While the organisation clearly states its aspirations to be the world’s premier consumer products company, it also enforces that its culture will be one of honesty, openness, fairness and integrity. The firm highlights within its Values Statement that they are committed to “deliver sustained growth, through empowered people, acting with responsibility and building trust.” In order to achieve sustained growth, it may be argued that a significant aspect of the firm’s culture is its diversity. This can be shown through PepsiCo’s entry into markets, other than its leading Pepsi brand.
While building on their portfolio of beverages, the firm has also entered the food market with its Frito Lay and Quaker brands.
PepsiCo is also the owner of Walkers Crisps in the UK, and has shown to have successfully entered the ‘evening snacks’ market. The success of these brands has demonstrated PepsiCo’s culture of commitment to growth and expansion of the organisation on a global basis, thus moving forward with the company’s strategy and not being averse to the risks of entering a new market.
However, it is also part of PepsiCo’s culture to produce products of the highest standard.
The organisation emphasises as part of it commitment to growth that it should only sell products they can be proud of. This aim is filtered through each of the company’s departments. It is through this type of organisational culture that PepsiCo can help grow its market share and this is represented in the firm’s established Guiding Principles;
Perhaps the most revealing fact of PepsiCo’s culture is its vision.
This is encapsulated by the “>” symbol which signifies more or better than. For PepsiCo, it is this symbol which encapsulates the firm’s vision and strategy as it represents their culture of making “Tomorrow better than today.” This vision is applied in a sustained aim as the firm has stated that it is their responsibility to “continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today.”
On a daily basis, the organisation culture of PepsiCo does seem to represent its future vision. The culture of the workforce is geared towards helping employees reach their full potential. The firm prides itself on growing talent from within the company and promotes a culture of freedom to act and think in ways that will help the organisation get the job done, while being aware of the rest of the company’s needs. While the firm seeks to reward its employees through promotions and other incentives, it also promotes a culture of inclusion by allowing everyone to reach their potential in order for the best ideas to come forward.
Another example of PepsiCo’s organisational culture is its drive for innovation. The organisation places great emphasis on innovation, whether this is achieved by introducing new flavours in their snacks (eg. launching the Doritos a la Turca chips in Turkey), or launching more nutritional products such as Aquafina, so as to accommodate a more health-conscious population. Through this organisational culture, PepsiCo is working towards achieving rather than constraining its strategy.
It is through the type of relationship with its stakeholders and the organisational culture of PepsiCo that enables them to argue that their quest for sustained growth will be achieved. One can certainly suggest that the firm’s proactive approach with its stakeholders and its culture of innovation, inclusion and openness is helping to achieve its strategy of making “tomorrow better than today. ”
Remember! This is just a sample.
You can get a custom paper by one of our expert writers.
Get your custom essay
Helping students since 2015
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download