Strategic Planning And Strengths Of Bounce Fitness – An Evaluation

Centralized System of Management at Bounce Fitness

Build trust, confidence and respect of diverse groups and individuals through positive role modelling and effective communication and consultation.

Bounce fitness is an Australian based fitness centre, which has its head office, is currently in Cairns, Queensland. It has a total of four-fitness centre. It was founded in the year 2001 and established its new centres in Brisbane, Melbourne and Sydney in 2004 (Fitzsimmons and Fitzsimmons 2013). In this assignment, the strategic planning of the management, strengths and weakness of Bounce fitness is to be discussed and evaluation will be made based on that.

The current strategic planning of Bounce fitness shows that it has centralised system of management in which every centre has a centre manager and every centre manager reports to the reports to the chief executive officer (CEO) of Bounce fitness who sits at the head office in Cairns (Berman and Evans 2013). Therefore, it can be said that the proper leadership and strategic direction is implemented by delegation of authority by management.

The main job of the fitness instructor is to provide fitness training to their members whereas the main function of centre manager is to look after all the aspects of the centre that may be administrative, financial and management (Christopher 2016). Both of them have their individual roles and responsibilities are linked in such a way that organizational objectives, standards and values are achieved.

The management of Bounce fitness believes in giving quality services. Therefore, a lot of time is invested in training their centre staff to update their skills in providing professional customer service to increase the base of loyal members. It has developed a new choreographed fitness training session, which is accompanied by music to varied needs and goals of team member (Kaplan and Atkinson 2015). This shows the level of commitment of Bounce fitness.

In order to build trust and respect among the team members, management must focus on the interpersonal relationship among the various levels of organizational structure i.e. fitness trainer, centre head and CEO (David and David 2016). If proper communication is there like face to face or video conferencing between them then they will not hesitate to interact with each other and a level of confidence will build among them.

The management of Bounce fitness must conduct meeting with the centre head and executive officers in the head office the drawbacks and strength of their organization. Then if required they must implement new policies, rules and regulation for the betterment of the organization (Kerzner 2013). They must also focus on the advertising strategy of the company to attract new members. The advertisement must focus on the various types of training sessions to showcase their versatility.

In Bounce fitness, training session is coupled with fitness equipments which are state of arts to for persons who love resistance training and aerobic workouts. There are also free weights for lifters. A new technology introduced is fitness moves choreographed with music to cater the increasing needs of the members (Burke 2013). This entire service needs experienced professional and dedicated work activities to fulfil its objectives.

In order to ensure that people comes to know about their flexibility and adaptability to changes they must implement a good marketing and advertising strategy to reach maximum number of people. They should use social networking sites to promote their organization among the youngster (Dellinger et al. 2012). They must promote their fitness centre in such a way the person who have health related issues, which can be solved through proper training session must be encouraged to join their fitness centre.

Whenever a decision has to be made management of Bounce fitness must analyze all the pros and cons of the new decision and only if it is found to be feasible, must be implemented. Before taking any decision, CEO of Bounce fitness must compare it with other competitors in the industry to understand whether it is best in the industry or not.

Risk management is very important for essential planning of business strategy. Management must make provision for risk mitigation, risk prioritization risk mitigation and risk transfer prior to any decision making. All the decision taken must be within a projected period so that Chief finance officer of the organization can calculate the net present value from the expected proposal.

Dealing with media is very tricky as media can give a good picture of our organization as well as ruin it. So whenever any interview will be given by the top executives of Bounce fitness they must decide it previously what are positive factors that needs to be addressed (Armstrong and Taylor 2014). While negative factors if any which can affect the impression of the organization is to be avoided as much as possible from getting the lime light of media.

While assigning work to respective teams, management must take into consideration the efficiency level of the team members. Work must be assigned to a team, which can best perform it, and not to any other team. This way productivity of each team will increase which will result in the overall improvement of the performance of Bounce fitness. Proper allocation of work will increase the efficiency level of the team and help the organization to achieve their goals and objectives.

Delegation of authority is very important for an organization, which has multiple centres all over the country because it is never possible for a person to travel to every place regularly and look after the affairs of the centre. Therefore, various post have been made like fitness instructor, centre head and executives so that lower level staffs are responsible for reporting to his upper authority, who are also responsible for reporting to their top management (Gillespie 2015). This way the top management will be able to control the entire organizational level.

In order to create and maintain a positive environment management of Bounce fitness must look after the satisfaction level of their staffs and hygiene of the work environment. It can be said that they have maintained their hygiene by regularly cleaning their toilet, they also have a cafeteria, proper ventilation and air-condition. In addition, top management must behave properly with the lower levels staffs and try to communicate with them so that no gap occurs between them, which can adversely affect an organization.

Management must introduce incentive schemes in which the centre head and trainers will be given benefits depending upon the numbers of loyal members they can attract and retain. This way motivation level of employees will also increase. Employees must be ensure by the top management that their job is secured with this organization and if the performance level fluctuate then sometimes they will be given ample opportunities to prove themselves and not sacked immediately. They should also be given proper training session to improve their skill and proficiency.

Ethical conduct in world place can help employees to benefit in their career. Employees of Bounce fitness should behave properly in a good tone with their seniors, subordinates and members who come for training. They should properly dress up and come to the fitness centre on time. Management should take measures for the safety and well-being of the people present at the fitness centre at the time of any disaster (Judge and Burke 2015). Employees should follow all the rules and regulations set by management as organizational policies.

