Strategic Planning For Mac Ville Corporation

Assessment Task 1

The following report deals with the development of the different kinds of strategic ideas and planning for Mac Ville Corporation that deals with the supply of coffee machines for different types of hospitality industries in the market. Mac Ville Corporation is an import and export company that is based in the city of Sydney in Australia. The import and export business of the following enterprise has been spreading its roots significantly and the main task of this particular report is to determine the strategic changes that can be implemented by the mentioned organization to achieve the best results. There are a total of 3 assessments in the following report with each of them dealing with different elements of the strategic management of Mac Ville. The first task starts with the Notes that have been accessed from the meeting and the development of new mission and vision for the organization based on the old values and the strategies of the organization. The assessment task 3 deals with the current levels of strategic objectives and planning for the organization. The last assessment of the following chapter has provided with the key performance indicators that defines the success of the business in the modern market.

The meeting conducted by the board of members along with the General Manager and the CEO of the company decided on some serious goals that was to be undertaken in a span of 5 years. This included the likes of;

• The company was supposed to become a national brand within the next 5 years as it was predicted that the products of the company was supposed to be an integral part of the hospitality industry and will contribute a whole lot to their success.
• The espresso coffee machines produced by the mentioned company will surely meet the demand s of the management of the hospitality industry as they are reliable, sufficient and efficient in nature.
• The company also aims to meet all the demands of the customer by means of efficient product quality and high quality service that is unmatched by any other companies

The meeting was a successful one and the next meeting was arranged to assess and review the performance after the implementation of the recommendations from the last meeting. The following review was mainly conducted by the General Manager with the CEO of the organization. This involved;

1. The company has experienced new developments in completely new areas which was not considered in the earlier meeting of the company
2. The changes that have been providing a competitive advantage to the organization has to be included in the mission and the strategic planning of the organization
3. The CEO also had the feeling that innovation needs to be a serious business in the future planning and the growth of the business. Finding new ways to improve the efficiencies and effectiveness of the different customer solutions have become a priority for the organization.
4. The management also wants to improve their performance at every given point of time instead of resting on their past achievements
5. New partnerships and alliances in the market can be encouraged for the growth of the business

The meeting conducted to decide on the strategies of the company and the next meeting to review the following meeting has given a transparent idea on the mission and vision of the organization. The mission and vision of the organization will be based on both the traditional strategic planning as well as will involve the contemporary business ideas to achieve the best result in the market.

1. Mission- The mission of the company is to be a national level supplier of coffee espresso machines to the hospitality industry. The national level ambitions will be fulfilled by the organization by means of efficient and reliable coffee machines that are to be supplied to the users in the hospitality industry. The company has also plans to be an efficient one in terms of customer reliability and trust.
2. Vision- The strategic planning of the organization has highlighted the vision of the company in the coming years. First and foremost like every other organizations, the company has the aim to utilize the current developmental areas within the organization and utilize them to the full extent to make them aware of the business of the organization. The company wants to focus on innovation to meet with the new demands and choices of the existing groups of customer.

The current approaches of the mentioned organization clearly reveal the strategic intention of Mac Ville Ltd. to become a national level business organization within a span of just a few years. It has the intentions to spread its business operations to other areas of Australia from its base of operations in Sydney. Spreading the business to different areas of Australia like Melbourne, Canberra, New South Wales will help in the organizational development and growth of the following business. The company also aims to formulate innovative and sustainable strategies that can be useful for the business organizations. The innovative strategies of the business are a basic procedure that will lead to the sustainability of the organization. The innovative strategies to distinguish the company from the others in the market can be achieved by means of high quality products and services. The coffee espresso machines that are produced by the company are believed to be of the highest quality and can be a valuable buy by the hospitality industry. The providence of such a quality product and service will be helpful for the organization to make a mark in the market and gradually achieve all the strategic goals decided by the management of the business enterprise.

The revised Mission and Vision of the organization can be;

1. New Mission-The mission of the organization in the present marketing scenario is the application of the new organizational development areas to achieve the best strategic level objectives of the organization. The company must focus on the customer values and involve in alliances and partnerships with local or international companies that can be of great help for the growth of the business in the international markets.
2. New Vision- Apart from the innovative process that is undertaken by the organization, the company can make sure to establish a separate research and development wing. The following department will not only help the company to innovate new products but will also involve the development of totally new kind of products that can be unique in nature and can help them outclass the different competitors who are present in the market. Apart from this the company can also set up a new legal and marketing department that can be oversee the different agreements and the policies of the host countries or the companies with whom the company will come into an agreement.

