Suvie Kitchen Robot: A Convenient And Revolutionary Way To Cook Gourmet Meals

Features and Benefits of the Suvie Kitchen Robot

Discuss about the Kickstart Project – Suvie Kitchen Robot.

Suvie is a kitchen appliance, and this device has been chosen as the case study for this report. The Suvie appliance is a Wi-Fi enabled cooker and refrigerator. The appliance can cook four individual meal components like the chef-designed sauces, raw proteins, fresh vegetables and the dry starches. Suvie has the potential to cook and serve restaurant quality meal. Anyone who opts for a quality meal can get it whenever wherever they want. Suvie appliance is helpful for the busy professionals as well as the working parents (Sanchiz et al. 2018). Suvie Smart Meals Service comes with amazing delivery service. It does all the work ranging from the shopping, prepping to cooking. The device also requires less clean up and service. The Suvie cooker serves two to four adults at a time. The Suvie kitchen robot is available in the US. The manufacturers decided to promote this product in the Australian market.

Reasons for undertaking and implementing the project

Suvie kitchen appliance is the unique one. It is very useful for the for the working professionals and the parents who do not have the time to cook home-cooked meals Suvie makes fresh gourmet meals of user’s choice, and it is ready to serve whenever the user wants the meal.  One can automatically keep their food refrigerated in Suvie until they are cooked. For example, anyone can load asparagus and cod in Suvie into independent vegetable and protein cooling and heating zones (Garcia et al. 2017). Moreover, the Suvie kitchen device contains a removable water reservoir. The Suvie kitchen device also comes with another exciting feature. One can tell Suvie to prepare a meal within a fixed time limit. Suvie will calculate and set time accordingly and will prepare a meal within the given timeframe. Suvie Smart Meals Delivery service offers quality services at doorstep (Bovbel and Nejat 2014).  The users have the choice to customise and order gourmet meals. The customers can order meals from Suvie Smart Meals Delivery service. Suvie after confirming the order will directly serve food at one’s doorstep. Thus one can prepare a fresh meal at Suvie kitchen robot; again the users can order meals at Suvie Smart Meals service. Suvie offers both the services to the customers. Suvie smart Meals offer garnishes, protein, vegetable, starch and sauce. The Suvie has another unique feature. Suvie appliance identifies the individual cooking times and temperatures and makes adjustments by the meal components that are loaded into the appliance. Because of all these features and the benefits, the Suvie Kickstarter project has been chosen for implementation.

Potential Target Market and Financial Market Plan for Suvie

Issues that can create an impact on the success of the project

Aussies will use the Suvie device for the very first time. The Aussie customers are not used to Suvie device. Therefore, they may find the little device bit complicated at the beginning. The customers are not sure whether Suvie will offer them the quality meals or not, so they may refuse to use the device (Takizawa et al. 2015). The customers do not rely on food delivery service. Thus Suvie Smart Meals might not impress some people of US. In this scenario, their business can greatly suffer due to the above mentioned risks.

Implementation of this project and the possible outcome

Suvie appliance has been designed for the busy employees. They do not have time to prepare meals. The Suvie kitchen robot offers convenience. The users can tell the Suvie to cook food within a given timeframe. The Suvie will adjust the time limit and will assure a perfectly prepared and timed meal. The users can load Suvie with fresh vegetables. The Suvie will keep them refrigerated until they are cooked. One can add water to the Suvie water reservoir. No other cooking appliance offers such functionalities (Cha, Forlizzi and Srinivasa 2015). The Suvie prepares quality meals. Thus the Suvie have some unique features which no other kitchen appliances have. Suni is surely a game changer, and the implementation of this device will certainly facilitate the busy people of Australia.

Identifying the potential target market for the product

The kitchen robot must be marketed online through popular online shopping sites and social media. The Facebook, Twitter and Snapchat are some of the online social media sites where the Suvie Kitchen Robot should be marketed ((Young et al. 2016). They must showcase all the specifications of the Suvie over the social media platforms. The customers will view the product, and thus interest will grow. They will give valuable feedback. The manufacturer must sell the Suvie at the Amazon website. Amazon is quite popular among the masses. The customers’ feedbacks on Amazon’s online shopping site are taken into consideration. The customer’s purchase products are based on the review (Bovbel and Nejat 2014). The manufacturer should sell their product on Amazon. The customers’ will give feedback. The positive feedbacks can make them popular. The US people will get to know the beneficial aspects of the Suvie and will purchase and test the product. The customers can provide some suggestions. The manufacturer can make the necessary changes according to the demands of the customers. Suvie following the approach can become popular; they can increase their productivity and market share. 

