The Impact Of E-Commerce Websites On User Experience And Heuristic Evaluation

Use Cases of E-Commerce Websites

In the concept of the website it can be stated that there are different types of prospective which can be applied to the e-commerce website. On the other hand it can be stated in the recent technological advancement sector it can be stated that the e-commerce is playing a very vital role in the sector of advancement of the life of the common people. In the aspect of the e-commerce it can be stated that there are many use cases which are implemented which would be in the sector of minimum requirement of the working of the website (Majid, Hashim and Jaabar 2014). However it can be stated that there are different functionality apart from the implementation of the use cases which are directly responsible for the internal working

The main focus of the report is to take into consideration different aspect which are related to the concept of e-commerce and the impact of it in the sector of the working in the life of the common people is very much beneficial. The use cases which are involved in the operation are stated below with a focus on the impact of the working of the technology.

In the concept of the e-commerce website there can be different kind of actors who would be indulged into the concept. The main actors which can be related here are stated below:

• Client: The client in the concept can be referred to as eth customer who would be indulging themselves in the concept of the purchasing product from the website. They can be considered as one of the most important actors in the concept of the website. The Client in the concept would be logging into the website and onto the shopping cart in the website in order to indulge into the website.
• Administrator: The Administrator can be considered as a person who would be directly responsible for the overall working of the website it can be stated that they have a very much role in the overall working of the website. The administrator is directly responsible for the administrating and the managing aspect of the website and relating to it the system (Gong and Wang 2015). The administrator also play the role of a supervisor in the sense that he directly reinforces the different “terms of use” of the site and the direct right to revoke the privileges which are related to the client by means of directly deleting their account.
• Bank: The bank in the context can be considered as a main part which is related to the transaction. The main functionality which is related to the bank operation can be seen in the sector of the getting the account of the customer debited and crediting the account of the supplier during the process of transaction. In the context there should be implementation of different functionality of the security aspect so that the details of the customer and the supplier are not faced with the activity of the intruders and the data would be kept secured in the context.
• Supplier: The supplier in the context can be stated as a person who would be getting the product up to the website so that the normal people would be able to access the data and according to the requirement of the customer would be able to buy the products. The main task which is related to the supplier can be considered in the field of populating the product catalogue and to update different type of functionality which can be accessed by the customer so that they can directly use the service.
• System: The system can be considered as dummy actors who are related to the working of the website which is directly related to the representation of the system which would be getting indulged into the concept. This can be considered as one of the most primary factor which is related to the working of the website and generation of a service which is related to the concept of interaction which would be beneficial from the point of view of the website as well as from the point of view of the buyer or the customer. In the aspect it can be stated that there are different type of criteria which would be involved into the concept for example the interaction of the website with the user and the sector of role which is played by the system.

In the concept of the e-commerce website it can be stated that there can be different type of use cases explained which would be connected to the proper working of the organisation. The different use cases with their explanation are stated below:

