Zappos operates in a competitive advantage that is faced by both advantageous and disadvantageous factors. These factors can be explored using SWOT analysis technique. Zappos strengths comprise strong brand image, the strong relationship with the company major stakeholders such as customers and employees and provision of the quality to the customers. Again, the company is endowed with several opportunities that it can use to achieve its strategic objectives. For example, the company can diversify its products to reduce high degree of dependency on a single product. Secondly, it can expand its operations to the international market through direct foreign investment or shipping of their products to oversea countries.
Apart from the positive environmental factors, Zappos is also faced with negative aspects that entail weaknesses and threats. First, the offering of the same products as the company competitors reduces Zappos competitive market share as well as its competitive advantage. Secondly, unethical marketing practices adopted by the company denatures its reputation. On the other side, Zappos is faced with several threats that include increased rate of the cyber-crimes and stiff competition from Amazon and Virgin companies (Adam, 2015).
Ways in which Zappos uses digital media tools
Zappos uses Instagram, Facebook, and Twitter to promote its products both to the potential and existing customers. It engages its pool of customers on Instagram through mixing up several product shots. Zappos Twitter has many followers whereby the company engages with its customers. Zappos Facebook has over two million likes. This gives the company an ideal chance to communicate to the consumers of its products as well as potential customers.
Zappos word-of-mouth marketing through digital media
Zappos encourages the word-of-mouth marketing through digital media my enabling a strong customer experience. According to Dougherty (2015) Zappos, customer experience is so strong to the extent that word-of-mouth can be used to boost company’s sales. Through social media, the Zappos customers’ shares their experience with other social media users who in turn are influenced to purchase the company products.
How Zappos creates authentic relationship with customers through digital media
Zappos holds to the notion that social media is for realizing their culture but not a tool of growing its business. Through social media, Zappos is aiming at establishing customer relationship through human interaction. The company encourages the interaction of the customers and the company’s team through service related and fun comments. For example, in the situation where the customer raises an issue concerning a particular product, Zappos team responds to the customer authentically, honestly and promptly.
References
Adam. (2015, April 13). SWOT Analysis of Zappos. Retrieved from Free SWOT Analysis: https://www.freeswotanalysis.com/retailing-swot/685-swot-analysis-of-zappos.html
Dougherty, J. (2015, March 23). Nine Word-of-Mouth Campaigns That Rocked. Retrieved from Cision US Inc: https://www.cision.com/us/2015/03/9-word-of-mouth-campaigns-that-rocked/
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download