Synthesizing Organizational Change – A Case Study Of Google

Description of organization and draft thesis

Google is one of the most leading companies across the whole world. The globally renowned for internet search engine and other online services like Gmail, the company Google is considered to be one of the most successful companies that have managed several challenges by implementing changes over time. The two founders Larry Page and Sergey Brin established the search engine in the year of 1997 and it got registered by the latter half of 1997. Being one of the most leading companies across the globe, Google’s implemented changes and its successfully management of the change set example to be followed for other companies. Hence, the whole paper will shed light on an issue that requires a change to be implemented by the Google. Google is a standout amongst the most driving organizations over the entire world.

Renowned for web crawler and other online administrations like Gmail, the organization Google is viewed as a standout amongst the best organizations that have dealt with a few difficulties by executing changes after some time. The two organizers Larry Page and Sergey Brin built up the web index in the time of 1997 and it got enrolled by the last 50% of 1997. Being a standout amongst the most driving organizations over the globe, Google’s actualized changes and it’s effectively administration of the change while setting precedent to be pursued for different organizations. Consequently, the entire paper will reveal insight into an issue that requires a change to be actualized by the Google. While discussing, the study analyses all the aspects inclusive of change theories and models, assessment of the implementation of change and so on. The entire discussion is followed by a concluding paragraph which gives the summarization of the whole paper.

The company Google deals in the sector information technology and internet which involves several confidentiality issues. As have observed, recently there have been some issues which regarding confidentiality of the projects (Independent.co.uk, 2018). For instance, the pilot project which Google was undertaking for it Chinese market in a very confidential manner came into highlight before the world prior to the successful completion of the project. In this case, some employees were seen to have leaked the information while raising ethical issue of breaching the digital rights (Washingtonpost.com, 2018). It is needless to say that such an issue not only led the company into serious challenges and issues in terms of business ethics but put the reputation of the whole into a big challenge.

The organization Google operates in the division data innovation and web which includes a few secrecy issues. As have watched, as of late there have been a few issues which with respect to secrecy of the activities. For example, the pilot venture which Google was embraced for it Chinese market in an exceptionally private way came into feature before the world preceding the effective fruition of the task (Washingtonpost.com, 2018). For this situation, a few representatives apparently had released the data while raising moral issue of breaking the computerized rights. It is obviously that such an issue not just led the organization into genuine difficulties and issues as far as business morals yet put the notoriety of the entire into a major test (Independent.co.uk, 2018). It uncovers behavioral issue of the workers as far as morals are concerned which requires a change intercession. Hence, it reveals behavioral issue of the employees in terms of ethics which requires a change intervention.

Internal and external diagnosis

In order to address the behavioral issue, the change management plan needs to be implemented where employees will be strictly trained to keep the information of important projects confidential. As per Jones and Recardo (2013), the change management plan will be implemented in accordance with Bridge’s change theory. Thus, below the discussion will give details of Bridge’s change management theory.

According to Gobble (2013), authored by William Bridge, the Bridge’s transition model mainly emphasizes on transition rather than change. Thus, according to Bridge, change is imposed and is largely considered as intrusive. On the other hand, Bridge’s transition theory gradually helps the employees to adapt with the change, rather than forcing them to adapt with the change in spite of their feelings (Hayes, 2018).  Cameron and Green (2015) opine that the main focus of Bridge’s transition model is that it gives immense importance to the human reactions and emotions while implementing the change. Instead of forceful implementation of certain rules and theories, the whole idea of the transition model is that guides a person to upgrade him or herself or to improve behavioral traits.

Underlying idea	The change will follow the Bridge’s transition theory which principally underlines on change instead of progress. As per Bridge, change is forced and is to a great extent considered as intrusive by nature (Jones & Jones, 2013). Then again, Bridge’s progress theory step by step assists the workers with adapting with the change, as opposed to driving them to adjust with the adjustment despite their sentiments. The primary focal point of Bridge’s progress show is that it gives gigantic significance to the human responses and feelings while executing the change. Rather than powerful execution of specific principles and speculations, the entire thought of the change display is that directs a man to redesign him or herself or to enhance social characteristics (Harmon, 2014). Composed by William Bridge, the Bridge’s advancement show mainly underlines on change rather than advancement.
Description	According to Bridge, change is constrained and is, as it were, considered as intrusive. It is certain, Bridge’s advancement theory well ordered helps the laborers with adjusting with the change, rather than driving them to modify with the modification notwithstanding their estimations (Doppelt, 2017). The essential point of convergence of Bridge’s advancement indicates is that it gives huge importance to the human reactions and sentiments while executing the change. Instead of great execution of particular standards and hypotheses, the whole idea of the change show is that guides a man to upgrade him or herself or to improve social qualities.
Comments	The organization Google deals in the area of information advancement internet which incorporates a couple of security issues. As have observed, in the recent past, there have been a couple of issues which regarding mystery of the errands. The pilot adventure which Google was endeavored for it Chinese market to a great degree private route came into highlight before the world going before the productive completing of the endeavor. For this circumstance, a couple of specialists as far as anyone knows had discharged the information while raising good issue of bursting the propelled rights. It is clearly that such an issue not simply led the association into ethical troubles and issues the extent that business ethics yet put the reputation of the whole into a noteworthy test. The affiliation Google works in the division data improvement and web which joins two or three secret issues. As have seen, beginning late there has been a few issues which in regards to secret of the activities. For example, the pilot experience which Google was gotten a handle on for it Chinese market in a particularly private way came into feature before the world going before the great acknowledgment of the errand. For this situation, a few operators obviously had released the data while raising great issue of breaking the electronic rights. It can be stated that such an issue not just led the reputation into true inconveniences and issues the degree that business morals yet put the notoriety of the entire into a significant test. It uncovers behavioral issue of the workers to the degree morals are concerned which requires a change intervention.
Role of the employees	The role of the employess is extremely crucial in the change implementation plan since the above mentioned issue reveals behavioral issue of the agents to the extent ethics which requires change implementation. The employees will be encouraged continuously by the change interventionists so that they will be able to adapt with the change instead of forceful implementation.
Contribution of the interventionists	Bridge in his change model, has given immense importance to the role of interventionists. The interventionists will need to identify the progress of the employees and make required changes in the change program. The interventionists will be the managers who will require monitoring the entire the change implementation while assuring the success.
Change level	With the aim of addressing the issue of behavioral attributes of the employees, the change administration plan should be executed where representatives will be entirely prepared to keep the data of critical undertakings secret. The change administration plan will be executed as per Bridge’s change theory (Burke, 2017). Therefore, beneath the discourse will give points of interest of Bridge’s change administration theory.

