Teamwork is indicative of a process in which the members of a team work together that can be useful in achieving the objective. Teamwork is a vital part of a business and it is a necessity that the colleagues should be working together in different kinds of circumstances for the successful functioning of a team. Individual skills are utilised by the team members and constructive feedback that is provided by the other members of a team can prove to be of great use for an individual (Armstrong, 2016). This essay elaborates on the process with the help of which teams are formed in relation to my team. It states whether the team has been able to derive recommendations. It discusses about how our team managed the schedule while making the Integrated Marketing Plan (IMP). It discusses regarding the fact that in the event of having differing opinions of the team members how I as a chairman would be able to deal with the issue.
Team members having complementary skills can help in generating synergy that can help team members in maximising strengths. A team can play a crucial role for minimizing weakness and they can help one another that can help them in realization of true potential. Team members having mutual commitment can produce effective performance in a team. The reason of formation of a team is for facilitation in relation to working on project. Teams are disbanded when the particular work or task is completed. The students who were pursuing management program in our college were asked to form a team. An integrated marketing plan had to made in relation to a company called Bulla Dairy Foods owing to which the team was made. The product range of Bulla Dairy foods is diverse and their products like Bulla sour cream, cooking cream, ice cream and frozen yoghurt is greatly popular among the Australian population (Bulla.com.au., 2018). This company lays stress on sustainable growth that can help them in building presence in the international market. They do not make use of harmful process and make fresh products that helps them in delivering sustainable profit for community along with the environment. IMP made by company can help them to extend business and it can transform dairy business present in Australia. IMP had to be made by our team and it is of great importance to spread the influence of a company throughout the world. The members of our team had profound knowledge related to marketing that can prove to be instrumental in creating a marketing plan that is successful. Ou team was composed of people who had the same kind of background that can help in reducing conflict within the framework of a team (Reiter-Palmon & Royston, 2017). This can help in the aspect of avoiding miscommunication within that of the framework of a team. Similar kind of background can increase efficiency in relation to the functioning that can create a work that is valuable.
Our team has managed to find recommendations successfully by working together in an effective manner. The team has agreed on the schedule by using the means of communication. Communication can help the team in knowing about strengthens of the other team members that can help in optimizing the performance of a team. It can help in developing and encouraging the talents of the employees that can boost the efficiency of the team (Sayles, 2017). The team has managed the schedule with the help of transparent communication that has helped in preventing discord among the members of a team. The team members can get along with each other if they can understand each other completely (Valentine, Nembhard & Edmondson, 2015). Collaboration has helped in ensuring that the team can work together. The ideas being generated collaboratively can help in boosting the creative thinking of the members of a team. Team has agreed on the crucial points that has ensured its effective functioning. The team has been successful in managing schedule in the perfect manner that can help our work in being successful. The recent marketing plan of Bulla Dairy Foods was studied by our team and this helped the team in the identification of loopholes. This helped us in creating a marketing plan that can help the company in reaching a large audience. Situational analysis of the company was done and target audience was identified that helped in formation of IMP (Abreu et al., 2016). Competitiveness level can be said to be extremely high in relation to dairy companies and innovative marketing plan made by company can reach a large audience. Recommendations were made by our group pertaining to IMP based on the goals of marketing. The recommendations that were made can help to address marketing challenges and it can be useful in delivering solution based on holistic approach. Challenges were identified by our team and opportunities of the company were noted down that can be of help for marketing of the company, Bulla Dairy Foods. Our team had to identify primary priorities and this helped them in managing the schedule. Schedule review was maintained by us that proved to be useful to manage the project. Daily meetings were held that helped to communicate messages that took care of the fact that co-ordinated work was being carried out by our team (Jensen, 2015).The identification of the customer was done on the basis of demographic factors in first meeting. We made the IMP on the basis of behavioural and psychological characteristics that can help Bulla Dairy Foods in its marketing. Objectives were identified in the second meeting that is an important part of IMP. Campaign was crafted in third meeting that can prove to be of great help for Bulla Dairy Foods to emerge as a brand that is successful. Channels were identified by our team that can help Bulla Dairy Foods in increasing the revenue and help it to evolve as a successful company (Artto, Ahola & Vartiainen, 2016). Key Performance Indicator were identified in the course of fourth meeting that can measure results related to performance of the company. Tracking can help in measuring if the coupons along with promo codes have been successful in being converted across the various platforms.
