With the increasing ramified economic changes, people in Australia are more inclined towards organizations which are using the advance technologies and system process. The new business which will be starting would be Sushi Bar food and beverage restaurant Company. However, Sushi Bar food and beverage restaurant Company win over the market by following the advance technologies and cost leadership strategic program to win over competitors in market. .
Business Name: Sushi Bar food and beverage restaurant Company.
Business Structure: Private owned Company
ABN: AU 365656
ACN: AU 365656
Business Location: Cap town, Australia
Date Established: 15th July, 2018
Business Owner(s): MR.SYD
Ms. GHD
All the persons who have invested their capital in this business
All the owners and managers have good amount of experience in food and beverage restaurant business and using the advance robotic systems instead of waiters in their restaurant.
Products/services:
The Sushi Bar food and beverage restaurant Company would offer sushi bar as our creative innovation as it will include no waiters, instead, it will have robotic sails that will bring in plates (orders), it will also include I pads on every table to put in your order, in this way the ordering can be done directly, the order will go to the chefs inside the kitchen from where the chefs can then put the plate on the sail and that sail will stop at the ordering table automatically, as it is programmed in the system.
Target market:
The main target market would be people such as young, college going and newly coupled person who are more inclined towards innovation and creative business functioning.
Marketing strategy:
The main marketing strategy which Sushi Bar food and beverage Restaurant Company would follow is related to cyber computing online channel. However, the product differentiation strategy will also strengthen the marketing plan of organization to attract clients in market.
The future objective of Sushi Bar food and beverage Restaurant Company is to set up automation in it’s all the process. It has designed its system process in which all the robots will work to implement the process system
The main goal of company is to strengthen the market share and promote the digital business value chain in its restaurant.
The Finance
In this project, Sushi Bar food and beverage restaurant Company would have estimation of the profit around $100000. Company will requires initial investment of $ 269277 million for starting up new sushi bar. It will require setting up new machines, plants and robots who could replace the employee manpower in the restaurant. The private funding of this new business would be $ 100000 in the business (Fernandes, Ferreira, and Moura, 2016).
Cost of the Project
Busienss incorporation cost
|
Sushi Bar food and beverage restaurant Company |
||
|
All figures are in AUD$ |
||
|
ITEM |
$ |
|
|
Registration charges |
$ 104,885.00 |
|
|
Licensing fees |
$ 12,754.00 |
|
|
Accounting expenses |
$ 7,555.00 |
|
|
Legal Advice charges |
$ 12,734.00 |
|
|
Incorporating costs |
$ 6,555.00 |
|
|
Occupancy charges |
$ 7,798.00 |
|
|
Office fitting cost |
$ 87,500.00 |
|
|
Website costing |
$ 24,010.00 |
|
|
Initial design costing |
$ – |
|
|
Promotional expenses |
$ 421.00 |
|
|
Travel and transportation Expenses |
$ 5,252.00 |
|
|
TOTAL |
$269,464.00 |
|
|
Current capital amount |
||
|
Start-up Capital needed |
$269,464.00 |
Products/services: It will include sushi bar as our creative innovation as it will be accompanied with the no waiters, instead, it will have robotic sails that will bring in plates
Business name: Sushi Bar food and beverage restaurant Company
Trading name(s): Sushi Bar
Date registered: 30th June, 2018
Location(s) registered: Australia
Business structure: Unlimited Liability private company
ABN: AU 556565
ACN: AU 556565
GST: Yes company will pay goods and service tax.
Domain names: Sushi Bar
Licenses & permits: Licensing for the beverage products
Licensing for manufacturing
Transport licensing and goods
The area which will be undertaken for Sushi Bar would be neither too big nor too small. IT will be set up near the city area where people could easily find the transportation.
Buy/lease:
Company will have lease option to undertake the machines and robotic designs on lease that will set up the automation in the business process.
Organisation chart
Business Location: Cap town, Australia
Date Established: 15th July, 2018
Business Owner(s): MR.SYD
Ms. GHD
All the persons who have invested their capital in this business
Details of management & ownership:
MR GYG will be the CEO and Ms. GHD will undertake the positon of director. In addition to this, these all persons will be the private funder and promoters of the business.
