Drones or the unmanned aerial vehicles are the aircrafts which are not having any human pilot aboard. Drones are generally considered to be one of the components of the UAS or the unmanned aircraft system. There exists a ground-based controller along with a system of communication between the controller and the UAV. This are the flights which generally operates by having different degree of autonomy which means it is either under remote control by a specific human operator or in an autonomous way by the onboard computers (Manfredi et al. 2018). This report would be discussing about the usage of this new emerging technology in the organization Sainsbury. The report would also be discussing about the affect of this emerging theme upon the appropriateness of the existing policies and practices of the organization. Basically, two of the major area where the report would be focusing is the technological advancements and the
In the later section of the report the identified theme that is the usage of the drones in retail industry would be discussed along with the affect that it would eb having upon the operational and the strategic decision-making process which are necessary for the purpose of shaping the organization (Stolaroff et al. 2018). Contemporary examples would also be used so as to address the emerging themes. Recommendations are provided in the last section justified recommendations are provided.
Usage of drone is surely a technological advancement as the Drones are generally one of the most promising unmanned aerial vehicles which would be revolutionizing the entire delivery system of retail from fast to ultra-fast delivery system, beyond the limitation of resources, transportation vehicles and road traffic, drones would be taking the entire responsibility of doing rapid parcel delivery which would thereby increasing the overall efficiency as well as safety of the entire system (Feng and Murray 2018). Drone is the one of the most important and emerging technology that is a huge technical advancement and is being reflected in the retail industry (Bae et al. 2016). Despite of the fact that e-commerce has immensely been associated with changing the behavioral pattern of shopping of the customers, several bricks and mortar stores have been associated with the adaptation of new innovative technology like drones. This is the technological advancement that would be bringing tremendous benefits for the Sainsbury in the form of shipping which would be cheaper and faster (Bandyopadhyay, Singh and Fry 2018). Along with this it would also be accelerating the growth of the entire retail store sales of Sainsbury as the free and the fast process of shipping would be acting as the most enticing factor responsible for drawing the consumers to do more online shopping more often.
Drones would be used for the purpose of goods from the local retailers and from the fulfillment centers as well. Drones have been responsible for huge demographic changes in the retail industry. One such example is Amazon which is notorious in terns of the innovation within the space and while focusing upon fulfillment as well as the logistics (Carlson and Larco 2017). Some of the economic impacts which are associated with the usage of the UAV includes the creation of jobs along with billion-dollar growth. Along with the logistical and privacy concerns wildlife like the birds would also be facing a higher amount of risk with increased number of Ariel vehicles. In a similar fashion the making deliveries with drone are bound to face a lot of issues (Chopra 2018). Traditional postal services maintain liability of damaged or stolen property incurred in the delivery process. However, without human monitoring, a drone is unable to ensure seamless deliveries. A lot of logistical roadblocks are likely to be faced while using delivery drones.
Some of the major affects that the theme is going to have upon the operational and strategic decision-making process of Sainsbury so as to shape the organization within the broad sector in next five years have been listed below along way by which the Drones would be shaking up Sainsbury. Usage of potential drones would be associated with making real changes along wit helping the stores as well as the customers to have a shopping experience which is better.
The warehouse of Sainsbury is managed mostly by human. People working in the warehouse of Sainsbury are responsible for bringing the items inside the warehouse along with moving around of the large amount of stocks by making use of the forklifts and other heavy equipment’s. this are again moved when there is a need of shipping the products to the customers or whenever they are brought out to the floor for stocking (Skiver and Godfrey 2017). The usage of the drones would be having a huge impact in this particular area whenever there is a need of moving the products around. For example, using the drone would help the warehouse in becoming much more feasible so as to start building upward, which would help in addition of more space and because of the reason that the drones are capable of flying it helps in reaching the items placed high above (Parsons and Descatoires 2016). Drones would be programmed so as to learn about the floor layout of Sainsbury and to learn about the location of the products. Usage of the drones would be helping in fast securing and locating of items than the humans. Insides the stores of Sainsbury, the drones would work so as to make sure that the floor is always stocked, along with bringing new items inside the stores whenever the stocks run low.
Security is one of the big concerns of Sainsbury. The drones would be having the capability of reaching any where inside the store premises and this would be helping in having a constant surveillance over the areas which are most important to deter any kind of break ins. Besides this the drones are also capable of finding someone who is not supposed to be present in a particular area. Once they have detected any suspicious individual, they would alert the authority along with continual surveillance of the thief in question. They function in such an accurate way that even the human guards are also not capable of doing (Vallandingham et al. 2018). Drones act like dogs and once they are set loose to track someone then they would fly and make use of the thermal imaging so as to see anyone even if that individual is hiding somewhere. Drones would be boosting up the security of Sainsbury.
Drones are having the capability of going at high levels along with the capability of moving freely. In case when they are equipped with a camera then they automatically become more useful for the retailers than the fixed cameras in the walls or ceilings of the store. Drones would be playing a vital role in understanding the customer behavior (Rodríguez, Paredes and Yi 2016). They are having the capability of looking into the customers from the top and this would help in studying the ways in which the shoppers are moving inside the store and this in turn would help in gaining a better idea about how the floor space can be laid out.
