Supply Chain Management Of Bramble Limited

Porter’s Value Chain Description of Bramble Limited

Discuss about the Supply Chain Management of Bramble Limited.

Water Bramble established a company known as Bramble Ltd.  In 1985 originally Bramble started his profession as a butcher further in 1958 he began his new business as pooling solution  then  moved this new  business at Sydney. His business was engaged with transportation, various kinds of material handlings, industrial services with Chemical and mechanical department also. Two renowned brands CHEP and IFCO are associated with Bramble Limited. . It is a renowned and one of the best companies in Australia. Bramble expanded its business near about sixty countries especially in parts of North America and Western Europe. Basically its supply chain is controlled by group of expertise those who are involved in creating Container, pallets, crates by using reusable equipment. Bramble is known as best brand of consumer items like grocery item, different packaging size and quality of dry food, health care items and commercial items to its customers. It provides best brand of consumer goods such as grocery item, various types of dry food, health care including fresh manufacturing items and beverage items to its customers (Austin & Seitanidi, 2012)

 Initially supply chain management has two leading purposes. Basically after manufacturing the   items it reaches the end customers and it is actually a joint effort of different processes of the company. This whole flow is jointly known as supply chain management. Secondly when customers are not satisfied regarding the quality of the product, high price and late receiving of the product then customers refuse to purchase the product thus the sell goes down and company loses the profit. At that moment Company tries to control the whole system in order to improve the supply chain management. The proper management of Supply chain always gives preference to customer values and tries to control the whole system in a very effective way as much as possible. Between the connectivity of two flows physical and as well as information; one has to apply the supply chain in a very powerful and effective way. These all visible parts are very important for supply chain management. Information flow helps partners to achieve success and further coordinates their most important plan; hence maintaining the quality of the product and to control the up and down flow of goods in supply chain management is also very important.(ICAEW, 2011).

 

(Porter, 2008) 

The main idea of Value Chain Management was derived from the structural approach of the organizations. Basically the servicing and manufacturing unit of the organization is made up of the other categorized sub systems which usually include inputs, outputs and the process of transformation. The following methods revolve around the gathering, consumption and acquisition of resources like labor, money, materials, equipments, buildings, land, management and administration. (Devitt & Van Hise 2002)

Primary Activities

Most of the industries are generally evolved into various activities during the conversion of inputs to outputs. Thus it is compulsory for every other business to witness these activities as they are providing support for the industry itself.

According to Porters Analysis primary activities are as follows:-

Inbound Logistics – These include the following steps:-

• Company should enhance in maintaining healthy relations with the suppliers.
• Proper storage of raw materials in the godowns itself
• Inputs should be disseminated

The entire method circulates from getting the resources, putting them away and finally appropriating the inputs inside (Devit . & Van  2002). It is the duty of the individual company to maintain a good and friendly relationship with its suppliers as they are indulged in providing them raw materials to the company itself. Bramble Limited is considered as one of the best merchant company since it is not involved in the process of manufacturing. Hence its main agenda should revolve around distributing the products uniformly in the market segment created. The two basic factors are as follows:- 

The prime purpose of the supply chain management and logistics to maintain the standard quality and quantity of product and further to send those at proper price within correct time. Practically in this business environment operation management and logistic are both responsible for implementation and system for chain management of raw materials, finishing product, designing, services and for getting information.   

Quality Assessment:- In this section  defective or low  quality product would be removed  and standard or good product  are to be set for the business purpose.

Inventory Management:-Each and every store should have sufficient stokes to fulfill the needs of present and future requirement. It is very important to estimate the future’s requirement according to the demand and for changing climate with respect the empty stokes of each and every stores. 

Products and administration are delivered to the customers by this department. These include collecting stocks, accumulation, dissemination of frame works and they are always related with the exterior or interior of an organization (Robbins & Judge, 2003)

It is true that marketing is a better opportunity to analyze the data and information and further examining the backup of supply chain management .Marketing as compared to supply chain has a better scope of tools and data available to provide backup to the supply chain management. The demand for marketing is basically related with pricing, channel and factors of the company. For this reason it is very easy for future planning, marketing and forecasting of future demand of products. Planning of operation and sales, these two are crucial process for attaching Sales, marketing and supply chain at the industrial standard.( Devitt. & Van Hise,  2002)

Outbound Logistics

In today’s business every retailing company understand the need of supply chain management thus they also notice how rationalizing the number of SKUs they carry can lead to both less cluttered, more customer friendly stores, and to supply chain efficiencies, such as inventory reductions and gains in labor productivity. Currently this is one of reason due to which every company is trying to improve their relations with their suppliers (Paulraj, 2011)

Supply chain management is process which has a great impact on the customer service. If the company is able to provide a good customer service then is quite obvious that it will be able to withstand the market competition.

To provide great customer service company should always focus of the following things:-

1. The products should be delivered to customers at right time.
2. The shipments should be tracked regularly in order to know whether the dispatched goods have reached the destination properly or not.
3. It is very important to maintain the optimal level of inventory so that the company is always able to meet the demands of the customer.

These are the three important points through which a company can strengthen the relationship with its customers. If a company puts its effort to fulfill the promises done to the customers and further exceeds from their expectations then it will definitely achieve its target. 

Every company manufactures or takes raw materials from the suppliers on the basis of their estimation and study done on the client’s demand (Griffith, 2004)

Purchasing:- Various assets are being purchased by the high level management of the company which enables them further to perform in a better manner hence contributing in longer run. These activities revolve around selecting a good merchant who can deliver the best quality product in suitable prices (Beard,  2014)

Human Resource Management:-This is the most important department as they are involved in various activities such as hiring of employees and then train them for efficient working. These employees are given efficient training and then they are given designated profile to work for it.

 Technological Department:- This department  controls  the use and handling of technical data structure of the company. They are given the task to update the firm with latest technology present in contemporary market. This department also handles the task of promoting its products through best software technology and their respective skills.

Infrastructure: A network of supportive clients is very important so that company can get latest updates about best retailing shops and counters available in the every city or district. Also it tells the company that the retailers are able to sell products with their full potential or not.. 

In this process company usually gets raw materials from the suppliers which further contribute in making a perfect business model. Procurement is carried out by following activities:-

1) Developing the quality standards

2) Finances including purchases

3) Negotiating with price

4) Buying the required raw materials

5) Inventory control

6) Packaging

7) Disperse of waste materials 

In every supply chain process it’s very important for the company to posses the goods else the entire process will stop. Its only possible to earn profit in a company when the cost of the procuring goods is higher than its total no of sales.

References

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Paulraj, A. 2011, ‘Understanding the relationships between internal resources and capabilities, sustainable supply management and organizational sustainability*’, Journal of Supply Chain Management, vol. 47, no. 1, pp. 19-37.                    

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