The organizational values of the company have been clearly mentioned in the new strategies that are to be implemented by the mentioned organization. The organization has the aims to provide the best value to the customers through a wide range of quality products and a quality service. The more the company provides value to the customers, the more is the growth of the business. The decision of the management to focus on the customer centric values will surely turn to be the most proper managerial decision that can be of great help to the growth of the business in the modern market.

The current strategic planning of the business mainly focuses on the need for its transformation into a national entity and innovating new forms of products and services to gain a stronghold in the Australian market and gradually shift its focus outside Australia. The strategies must be implemented in an organized manner to gain the best possible results. This can be maintained by;

1. Keeping focus
2. Capturing a big market
3. Constant communication with the supervisors and the employees
4. Allocating the resources in a proper and efficient manner

The proper and efficient strategic objectives of the business will involve the implementation of the different types of elements in the business that is necessary for the growth and sustainability. Some of them include;

1. Understanding the business-The management of the organization must have a thorough knowledge of the business before selecting the target market. They must also have the perfect idea on what kind of products is being offered by them and what type of business they intend to do. It is also important for the organization to assess the capabilities of the organization and the risks that can be faced by the organizations. The getting of an accurate picture that determines the capabilities of the organization will help the company to employ the proper techniques to be successful in the market.
2. Carrying out proper market research- As mentioned earlier the carrying out of a proper market research is essential for the success of a business organization. It helps to determine the different forms of the risks that can be faced by the organization or the different weaknesses of the organization. The management will also have the idea of the competitors of the company in the market through the research. The identification of the different elements related to the business will help the management to formulate a solid strategy that will be ideal for the success of the business in the market.
3. Assessing the competition- The marketing decisions of the mentioned company are greatly influenced by the customers of the business. The proper value provided by the company will help ensure a better strategic advantage for the organization. It is important for the organization to maintain the standard of the products and services that helps to gain a competitive edge over the other competitors in the market.
4. Outlining the Marketing objectives- The management of the mentioned company must outline the marketing strategies in detail to the employees of the organization. Communicating the right set of strategies to the employees of the organization will help in the proper implementation of the said strategies and the achievement of all the goals of the organization. The strategies should be listed separately and segmented according to the needs of the company. The HR strategies that are quite different from the marketing and sales strategies thus needs to be separated and communicated to all the employees of the respective department to make sure that all the tasks of the employees are coordinated to achieve the best possible results.
5. Detailing the Financial Aspects of the Strategy-The consideration of the financial aspects of the business is one of the most important in the business as because it helps in the proper management of the business and helps to save both resources and money. The unnecessary wastage of the resources can be controlled by means of the financial aspects of the business and thus the finance team of the organization needs to be communicated with all the necessary details and must be provided with a proper budget to help the department provide an ideal financial planning for the organization.
6. Implementing the Strategies- The implementation of the strategies of the business must be done within a considerable time to make sure that the business has implemented the strategies accordingly to achieve the following goals of the organization.

The future strategic planning of the organization must be made in accordance with the future planning of thee business. The future planning of the business lies with the customer centric strategies that are modern means of success in the business world.

	Quality Environment	Cost	Delivery
Strategy	Customer Satisfaction Index	$4000	Within 1 year
Planning	Planned Material Index	$3500	Within 2 Months
Control	Control Mechanisms	$3000	Within 4 months
Operations	Operations Management	$2800	Within 5 months

Task Name	Duration	Text Above	Start	Finish
Project milestone	175 days	No	Wed 5/16/18	Tue 1/15/19
Macville Board Meeting	1 day	No	Wed 5/16/18	Wed 5/16/18
Decisions Undertaken in the board	4 days	No	Thu 5/17/18	Tue 5/22/18
Implementation of the decisions	45 days	No	Wed 5/23/18	Tue 7/24/18
Launch of the coffee machine	1 day	No	Wed 7/25/18	Wed 7/25/18
Promotion of the coffee Machine	60 days	No	Thu 7/26/18	Wed 10/17/18
Submission of the report	2 days	No	Thu 10/18/18	Fri 10/19/18
Start of the review process	0 days	No	Wed 5/16/18	Wed 5/16/18
Review of the Strategic Decisions	4 days	No	Mon 10/22/18	Thu 10/25/18
New Board meeting	1 day	No	Fri 10/26/18	Fri 10/26/18
Discussion of the strategic objectives	2 days	No	Mon 10/29/18	Tue 10/30/18
Acceptance of the decision	0 days	No	Wed 5/16/18	Wed 5/16/18
Implementation of the new Strategic objectives	30 days	No	Wed 10/31/18	Tue 12/11/18
Identification of the weakness and implementing the decisions accordingly	25 days	No	Wed 12/12/18	Tue 1/15/19

Source: (As created by the Author)

Source: (As created by the Author)

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