Suggestions And Advice On E-commerce For Stone Promotions

Joint Partnerships with Ticketing Companies

Response to the forwarded query regarding E-commerce issue

To:  Mr Rick Stone, Business owner of Stone Promotions

From:  XYZ, consultant of CSU E-Commerce Consulting Services

Subject: Suggestions and advice on the effectiveness and feasibility of E-commerce within the business activities

Respected Sir/Madam,

This is in reference to your query posted regarding the options on the mobile and social space strategies that I, as a consultant, feel proud for bestowing the opportunity to find me qualified for the same.

First of all, let me congratulate you on your enhanced reputation within the threshold of Australia as a whole. I have full faith that exposure of consistent performance by the skilled and efficient artists would pave the way of foreign market penetration in the near future.

Coming to the subject, indulging in joint partnerships with the ticketing companies proves justified in terms of reducing the burden. As a matter of specification, it would assist you in executing the business activities in an efficient manner (Nawi, Fong & Tatnall, 2014). Along with this, following the terms and conditions of the contractor would maintain the stability and coordination between you and the hired ticketing companies. Handing over the charge to the ticketing companies would help you and the managers to devote the available time for carrying out the other related activities. Segmentation of the available time in this way would help you to systematize the business procedures. For this, hiring a web develop is absolutely a wise step. Developing a website portal would make the audience, especially the music lovers aware of the concerts, conferences, launching albums and other such newly launched services (Turban et al., 2017). Along with this, it would add authenticity and validity to the services that you are  undertaking for the achievement of large-scale customer satisfaction. This development would also ease out the costly and stressful process of visiting the ticket counters and buying tickets by standing in long queues. Introduction of online ticket booking facilities with discounts, schemes and offers would influence the purchase decision of the customers, especially the music lovers belonging to the middle class. However, within this, you have to be extra cautious about the financial difficulties that might act as an obstacle in the business procedures (Lee, 2016). As a matter of fact, high exchange rates, fluctuation in the prices of the musical instruments of the contemporary brands would adversely affect the method of setting prices of the newly launched musical instruments, ticket passes and additional side charges. Apart from this, harsh and orthodox policies would aggravate your complexities in terms of levying quality services to the customers. In order to avert this kind of situation, possession of strong and flexible methods is required (Maity & Dass, 2014). Herein modern and technologically advanced software such as My SmartMoney would prove beneficial in terms of calculating the budget automatically. Along with this, exposure of conscious attitude regarding the cash flowing out of the company by the managers and the other staffs would act assistance in averting the financial risks.

Hiring a Web Developer

In case there is a financial risk, execution of risk assessment would be a wise step for your company in terms of restoring the lost glory (Payaro & Papa, 2016). As a matter of specification, using risk assessment cycle would enable the managers of your company to reduce the intensity of the potential risks. Typical examples of these risks are the cyber crimes, such as malfunctioning of the systems, virus attacks, and hacker interventions among others. Most importantly, if the data is not saved, it can be lost, which would result in a loss for your company (Flanagin et al., 2014). In this, hiring an expert is always an efficient solution for averting the risks of system damages through experimentation. Along with this, security software such as 

Quick heal prove beneficial in maintaining the privacy of the official data of your company. Exposure of negligence in the installation of this security software would result in the loss of the customers’ data. Leaking of the personal information of the customers would make you and the other officials of the company liable for serving imprisonments and paying penalties for proving failure in securing the official as well as the customers’ data. Overall, it would spoil the reputation of your company, adding vulnerability to the market position (Wen, Ni & Huang, 2014). In order to avert these situations possessing a strategic vision is always a best option. Inclusion of core values and policies is a wise approach in terms of achieving a sustainable growth amidst the competitive ambience of the Australian market. Adherence and compliance to the competitive policies would help you to indulge in fair competition with the contemporary brands. This fairness would make the business activities transparent, which would be an agent in achieving reliance, trust and dependence from the customers (Lee, 2016). Maintenance of this transparency simultaneously would maintain a consistent graph for customer loyalty in. Herein, lays the appropriate conjunction with the parameter of “social” in the aspect of corporate social responsibility. Exposure of consciousness towards the betterment of the stakeholders and shareholders would reflect the corporate side of the personnel of your company. Emerging successful in this direction would add value to the roles and responsibilities of the personnel, which would result in the professional development (Phillips, 2016).

In your query, you have stated that the developed is specialized and efficient, however, thorough assessment of the company background would prove beneficial for you and your staffs in terms of averting potential crisis. This security would also prove fruitful in terms of transmitting official information to the company. Keeping track of the utilization of the transmitted data by the ticketing developers would be a best option for maintaining the safety and privacy of the 

official data. For this, efficient, modern and technological software is needed, which you can afford if you are financially strong. Adoption of this software would bring technological advancement for your company, which would automatically do all the business activities (Hahn, 2015). For this, training would be an efficient step for achieving positive outcomes regarding the utilization of the technologically advanced software. Training would enhance their preconceived skills, expertise and knowledge. Within these training, inclusion of diversified marketing topics would help the employees to attain firm grasp over the ways and means to display their skills and talents. Taking post training tests would help you and the managers to assess the capability of the employees to make practical application of the learnt skills in the workplace operations. If you and the managers provide motivation and encouragement to the employees, an urge would generate within them to display better performance, provided they are provided with better and safe comfortable workplace (Harvey & An, 2016).

