This report describes the business functions of the company called Meggitt. This is the company that deals with range of products in technological industry and serve the businesses or the industries such as steel, energy, aerospace etc. the study initiates with the discussion of the company profile along with the discussion of customer and the competitor analysis. This discussion follows with SWOT analysis of competitor as well as the company itself. The online presence of the company is also been discussed and the last part of the report is a blog on the company.
Meggitt is an engineering company that deals with the aerospace products and equipment. The company has its headquarters in UK. It is the firm that serves the market with the products that are specialized in the environment components and systems for defense, aerospace and energy markets (Meggitt PLC, 2017). If the employees of the company are considered, it has been identified that there are around 1100 employees working in the manufacturing unit off the company in Asia, Europe, North America, India, Middle East etc. the company’s aerospace products includes aircrafts, helicopters, business jets etc. the company also serves the defense market with its conducts like naval platforms, military aircrafts, land and marine based simulation training and weapons (Vitale, 2011). The new market of the company is the energy market which is served by the techniques of heat management, fuel consumption reduction, reduction in carbon emission etc. the values of the company suggests that it works for the need of the customers and invest in the fields from where it can get long term growth.
As far as the customers of the company are concerned, it has been analyzed that customers are the company majorly serves the market of aerospace, defense and energy market. In aerospace, the company which are in the aircraft industry or the airline industry are the major customers for the company as the company serves some of the aerospace such as airbus, Snecma, Liebherr, EADS etc. railways is also an important customer for the company (Sharma, Iyer, Mehrotra and Krishnan, 2010). Some of the brands that regularly buy the products from Meggitt are Alstom, Siemens, Ansaldo, etc. other than railways and aerospace, there are several industries that require products of meggitt to manufacture their final products. The industries are energy industry, steel industry, automotive industry etc. this is because these industries require the raw materials or the equipment that are the sub parts of their final products (Eckardt, 2010). These sub parts can be acquired or bought by Meggitt. The companies that are the regular customer for Meggitt in steel industry are Arcelor Mittal, Sollac and Vallourec. In the automotive industry, the companies who are the customer for Meggitt are PSA, Renault and Citroen racing. Energy markets in the new market for Meggitt, the companies that are served by Meggitt in this industry are Schlumberger, EDF and Geoservices (Vitale, Giglierano and Pfoertsch, 2010). This analysis suggests that it is not the single industry that is dependent on the companies like Meggitt and this helps the company to maintain the balance. If there is downturn in one customer industry then other industries can support the sales of Meggitt.
Competition analysis helps in determining the level of competition in the industry. It has been analyzed that the competition between the companies is very high in this industry as the customers are very less in number (Chumpitaz Caceres and Paparoidamis, 2007). It has been analyzed that the industry has customer loyalty because sales in this industry is business to business and thus switching cost for the customers is high. The major competition for Meggitt is Smith Group (Ryals and Humphries, 2007). It is the company that los deals with the products or the equipment like defense tools, aerospace products etc. the company operates in five divisions and thus has an upper hand as compared to Meggitt.
|
Strength: |
Weakness: |
|
The main strength of the company is its skilled workforce. The company’s workforces are very much skilled and thus provide efficient performance (Hutt and Speh, 2011). Other strength of the company is provision of monetary assistance and the range of products availability. |
The major weakness that has been faced by the company is the unit structure. The company has smaller business units for different product type and this became hectic for the company to deal with all the units simultaneously. |
|
Threats: |
Opportunities: |
|
The major threat is he cost of raw material that is increasing day by day. It is very challenging fir the company to make the cost structure according to the same. Increasing rate of interest also affect the business of the company. |
Global market is the main opportunity that is available with the company. The company can diverse its market to global level. New products and services can also be released by the company just like its competition, Smith Group (Piercy, 2010). |
|
Strength: |
Weakness: |
|
There are many strengths of the company. The major strength is its large number of employees that is around 2300. The company has its presence in around 180countries that provides the company with great market. The five divisions of the company acts as the revenue stream for the same (Teece, 2010). |
The company is suffering from may legal issues and thus affecting the image of the company. |
|
Opportunities: |
Threats: |
|
Opportunities of expansion are variable with the company. |
The challenging environment in relation with economy is the threat for the company. |
Online presence of the company can be evaluated by monitoring and observing the options available to the company website and the activities that company conducts on social media.it has been analyzed after surfing the company’s website that it is very sorted with many divisions (Grönroos, 2011). A customer can easily surf different information about the company topic wise. The website provides all the option in left hand side about the cony profile, its functions, its employees, career options everything. This clarity and readability of the language on the website makes it very useful for the customers to access the information required by them related to the company. The website also shows that how much a company is transparent with its stakeholders as all of them requires information is hard on the website even about the research and development department (Kotler and Pfoertsch, 2007). As far as the social media presence of the company is considered, it has been identified that the company shows its presence on Facebook, twitter and LinkedIn. The company is using only 3 social media tools because these there are the major business tools and are professional in nature. As the operations of the company is business to business thus its requires to be on the professional sites rather than the sites that have options like chat, video conferencing etc. the Facebook page of the company is very eye catchy is followed by many people who are in the reacted industries or companies. The Facebook page of the company talks about its new researched and products that are available in the market. The LinkedIn page of the company also talks about its future planning and research that are ongoing. Last but not the least is the twitter age (Grattan and Meggitt, 2013). This page of the company deals with many questions that are answered by the experts. This helps in making the intelligent conversation with the pole that are reacted to the industry. This also helps the company to know about the thought process of other people regarding the company and also provide information regarding the needs and wants of the people.