Experience: These all key persons have strong experience in big restaurants. In addition to this, they could also use their creative mind and innovative thinking to make the adaption with the newly advance sushi bar technologies and system process.
|
Job Title |
Name |
Expected staff turnover |
Skills or strengths |
|
Manager |
[Mr. SYD] |
(12-17 months |
He is MBA and having experience of 6 years in marketing field. |
|
Assistant Manager |
(MR. GHD) |
[12-19 months] |
He has completed Certified Public Account and indulged in providing financial services. |
|
Account |
{MR, GYG_} |
[11-18 months] |
He is Company Secretary and completed 4 years in financial field. |
Required staff
[Staff members required for the business.]
|
Job Title |
Quantity |
Expected staff turnover |
Skills necessary |
Date required |
|
Sales employees |
3 |
Having experience of more than 2 years |
Completed their graduation degree |
1st July, 2018 |
|
Management account |
2 |
More than 2 years in accounting field |
Completed their post-graduation |
3rd July, 2018 |
|
Operational Manager |
2 |
More than 3 years |
Completed technical skills and operational work channel. |
31st June, 2018 |
|
Financial Manager |
2 |
More than 2 years of experience |
Cost and management accountant |
1st July, 2018 |
Recruitment options
The recruitment option will be online survey, SEO optimization, advertisement in newspaper and entering into strategic contract with the consultancy firms who could provide eligible employees to business organization.
Training programs
Proper training and development program is required to make employees more eligible. In addition to this, IT experts will also be hired to undertake the technical development program.
Skill retention strategies
It is the document which covers all the details about the employees and shows the skills that is required to be hold by every employee. It assists in proper allocation of the work responsibilities to different employees. This training and development program will make employees more acceptable towards the jobs undertaken.
Products/services
|
Product/Service |
Description |
Price |
|
Sushi chain serving |
Sushi value chain |
$ 8 |
|
Sushi Mock tables |
Sushi Chain |
$9 |
|
Sushi Chair and technologies |
Robotic machines |
$ |
Source: https://www.statcrunch.com/5.0/viewreport.php?reportid=11058
Market position: It shows the market position of company which reflects the strength of the company in market. Sushi Market will set up its strong brand image by using the cost leadership and product differentiation strategy.
Unique selling position: Setting up automation and use of robotic machines in Sushi Bar will set up USP of the business.
Anticipated demand: There will be high demand in market which will attract more clients. It will increase the overall sales of its Sushi bar products by 20% at least
Pricing strategy: The pricing strategy will be based on the cost plus method which will increase the overall sales of the Sushi Bar food and beverage Company.
Value to the customer: It will customized its products and use advance technologies to attract more clients in market.
Growth potential: This business will grow with the 10% margin and create good amount of return on capital employed in near future.
The research and development department will undertake newly automated machines and robotics in the sushi bar to strengthen the automation in the business process.
Intellectual property strategy
Company needs to take the patent on the developed Sushi Bar which will be used for the automation in the value chain activities. It will strengthen the legal compliance program in the business.
Workers compensation: The insurance cover program will be provided as additional cover program for employees.
Public liability provident funds: There will be no public liabilities insurance cover for employees
Professional development indemnity- Company insurance indemnity program will also be given to employees.
Business assets: The business machines would be robotic programs, machine chains and undertaken business programs.
Business revenue: The revenue will come from the different business units and franchise program which will increase the overall sales of the organization.
However, franchise revenue will cover the several parts of the business.
Business risk faced by Sushi Bar food and Beverage restaurant business could be determined on the basis of given table.
|
Risk |
Likelihood |
Impact |
Strategy |
|
Employability risk |
Likely |
Low |
Employee related business policy |
|
Fraud and mistakes |
Highly risky |
High impact |
Timely audit program and undertaken business activities |
|
Errors and problems |
Likely |
Medium |
Timely process check and internal control system |
|
Fire |
Highly likely |
high |
Management of firework program |
Production process
The production process is accompanied with the several supply chains and dining work will be done automate by using the robotics and machines chain which will undertake the designed chains.
Suppliers
Company by using the amalgamation and strategic alliance could easily increase the overall output and efficiency of the business.
Plant & equipment
|
Undertaken Assets |
Purchase date |
Consideration |
Costing |
|
Robotic machines |
1/06/2018 |
$210 |
$ 200 monthly |
|
Equipment’s and machines |
4/06/2018 |
$2100 |
$ 220 |
|
Sushi bar set up |
5/06/2018 |
$ 2500 |
$250 |
|
Furniture and kitchen peripherals |
7/06/2018 |
$ 1500 |
$ 150 Month |
|
Inventory item |
Unit price |
Quantity in stock |
Total cost |
|
Automated system process |
2 units |
2 |
$ 55 |
|
Sushi bar chains |
4 units |
4 |
$155 |
|
Sushi bars and channels |
5 units |
5 |
$ 550 |
|
Cycle chain and process |
7 units |
5 |
$ 445 |
Technology (Software): It requires updated technologies and system software’s which will connect sushi bar with each other. It will establish the automation in the process and assist clients to grab their ordered products.
