Sustainability initiatives
Sustainability initiatives are taken by every organization in order to create strategies that are environment friendly and are responsible for maintaining sustainable initiatives in order to increase brand reputation in the market as well as to maintain government regulation regarding pollution in the country. It has been seen that the headquarter of the organization is not using any sustainable approaches. The resources of the company are not using properly and there is wastage of resources (Bocken et al., 2014). It is responsible for the depletion of the tangible resources of the company as well as polluting the environment as a whole. In the case study, it is mentioned that the business manager of the company has reviewed many business operations that are not aligned with the practices of sustainability. The initiatives promoted by the sustainability team of the company are not addressing all the business operations of MacVille Enterprises (AO Dos Santos et al., 2014). The policy documents are also not addressing the requirements of the business sector.
After finding the problems in the business operations, the initiatives of sustainability chosen for the company are encouragement of the staffs of the company while using dual-flush capability of toilets, sorting recyclable paper and other items from rubbish, switching off lights at night, reprogramming of the air conditioners of the head office, etc. Implementation of these attributes in the policy of the documents of sustainability helps in achieving the goals of the sustainability of the organization (Svensson, Eriksson & Padin, 2016).
Sustainability within an organization can be made only when they business models are made sustainable in nature. It can be said that a business can be called sustainable only when it has a minimal negative impact on the environment, society, economy and community. The business model must strive to meet the triple bottom line (Boons & Lüdeke-Freund, 2013). The company must follow some business practices such as
The strategies that MacVille can adopt in formulation of sustainable business model are as follows:
Every business model must have some basic elements that are important for achieving the goals of sustainability and other ethical aspects of businesses. The essential characteristics of sustainable business model of MacVille are
For meeting the competitiveness of the market, the sustainability is the key aspect that companies of different parts of the world are focusing in order to maintain the competitiveness as well as the successful business model of the company. MacVille has to frame many policies and procedures in order to formulate policy documents while ensuring the compliance required for the initiatives of the sustainability. There is a need of scope of changes that the company needs to understand in order to develop its business operations and profitability in the community. The main scope of the changes required by the company is the development of business model along with the changes required in the working procedure of the company. Sustainability is the essential element that is the main area of focus of the customers also (Beske, Land & Seuring, 2014). The natures of the customers are also changed as their patterns of buying things also changed. The customers are focusing on companies which are practicing greener sustainable practices in order to save the environment. Apart from that, government has formulated regulations in order to save environment with lesser amount of wastes emitted by the companies. Documentation are required by the company in order to review the old policies along with the formation of different new strategies of the business. Documentation for petition will be required in order to address the stakeholders about the new plan for the business model (Baldassarre et al., 2017).
For formation of policy regarding sustainability the business manager of MacVille must have to consult many persons in order to take their consent regarding the business operations. The senior management of the company i.e. the stakeholders, shareholders, chief operations officer, etc. are to be consulted in order to frame the new policy or documents for the sustainability approach. The sustainability department of the company is also consulted to check the progress of the existing business operations of the company. The existing business operations of the company are not meeting the requirements of the new sustainable business model of MacVille. Hence, the stakeholders of the company will consult the people responsible for the formation of the documents for sustainability (Schaper et al., 2016). Review of the old practices is essential in framing new policies of sustainability. Apart from that, the views of the external stakeholders i.e. customers are important just like that of internal stakeholders.
A new team will be implemented who will supervise the newly framed sustainable strategies of MacVille. The new environment approach of the company will be implemented within 6 months of the strategy formation. Training will be provided to the existing employees who are associated with the new aspect of the sustainable businesses practices. The new team will be responsible for providing a training of 3 months so that they can work effectively. They will review the practices of the previous activities of the team of sustainability. The procedure of coffee manufacturing will be changed along with meeting the required KPIs mentioned above. The KPI are important while they are the reason of starting greener practices of sustainable business operations (Golicic & Smith, 2013). Apart from that, the organizational cost of the company is important as they are the constraints that can be a cause of the hindrance of the effectiveness of the practices of sustainability. The internal and external team will be recruited by the company in order to fill the places of the new team of sustainability. The work of the team in the company is to manufacture and develop products that will be used in packaging. Average of $ 60, 0000 is required for developing the sustainability plan of the company. The organizational cost required for the development of sustainable business activities are described in the following.
|
Elements of costs |
Total costs |
|
Waste removal (general) |
$ 190000 |
|
Waste removal (recycle) |
$ 230000 |
|
Recruitment of new team |
$ 10000 |
|
Training of the new and existing employees |
$ 150000 |
|
Miscellaneous |
$ 20000 |
|
Total |
$ 600000 |
Scope of sustainability policy
The sustainability policy is mainly formulated by the business manager of the company. The policy is framed with the consultation of many people associated with the company. It is seen that the headquarter of the company is not following any sustainable business practices. Hence, a review is conducted among all the business practices that will describe the condition that how much the company is sustainable. The result is not up to the mark. Hence, there is a need of the change in the business process. The scope of a sustainable business policy must be achievable in nature. The scope in this aspect can include change of one division of business operations. Otherwise, the company can expand its operations in the manufacturing sites, etc (Maas & Reniers, 2014).
