It is in public domain that Coca-Cola Company is the leading brand in the food as well as beverage organization. The selection of Coca-Cola Company for this project is because the company has one of the largest systems of supply chain around the international markets. The company has been serving more than two hundred nations globally from the time of its establishment (Wachsmuth 2017, p. 49). Moreover, Coke Company is known globally as most valuable product. It markets 4 of international’s top 5 nonalcoholic radiant products such as Fanta, Sprite, Diet Coke, along with wide range of other beverages. The other beverages comprise of light and diet soft drink, juice, water, and juice drink, coffee, sports drink, tea, and energy drink. The Company has been serving the global community since early days of 1994 as the chief leader in soft-drink brands. The companies headquarter is based in Atlanta in Georgia. The company has undertaken different changes in its supply chain process with the aim of remaining as a chief leader in soft-drink and beverage industry globally (Okyay, Karaesmen, and Özekici 2015, p. 487). The business operations of the company are entirely dependent on demand of products and services in the marketplace and to attain the high demand of customers, Coca-Cola Company focuses on meeting the demand by having efficient system of supply chain. Moreover, supply chain planning of Coca-Cola Company involves series of operations that target at improving the manner that its stakeholders fund the fresh contents vital in manufacturing products and making services and deliver them to different targeted customers. Planning of supply chain of Coke Company comprises of designing and controlling the flow of data together with materials along the chain of supply to attain the needs of customers efficiently. Therefore, primary target of this research paper is to identify and analyze supply chain planning and control issues while offering recommendations for improvements.
In Coke Company, planning of supply chain continues to be the broadened management focus that aims at combined impact of all departments involved in the production of soft-beverages. It involves focus from suppliers to wholesalers to retailers and finally to targeted clients and beyond to disposal together with recycling (Haraburda 2017, p. 662). Presently, supply chain planning of Coca-Cola-Cola Company involves complex processes that keep innovating with the intent of adding value together with superior performance. According to sediments by Lee, Yoo, Choi, Zo, and Ciganek (2016, p. 11), supply chain planning does not work on a single process, but it works on a collection of processes that makes up the system that works to meet expectations of different customers around the globe. Coca-Cola Company ensures that their capabilities or processes are performing better than their current practices in the beverage sector with the aim of beating its chief competitors such as Pepsi Company.
All planning towards supply chain has their capabilities, competency, or development levels that illustrate how the company performs. Supply chain and the concept can illustrate how capable supply chains are at the point in time during operations. The company operates under different level of competence in planning of its supply chain by implementing various practices management (Edwards 2015, p. 298). Furthermore, Coca-Cola Company as an organization holds the greatest share of market in soft drink need to possess a very competent and capable supply chain plan that aims to delivering nothing less than satisfied customer. Planning of supply chain by Coke Company concentrates on a network of various manufacturers, distributors, suppliers, storage facilities, transporters, and retailers that perform duties such as acquisition of materials and procurement of raw materials. The other duties performed by such network of persons in supply chain include processing together with transformation of different materials into intermediate and finished tangible goods (Kumar and Blair 2013, p. 135). They process and transform such finished goods finally into physical distribution to intermediate or targeted clients around international markets. It is clear that the planning of supply chain in this company comprises of its upstream supplier networks as well as downstream network of distributors apart from its departments of internal functions (Patidar, Agrawal, and Pratap 2018, p. 1). Therefore, it is clear that plan of supply chain of Coca-Cola Company comprises of network that includes retailers, targeted customers, distributors, supplier, together with manufacturer.
Several principles are essential in governing planning of supply chain that makes Coke Company be competitive in beverage markets. Some of these principles include the fact that supply sequence must all moments provide clients with modified services wherever they are in every section of global markets (Sugarman 2014, p. 103). The other principle is that firm relates the attitude of customer-determined supply series planning. Besides, there is need for high client care throughout fragmentation as company produces various sorts of products within its contained production arrangement globally. Additionally, high teamwork with dealers is an essential principle of planning as it ensures that the company focuses on superlative practices that are accepted in processes of buying (Ghasemi, Khalili-Damghani, Hafezolkotob, and Raissi 2017, p. 3825). The corporation also has strategy of having very limited units of observing stock in its actions as a way of improving its supply chain planning. Besides, to enable offer the Coke Company its localized client service around entire world, the organization has worldwide major lean six sigma acts to allow it influence best programs together with practices that enhanced performance along with brilliance (Kristianto and Zhu 2013, p. 1598). Having a federal setting up of supply chain, Coke Company has visibility throughout all its facilities leading to less input as compared to greatest profit that the company gets during its operations. The company work by ensuring that it uses best practices available to attain highest outcomes in its operations. The use of best principles tends to lead to higher maturity level in operations of Coke Company that translates into higher performance of supply chain and profitability of the company’s business.