Trading hours: The timing of the Sushi bar for clients will be 11:00 Am to 12 AM daily. However, the main attraction for the business will be automation in the process system.
Communication channel: Mobile, phones and other online dashboard mechanism will be used to set up strong communication in the business process (Demirbag., Tatoglu, Tekinkus,. and Zaim, 2016).
Payment types accepted: The online Window channel and payment modes will be used for accepting the payment.
Credit policy: The credit card policy will be used for not more than 30 days of payment circle.
Warranties & refunds: There will be no Warranties and changing of the products sold in Sushi bars will be done if there is issue in the quality of the offered goods and products.
Quality control: There will be internal quality control program which will put surveillance on the quality of the products offered in market.
Memberships & affiliations: The membership and loyalty card approach will be followed to promote the business of the newly set up Sushi bar business.
Environmental/resource impacts
There will be proper CSR program which will mitigate the issues of the environmental negative impact and increase the overall business efficiency.
Risks/constraints
Strategies
The main strategy wouldtt be install new system and use of robotics and design system which will eliminate the use of employee manpower and make the business process more automated.
Action plan
|
Sustainability milestone |
Target |
Target date |
|
There will be reduction of employees hiring |
40% |
07/2018 |
|
Increase the overall business efficiency |
50% reduction in cost |
07/2018 |
|
Reduction in Water Consumption |
35% reduction in costing |
07/2018 |
|
Set up machines and online business program (Johnston, and Bate, 2013). |
40% |
06/2018 |
There will be use of survey and online monkey survey program which will be used to grab the potential clients. It will assist organization to customize its products and services in market (Dubey, and Gunasekaran, 2015).
This market research program and online marketing process will assist organization to focus on the particular clients in market (Firmansah Mohammad, Christiananta, and Ellitan, 2014)
It is related to the environmental market program which needs to be undertaken by organization to manage the environmental business issues. Company needs to undertake the eco development program which will assist organization to mitigate the environmental issues. The Australian market has shown that company has positive business outlook and increased use of advance technologies will increase the overall sales of its offered goods and services in market (Govindan, Khodaverdi, and Vafadarnikjoo, 2015).
The recent trend shows that company has strong market position which will offer market offering in market (Hartley, 2017).
Customer demographics
The main target customers will be the college going people and couples who will be more inclined towards grasping services from the organization using the advance technologies and system process (Hashemi, Karimi, and Tavana, 2015).
Key customers
It is related to setting up the proper feedback box and grievances portals which will assist organization to customize its products and services. It will also assist organization to manage its Sushi bar by maintain the proper quality work. It will not only strengthen the work position but also satisfy more clients in market (Hussein, 2015).
|
Strengths |
Weaknesses |
|
The use of newly advance system and Sushi Bar which will assist organization to attract more clients (Chen, Wang,. and Lee,., 2018). |
High rent and increased cash outflow. High penalties due to the non-effective legal compliance (Ouslander, Bonner, Herndon, and Shutes, 2014). |
|
Opportunities |
Threats |
|
The increased GDP rate and high inclination of clients towards the organization using the advance sushi bars and technologies will increase the overall sales (Prajogo, and Sohal, 2013). |
The high profitability and increased return on capital employed shows that many entrepreneurs will tap this market with its newly advance technologies and system process. |
(Please check the Attached list of Competitors details in the sheet)
Advertising & promotional strategy
[what will be strategies which will be undertaken to set up new promotional strategies program in next 12 months?)
|
Promotional activities program |
Expected business activities |
Cost ($) |
Target Date |
|
Advertisement in Newspaper and paper |
It knows the products and services offered in market |
$ 1000 |
08/2018 |
|
Television and market structure |
It shows the television and marketing channels which will assist organization to communicate the required information with clients (Bouranta, Psomas, and Pantouvakis, 2017). |
$ 1500 |
07/2018 |
|
Magazines and gazettes |
Youth and newly married couples will get to know about the Sushi bar designs |
$800 |
07/2018 |
|
Facebook and other social media |
Creating page and other methods will attract clients through online modes |
$750 |
07/2018 |
The sales team
is highly supported by the marketing person and other assigned person who takes business promotional plans and activities. The sales and marketing plan is designed after considering the online promotional plans and design system which will attract the visibility of the products and services through the online modes (Qasrawi, Almahamid, and Qasrawi, 2017).
The unique selling position of company is related to advance Sushi Bar which showcase that company is providing unique and advance services in market (Stark, 2015).