Operational and Logistical Issues to Consider

An average Australian spends about $122 per week for food and drinks. A family couple spends about $336 per week for food and drink. Recent statistics showcase that 64 percent of the families those who have two parents have both the parents in the workforce. The Suvie kitchen robot can reduce the family expenses for foods and drinks (Elbrechter et al. 2015). The Suvie kitchen robot can facilitate them in numerous expenses. Aussies can get the restaurant quality meal, and they will not have to spend heavily to get the meal. Also, the device cooks food without any hassle.

Suvie’s Financial Market Plan

Input Values

Traditional Media	$           7,500.00
Sending Mail	$           8,000.00
Local Publicity	$         10,500.00
Telemarketing	$           8,000.00
Total Development Cost	$         34,000.00
SEO and SEM	$           9,000.00
Social Media	$         11,500.00
Email Marketing	$           8,000.00
Total Operational Cost	$         28,500.00
Customer Retention	$         12,000.00
Business Development	$         15,500.00
Total Benefit	$         27,500.00
Discount Rate Used	3.00%

Cost-Benefit Analysis

Project Cost-Benefit Analysis
Analysis Variables:	Enter values for the cost-benefit analysis in the INPUT_VALUES worksheet.
Discount Rate Used	3.00%
Annual Benefits	$     27,500.00
Annual Operational Costs	$     28,500.00
One-Time Development Cost	$     34,000.00
				Year of Project
		0	1	2	3	4	5	TOTALS
Economic Benefit		$0.00	$   27,500.00	$   27,500.00	$      27,500.00	$   27,500.00	$      27,500.00
Discount Rate		1.0000	0.9709	0.9426	0.9151	0.8885	0.8626
PV of Benefits		$0.00	$26,699.03	$25,921.39	$25,166.40	$24,433.39	$23,721.74
NPV of all BENEFITS		$0.00	$   26,699.03	$   52,620.42	$      77,786.81	$ 1,02,220.21	$   1,25,941.95	$    1,25,941.95
One-Time COSTS		$(34,000.00)
Recurring Costs		$0.00	$  (28,500.00)	$  (28,500.00)	$     (28,500.00)	$  (28,500.00)	$     (28,500.00)
Discount Rate		1.0000	0.9709	0.9426	0.9151	0.8885	0.8626
PV of Recurring Costs		$0.00	$  (27,669.90)	$  (26,863.98)	$     (26,081.54)	$  (25,321.88)	$     (24,584.35)
NPV of all COSTS		$(34,000.00)	$  (61,669.90)	$  (88,533.89)	$  (1,14,615.42)	$(1,39,937.30)	$  (1,64,521.65)	$   (1,64,521.65)
Overall NPV								$     (38,579.71)
Overall ROI
								-0.2345
Break-even Analysis
Yearly NPV Cash FLOW		$(34,000.00)	$       (970.87)	$      (942.60)	$         (915.14)	$       (888.49)	$         (862.61)
Overall NPV Cash FLOW		$(34,000.00)	$  (34,970.87)	$  (35,913.47)	$     (36,828.61)	$  (37,717.10)	$     (38,579.71)

 

Logistical and operational issues that need to be considered

The logistical and the operational issues that are associated with the Suvie kitchen robot must be taken into consideration. Suvie Smart Meals serve meals at the doorsteps. The meals of the food items may get rotten meanwhile at the time of the delivery. Also, they can serve late, and the customers can be dissatisfied (Ka, Ding and Cooper 2016). Suvie Smart Meals can deliver faulty items. Therefore these are all the logistical issues.

The operational issues are associated with the customers. The customers are not used to the Suvie device. Initially, they can face several problems related to the device. The Suvie device offers facility for refrigerating food items (Walters and Dautenhahn 2017). The device comes with the multi-zone cooking facility. The customers are not aware of these facilities may not be able to use the Suvie to the fullest. Again, the customers can misuse the device; the device can malfunction for that and cause accidents. Thus the customers can face utter misery.

