Developing scenarios is a vital part of every manager. The future of the business organization depends on proper planning in order to respond to the changes occurring in the future. Due to the interconnected world, changes is one part of the world, significantly affects the other part of the world as well. Therefore the future of the organization depends upon the changes and affective handling of the changing scenarios by the business. Business organization needs to analyze the trends of the trends of the market and determine the variables such as demand of the consumers and the market competitive that can have possible effects on the business organization (Das, Bhatt & Path, 2017). They are required to develop scenario planning for the market which enables the business organization to consider the impacts on the business activities and organize scenario planning which helps them to unfold possible situations in the business. The business organizations require putting themselves and the competitors within the changing environment evolving in the context of the present and future markets (Garnett, 2014). The purpose of scenario planning is to identify the strategic options in order to be successful for their future. Scenario planning is significant for the company as it helps to prepare for the uncertain future of the business. It helps the companies to prepare for the potential courses of action, prepare for various shifts and changes in advance. The purpose of the assignment is to present the possible future outcome of UberEats in Australia and discuss the implications (Das, Bhatt & Path, 2017).
There is an increasing trend in Australia about widespread individualism among the consumer catering to the particular need of diets and the desires for high protein, low GI and Gluten free foods. The robust economy of Australia has created a large variety of affluent consumer fuelling growth of UberEats which has been forecasted to grow at a rate of 2.8% over the next five years (Hollen, et al., 2013). This has an effect on the other food service sectors and channels in Australia. The operators of the company seek to premimize the foods offered by them. The experimental attitudes of the consumers in Australia have made the market of Australia into taste beds for various other food service sectors, products and concepts, especially with the channels of UberEats.
The future scenario of the food delivery service has various new opportunities for the business to expand (Ojo, 2017). The food delivery companies in the near future will no longer have to deliver the food via hiring a labour force, the companies can speed up their delivery process and lower the cost of operations using the virtual assistant, robots, drones and even parachutes. With the evolution of technologies, it has been analyzed that the food delivery service companies can imply the use of technologies such as the six wheeled droids which can move at a speed for four miles per hour and deliver the food items to the customers speedily (Smith, 2013). The droids are navigated by the use of GPS, signals and cameras. The company can use robots and other technologies in the near future to enhance their service to the customers. The robots, drones and parachutes can be operated with the help of cameras, high resolution, and 3D city maps which helps to determine the exact location of the location. It would also help the company to avoid traffic jams, and avoid the pedestrians, pets and other obstacles during the process of delivery (Kaloxylos, et al., 2013). There is a huge change of technology in the next 20-30years.
UberEats needs to bring up significant innovation ideas and may implement them in the future. In order to cope up with the changing environment and the huge change in technology, they have come up with the concept of virtual kitchen (Smith, 2013). It the platform which might allow the customers to view the new eateries and meals that are available in the app. UberEats innovated the concept and decided to reduce the operational costs of the restaurants by opening a physical space and enabling the restaurants to utilize and provide them convince of the partnering restaurants and allow them to utilize the kitchen space to prepare extra meals (Yildiz & Savelsbergh, 2019).
The food delivery companies might use the big data in the near future to revolutionize the services and make them efficient. Big data would help the company to collect various data from the consumer and analyze the huge scope of data (Ojo, 2017). This enables the companies to estimate accurately the time of delivery, monitor the expectations of the customers and personalize the food offers.
The food delivery companies are required to be increasingly aware of the current trends of the markets and the possible future scenarios of the markets and industry. The food delivery service companies are likely to face huge competition in the future, and it has also been analyzed that the companies are going to face the ever changing trends (Spott, 2018). Therefore it is of great significance of the company to evolve faster and find innovations. In order to remain competitive in the market, UberEats have already come up with the new innovative concept of virtual kitchen. The relatively new concept of UberEats gives up kitchen infrastructure of space and invites the restaurants partners to access the different locations (Smith, 2013). It revolves around the idea that leverages the data insights and the future technology along with the existing infrastructure and establishes the brands and food menus which the consumers are looking for. The menu’s that can be offered by the company UberEats will be focusing in the homes style meals and since the consumers the highly focused on health conscious foods and healthy dishes, the company seeks to offer home styled meals which the consumers are seeking for (Levinson, et al., 2016).
It has been researched and analyzed that the food delivery companies are going to face a huge change in the technology in the next 20-30 years. With significance to UberEats the company is going to face stiff competition, as it is likely that the food delivery service is going to have greater demand in the future (Spott, 2018). With the advancement in technology and establishment to auto bots and robots, the company with no longer need to hire labours or employees to deliver the foods to the customers. It has been researched that the company is going to face huge demand and new doors of opportunity for the business. The change in technology has a huge impact on the food delivery service (Smith, 2013). In the next 20-30 years the consumer will be demanding on an easier online ordering system. Therefore, the company need to enhance the delivery and the operating system along with the change in the technology (Hollen, et al., 2013). The future of the Food delivery service companies are subjected to huge change in the technology and needs to adapt itself to the changing environment and bring necessary changes in the organization in order to survive itself in the next 20-30 years.