Financial Risks and Risk Assessment

One of the other areas that I would highlight is the emergence of various technologies. Now, in the modern times, the business processes have been made very easy and comfortable for the personnel as well as the customers. Just one click and the user get the desired results. Typical examples in this direction are the mobile applications, from where the users can get their work done. In the recent years, apps such as Ticketbo, IWannaTicket, Kyazoong among others have emerged within the Australian threshold (Fresneda & Gefen, 2017). All these applications provide various offers on online ticket booking facilities to the music lovers intending to visit music shows and conferences. Introducing easy downloading facilities would increase the sales revenue of your company. Along with this, providing equal access to the buyers would not raise issues such as conflicts and discriminations. Prior to the joint ventures, it is crucial for ensuring the authenticity of these apps and its impact on the buyers.  One of the indicators to judge the 

official data. For this, efficient, modern and technological software is needed, which you can afford if you are financially strong. Adoption of this software would bring technological advancement for your company, which would automatically do all the business activities (Hahn, 2015). For this, training would be an efficient step for achieving positive outcomes regarding the utilization of the technologically advanced software. Training would enhance their preconceived skills, expertise and knowledge. Within these training, inclusion of diversified marketing topics would help the employees to attain firm grasp over the ways and means to display their skills and talents. Taking post training tests would help you and the managers to assess the capability of the employees to make practical application of the learnt skills in the workplace operations. If you and the managers provide motivation and encouragement to the employees, an urge would generate within them to display better performance, provided they are provided with better and safe comfortable workplace (Harvey & An, 2016).

One of the other areas that I would highlight is the emergence of various technologies. Now, in the modern times, the business processes have been made very easy and comfortable for the personnel as well as the customers. Just one click and the user get the desired results. Typical examples in this direction are the mobile applications, from where the users can get their work done. In the recent years, apps such as Ticketbo, IWannaTicket, Kyazoong among others have emerged within the Australian threshold (Fresneda & Gefen, 2017). All these applications provide various offers on online ticket booking facilities to the music lovers intending to visit music shows and conferences. Introducing easy downloading facilities would increase the sales revenue of your company. Along with this, providing equal access to the buyers would not raise issues such as conflicts and discriminations. Prior to the joint ventures, it is crucial for ensuring the authenticity of these apps and its impact on the buyers.  One of the indicators to judge the

official data. For this, efficient, modern and technological software is needed, which you can afford if you are financially strong. Adoption of this software would bring technological advancement for your company, which would automatically do all the business activities (Hahn, 2015). For this, training would be an efficient step for achieving positive outcomes regarding the utilization of the technologically advanced software. Training would enhance their preconceived skills, expertise and knowledge. Within these training, inclusion of diversified marketing topics would help the employees to attain firm grasp over the ways and means to display their skills and talents. Taking post training tests would help you and the managers to assess the capability of the employees to make practical application of the learnt skills in the workplace operations. If you and the managers provide motivation and encouragement to the employees, an urge would generate within them to display better performance, provided they are provided with better and safe comfortable workplace (Harvey & An, 2016).

Adherence to Competitive Policies and Corporate Social Responsibility

One of the other areas that I would highlight is the emergence of various technologies. Now, in the modern times, the business processes have been made very easy and comfortable for the personnel as well as the customers. Just one click and the user get the desired results. Typical examples in this direction are the mobile applications, from where the users can get their work done. In the recent years, apps such as Ticketbo, IWannaTicket, Kyazoong among others have emerged within the Australian threshold (Fresneda & Gefen, 2017). All these applications provide various offers on online ticket booking facilities to the music lovers intending to visit music shows and conferences. Introducing easy downloading facilities would increase the sales revenue of your company. Along with this, providing equal access to the buyers would not raise issues such as conflicts and discriminations. Prior to the joint ventures, it is crucial for ensuring the authenticity of these apps and its impact on the buyers.  One of the indicators to judge the

authenticity and validity of the websites is the usage of proper and correct information about the products and services (London, 2016).

Accessibility issue is one of an important aspect in the present age of competition. Focusing on the rural and remote areas would make the reputation of your company widespread. Targeting the poor farmers and their family members would act as an innovation for your company in terms of providing recreation to these souls, who toil hard to earn their daily bread. These farmers do not have access to Wi-Fi, which nullifies the usage of these applications in the rural areas (Chaffey, 2015). Therefore, creating concrete plans for providing quality Wi-Fi services in the rural areas would expand your business. Mere creation of plans would not serve the real purpose. Ensuring that each and every family gets access to an uninterrupted internet connection would act as a wise approach. Countering this, surveying the presence of computers would be your prime responsibility in terms of taking technological advancement in the rural areas. Mere installation of software in the villages would be a partial solution. Briefing the families about its usage would help you to add a modern touch in the live of these farmers, belonging to the lower strata of society (Hajli, 2014). Emerging successful in operating the applications would itself project a transformation in the lives of these farmers.

