Identify and critically analyse the positive and negative impacts of the Kings Cross Farmers Markets and evaluate aspects of its operational managementto determine whether it has successfully realised its goals and resulted in stakeholder satisfaction.
With change of time and change in the lifestyle of the people around the globe, healthy diet has and healthy living has been constantly gaining popularity. Switching to organic alternatives is one of the main changes that people are developing in their daily livelihood. There has been a constant rise in the demand for organic fruits and vegetables. King’s Cross Saturday Farmer’s market is a place where the organic food items are sold. This is a market situated in Fitzroy Gardens, Macleay Street, Sydney. And the stalls set up for sale every Saturday form 8am- 2pm. There are not only certified organic vegetable and fruit sellers in the market, there are also delicious food items prepared by organic food experts available at the King’s Cross Saturday Farmer’s market (Kingscrossmarket.org 2018). Apart from this there are also a plethora of flowers, plants, nuts, oils; there are also delicious gluten free patisseries, warm pies and various kinds of cakes. This is a place where people can hang out with their friends and shop for the weekly food inventories along with enjoying some fresh food which is not only tasty but also healthy. This is more than a market this is a place where people can come and spend time with their family and have a good time. In this report this event is going to be evaluated from a sustainable perspective and the positive and negative impacts of the event are going to be analysed (Kingscrossmarket.org 2018).
Sustainability is a concept that is coined by the Brundtland Commission of the United Nations in 1987. It is defined as the process by which development is focused not only on the financial and economic boundaries but is also concentrated towards the improvement of the environment and the society. Sustainable development is the recognition of the duties one has towards the society and the environment (Benn et al. 2014). The resource that one gets in order to develop the future depends upon the environment or the society and hence it is the responsibility of all to keep a check on the well being of the source of the resources. Some of the principles of sustainability are as follows:
The Material Domain: comprises of the foundation for regulating the flow of materials and energy.
The Economic Domain: management and increment of the wealth.
The Domain of Life: offers ways and rules for appropriate behavior in the environment.
The Social Domain: social interactions ways and means in order to maintain a balance in the society.
The Spiritual Domain: depends on the global code of ethics (Benn et al. 2014).
The idea of the management of the King’s Cross Saturday Farmers Market is in sync with the principle of sustainability as the program that they run is based on organic food which is a sustainable and healthy alternative to heavy chemicals pesticides. The farming products that is grown without the use of any kind of chemical pesticides or fertilizers or any other synthetic external inputs is known as organic food. It is advised by many nutritionists around the world that organic food items are a healthy alternative. This is in sync with almost all the five principles that have been discussed above (Benn et al. 2014).
The triple bottom line concept was developed by John Elkington in the year 1994, the variables of this model is a contrast to the variables of the traditional form of business model that was dependent on financial and economic development of the business. The objectives and the goals of all business bodies were surrounded with the financial growth and development bottom which was opposed by Elkington, he said that the corporate bodies should identify their responsibility towards other important aspects as well and hence People, Planet and Price should be given equal importance. It can be said that this concept is an extension of the concept of sustainability (Glac 2015). Many organisations new or old have imbibed this business model recognising the duties they have towards the environment or the society. In the recent years profit making or non-profit making organizations have used this framework to assess their sustainable development. Even many government organisations around the world have incorporated this idea to ensure that the development has parity with the environment and the society as well (Andersson and Lundberg 2013).
The event also follows the triple bottom line concept as all the stakeholders that are associated with the event is not only contributing towards the financials and economic aspect of the event it is also in turn developing a healthy lifestyle and contributing to something that is eco-friendly as well as helping the society to lead a healthy life owing to the organic nature of the products sold (Kingscrossmarket.org 2018).
The stakeholders of the event are the people who are directly or indirectly related to the event. The stakeholders are responsible for running a business operation in this case the event. It is important for the stakeholders to have a constant mode of communication in between themselves so that the operation of the business runs smoothly. The most important and evident stakeholders of the event are the people who have their stalls put up in the market, the farmers, the chiefs, the patissiers, the shop keepers etc (Kingscrossmarket.org 2018).