I would respect the different opinions of team members if I am become the chairman of the company called Bulla Dairy Foods. In the position of chairman, I would not force people to work on the basis of my desire but I would respect the differences existing in people. I would try to perceive things from the different viewpoints that can avoid the conflict when working in a team. I would actively take part in directing board members that can help in confronting tension rising within the company (Bosch-Sijtsema & Henriksson, 2014). The board members would be encouraged to come out with the solutions that can help in meeting our needs along with that of interest of the other people. I used the co-operative process that helped in the creation of integrated marketing plan. I think that the process of co-operation can be of great use for resolving the conflict in a team (Maruping & Magni, 2015). Open communication can act as a great help in resolving a conflict. People in a conflict should be able to discuss the feelings that can be useful in conflict resolution. Co-operative process can help me in working out the IMP with team members and it can help in handling of various opinions within a team (Huemann & Silvius, 2015). Being chairman of the company called Bulla Dairy Foods I would take recourse to co-operative process for resolving conflict.
I would use the means of negotiation in the future if I have to resolve conflict within a team in the future. This can act as a useful method that can help in finding common ground if there is a dispute rising between the members of a team. I shall use compromise for resolving differences in a team. It can help in finding common ground that can help in successfully meeting the goals of a team (Hill & Bartol, 2016). Negotiation can resolve conflict which can be of benefit for all parties involved within a conflict. Direct discussion can be employed by me that can help in the aspect of reaching common ground.
A team working together in a collaborative manner can help a team in achieving aims. Teamwork acts as an important element of a business that can help in the running of a business. A team can help various people in working together in a project. In the event of completion of tasks, teams are disbanded. We had come together as a team so that we could do the marketing plan of Bulla Dairy Foods. The recommendations were derived with the help of active support of the various team members. The recommendations being made can help in addressing the challenges that are in the present market. The opinions of the other team members would be respected by me of I am put in the post of chairman of Bulla Dairy Foods. This can help me in handling the various opinions that rise within a team. The differences of the people should be encouraged and refraining from the use of authoritative power can help a team for working together. Negotiation would be used by me in future that can help me in finding a common ground that can set the stage for conflict resolution.
References:
Abreu, S., Caldeira, A., Costa, A. R., Gomes, T., & Roque, L. A. (2016, October). Interdisciplinary team work applying working methods to a math project. In Engineering Education (CISPEE), 2016 2nd International Conference of the Portuguese Society for (pp. 1-6). IEEE.
Armstrong, M. (2016). How to manage people. Kogan Page Publishers.
Artto, K., Ahola, T., & Vartiainen, V. (2016). From the front end of projects to the back end of operations: Managing projects for value creation throughout the system lifecycle. International Journal of Project Management, 34(2), 258-270.
Bosch-Sijtsema, P. M., & Henriksson, L. H. (2014). Managing projects with distributed and embedded knowledge through interactions. International Journal of Project Management, 32(8), 1432-1444.
Bulla.com.au. (2018). Cream, Ice Cream, Yoghurt, & Cheese in Australia | Bulla Family Dairy. Retrieved from https://www.bulla.com.au/#/
Hill, N. S., & Bartol, K. M. (2016). Empowering leadership and effective collaboration in geographically dispersed teams. Personnel Psychology, 69(1), 159-198.
Huemann, M., & Silvius, G. (2015). Call for papers: International Journal of Project Management: Theme:“Managing projects & sustainability”. International Journal of Project Management, 33(71), 9-720.
Jensen, L. P. (2015). Using consultation in student groups to improve development of team work skills amongst more reluctant students. In SEFI Annual Conference 2015European Society for Engineering Education. Annual Conference proceedings. SEFI: European Association for Engineering Education.
Maruping, L. M., & Magni, M. (2015). Motivating employees to explore collaboration technology in team contexts. Mis Quarterly, 39(1).
Reiter-Palmon, R., & Royston, R. P. (2017). 8. Leading for creativity: How leaders manage creative teams. Handbook of Research on Leadership and Creativity, 159.
Sayles, L. R. (2017). Managing large systems: Organizations for the future. Routledge.
Valentine, M. A., Nembhard, I. M., & Edmondson, A. C. (2015). Measuring teamwork in health care settings: a review of survey instruments. Medical care, 53(4), e16-e30.
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