General manger of Bounce fitness is concerned about the goal congruency of the fitness centre as all the centre heads are only concerned about their own centre and the expenditure that is beyond the budget.

Management of Bounce fitness should treat all the fitness centres as cost centre and not profit centre and focus on the maximization of profit Bounce fitness and not individual fitness (Gillespie 2015). A meeting should be conduct where along with the top executives of Bounce fitness all the centre head must be present where general manager must make them understand that overall goals and objectives of the organization is much more important than their individual aims.

Therefore, all the centre heads must interact and coordinate with each other to maintain the capital expenditure within budget and aim for goal congruency.

General Manager human resource is concerned about the communication skill of Marion Stevens, Administrative officer. So he should approach her very moderately and make her understand that she had great potential and if she takes proper training on how to communicate with others then she will able to achieve great heights in her career.

She should be given training on how to gel up with centre heads and work as a team to achieve organizational goals. She should be trained how to motivate her team members with inspiring speech and active body language.

Since she had poor communication skills and has alienated with some of the centre heads and her peers. She always maintains a distance from colleagues and just dictate what is going to be done without motivating the team members.

Paul want to unify the two department sales and claims so he has to keep in mind that even though he put this two department together he has to set different teams to handle works related to sales and claims respectively. Even though two departments is inter related the job role is different from each other and persons who are efficient in their respective jobs must be allocated that task only

If john performs this way then it will definitely give boost to his career. He is well educated and so if his efficiency level is high then he will be in the lime light in very short period and will be promoted to higher authority.

He should inspire the older and more experienced workers and talk with them in a very polite tone. He should not behave as if he is senior to them and give orders since this can have a negative impact. By this way, he can be a good supervisor.
He must try to work as a team member without thinking that he is superior to them and as a leader; he should lead from the front, inspire and motive his team members for better performance.

The relevant fact is that Lucy has failed the lie detector test and had have handled the banking during this period.
Ethical issues related is that information given by Lucy are not the same which she has given to her previous employer.
Primary Stakeholders are Martin Saunders, Assistant Manager and Jacinta Scott’s, Centre head and Lucy in this case.
Possible alternative is to dismiss Lucy is that she had not supplied genuine information as per the company rules.
To dismiss an employee based on mere suspect is not ethical from the viewpoint of organization until and unless it is proved because stealing, money is a major issue.

The ethical issues relating to Bounce fitness currently is stealing of money. However, it has a “code of conduct” which sets out guidelines but it does not have a “code of ethics”, therefore it should implement one.

The “code of ethics” should state that – if any employee is found guilty of stealing money or indirectly involved in it then he / she will be immediately terminated and will be handed over to police (Northouse 2015). Even if someone is suspected to have, stole cash backed with proper evidence then that person may be suspended at the opinion of management unless it is proved that he/she is innocent.

Paul should at first try to get along with this new person, Jim for sometimes since every individual have a different perspective and the theory of professionalism says that employees should not bring their personal issues to professional field. Therefore, Paul should try to adjust himself with the new environment because generally it takes times to adjust with new peoples. However, if he is able to adjust even after a long period he should take firm decision of resigning or any alternative decision since job satisfaction is the most important thing in professional life.
Paul must approach Jim in a very polite manner and tell him that appointing someone in his place is not personal at all. It is only for fulfilment of overall objectives of the organization. As a leader, Paul should encourage him for maintaining the code of ethics so that he doesn’t misbehave with the management (Goleman, Boyatzis and McKee 2013). Moreover, Paul should make him understand that he should follow all the relevant legislation which says that organization can bring someone else in place of an existing employee for the betterment of the organization.

In this case, the manager may follow charismatic leadership where he can politely make the employees understand the reasons of shortfall and motivate them to improve their performance. Democratic leadership can be applied as every employee gets equal right to give his or her feedback and opinion.
Laissez faire leadership is perfect here as team has enough knowledge and experience to take the right decision regarding how to allocate shifts. Bureaucratic leadership must be followed, as the manager here needs to take some preventive measure in order to maintain coordination in workplace.

Compliance Manager should try to find out the exact reason for this sad incident by hiring a proper technician. If possible, compliance manager should try to replace the old sauna with a new one. Otherwise, he should mend the old one so that all parts are in good condition and such incidents will not repeat again.

After completing the survey, it has been concluded that the skills on which a leader should be more focused are:

• Betterment of his dictating skills a little bit. He must be stricter towards his employees in order to get his job done within deadlines.

• A leader should look into the fact that whether his employees are getting all the facilities they deserve when they are in my centre (Goethals et al. 2014). Whether they feel comfortable and safe while working in the fitness, centre or not is also to be taken care by a leader.

• Leader should first evaluate and monitor each employee’s performance properly and then allocate him or her task according to his or her capabilities.

If Centre manager have received complaint that the centre was not opening at the exact time in the morning he would call the administration team who has been given the responsibility to arrive early every morning and open the centre and ask them the reason why they has failed to open the centre at the scheduled time. He would assess the reason given by the team and then give them a second chance to rectify their mistakes. If it works and if he doesn’t receive any further complaints, then its goo (Aaker and Joachimsthaler 2012). However, if opposite happens then hewould fire my admin team and hire someone else immediately.

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