Sales & distribution channels
|
Channel type |
Products/services |
Percentage of sales (%) |
Advantages |
Disadvantages |
|
Retailers |
Sushi bar services |
50% |
Cheapest source of channel for providing sushi bar services (Allen, 2016). |
Hardest thing to communicate required information to clients |
|
Wholesaler |
Advance technologies and Sushi bars |
30% |
Well settled with the coordination |
Discount and other offer issues |
|
Internet |
Advance technologies and Sushi bars |
75% |
Easy communication process |
Securities and process issues |
|
Direct mail and communication process program |
Advance technologies and Sushi bars |
25% |
Interact with the clients directly |
Increased business complexity |
The main vision of company is to be on the top of the Sushi bar chain system which provides automaton food and beverage services program to clients (Rashid, and Ghose, 2015).
Company wants to create core competency by using the advance sushi system and technologies to attract high number of clients (Testa, et al. 2014).
The main objective of company is to adapt its business process to advance Sushi tables and automation system process so that it could eliminate the employee manpower issue (Ulle,. and Kumar, 2014).
|
Number of task |
Details and description |
Time required |
Predecessor |
|
1 |
Arrangement of funds |
2 |
|
|
2 |
Setting up of value chain activities |
3 |
|
|
3 |
Hiring employees |
10 |
1 |
|
4 |
Appraisal for investment |
12 |
2 |
|
5 |
Sales implementation program |
20 |
4 |
|
6 |
Implemented strategies program |
15 |
3 |
|
7 |
Sales activities program |
10 |
5 |
Gantt chart
|
Associated factors |
Business |
Strength |
Weakness |
Competitors-A |
Competitors-B |
Imperativeness of Customers |
|
Products |
Advance Sushi Bars |
Unique and advance Sushi Bar system |
High fixed cost investment |
Sushi World Australia |
Genki Sushi Company |
Clients orientation |
|
Price |
$ 7- $9 |
Average pricing (Wei, Samiee, and Lee, 2014). |
Higher costing process |
$10- $ 14 |
$10- $ 14 |
Designing the Sushi Bar system process |
|
Quality |
High quality |
Clients oriented offers |
Customized automated process |
Hiring of experts employees |
High quality product oriented system |
Influenced by the employee orientation program |
|
Service |
System process and automation design system |
Average pricing |
Higher costing process |
$10- $ 14 |
$10- $ 14 |
Designing the Sushi Bar system process |
|
Reliability |
Clients oriented offers |
Customized automated process |
Hiring of experts employees |
High quality product oriented system |
Influenced by the employee orientation program |
Clients oriented offers |
|
Stability |
Uncertain |
Hiring experts employees |
Strong |
Strong |
Strong |
Based on the services offered in the market. |
|
Expertise |
Sushi system |
Strong learning process |
Persuasive nature |
Expert manager |
Strength of highly experts employees |
Client’s oriented work program. |
|
Company Reputation |
LLC |
Strong learning process |
Persuasive nature |
Expert manager |
Strength of highly experts employees |
Client’s oriented work program. |
|
Location |
Alain city |
2000 square land |
High investment |
Established in the porch area of Alain city (Siguaw, and Simpson, 2015). |
Established in the porch area of Alain city |
Transportation services |
|
Appearance |
Strong infrastructure |
Customized education programs |
High fixed cost investment |
Strong brand image |
Strong brand image |
Services offered in a market |
|
Advertising |
Online marketing channel |
Offline retail stores program |
Different goods and services program for clients |
Strong marketing channel s |
Hiring of Experts employees |
Marketing channel |
(Rivals offering in their separate segments)
|
All figures are in AUD$ |
||
|
ITEM |
$ |
|
|
Registration charges |
$104,885.00 |
|
|
Licensing fees |
$12,754.00 |
|
|
Accounting expenses |
$7,555.00 |
|
|
Legal Advice charges |
$12,734.00 |
|
|
Incorporating costs |
$6,555.00 |
|
|
Occupancy charges |
$7,798.00 |
|
|
Office fitting cost |
$87,500.00 |
|
|
Website costing |
$24,010.00 |
|
|
Initial design costing |
$ – |
|
|
Promotional expenses |
$421.00 |
|
|
Travel and transportation Expenses |
$5,252.00 |
|
|
TOTAL |
$269,464.00 |
|
|
Current capital amount |
||
|
Start-up Capital needed |
$269,464.00 |
Budgeted sales Forecast
|
Months |
Estimated Sales ($) |
|
Jan |
16950 |
|
Feb |
18645 |
|
March |
20510 |
|
April |
22510 |
|
May |
24845 |
|
June |
27298 |
|
July |
30028 |
|
August |
33031 |
|
September |
36334 |
|
October |
39967 |
|
Number |
43964 |
|
December |
48360 |
Break-even analysis
Sushi Bar have break-even point when it will sell its Shushi bar table units 2400 to its clients.