Another important stakeholders are the customers and the people who come to visit the market and who buy form the stalls. Organic food Markets organise this event every Saturday and the management of the event is also taken care by this organisation. In order for a stall to have the stamp of authority of being fully organic the stall have to posses the certificate that is issued by the Organic Food Market.
The King’s Cross Saturday Farmers Market is an Event is organised to bring positivity, enthusiasm and happiness among the people. The idea of organise the market place is to help people send some quality time with friends or family where they can shop and eat and have a good time. As King’s Cross is a popular place in the Sydney the market has received immediate popularity with the help of digital marketing the event has become immensely popular not only among the locals but all over Australia (Ferrell et al. 2016). Some of the positive impacts of the event are as follows:
Environment friendly: The event is an environment friendly affair there is no chance of pollution or unfriendly chemical involvement in the process, the market is an open air market with make shift stalls. The products and services that are sold also are eco-friendly in nature as explained above organic food items are not only good for the society it is also good for the well-being of people (Kim et al. 2013).
Social value: The market not only sells items that are organic the event has also popularised the concept of consuming organic food. One of the objective of the event aforementioned is the spreading the knowledge about the benefits and the advantages of organic food items. People are becoming more and more health conscious and the busy lifestyle that people lead these days everyone looks forward to easy and healthy means of livelihood (Halpern et al. 2013).
King’s Cross Saturday Farmers market offer fresh farm produce and fresh organic food items for the public who come to visit the market. The event has an optimistic approach and the management makes sure that they demarcate the authentic organic food from the ones that are not fully organic in nature. Though there are certain negative impacts of the event observed as well.
Since this is an open air market place and the food are prepaid in open there is a possibility of contamination leading to sickness and diseases (Andersson and Lundberg 2013).
It has been argued by many that organic farming may not be the most environment friendly method of farming, some of the pesticides and fertilizers that are used by the organic farmers have to be used over and over again in order to maintain their impact, regular use of pesticides like copper-based options prove to be harmful to other flora and fauna in the environment.
Organic farming hardly use no-till farming methods which ensures minimum disturbance of the soil hence keeping the quality of the soil intact, there are researches taking place to implement this method in organic farming (Halpern et al. 2013).
Conclusion
It can be concluded form the above discussion that the King’s Cross Saturday farmers market is one of the most sustainable event in Australia. The positive impact of the event is more than the negative impacts and the approach of the event adheres to all the principles of sustainability and the pillars of the concept of triple bottom line. The organic food industry is gaining popularity by the day and such an event on a weekly basis is providing a platform for people who want to sell organic food and spread the knowledge.
Reference list:
Andersson, T.D. and Lundberg, E., 2013. Commensurability and sustainability: Triple impact assessments of a tourism event. Tourism Management, 37, pp.99-109.
Benn, S., Dunphy, D., & Griffiths, A., 2014. Organizational change for corporate sustainability. Routledge.
Ferrell,O.C. Hirt G.A., Ferrell. L., 2016.Business: achangingworld(10th ed.) New York: McGraw-Hill Irwin.
Glac, K., 2015. Triple Bottom Line. Wiley Encyclopedia of Management.
Halpern, B. S., Klein, C. J., Brown, C. J., Beger, M., Grantham, H. S., Mangubhai, S., …&Possingham, H. P., 2013. Achieving the triple bottom line in the face of inherent trade-offs among social equity, economic return, and conservation. Proceedings of the National Academy of Sciences, 110(15), 6229-6234.
Kim, J., Boo, S. and Kim, Y., 2013. Patterns and trends in event tourism study topics over 30 years. International Journal of Event and Festival Management, 4(1), pp.66-83.
Kingscrossmarket.org., 2018. KING’S CROSS SATURDAY FARMERS MARKET. [online] kingscrossmarket.org. Available at: https://www.kingscrossmarket.org/saturday-farmers-market/ [Accessed 19 Jan. 2018]
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