Further, it has been analyzed that convenience of the consumers are going to become a significant value proposition for the food delivers service industry. The key factor for the success of the company is consumer satisfaction and faster delivery (Spott, 2018). The future of the food delivery service and with close significant to UberEats, there will be an increasing trend of fast delivery options and the market of food delivery is expected to grow and have high demand as long as the food items provided are healthy and satisfactory to the customers. Therefore, it can be said that the change and advancement in technology have effects on the food delivery service with far reaching significance (Smith, 2013).
Currently UberEats has been hiring huge number of labours and operating across the countries globally, delivery foods to the customers. As there is a huge change of technology in the future, UberEats is required to bring in significant changes according to the change in technology and changing scenarios (Spott, 2018). There have been new and emerging vulnerabilities in safety of the food delivery service. The key impact on the change in technology on UberEats is food safety. The company needs to bring necessary improvements in the food delivery strategy to face the vulnerabilities in safety, additionally the fundamental safety challenges might arise from the technology which impacts on the organization. However, technology makes the modern food possible and gives rise to a new delivery chain which is even steadier, complex, dynamic and multidimensional (Spott, 2018). Therefore, the company needs to implement new and advanced technology in order to cope up with the changes in technology and the changing scenarios of the business.
The company needs to make deeper technological innovations which would be as complex and dynamic ad can meet the changing scenarios and technology which in turn will help the business to make necessary changes (Smith, 2013). UberEats needs to offer new service in order to remain competitive in the future scenario. Utilizing the new and advanced technologies would have the company to deliver food to the consumers in a lesser time. UberEats needs to utilize the new technologies such as robots and parachutes which would enable the business to deliver the food items to the customers in no time (Gera, et al., 2018).
It has been analyzed that there will be an excessive demand on the healthier food service. In the future scenario of the market will be demanding for fast delivery along with healthy food service in a wide range of price (Yildiz & Savelsbergh, 2019). In has been research to be an increasing trend all across the globe. In the next 20-30 years the world will be in search of healthy, organic and ‘free from’ type of foods. Therefore is it need by UberEats to spoil the consumer with wider and growing options of foods, with sustainable ingredients and sophisticated delivery system. It needs to enhance the quality of food offered and provide options of instant delivery to the door of the customers with the tap of the button on their Smartphone and other devices (Garnett, 2014). As the market is tending to grow and expand in the future, the company also needs to expand its business implementing the new concepts and innovation to remain competitive in the future market (Clemons, 2019). These are some of the implications of the change in technology to UberEats.
Another implication of the change scenario is growing competition in the market; there will be more demand and competition in the future. With the rise in competition, UberEats must improve their quality of service as the increased size of consumers would be eventually looking for the improved delivery logistics (Levinson, et al., 2016). In order to cope up with the uncertainties of the future, the company is needed to address the needs and requirements of the customers with the help of accurate technologies. UberEats needs to exploit the possible opportunities in the future and implement the changes according to the changing scenarios (Spott, 2018).
I believe that the future of the food delivery service companies are exposed to a lot of opportunities as i have analyzed that the changing trends of food delivery will create more demand and expectation of the consumers in the future. There is a huge change in the advancement of technology, which has further increased the level of opportunity faced by the food delivery companies. The companies have relevant tools and techniques which they can implement to increase the efficiency of the organization. The advancement of technology will be helping the food service companies in order to run efficiently without the growing hurdles and difficulties in the path of growth and expansion of the company. In my point of view, the technology has a positive impact on the food delivery service companies, further it can make the work of the companies easier. Employees will be able to use the tools and techniques to increase the efficiency of the organization. With the advanced technology, the food delivery service companies can use the advanced technologies so as to produce more.
However, I also believe that the change in technology and in order to effectively utilize the technologies, the employees will be requiring good amount of training and development facilities. Training is needed to effectively handle the new technologies and then will the employees be able to overcome various hurdles and obstacles of change. When it comes to implementing new and innovative technology in the business, they have to face various issues and factors to stay on the top of development in technology. Therefore, i think that it would be difficult for the companies to keep up with the emerging technology. However, if the companies fail to keep up with the trends in future, they might lose competitiveness in the competitive and dynamic environment. I personally feel that scenario planning is of great importance to the companies, as it helps them to bring necessary improvements and changes in the business beforehand.
