* Exposed to crisis occasions (SARS, recession, terrorism etc) triggering decline in travel
* Downturn in department shop sales
* Other rivals
* Americans stagnating spending on cosmetics
* Growth chances in China, Russia, Eastern Europe, Brazil and India
* Accessibility for strategic alliances in the electronic commerce area
* Lots of candidates for acquisition
W.
S.
T.
O.
* Management know-how.
* Marketing capability.
* Large market share.
* R&D benefit.
* Developed brand names.
* Complex structure.
* Absence of focus.
* Selling expenses are 20% of net sales.
* Management structure under reorganization after the death of founder, Ms.
Estee Lauder.
Strengths of Estee Lauder.
* Management expertise– The management is a specialist when it comes to identifying the consumer requires and choices and typically establishes products according to their demand. Their marketing team is likewise able to come out with strong marketing strategies such as providing out giveaways, marked down purchase-with-purchase items and having makeup artist occasions around the globe. * Marketing capability – Estee Lauder products are targeted to the middle-high income group classifications and for this reason are sold only to a minimal number of stores that compliments the image of the brands such as department shops, upscale perfumeries, specialty stores, professional hair stylists and so on particularly in the U.
S.A.
* Large market share – The products of Estee Lauder are being sold in around 150 countries around the world. * R&D advantage – Estee Lauder are the role model and the leader in identifying consumer needs, and preferences and developing products accordingly. * Established brands – The brand is associated with luxury & quality.
And it also has a strong brand portfolio
Weaknesses of Estee Lauder
* Complex structure –
* Lack of focus – Lack of concentration regarding customer value
* Selling costs are 20% of net sales –
* Management structure under reorganization after the death of founder, Ms. Estee Lauder –
Remember! This is just a sample.
You can get a custom paper by one of our expert writers.
Get your custom essay
Helping students since 2015
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download