Strengths:
Modess is household name in the Philippine market. Modess also occupies a position on the top three brands that dominate the female consumer’s mind when it comes to sanitary pads. Modess is one of the consistent top sellers of Johnson and Johnson and is a source of a big part of Johnson and Johnson’s total revenue. Due to this fact, Johnson and Johnson has created a division in their company solely for Modess, giving Modess more resources for innovation and advertising.
Based on numerous reviews found online, Modess Sanitary Napkins have more than delivered a satisfactory service with a moderate price. A common denominator on all of the reviews gathered for this study is that a positive reception is always attached to Modess’ commitment to affordability without sacrificing quality.
Weaknesses:
The current advertising campaigns made by Modess do not emphasize the brand’s tandem of affordability and quality. In the day and age where lower-priced products are usually preferred over quality, this lack of emphasis can be very detrimental to Modess’ Philippine Market.
Despite being affordable, Modess is still not the leading brand when it comes to the lowest prices. This factor is a vital determinant in the current Philippine Market, where quality is foregone for quantity, as mentioned above.
Opportunities:
Modess can create an innovative pad, and have a campaign depicting periods to be handled better because of the ease that Modess gives. The campaign can also target those who prefer lower-priced brands through commercials, on-site demonstrations and other marketing tools.
Threats:
The Sanitary Napkin Pad area is very crowded. A ground-breaking innovation will be hard to come by. The dominance of lower-priced options are very hard to displace, especially with the “cheaper is better” mindset that a majority of the populace has adopted due to the present stature of economy.
Remember! This is just a sample.
You can get a custom paper by one of our expert writers.
Get your custom essay
Helping students since 2015
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download