Expected cash flow
P&l forecast
References
Allen, M.W., 2016. Michael Allen’s guide to e-learning: Building interactive, fun, and effective learning programs for any company. John Wiley & Sons.
Bouranta, N., Psomas, E.L. and Pantouvakis, A., 2017. Identifying the critical determinants of TQM and their impact on company performance: Evidence from the hotel industry of Greece. The TQM Journal, 29(1), pp.147-166.
Chen, R., Wang, C.H. and Lee, Y.D., 2018. Total Quality Management (TQM) is the Lifeline of an Organization’s Sustainable Development: Leadership is the Impetus to Change.
Demirbag, M., Tatoglu, E., Tekinkus, M. and Zaim, S., 2016. An analysis of the relationship between TQM implementation and organizational performance: evidence from Turkish SMEs. Journal of manufacturing technology management, 17(6), pp.829-847.
Dubey, R. and Gunasekaran, A., 2015. Exploring soft TQM dimensions and their impact on firm performance: some exploratory empirical results. International Journal of Production Research, 53(2), pp.371-382.
Fernandes, C., Ferreira, M. and Moura, F., 2016. PPPs—True Financial Costs and Hidden Returns. Transport Reviews, 36(2), pp.207-227.
Firmansah Mohammad, A., Christiananta, B. and Ellitan, L., 2014. The Effect of Organizational Citizenship Behavior (OCB), Total Quality Management (TQM), Technology Leadership and Service Quality on the Performance of Private Universities in Surabaya. Academic Research International, 5(2), pp.174-185.
Govindan, K., Khodaverdi, R. and Vafadarnikjoo, A., 2015. Intuitionistic fuzzy based DEMATEL method for developing green practices and performances in a green supply chain. Expert Systems with Applications, 42(20), pp.7207-7220.
Hartley, J.R., 2017. Concurrent engineering: shortening lead times, raising quality, and lowering costs. Routledge.
Hashemi, S.H., Karimi, A. and Tavana, M., 2015. An integrated green supplier selection approach with analytic network process and improved Grey relational analysis. International Journal of Production Economics, 159, pp.178-191.
Hussein, A., 2015. The use of triangulation in social sciences research: Can qualitative and quantitative methods be combined?. Journal of comparative social work, 4(1).
Johnston, R.E. and Bate, J.D., 2013. The power of strategy innovation: a new way of linking creativity and strategic planning to discover great business opportunities. AMACOM Div American Mgmt Assn.
Mohd, W., Idris, S. and Momani, R.A., 2013. Impact of environmental dynamism on marketing strategy comprehensiveness and organizational performance. International Journal of Business and Management, 8(9), p.40.
Ouslander, J.G., Bonner, A., Herndon, L. and Shutes, J., 2014. The Interventions to Reduce Acute Care Transfers (INTERACT) quality improvement program: an overview for medical directors and primary care clinicians in long term care. Journal of the American Medical Directors Association, 15(3), pp.162-170.
Prajogo, D.I. and Sohal, A.S., 2013. The relationship between TQM practices, quality performance, and innovation performance: An empirical examination. International journal of quality & reliability management, 20(8), pp.901-918.
Qasrawi, B.T., Almahamid, S.M. and Qasrawi, S.T., 2017. The impact of TQM practices and KM processes on organisational performance: An empirical investigation. International Journal of Quality & Reliability Management, 34(7), pp.1034-1055.
Rashid, S. and Ghose, K., 2015. Organisational culture and the creation of brand identity: retail food branding in new markets. Marketing Intelligence & Planning, 33(1), pp.2-19.
Siguaw, J.A. and Simpson, P.M., 2015. A marketing plan for marketing instruction: A satirical look at student comments. In Creating and Delivering Value in Marketing (pp. 129-133). Springer International Publishing.
Stark, J., 2015. Product lifecycle management. In Product Lifecycle Management, (pp. 1-29). Springer, Cham.
Testa, F., Rizzi, F., Daddi, T., Gusmerotti, N.M., Frey, M. and Iraldo, F., 2014. EMAS and ISO 14001: the differences in effectively improving environmental performance. Journal of Cleaner Production, 68, pp.165-173.
Ulle, R.S. and Kumar, A.S., 2014. A Review on Total Quality Leadership in TQM Practices-Industrial Management and Organizations. International Journal of Emerging Research in Management & Technology, 3(5).
Wei, Y.S., Samiee, S. and Lee, R.P., 2014. The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market. Journal of the Academy of Marketing Science, 42(1), pp.49-70.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download