In this research report, the knowledgeable tour operators in Western Australia established in 1973 named as ‘Casey Australia Tours ‘ has been chosen. This organization keeps safety and luxury comfort for clients as their foremost priority while leading tours. The organization offers a variety of tours for clients as there are many clients having different needs. Road coach tour and outback camping are some of the decent choices offered by the organization. Both, Short tours having a period of one day as well as tours which end up to twenty days are operated by the organization. Throughout the area of Australia, Casey Tours organize their actions. In the year 1973, there was only one vehicle with which Bryan Casey started the organization (Casey tour Operators, 2017). Now in 2017, organization functions on the vehicles which are completely owned by them and their employees are appointed as their workers. Customer satisfaction is must in a business. This organization enhances their customer relationship by providing certain facilities like arranging a stay, food for clients and many other (Bramwell, 2015).
It has been seen that Organization depends on several factors. There are various factors by which Casey Australia Tours gets impacted. There are several issues which are mentioned below and they focus on the entire industry. So we will aim to consider them with respect to company’s perspective for understanding the behavior and dependency of the functions of a company on them.
It has been analyzed that over last few years Tourism Industry in Australia has achieved the growth. Due to the increase in the number of visitors from several countries these growth changes have been observed. Many years back that is approximately five years back Australia’s tourism industry mainly focuses on the methods to attract visitors from New- Zealand, Japan and United Kingdom (Casey tour Operators, 2017). In the last five years it has been observed that the people of Asia also started visiting and by the latest analyses, it has been seen that China is the second largest source of visitors visiting Australia (Edgell, 2016). One of the main factors is strong and healthy middle class in China. Business process changes for Casey Australia Tours with these changing ranges of visitors in Australia. Due to increase in visitors from Asia, there is a change in demand evaluation. Obstacles faced by the organization are:
There are different kinds of visitors from different countries which present a variety of socio-cultural issues which are in general difficult to handle. Casey Tours need to work hard to get familiar with the new pattern of the industry. There are many issues that are linked to language, food habits, and the cultural greetings. These are some of the needs that are necessary to be fulfilled to make the customer satisfied. If they are not fulfilled then the customer will not be satisfied and hence losing a lot of business opportunities.
It has been analyzed that Australia has to face many issues related to the environment. If the focus is given on West Australia the mining industry it has been seen that mining industry is giving adverse impact on the eco-balance in the region. This is considered as prime zones which have to face heat. If the focus is given on west it is the Great Barrier Reef who is facing extinction. The problem is related to the same news for long and hence there are factors related to the environment that are increasing the tension of tourism industry. The spot for the tourist was Great Barrier Reef and it is possible for extinction and efforts to that towards can be attracted towards this region.
It has been assessed that the activities which are selected set the criteria by sustainable tourism council. The GSTC offers a proper frame on which companies can analyze to understand the issues of sustainability. The GSTC offers the benchmark which should be achieved by the operator. The framework enhances the overall strength of the industry and also minimizes the socio-cultural challenges and it helps to keep the note so that environmental issues do not take place in future. Access will be made of the Casey tours on the basis of GSTC FRAME (Casey tour Operators, 2017).
Casey Tours have a team with sustainability and it focuses on working with the CEO. The company has ensured that they will offer compliance with all the legislation and regulations on an international level and it also gives impact to the company in direct or indirect manner. There is also good training management program which helps to ensure the workers are trained in a proper manner. According to the recent indicators on various social forums, the organization has achieved good reviews and also advantages of the services. It has been seen that it is not sufficient information on the organization considering the sustainable materials and practices. The organization as not made any effort to focus on caring the special need of the consumers. The organization has also given training to the employees who are offering accurate information about the places where the tour is conducted.
It has been seen that it is not possible to gain data which assures to build the small infrastructure that gives assistance to the local communities and also in the regions where the activities are conducted and it also supports the local individuals economically. The activities of tourism are not considered to affect the living of the people who are living in that region.
The organization has strict rules for the consumers to consider at the time of visiting any historical and cultural areas. The operators of tour conduct a session for the team session of the travelers and also give brief information about the region. Many times the booking of a tour is done and a mailer is sent to the customer informing about the problems and how the consumers should be prepared for it. This can assist the consumers to be prepared in a better way. It is essential for the company in this area to secure the cultural heritage of the region as this is the company in which the activities are operated.