I feel confident that I can be an effective change manager, as I can effectively monitor the changing environment including new technologies, increased competition in the market, volatility of the market and the uncertain economies. I have the enthusiasm and the willingness to learn new things and changes that can occur and affect my organization or business. I have an effective listening and communication skills which would help me to observe the changes and make necessary improvement to foster growth in my organization. I have the ability to represent the needs and interests of the functional and the business areas. I have the ability to pan and execute activities with creativity and specificity.
Conclusion
Therefore, from the above analysis it can be concluded that scenario planning is very crucial for the business, as it helps to prepare itself for the uncertainties of the future. Scenario planning helps to determine the negative and positive changes in the environment. The reports have analyzed the purpose and significance of the scenario planning in detail. It has presented the possible future scenarios of the food delivery service companies with close significance to UberEats. It has been analyzed that the future scenarios of UberEats have lots of opportunities to expand its business. The change in technology and the advancement of technologies including autobots and robots have significant impact on UberEats. The report has provided detailed argument of the implication of change in technology on UberEats, it has been analyzed that the company can exploits the emerging opportunities in the future in order to remain competitive in the market. The company needs to implement the advanced technology which would help the company to increase its effectiveness in the market. There is an increasing trend of healthy foods and quick delivery service. Therefore the company needs to enhance its performance and offer wide range of options for the customers and quick delivery. Further, the report has provided the personal reflection on the future scenario of UberEats.
References
Baden-Fuller, C., & Haefliger, S. (2013). Business models and technological innovation. Long range planning, 46(6), 419-426.
Boons, F., & Lüdeke-Freund, F. (2013). Business models for sustainable innovation: state-of-the-art and steps towards a research agenda. Journal of Cleaner production, 45, 9-19.
Boutueil, V., & Aguiléra, A. (2018). Impacts and Challenges for Developing Countries.
Bröring, S. (2013). The role of open innovation in the industry convergence between foods and pharmaceuticals. In Open innovation in the food and beverage industry (pp. 39-62). Woodhead Publishing.
Carolan, M. S. (2018). The food sharing revolution: How start-ups, pop-ups, and co-ops are changing the way we eat. Island Press.
Clemons, E. K. (2019). Scenario Analysis and Managing Strategic Ambiguity: How to Remember Future Events, Before They Actually Occur!. In New Patterns of Power and Profit (pp. 163-187). Palgrave Macmillan, Cham.
Damle, V. Disruptive Innovation: A Case Study Of Uber.
Das, S. P., Bhatt, D., & Path, S. (2017). Transformation of Urban Transportation Strategic Perspective: A case of Uber technologies Inc. International Journal of Research in Business Management, 15(3), 73-82.
Garnett, T. (2014). Three perspectives on sustainable food security: efficiency, demand restraint, food system transformation. What role for life cycle assessment?. Journal of Cleaner Production, 73, 10-18.
Gera, M., Nawander, N., Tharwani, N., & Bhatia, P. (2018). Operations research in food delivery.
Hollen, R. M., Van Den Bosch, F. A., & Volberda, H. W. (2013). The role of management innovation in enabling technological process innovation: An inter?organizational perspective. European Management Review, 10(1), 35-50.
Kaloxylos, A., Wolfert, J., Verwaart, T., Terol, C. M., Brewster, C., Robbemond, R., & Sundmaker, H. (2013). The use of future internet technologies in the agriculture and food sectors: Integrating the supply chain. Procedia Technology, 8, 51-60.
Levinson, D., Boies, A., Cao, J., & Fan, Y. (2016). The transportation futures project: Planning for technology change.
Lin, C. S. K., Koutinas, A. A., Stamatelatou, K., Mubofu, E. B., Matharu, A. S., Kopsahelis, N., … & Luque, R. (2014). Current and future trends in food waste valorization for the production of chemicals, materials and fuels: a global perspective. Biofuels, Bioproducts and Biorefining, 8(5), 686-715.
Ojo, S. (2017). The uber case: The future of an innovative and disruptive start-up firm. SAGE Publications: SAGE Business Cases Originals.
Smith, P. (2013). Delivering food security without increasing pressure on land. Global Food Security, 2(1), 18-23.
Spott, P. (2018). UBER: A Case Study in Strategy, Leadership and Change (Doctoral dissertation, The College of St. Scholastica).
Vogel, T., Habib, S., & Rock Hill, S. C. SPECIAL TOPICS SESSION: CREATIVITY, DATA, AND ARTIFICIAL INTELLIGENCE: THE NEW TEAM.
Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading digital: Turning technology into business transformation. Harvard Business Press.
Yildiz, B., & Savelsbergh, M. (2019). Service and capacity planning in crowd-sourced delivery. Transportation Research Part C: Emerging Technologies, 100, 177-199.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download