Risks related to this project and their impact on the operations of the business

Suvie manufacturers are not sure whether the Suvie kitchen robot will meet the demands of the customers or not.  They fail to impress the people, so there is a risk related to the customers (Bovbel and Nejat 2014). The device is not fully hundred percent tested. Some accidents may occur, or the device can malfunction, so there is another risk. The business can face heavy loss due to all these risks.

Information that is needed to address the Kickstarter project requirements

Kickstarter is usually known as the largest funding platform in the world for creative minds and creative projects. Suvie manufacturers have created a kitchen robot that has a multi-zone cooking facility as well as food refrigerating capability. Moreover, it adjusts time and cooks as per customers’ wish.

Risks Related to This Project and Their Impact on the Operations of the Business

Implementation of this project and achievement

The primary objective of the project is to develop a robot for the busy employees who do not have time to prepare meals (Holthaus et al. 2016). Moley is known as the world’s first robotic kitchen. Moley robot prepares meals like a chef, and even it cleans utensils and kitchens. The Suvie robot kitchen has a multi-zoning cooking facility. It can refrigerate food items. However, it lacks some essential skills or features. Suvie manufacturers can update and improve the kitchen robot and can include more features. It should be made in such a way such that it cooks like a chef like Moley.

Follow up Questions:

The Suvie kitchen robot works as per customer’s wish. The customer tells and sets the timeframe; the Suvie adjusts the time and cooks food within the timeframe. According to me, does Suvie-kitchen robot is internet network enabled? Can Amazon Alexa control the Suvie? Can human command control it?

Relevant Skills and Experience:

Moley is a fully functional robot, and it operates in a beautifully designed professional kitchen. It can cook over 100 meals. It cooks like a chef. The Suvie must be programmed with more and more meal items so that it can serve customers better. Most of the robots in today’s world are internet enabled. The robot must take the command from Amazon Alexa or smartphone devices (Lahijanian and Kwiatkowska 2016). The Suvie adopting all the features can become more user-friendly. The manufacturers in this way can increase their productivity and market share. Therefore, the research team must work hard, must focus on creativity. In this way, they can be able to develop robots that can serve the customers well and can meet their demands.

I learn from the report that we can get several advantages if the robots are installed in the kitchen effectively. The Suvie kitchen robot is now available in the United States only. Our goal is to launch this product in Australia as well. The busy working professionals of Australia will be able to use the Suvie kitchen appliance to prepare quality meals. The Suvie marketers can face several challenges while marketing the product in Australia. I have observed that the manufacturing companies need to follow several norms and procedures to register a particular product. The Suvie manufacturers will have to complete several procedures to complete the registration of the Suvie kitchen robot. Also, they will have to file up the documents with the Property Information Department. Importing and Exporting business is quite hectic in Australia. The Aussies will use the device for the very first time. I have seen that the Aussies are dependent on overseas markets regarding both international and consumption trade. It is a small market, and they have highly educated and affluent people who know the significance of the international trade. For this reason, they make cultural barriers to trade a non-issue. The Suvie manufacturers will have to pay a heavy tax. Therefore, they will have to face several issues while marketing the kitchen robot in Australia. The Suvie manufacturers can face challenges related to the device. The Aussies will use the Suvie kitchen robot for the very first time, and they are not accustomed to Suvie. They may face difficulties while using the device for the first time.

The Suvie manufacturers must take appropriate measures to mitigate all the risks. They must initiate customer service centres in Australia. They must prepare a technical team. According to me, the customers will be able to solve their queries with the assistance of the Suvie technical team. Also, the customer care service must communicate with them in the native language and must provide 24×7 services. In this way, the Suvie can stay connected with the customers all the time. I think that the Suvie must give offers and discounts, the discounts always attract the customers. The customers can be attracted to the discounts and offers and lucrative features of the kitchen robot. The Suvie Smart Meals can face challenges as well. They may fail to deliver the food at a time. The meals can get rotten meanwhile at the time of delivery. According to me, the customers can be dissatisfied. Thus they must take help from the third party logistics company. The logistics company will collect meals package and will deliver to the customers. I believe that by Suvi following this approach will be able to serve the customers better. The Aussies will be satisfied with the product and the service. I believe that Suvie must adopt the information system technology. I have observed that the enterprises have been conducting business more effectively by adopting the information system. The Suvie must adopt the information system as that can help them to track every activity of the customers. The Suvie can keep track of the employees. Thus according to me, following the approach Suvie can manage the customers as well as the Suvie Smart Meals Service in an effective manner.

References

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