As have watched, there have been a few issues which with respect to secrecy of the undertakings. For example, the pilot venture which Google was attempted for it Chinese market in an exceptionally private way came into feature before the world preceding the effective finish of the task (Washingtonpost.com, 2018). For this situation, a few workers supposedly had released the data while raising moral issue of rupturing the computerized rights. It is obviously that such an issue not just led the organization into genuine difficulties and issues as far as business morals however put the notoriety of the entire into a major test (Independent.co.uk, 2018).

With the ultimate objective to address the social issue, the change organization plan ought to be executed where delegates will be completely arranged to keep the information of basic endeavors mystery. The change organization plan will be executed according to Bridge’s change theory. Accordingly, underneath the talk will give points of enthusiasm of Bridge’s change organization speculation.

Composed by William Bridge, the transition theory chiefly underlines on change rather than advancement, thus, according to Bridge, change is constrained and is, all things considered, considered as meddling. Of course, Bridge’s advancement speculation well ordered helps the laborers with adjusting with the change, instead of driving them to modify with the alteration regardless of their estimations. The essential point of convergence of Bridge’s advancement indicates is that it gives huge importance to the human reactions and sentiments while executing the change. Instead of ground-breaking execution of particular standards and hypotheses, the whole idea of the change show is that guides a man to overhaul him or her or to upgrade social attributes. The Bridge’s movement demonstrates primarily underlines on change instead of progress.

In this way, according to Bridge, change is constrained and is, in a manner of speaking, considered as interfering. Clearly, Bridge’s movement theory particularly masterminded helps the specialists with modifying with the change, rather than driving them to alter with the adjustment in spite of their estimations. The major reason for get together of Bridge’s progress indicate is that it gives goliath hugeness to the human reactions and suppositions while executing the change. As opposed to unfathomable execution of particular measures and speculations, the whole idea of the change show is that deals with a man to upgrade him or herself or to improve social qualities. The Bridge’s progression indicates principally underlines on change as opposed to theory.

In this manner, as per Bridge, change is compelled and is, considered as meddling. In an obvious manner, Bridge’s progression theory very much arranged helps the workers with altering with the change, as opposed to driving them to adjust with the alteration despite their estimations. The fundamental purpose of assembly of Bridge’s theory show is that it gives colossal significance to the human responses and suppositions while executing the change. Rather than incredible execution of specific gauges and theories, the entire thought of the change indicate is that manages a man to overhaul himself or herself or to enhance social characteristics.

References

Burke, W. W. (2017). Organization change: Theory and practice. Sage Publications.

Cameron, E., & Green, M. (2015). Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers.

Doppelt, B. (2017). Leading change toward sustainability: A change-management guide for business, government and civil society. Routledge.

Gobble, M. M. (2013). Creating change. Research-technology management, 56(5), 62-66.

Harmon, P. (2014). Business process change. Morgan Kaufmann.

Hayes, J. (2018). The theory and practice of change management.

Independent.co.uk. (2018). Google employees demand transparency over secret work on censored search engine for China. Retrieved from https://www.independent.co.uk/news/world/google-china-search-engine-protest-letter-employees-dragonfly-sundar-pichai-a8495616.html

Jones, D. J., & Recardo, R. J. (2013). Leading and implementing business change management: Making change stick in the contemporary organization. Routledge.

Jones, G. R., & Jones, G. R. (2013). Organizational theory, design, and change. Upper Saddle River, NJ: Pearson.

Washingtonpost.com (2018). Google was working on two ethically questionable projects. It quit the wrong one.. [online] Available at: https://www.washingtonpost.com/opinions/google-was-working-on-two-ethically-questionable-projects-it-quit-the-wrong-one/2018/09/07/f95ee7b4-a639-11e8-97ce-cc9042272f07_story.html?noredirect=on&utm_term=.e167ffc9d3a8 [Accessed 9 Nov. 2018].