Casey tours have been considered as a sensitive behavior towards the environment. There are many reviews and also the blogs on various websites that offer the organization intend to consider the first policy of the environment. This is also acknowledged to the situation that the company is itself facing many challenges in context to the issues of the environment (Jamal, 2014). It is not easy to find any proof which can affect the step considered by the company to minimize pollution. The company is also considered to have sensitivity towards the environment and it is expected that if the reduction is made in the same it can make an ample effort to keep the as-is-state.
After conducting a proper evaluation it has been seen that few strengths and weakness of Casey Australia Tours which can give effect to the sustainability of the company. It has been seen that business has strived by enhancing their strengths over time and also minimize any form of weakness which they have to face.
Strength
It has been seen has been seen that company has a good history in the company and also in the operations which are trusted. The organization assisted to support the local communities and also enhanced the profits in the score of sustainability. The consumers have good things to say about Casey Australia Tours and the feedback should be valued and displayed on the website of the organization. This will enhance the new company and also enhancement will be seen in the repeat purchase under the geographic regions of Australia.
There are many activities which require being outsourced under the strict service level agreements. The organization has a policy in which the activities are considered by themselves. It has been analyzed that challenges related to business that belong form different geography visit the region. If there are non-core activities of the organization than it can be outsourced with a lot of time and can also understand the customer who is new and change the dynamics of the organization in this direction.
The organization is in a proper shape and it has been evaluated that they are conducting the activities in the field where it operates. The situation related to competition has also brought change in many years. There are many competitors and also information aggregators who are leading to no requirement of the tour operators. The data is now available for the tip traveler and also there is no willingness to spend money on tour operators.
The model of business is rigid and the organization intends to manage all the factors of the organization on its own. The non-core competencies of the company can be outsourced which need more time in the management. This has released time and also enhanced the focus of the organization towards the sustainability and also the activities towards enhancement in the business scope. The codes and guidelines on the sensitive areas should be available on the website and should also be accessed in an easy manner. This can help in fixing the correct expectation in mind of the consumers. The company has set rules for the customers that should be followed at the time of visiting any historically areas. It has been seen that enough information is not found in the sustainable materials and practices. The company does not give emphasis on caring the special need of the consumer when it arrives. The organization has given training to the employees and also the proper information about the places is given where it is conducted.
At last, it has been seen that organization requires low of work so that pollution can be reduced. The concentrate evidence is not possible to found which can suggest the actions considered by the company to minimize pollution. Therefore, the organization is known as the sensitive towards the environment and focused to reduce the same. Casey Australia tours conduct on the modes of the environment first and also it is required to be highlighted so that the practices can be done properly by focusing on the sustainability practices and also it increases the brand value of the company in front of the potential consumers.
References
Bramwell, B. (2015). Theoretical activity in sustainable tourism research.Annals of Tourism Research, 54, 204-218
Bramwell, B., & Lane, B. (2014). The “critical turn” and its implications for sustainable tourism research
Casey tour Operators. (2017, May 19th). Retrieved from Trip Advisor: https://www.tripadvisor.com.au/Attraction_Review-g255103-d4572717-Reviews-Casey_Australia_Tours_Day_Tours-Perth_Greater_Perth_Western_Australia.html
Casey Tours. (2017, May 19th). Retrieved from Casey Tours: https://www.caseytours.com.au/about-us/
Edgell Sr, D. L. (2016).Managing sustainable tourism: a legacy for the future. Routledge
Farmaki, A., Altinay, L., Botterill, D., & Hilke, S. (2015). Politics and sustainable tourism: The case of Cyprus.Tourism Management, 47, 178-190
Font, X., Garay, L., & Jones, S. (2016). Sustainability motivations and practices in small tourism enterprises in European protected areas.Journal of Cleaner production, 137, 1439-1448
Jamal, T., & Camargo, B. A. (2014). Sustainable tourism, justice and an ethic of care: Toward the just destination.Journal of Sustainable Tourism, 22(1), 11-30
Waligo, V. M., Clarke, J., & Hawkins, R. (2013). Implementing sustainable tourism: A multi-stakeholder involvement management framework.Tourism management, 36, 342-353.
Weaver, D. B. (2014). Asymmetrical dialectics of sustainable tourism: Toward enlightened mass tourism.Journal of Travel Research, 53(2), 131-140
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