MacVille can formulate strategies while checking the track of progress of the old sustainable practices. While forming the new sustainable strategies the back up plan for the new business operations. The contingency plan is also considered as the scope of the sustainable policy as these policies are also achievable and measurable. There are different strategies that multinational companies are following in order to reduce the amount of wastes to the environment. The element of pollution is the main area of focus of the global companies along with MacVille while building sustainable business operations. The scope of the policy must follow these criteria in order to improve the effectiveness of the policy (Carbo et al., 2014). The records of other companies can also be taken in order to check their effectiveness in the practical field of work. It is essential to find the scope of the sustainability policy in the company to the stakeholders as they are the experienced people within the organization and have the power to understand what is right for the organization. Finally they will decide or approve the process of implementation of the policy.
Information regarding sustainability can be gathered from a number of sources. In today’s competitive world, every company is competing with each other in terms of profitability, revenue, human resource department, sustainability, customer attraction, brand reputation, loyalty, brand image, corporate social responsibilities, etc. Competing on these aspects helps the companies while earning a substantial market share in the market. The sustainable policy of the company will take the help of the other sustainable policies and approaches used by other companies in the competitive business world. It is the responsibility of the business manager and other senior operations manager of the company that will point out the weaker sections of the business operations that does not follow the old policies of sustainability. Apart from that, ideas from text books and journals are required in order to frame a successful effective sustainable business plan and procedures (Crane & Matten, 2016). Theoretical frameworks can also be used in order to find the validity of the policies and procedures of the sustainable development of the company. The policy must be valid and must meet organizational goals. Apart from that, sustainable goals are to be set that not only covers the internal company analysis but also it will cover the concerns of environment including environmental laws and regulations. The goals of the company usually address the market concerns, governmental concerns, customers’ concerns, etc. that will help it while providing better solutions and products to the market. The focus of the enterprises towards the goals of sustainability is considered as the source of the policy of sustainability of the company (Bocken et al., 2013). The sources of the policy making of the sustainability aspects must be credible in nature and must be reliable in nature. The above mentioned sources are reliable and are practical. The real life companies are getting their expected results in terms of profitability and customer attraction in the market.
Formulation of the sustainable policies is not the end thing. Rather it can be said that it is the beginning of the change management aspects. In the above part of the study, the objectives of sustainable business operations are mentioned in details. Every business operations must follow some of the strategies while building the brand image of the company not only to the customers but also to the shareholders of the company. Both categories of people come under the divisional category of stakeholders. It can be said that that the stakeholders are considered as an important aspect in order to provide approval to the plan formulated by the business manager. It is the responsibility of the manager while identifying the role of the both internal and external stakeholders (Wang, 2014). Stakeholder’s involvement is recognized as an important part in the decision making policy of the organization. It is the responsibility of the business manager of the organization in order to attract the stakeholders of the company while giving valuable feedback to the policy of the sustainability in order to provide a description of the changes required for accomplishing the goals set for it. Mapping of the mind of stakeholders is the vital step of their involvement in the different types of the plan of the sustainable business operations (Walker et al., 2014).
However, it can be said that the promotion of the sustainability plan not only among the different types of stakeholders bur also among the employees of the company. Any types of change in the organization must be communicated among all the workers of the enterprise. Otherwise the result will be not come as the expected. Different types of hindrances can come to existence when these strategies will be implemented in the required field of business operations. These hindrances can be removed by effective communication with them frequently (Gotschol, De Giovanni & Vinzi, 2014).
Appropriate strategies must be chosen both by the business managers and the strategic management department of the company in developing sustainable business operations. Proper use of technologies with proper training provided to the employees associated with the formation of the sustainable strategies of the company. The departments chosen for maintaining sustainability are manufacturing, power, energy, waste management, packaging, etc. All these aspects are included in the strategy of sustainability in the developmental program of the program (Hajer et al., 2015). In terms of power, less fuel consumption should be done in order to use low watt lights where possible especially in the retail outlets where customers can see the sustainable approaches of the organization. In terms of energy, non-renewable source of energy should be replaced by renewable source of energy such as tidal energy, solar energy, wind energy, etc. These energy will create no pollution to the environment and lead the company for providing a greener sustainability approach in the market as well as to the customers. In the perspective of waste management, technologies will be used in order to minimize the amount of waste emitted in the environment. Apart from that, refurbishment of the wastes should be used so that it can be utilized into other ways to the company (Bohnsack, Pinkse & Kolk, 2014). Sustainability is also maintained in the process of manufacturing facilities so that it can reduce the lead time of the manufacturing process of the products. In the field of packaging, paper packaging can be used that can be refurbished or renewed. Packaging aspect is the greener strategy that can be visible by the customers so that they can earn a positive impact in the minds of the customers. The greener strategies will help in reducing the carbon footprint of the company that will help both in gaining customer attraction as well as the maintaining governmental laws of the different environmental aspects (Høgevold et al., 2016).
After modification of the strategies, the strategies will be implemented in a small scale so that they can be modified and the level of efficiency can be checked. The outcomes of the strategies should be recorded and it should be presented to the stakeholders so that the changes can be incorporated in the future.
References
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