Apart from learning operations of supply chain planning from other companies, there are much to learn within operations of Coca-Cola that make it dominate in beverage markets. The organization has formed the International Council of Supply Chain with both bottlers along with participation of company. Its subcommittees in Coke Company are developed based on the strategy of planning for supply chain of the company. The system of planning of supply chain operations by the company comprises of bottling partners (Askin and Fowler 2015, p. 53). The company has over seven thousand workers making it use more leverage through its firm linked network. Besides, Coke Company has been able to make several key investments that have been important to the plan of strategy and initiatives of company. The company has also made strides in automation to help in decreasing costs but also enhance agility along with speed of operations in different departments. These types of technologies used by this company in relation to supply chain planning consist of warehouse automation and new lines of block production (Ahmadizar and Zeynivand 2014, p. 161). Therefore, investing in advanced technologies stays to be an essential factor of strategic plans in supply of Coca-Cola Company in relation to the portfolio diversification and personalization.
The presence of vast nature of operations of company and its various product lines spread through the globe, this company always follow unique supply chain planning. It follows such planning strategies where it only produces. The supply chain operations of this organization are categorized into diverse levels. The ever-increasing competition around international markets has been the major factor that has made the company to device advance techniques to stay competitive (Linnander, Yuan, Ahmed, Cherlin, Talbert-Slagle, and Curry 2017, p. 12). Through supply chain planning, this company as concentrated on its operations and gone beyond focusing on reducing costs, speedy delivery, flexibility and quality in application of practices to do with supply operations. Consequently, increase in market competition, complexity, together with ecological range in global society have led to the broadening of scope. The enduring improvements in potentials of individual computer have prepared idea of optimization of supply sequence management of this company to be possible (Pröpper 2015, p. 253). Coke Company practice supply chain planning as it had previously reported significant cost and time cycle of reductions. In most instances, supply chain planning of this company become more complex as goods and services flow from at least a single supplier to more than a single manufacturer and distribution department. Strategic plan for chain supply of this company requires the procurement to analyze as well as manage the change in such a manner that benefits operations of company (Hafezalkotob and Ghezavati 2015, p. 806). The whole supply chain supply chain has to be created in such a manner that corresponds to the operations of the company.
There are vital processes in supply chain planning that a company must focus to take on consideration to effectively understand and manage them during operations. These processes are all at cooperation regardless of the kind of supply chain preparation as well as manage the company is using. Some of these processes consist of customer relations management (CRM), management of customer service, management of demand, development of product, and management of supplier relationship (Haraburda 2017, p. 663). Other processes in supply management planning consist of order fulfilment as well as management of returns. Therefore, management of customer relations in supply management planning comes first because as the company has to adapt everything in the supply chain to the targeted customer. Coke Company needs tools of customer relationship management to help it in gathering information regarding different customers for marketing and market survey in order to determine the services and products to offer in the future (Kumar and Blair 2013, p. 135). Moreover, management of customer service is another process of supply chain planning that ties in as it is where management of Coke Company gathers both positive as well as negative feedback. The feedback is essential in operations of the company as they help in process of determining the future needs of Coke Company operations.
Management of demand is another process in supply chain planning that is closely connected with the management of customer service and management of customer relationship. The process takes customer interaction together with orders into account to determine the workload all the way up the chain of supply (Okyay, Karaesmen, and Özekici 2015, p. 489). At its core, clients that buy more products or services from Coke Company means to make more and clients that purchases less means that the company makes less. Besides, customer forecasting stays to be essential operation that analysts have to perform well to determine the present demand and what it will be in the future operation so as to prevent cases of waste in supply chain planning and control. Furthermore, product development is the essential section of the supply chain planning that is informed by demand of consumer (Wachsmuth 2017, p. 56). The company, therefore, has the responsibility of working with management of customer relationship along with customer service information to determine what they need, what affects new Coke’s products, product line extensions, and also what to stop making during supply chain planning. Coke Company management has the responsibility of integrating supplier in the process of product development because it influences cost, delivery time, and quality of produced products.
