strategic management project will be about Apple Inc. Project Deliverables Phase 1  (Outline for Strategic Management Case)  Introduction of the company (limit…

strategic management project will be about Apple Inc.Project DeliverablesPhase 1  (Outline for Strategic Management Case) Introduction of the company (limit to a maximum of three single-spaced pages).o Description of the firm and its productso Company history (brief history, critical events, competitors, leadership), including strategicelements of its historyo Vision and mission statemento Assessment of mission and vision External assessmento EFE and CPM with strategic implications – Complete an EFE and CPM for your company (including analysis and conclusions)o Analysis of competitive position, opportunities, and threats Internal assessmento IFE with strategic implications- Complete an IFE and calculate financial ratios (including analysis and conclusions)o Financial ratio analysis with key conclusions and implications for strategic choiceo Overall analysis of internal capabilities and implications for your strategic decisionso Current strategy (brief description of the firm’s current strategies), including current use oftechnologyo SWOT matrix with strategic implications for the companyo BCG matrix with strategic implications for the companyo Space or other matrices with strategic implications for the companyo Possible strategic alternativeso Evaluation of current organizational structureo Develop alternative strategies for your company with strengths and weaknesses of each.o Recommendation changes (if needed) to the structure, culture (including values), processes,rewards, or technology Strategic analysis, choices, impact, and measuremento Develop a product-positioning map with strategic implications for the companyo Evaluation of strategies and objectives to achieve most favorable market positiono Description of how you would implement your strategieso Milestones (steps for each major initiative with their timelineso Specific results you want to achieve including market, financial, and product or service goalso Financial projection (minimum three years)o Executive summary – see below Executive summary (compiled with concise and critical elements from the detailed work) While done as a last step, this goes in front of the report, after the index. A final and all-encompassing analysis is presented, along with the recommendations that you would make to the firm’s board of directors. This includes identifying what you recommend, and briefly outlining alternatives considered, key implementation steps, and the impact of the implementation on the company’s performance and competitive position.Complete all editing, verification, and citing of all sources, and insert graphs and illustrations.Example of FormatExample Outline and Structure for the Strategic Plan (Headings)The outline below is an example and should be modified to adapt to your company. The primary headings are good ways to organize your work into logical sections (e.g., internal analysis, external analysis, etc.).Cover PageIndexExecutive OverviewIntroduction of the Company           Description of the firm            Company history            Vision and mission statement             Strategic elements of the history              Overall assessmentExternal Assessment            EFE and CPM             Analysis of competitive position, opportunities, and threatsInternal Assessment             Financial ratio analysis             IFE             Analysis of internal capabilities and implications for your strategic decisions to follow             Current strategy, including current use of technology             Possible alternatives             SWOT matrix             BCG matrix             Space or other matrices             Description of core values you would use to create the desired culture            Evaluation of current organizational structure            Recommendation changes (if needed) to the structure, processes, rewards, or technologyStrategic Analysis, Choices, Impact, and Measurement            Product-positioning map            Evaluation of strategies and objectives to achieve most favorable market position            Description of how you would implement your strategies            Milestones (steps for each major initiative with their timelines            Specific results you want to achieve including market, financial, and product or service goals, and            how and when they will be measured             Financial projection (minimum three years)             Executive SummmaryFollow APA style guide to write the case. Cite within the body of your case and include a reference list. This is particularly true for any source data that will come from financial reports and corporate websites.