The sustainable and corporate responsible business can be defined as the business that focuses on maintaining the code of conduct in the organization and also put some efforts in paying back to the society. As far as Meggitt is concerned, the company is the one that focuses on working with the processes that are fair, impartial and are fully abided by all the legal legislations and regulations. The company is very much dedicated towards the stakeholders and deal with them firmly and fairly. The company believes in respecting the employees. This suggests that the business of the company all over the world conducts its activities in fair manner and treat the employees with respect.
The company has realized that it is the major responsibility of the company to make the balance between the interests of employees, shareholders, customers, society etc. This enables the company to play their part towards all the stakeholders by developing a sustainable environment and practices in the organization so as to achieve long term success (Montiel, 2008). The company has the corporate responsibility policy that suggests that the company will never be engaged in the activities of any type of slavery or human trafficking. The company also claims that it will not engage into any of the related activities of child labor, forced labor etc. the company also claims that will take all the initiatives mad introduce the measures for such causes related to human trafficking and child labor. The company also ensures that the stakeholders of the company such as its suppliers, distributors, customers, employees etc. will not be in such activities (Christensen, Peirce, Hartman, Hoffman and Carrier, 2007). It has also been analyzed that the company focuses on following all the legal regulations and laws that are associated with the unfair and unethical activities. The approach of the company is followed by all the business of the firm. All the business of the company that operates in different regions of the world respects the employees and all the stakeholders of the company. It has been analyzed that the company is very much dedicated towards the society as it is taking initiatives for the serious issues like human trafficking and child labor (Orlitzky, Siegel and Waldman, 2011). The company is also sustainable in its processes and activities as well. It helps the company to get the success for long term as sustainability in the business processes results in long term consistency in the business.
Meggitt is the company that deals with different range of products. It is the company that operates in business to business dealings where it serves the industries with the raw material of the sub products to make the final products of those companies. The industries that are being served by this company are steel industry, aerospace industry, defense industry, energy industry etc. it has been analyzed from the study of this company that it is the firm that has great and skilled workforce that performs efficiently in different departments to serve different business industries (Meggitt PLC, 2017). The major competitor of this company has been found to be smith Group. This is because both these companies are dealing with the top business and thus develops the competition between them. The weakness and the challenge that has been faced by the company are observed to be the management issues at the different business units. It is very difficult for the company to manage the business units at different parts for different businesses. Thus, it is required by the company to make a plan and associate the smaller units into a big unit so that the management can be easy. As far as the marketing and the presence of the company is considered, it has been analyzed that the company has its presence on the major online social media tools such as Facebook, twitter and LinkedIn these are the business tools that can helps the company to make the market aware especially the businesses or the industries that are the prospect customers for the company. Meggitt in its overall businesses is doing well and is in the growing stage.
References:
Christensen, L.J., Peirce, E., Hartman, L.P., Hoffman, W.M. and Carrier, J., 2007. Ethics, CSR, and sustainability education in the Financial Times top 50 global business schools: Baseline data and future research directions. Journal of Business Ethics, 73(4), pp.347-368.
Chumpitaz Caceres, R. and Paparoidamis, N.G., 2007. Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty. European journal of marketing, 41(7/8), pp.836-867.
Eckardt, G.H., 2010. Business-to-Business-Marketing. Eine Einführung für Studium und Beruf. Stuttgart.
Grattan, L.S. and Meggitt, B.T. eds., 2013. Optical fiber sensor technology: advanced applications-Bragg gratings and distributed sensors. Springer Science & Business Media
Grönroos, C., 2011. A service perspective on business relationships: The value
Hutt, M.D. and Speh, T.W., 2012. Business marketing management: B2B. Cengage Learning.
Kotler, P. and Pfoertsch, W., 2007. Being known or being one of many: the need for brand management for business-to-business (B2B) companies. Journal of Business & Industrial Marketing, 22(6), pp.357-362.
Meggitt PLC, 2017. Meggitt – smart engineering for extreme environments. [online] Meggitt. Available at: https://www.meggitt.com/ [Accessed 9 Jun. 2017].
Montiel, I., 2008. Corporate social responsibility and corporate sustainability separate pasts, common futures. Organization & Environment, 21(3), pp.245-26
Orlitzky, M., Siegel, D.S. and Waldman, D.A., 2011. Strategic corporate social responsibility and environmental sustainability. Business & society, 50(1), pp.6-27.
Piercy, N.F., 2010. Evolution of strategic sales organizations in business-to-business marketing. Journal of Business & Industrial Marketing, 25(5), pp.349-359.
Ryals, L.J. and Humphries, A.S., 2007. Managing Key Business-to-Business Relationships What Marketing Can Learn From Supply Chain Management. Journal of Service research, 9(4), pp.312-326.
Sharma, A., Iyer, G.R., Mehrotra, A. and Krishnan, R., 2010. Sustainability and business-to-business marketing: A framework and implications. Industrial Marketing Management, 39(2), pp.330-341.
Teece, D.J., 2010. Business models, business strategy and innovation. Long range planning, 43(2), pp.172-194.
Vitale, R.P., 2011. Business to business marketing. Pearson Education India.
Vitale, R.P., Giglierano, J.J. and Pfoertsch, W., 2010. Business to Business Marketing: Analysis and Practice in a Dynamic Environment.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download