Recommendation for improvements of supply series planning together with control issues of Coke Company
Coca-Cola Company management has to focus on reforming its supply chain planning in order to attain higher sustainability in different markets. Some of the recommendations that the company has to follow to help in boosting growth of its supply chain include idea of implementing lean formula for production and differentiating its supply chains (Martinez, Rodriguez, Mercurio, Bragg, and Elbel 2018, p. 11). The company also needs to enhance its supply chain planning through the use of ERP system and implementing effective system of inventory management. There is a need to call for improvement or either to completely change style of planning in order to achieve the state-of-art processes of supply chain.
The management of the company can focus on lean production formula that is production technique where the company can focus on making products in according to the specifications together with requirements as requested by customers. According to this type of recommendation on supply chain planning and control, then Coke Company can make products that are in accordance with the needs of customers’ global ly. Since Coke organization has various wholesalers in more than two hundred nations globally, it is appropriate if the organization and management can make the production based on the requests of different agencies together with wholesalers (McKeon 2017, p. 384). Therefore, by implementing lean production technique, Coke Company would be capable of eliminating the need to posse’s huge stock along with reducing levels of dangers in supply chain planning.
There is the want for Coke Company to focus on having a differentiated supply chains planning and control of its operations. The differentiated planning together with control of supply chain is case where provision getting in operations of organization is cared for as varied units from dealings involving sale of products to different products in international and domestic markets (Krapp, Nebel, and Sahamie 2013, p. 985). Through this recommendation, Coke Company can then track the records of its operations in an appropriate and proper manner.
The Coke Company needs to focus on enhancing planning of its supply chain through ERP system. The use of modern ERP system can help this company to facilitate visualization of network models that consist of entire cycle of production of soft-drinks and other byproducts of Coke. System of ERP in supply chain planning is essential in offering control as well as ability to make the vital decision from the evaluation and analysis provided (Gonzalez, Nachtmann, and Pohl 2017, p. 169). Moreover, through system of ERP, Coke Company can strengthen its supply chain connections with different distributors, suppliers, producers, and targeted end users of Coke products. Furthermore, this recommendation will enable the bottler’s company to be capable of downloading different products to their portfolio while generating consistent data in a simpler approach. On top of that, Coke Company can easily be capable of accessing real-time sales together with real-time purchases around the markets that it operates on an entire globe (Broz, D. Durand, Rossit, Tohmé, and Frutos 2017, p. 302). The ERP will improve the mode of payment as it ensures that the payments to different services are approved at the same moment when the invoices are being produced by the management of the company.
The effective management of inventory in Coke Company can help in ensuring appropriate accounting of the inventory during operations of the company. All the materials that go into waste in addition to the waste on production can then be effectively be accounted for when the appropriate system of supply chain planning is implemented by the management (Ahmadizar and Zeynivand 2014, p. 162). The demand together with supply of inventory can be appropriately attributed to the system that deals with company’s supply chain planning.
Conclusion
Supply chain planning is the major determinant of the success of Coke Company’s business operations. If the company decides to implement the appropriate practices characterized by modern technological usage, then there is a high probability of business success. The company that implements best practices is always able to ensure sustainability to its clients thereby remaining on positive side of winning the trust of different targeted clients. The process involved in planning of supply sequence involves majorly on resources getting out as well as within an association owing to the operation triumph. Most corporations have recognized different tools along with practices of supply sequence planning and Coke Corporation is not exceptional in such cases. The organization needs to ensure efficient inventory practices of management and integration of modern systems of ERP. Besides, it is clear on above discussion that supply chain planning of Coke Company encompasses the preemptive managing of the progression of services, goods, data, and money amid the stage of raw materials to the targeted client. The successful planning of supply chain by an organization resorts to thinking outside the box by focusing at the complete strategic picture of business.
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