Discuss about the Social and Economic Impacts of Mega-Events.
Development of sustainability needs the combination of the environmental imperative for staying in the capacity which is carriable by the planet. The economic imperative for providing the ample standard of lifestyle for all the human beings and the social imperative for developing the forms of the government which could promote the norms and values to people. The people, who study environment could encourage the new innovations by speaking for the right standards of regulations, educate people for demanding innovating solutions for the environment and become the source of knowledge about the practices. However, the look of the environment protection and regulation stays still. The prediction and monitoring of the impacts which are social are mostly understood in the various different ways and it becomes tough to give certain definitions (Hall, 2012).
The social researchers makes the claims for understanding and predicting particular aspects of the behaviour which a human possess but if the behaviour of the humans will show enough stable answers to the features that manipulates could only be settled by the demand to proofs and not by earlier evaluation. Conventionally, the economic theory has not been good with the researches that are in still state and up to a less extent finding the cycles. The theory of economics assumes multiple relations in between the variables. However, the knowledge floats in the economy are not absolutely exact which include few categories of economy. Such categories of the economy operate very independently upon each other. Maybe one of the main service dynamic systems theory has created awareness among huge number of economists and also made the solution available (Coakley & Souza, 2013).
The principle means through which several cities can stimulate programmes related to regeneration and enhancement is conducting Mega-sport events. These events helps to express the personality and also boost the status and promote the position on the international level with the help of place marketing. Mega sports events has been introduced as the major support of change and growth at local, regional & may be at country level as well. It also aims at acting as a prime equipment of development policies for their host cities. Consequently, there was further research created related to the advantages and issues regarding mega sport events majorly found in host locations. In order to gain sustainable development, several development policies has been designed and created which must be followed on a regular basis. In general, taking mega sports into consideration, it is widely accepted that the development policies pursue socio, economic mission and also helps to maintain the stability within the local environment ( S & P., 2004). It also helps to create joyousness and playfulness in a particular events. Whenever any place is chosen as the host for conducting the mega sport event, it creates continuous discussions related to effects of which mega sports will come with. There are huge number of effects which a mega sport can create like economic, political, commercial, physical, socio-cultural and psychological (Lill & Thomas, 2012). This event is known as important element of economic growth and objectives of marketing. As a result, Mega is defined as the virtue of the size related to presence, aimed market, level of public financial development, political impacts, creation of given amenities and effects on financial and commercial outline of host society. The major angles of some this sport event challenge will be creation of speedy & secret on the host nation’s economy & enhancing atmosphere and boosting the elements of the environment. A battered and good management of financial, atmospherically and social program connected to mega events sport and diverse cultural investment can create better host place & also introduce its main area a better place for upcoming future. This will help to create a better future in coming days and also helps in enhancement of the environment along with the city as well (Liang, 2016).
Achievement in the bid of mega sport event will help to bring the requirement and non-parallel investment in innovative & better sporting amenities with it. Expenses with the injection into confined economy from process of the event itself, the supplementary growths about the innovative amenities & the events and activities related to the economy will create a major effects on the regional economy once the event had been closed. Such sport events are determined because they helps to create an environmental impact and form huge number of strategy related to the country or any region. The strategy formulated must be followed and well recognized (Smith, 2009). There are many committees which act very sensitive and they are highly dedicated to safeguard & enhance the atmosphere at the same time enacting whole event. Next point which must be clearly defined is what assembles the economic success or the failure. It means if it aims at creating instant profit related to the mega sports or it aims at creating profits for long term sustainability to a particular area or location. The assessment of the sustainability effects related to any mega sport events is not very east because it involves potential revenue and expenditure (Brien & Gardiner, 2006).
Economic effects and generally the good ones very clearly receive the highest response by the people who are worried with monitoring prices and benefits which are linked with the certain event. Such impacts are mostly apt and often significant, the honest examination of value of certain mega sports event should also involve calculates of the bad effects like commodity cost rises up and real estate evaluation which might be linked with the event (Silvestre, 2009). The assertive factors of the impacts of the environment mostly are catalogued linked to new amenities which may not have been politically or economically possible with no event. If looking at pessimistic dimension, the awareness is growing and is focussing on the surrounding damages because of the growth of the mega events. The research is also important for estimating the social results of any of the policy making up the mind towards the aim of the stable growth. The social findings are necessary as the financial and environmental norms tools could be figured out. It must be done by intense economy of the means and least opposite impacts on social, atmospheric and financial aims. Very simple approach to issue is to figure out, analyse and then focus on the aims or the aims and finally go to the level where few suggestions about which is required to be changed and can be created (Dursoy et al., 2016).
The development which is sustainable requires interdisciplinary acts and sketches on multiple various looks and sciences at the similar time. Problems are nothing much but they are just the opportunity which comes in the face of a problem. Hence, opportunities could be taken as problems or vice versa which waits for everyone to learn to work altogether with people supportively and in innovative manners. The issues are not cleared by trying similar method again and again and mostly end up with failing or no progress at all. The assessment methods should find new ways for the communication model findings, ways & outcomes for decision makers & also policy makers & adding in their issues in an improved & sense making dimension which leads to the apt results of the policy (Maharaj, 2015). The very significant challenge facing combined examining methods is to how to add informal and practical information in the evaluation & to involve real problems if the public instead of an expert are thinking or perception of what such problems must be. It will need the changes in the assessment of the peripherals in between informal and formal information- the region of investigation which will need the inclusion of the social and political researchers in the procedure. Combined assessment methods provide the chance for developing coherent policy answers for the problems with sustainability findings. The objective of the combined assessment methods is to sketch on the broad range of the information which is available in the certain community or group for enabling informed and efficacy rich decisions to be formulated about various course of actions (TimurAbsalyamov, 2015).
References
Brien, D.O. & Gardiner, S., 2006. Creating Sustainable Mega Event Impacts: Networking and Relationship Development through Pre-Event Training. Sport Management Review, 9(1), pp.25-47.
Coakley, J. & Souza, D.L., 2013. Sport mega-events: Can legacies and development be equitable and sustainable? Motriz, Rio Claro, 19(3), pp.580-89.
Dursoy, D., Yolal, M. & Ribeiro, M.A., 2016. Impact of trust on Local Residents’ Mega-Event Perceptions and Their Support. Journal of Travel, 56(3), pp.392-406.
Hall, M.C., 2012. Sustainable mega-events: beyond the myth of balanced. Event&Managemen, 16, pp.119-31.
Liang, Y.W., 2016. Mega-event and urban sustainable development. International Journal of Event and Festival Management, 7(3), pp.152-71.
Lill, D.v. & Thomas, A., 2012. The contribution of a mega-event to the sustainable development of South African tourism. African Journal of Business Management, 6(10), pp.3662-72.
Maharaj, B., 2015. The turn of the south? Social and economic impacts of mega-events in India,Brazil and South Africa. Local Economy, 30(8), pp.983-99.
Silvestre, G., 2009. The Social Impacts of Mega-Events: Towards a Framework. The social impacts of Mega-Events , 4(10).
Smith, A., 2009. Theorising the Relationship between Major Sport Events and Social Sustainability. Journal of Sport & Tourism, 14(2-3), pp.109-20.
TimurAbsalyamov, 2015. The Influence of Cultural and Sport Mega-events on Sustainable Development of the City. Procedia – Social and Behavioral Sciences, 188, pp.197-201.
S , D. & P., J., 2004. Examining the sustainability impacts of megasports events: fuzzy mapping as a new integrated appraisal system. [Online] Available at: https://usir.salford.ac.uk/9511/1/Dodouras_buhu_04.pdf [Accessed 6 June 2018].
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