Like other retailers Sainsbury also always needs to keep the photos of the shoppers for marketing purpose. Using professional photographers for this purpose is very much expensive and besides this the cameras fixed in the walls are also not positioned accordingly so as to take the best shot (Ma, Selby and Adib 2017). Usage of the drones can help in grabbing a bird’s eye shot from the ceiling or from a floor level as to have photos of lower elevation.
Drones would be playing a vital role in the delivery process and besides this involving the usage of drones in the delivery process would make the lives of consumers become much better. The usage of the drones would be providing help to Sainsbury in two ways. Firstly, the customers would be getting their product more quickly than the current delivery time. The customers would be capable of doing window shopping and their product would be delivered by a friendly looking drone in just few minutes or hours rather than taking days (Lawson, 2017). Secondly the way by which Sainsbury would be benefited is that the cost would be lowered. The use of drones would be cutting the cost needed for delivery. By taking the delivery process in their own hands, Sainsbury would save some money and this in turn would help them in using the money for offering products to the customers at even lower price.
Usage of the drones for delivery of the goods would be facing lot of logistic challenges. These challenges are responsible for making the process of door-to-door delivery on a large scale very difficult (Gillespie, 2015). However, the usage of drone’s delivery system would be making a lot of sense in markets having large stretches of land or mountainous terrains or islands. Drones would be used in the stores with an aim of reducing the delivery time along with cutting the cost. Drone usage would be bringing a lot of benefit for Sainsbury as well as for consumers (Rai, Verlinde and Macharis 2018). Usage of the drones would be helping a lot in covering more ground in a small-time span. In addition to this the usage of drones also provides a seamless and quick experience which would b responsible for increasing the brand loyalty as well.
Besides the benefits it is essential for Sainsbury to use the drones inside the stores before they use this technology for flying to the front door of the customer. Drones would be used so as to secure the warehouses along with securing the store perimeters by having video surveillance. Additionally, the drones would be aiding in selection of sites and construction management of Sainsbury as well (Paes, Pastore and de Mello 2017). This usage of the drones would be helping Sainsbury in increasing their efficiency along with increased customer satisfaction.
Along with the benefits of using the drones, Sainsbury is also likely to face a lot of hurdles so as to whirr over the before these drones drop the last-minute delivery (von Briel 2018). This challenges ranges from calculating the exact place where to drop the packages to prevention of system hacking. Some of the major challenges are listed below:
Integrating of the delivery drones along with the other advanced technologies would be helping a lot one such example is the driverless vehicle which would be loaded with the parcels by means of robotics at the warehouse of Sainsbury which in turn would automatically be associated with dispatching of the multiple delivery drones when ever reaches near the most efficient point so as to complete the process of delivery. This vehicle would be acting as the ground base station for the drones that are responsible for delivering the products to the customers. The cars would also be acting as the charging point of the drones along with acting as a payload swapper according to the requirements. However, this is the scenario is facing specific problems due to the technical and regulatory issues. All these challenges include the pointless flying and Beyond Visual Line of Site or BVLOS in the areas which are congested and are integrating with the users of airspace.
Small and potentially low operating cost drones would be helping a lot in redesigning the distributed delivery network of Sainsbury. This redesigning would be helping a lot in gaining an increased rate of efficiency along with lower cost of delivery. This in turn would be associated with driving the online ordering process. However, the way of reshaping the logistical network is not yet known but the patents files and the test examples provided in recent days are great example of increasing the possibility of using the drones for delivery purpose.
It is possible for delivering the products by making use of the autonomous drones if only the legal as well as the technical hurdles are overcome and besides this drones is the technology that is capable of doing more things than just replacing the current human delivery system or delivery done by the errand runners or short distance carriers.
Conclusion:
The report puts forward a big question that is the usage of drone in Sainsbury is viable and scalable. the traveling of the drones in ideal routes having ideal conditions in urban areas is one big thing for drone delivery system. Yet for transforming the drone delivery there is need of variety of condition where numerous drones would be flying ate the same time. One of the biggest challenge that is likely to eb faced by the future drone delivery system in Sainsbury is the safety and making all the drones work together at the same time,, any of the drone of Sainsbury which would be flying over the areas consisting of high population needs to have the capability of handling everything which would be including the trees to kites to freak events such as dropping of fish by a eagle it caught and many more. Before investing a huge investment in the drone delivery system, Sainsbury must believe the fact that using this technology would be helping a lot in overcoming all the hurdles and must expect that this would be used on a wide scale in coming years. One big question still lies that is weather the flying of drones would ever become and widely used and think of the autonomous ground-based robots associated with delivery are considered to a path forward. In short it can be concluded that the usage of eth Drone technology sounds very exciting but in reality, the usage of the drone would be bringing a lot of challenges along with advantages.
References:
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