Maintenance of equality in the accessibility issues would outshine the social sphere of your company. However, a strategic and perseverant attitude is essential for transmitting Wi-Fi services in the rural areas. Exposure of negligent attitude in this direction would compel you to lose your customers. This type of attitude would project no differentiation between you and the officials, who lacked orientation in terms of launching Wi-Fi services in the rural areas. Taking the assistance of the statutory bodies of law can be one of efficient methods for marketing purposes in a legal manner (Verma, Sharma & Sheth, 2016). Utilizing social media marketing 

would bring effective results for your company. If you command your web develops to put correct and authentic information on the newly created website, then it would attract the audience to the brand. Segmenting the audience, based on the common likings, would help you to identify your targets. This step would bring focus in the business procedures and enhance the productivity. Along with this, provision of feedbacks and ratings for the customers would bring to the forefront the drawbacks in the services levied by your company (Chaffey, 2015). Exposure of spontaneity in this direction would help you in restoring the lost glory. Moreover, consideration of the content generated by the customers would help you in adopting changes, which might prove beneficial in enhancing the reputational status of your company. Emerging successful in making effective and judicious utilization of the social networking sites would place your company along with Telstra, Optus, and Qantas among others (Fresneda & Gefen, 2017).

Training, Motivation, and Encouragement of Employees

Theoretical application in this context might help you to understand the concept in details. As a matter of specification, if you deliver quality services to the customers, then you are abiding by the propositions of the B2C business model, which is mainly carried out online. Taking a cue from quality, consistency in the ensuring the delivery of quality products would help you in sustaining your market position (Harvey & An, 2016). Within this, you need to keep in mind that contemporary brands are also trying to serve quality products to the customers This raises the risk of substitutes of copies of the actions performed by the contemporary brands. Herein lays the appropriateness of “threat of substitutes as proposed by Porter, which brings the competitors into the discussion. The earlier sentence projects the conjoined significance of Porter’s five forces and 3c Model. Exposure of negligence to the pressure of the external forces would act as an obstacle for you in terms of satisfying the needs, demands and requirements of the customers 

(Hahn, 2015). This instance nullifies the angle of “customers” in the 3c model, which is a distortion of the models proposed for efficient and effective business transactions.

I hope that if you expose a rationalistic approach in adopting the recommendations that I have pointed out, your company would emerge successful in achieving large scale customer satisfaction. This motive would expand your business up to the extent of foreign market penetration.

Regards

XYZ

(Consultant of CSU E-Commerce Consulting Services)

References

Chaffey, D. (2015). Managing Digital Marketing in 2015.

Flanagin, A. J., Metzger, M. J., Pure, R., Markov, A., & Hartsell, E. (2014). Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention. Electronic Commerce Research, 14(1), 1-23.

Fresneda, J., & Gefen, D. (2017). Applying Text Analysis to Determine Factors That Increase the Assessed Usefulness of Online Product Reviews: An Abstract. In Creating Marketing Magic and Innovative Future Marketing Trends (pp. 1405-1406). Springer, Cham.

Hahn, J. (2015). From Discovery to Purchase: Improving the User Experience for Buyers in eCommerce.

Hajli, M. N. (2014). The role of social support on relationship quality and social commerce. Technological Forecasting and Social Change, 87, 17-27.

Harvey, K. E., & An, Y. (2016). Marketing and Mobile: Increasing Integration. In Handbook of Research on Human Social Interaction in the Age of Mobile Devices (pp. 220-247). IGI Global.

Lee, D. (2016). The Big Data bang: When collision of content marketing, mobile commerce and social share resulted in an omnichannel digital experience. Journal of Brand Strategy, 5(2).

London, S. E. O. (2016). Email Marketing, commercial message to a group.

Maity, M., & Dass, M. (2014). Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store. Decision Support Systems, 61, 34-46.

Nawi, N. C., Fong, M. W., & Tatnall, A. (2014). Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase. Journal of Information Technology Education: Research, 13, 15-25.

Payaro, A., & Papa, A. R. (2016, June). Products suitable for ecommerce. A proposed model for click and bricks companies. In 4 th International Conference on Contemporary Marketing Issues ICCMI June 22-24, 2016 Heraklion, Greece (p. 115).

Phillips, J. (2016). Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy. FT Press.

Turban, E., Whiteside, J., King, D., & Outland, J. (2017). Marketing and Advertising in E-Commerce. In Introduction to Electronic Commerce and Social Commerce (pp. 261-291). Springer International Publishing.

Verma, V., Sharma, D., & Sheth, J. (2016). Does relationship marketing matter in online retailing? A meta-analytic approach. Journal of the Academy of Marketing Science, 44(2), 206-217.

Wen, L., Ni, Y., & Huang, B. (2014, May). Analysis of the Application of Social E-commerce Marketing [C]. In Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012). Atlantis Press.