can be said that the organization needs to keep up with the emerging trend of online marketing. As per the present scenario, it can be understood that the consumers are preferring restaurants that are coming up with the opportunities of placing online orders. Hence, the organization needs to focus on it (Lasserre, 2017). In addition to this, it has been monitored that the restaurants are coming up with dishes with that are prepared with organic ingredients. Attica can focus on the usage of organic ingredients as well.
In this regard it can be said, the restaurant can implement strategies that focus on the organizational communication and leadership qualities. In addition to this, it should focus on being quality consciousness. Moreover, the organization needs to focus on online marketing and delivery of food products.
Conclusion
To conclude it can be said that the organization has implemented multiple strategies that can influence in the future growth. The process of free communication and leadership qualities has been immensely helpful in achieving significant growth.
References
Eden, C., & Ackermann, F. (2013). Making strategy: The journey of strategic management. Sage.
Grunig, J. E. (2013). Furnishing the Edi?ce: Ongoing Research on Public Relations as a Strategic Management Function. In Public Relations and Communication Management (pp. 41-66). Routledge.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Hill, T. (2017). Manufacturing strategy: the strategic management of the manufacturing function. Macmillan International Higher Education.
Lasserre, P. (2017). Global strategic management. Macmillan International Higher Education.
Morschett, D., Schramm-Klein, H., & Zentes, J. (2015). Strategic international management (pp. 978-3658078836). Springer.
Renz, D. O. (2016). The Jossey-Bass handbook of nonprofit leadership and management. John Wiley & Sons.
Rothaermel, F. T. (2015). Strategic management. McGraw-Hill Education.
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