• Shopping cart manage: the main concept which is related to the shopping cart management is how the user would be getting involved into the website and how they can browse through the different catalogue in the website. The main functionality which can be related to the concept is that how they can add or insert items in the cart of the website, edit the quantity of purchase which is related to the purchase or empty or delete the product which according to them are not needed and they want to omit the buying of the product.  All the scenario which is related to the concept can directly result in the aspect of reviling the persistence of the item which are placed in the cart which would be directly allowing the user to retrieve the different item between the sessions of the shopping through the website.
• Check Out: The main concept which is related to the checkout aspect is how the user would be finalizing their purchase and how they would be able to conduct the finalization of the product they actually want to buy (Gong and Wang 2015). The aspect of payment is also taken into consideration in this use case so that the payment can be done and the overall operation which is related to the concept can be executed.
• Search for product: In this use case it can be stated that the user or the customer would be able to navigate through the different categories of the product and would be trying to get into the aspect of the product they are actually looking themselves to indulge into. It can be stated that there can be different types of category which can be related to the concept. This sector of use case can be considered to be very much beneficial due to the factor that it can be helpful for the customer to get into the concept of what they actually want. It can be stated as an area which is divided into different parts and each of the part would be having a different functionality and items. It can be considered as a shopping area where his actual execution of the different process are taken into consideration.
• Managing account of the client: This use case mainly explains the functionality which is related to the operation of the user into how they can get indulged into the concept in order to delete or modify his/her account. It can be stated that the data which is furnished from the end of the user would be directly be accessible from the end of the administrator and he has the overall power which is related to the modification and the creation of the account of the user. The overall activity of the account of the user are taken into consideration in this use case which mainly involve the different functionality which the user can get indulged into. The user in this case should abide by the rules and regulation of the website which is directly related to the “terms of use”. There are specific type of activity which the user is not allowed to perform and it is majorly seen that they do not get indulged into the concept.
• Shipping order: This use case is initiated after the user or the customer has placed the order into the website. This can be considered as a stage of initiation of the plan of the shipment and one of the major question which is asked in this context is that how would the shipment of the product would be done. This consideration is mainly taken into aspect from the end of the supplier and it is not the responsibility of the supplier to deal with the concept.
• Handle complaint: In this sector it can be stated that there are different type of problem which can be attached which can be related to the aspect of the satisfaction level of the customer. It can be stated that the level of customer satisfaction can be considered as one of the most important parts which should be taken into consideration so that there can be excel in the internal working of the organisation. In most of the cases it can be seen if the customer is not satisfied with the service they can directly put forward a complaint which would be related to the service or the product which they have brought.
• Advertise product: In this use case it is mainly taken into consideration the sector of advertising of the product and the sector of making the customer get an idea of the recent products which are launched in the market. In most of the cases it can be noticed that this is use case is very much important due to the factor that it helps in the sector of reaching the different audience and the sector of approaching them with the new product. There can be two type of advertising which can be related to the concept which are internal and external. The common factor which can be related to the concept would be the aim of making the user get indulged into the concept so that they can buy the products.
• Recall of order: This use case may be related to the concept that if there are any type of problem seen in the product it can be directly be replaced so that the customer and the user would be getting the best service which can opted to deserve. This satisfaction level of the customer should be one the primary factor in this scenario.

The methodology which is taken into consideration in report is the heuristic evaluation process. The main focus point of the evaluation method is put forward in three sectors which are mainly in the form of review, Preparation and analysis. The main consideration which is taken into account in the sector.

In order to start the preparation which is related to the Heutistic process, three expert who are related to the usability are selected and their main role would be to achieve access to the e-commerce website. The experts in this context are given a list of task which is related to the access of the website. These task can be considered to be replicating the field of the access of the data of the user who has directly entered the site in order to get the overall functionality of the user (Gong and Wang 2015). The main consideration which is taken in the concept is that they should have some predefined knowledge which is related to the working of an e commerce website so that they can directly get indulged into the working of the website. There are different concern sector which is related to the context which majorly include who is accessing which product and who wants to get indulged into the buying of the product. In most of the cases it can be noticed that the functionality which is related to the context of operation of the different products can be one of the sectors which should be taken into consideration.

Actors Involved in E-Commerce Websites

After the consideration of the selection of the expert it can be stated that the review of the website is taken into consideration. In this context the main role of the expert is to take into consideration as many task as possible which would be helpful in the sector of providing a means for the evaluation of the website. In this context it was stated that the main sector which was focused in the aspect was the quality of the evaluation which would be indulged into the concept and not taking into consideration the aspect of quantity. In the aspect of testing it can be stated that there are basically 10 usability aspect of these design interface which should be taken into consideration which are stated below:

• Match which is related to the real world and the system
• Visibility of the status of the system
• Freedom and user control aspect
• Prevention of error
• Standard and consistency
• Recognition rather than recall
• Efficiency and flexibility of the approach of the user
• Minimalist and aesthetic design
• Help the user in the sector of diagnose, recognize and recover from the different type of error.
• Documentation and the sector of help.

One of the important point which should be taken into consideration is that if during the process of evaluation there are any type of error found in the system it has to be mitigated so that that there are no errors in the system. The detection of the problem is mainly seen when one of the above factors are disobeyed and it requires attention. The severity of the cases it can be directly be found out if there are more than one factor which needs attention. Taking into consideration the issue the evaluator can directly rate the concern factor according ot the requirement for example for each of the problem in the context can be rated between the scale of 1 to 5 (Sahel, Anwar and Nandi 2018). This mainly focus on the aspect of 1 is very less severe case and 5 is most important case which should be taken care of immediately. It can be stated that these can be stated as risk factor even and it should be taken into consideration that the risk factor do not get indulged into the concept which would be aborting the normal functionality of the website. In the sector of evaluation of the severity of the risk factor there can be few consideration which should be taken into consideration. The point which should be taken into consideration are stated below:

• The aspect of the frequency with which the problem basically occurs.
• The overall impact on the system. The main sector which should be included into the concept was that the impact sector should not abrupt the overall working of the organisation.
• The concept of the persistence which is mainly related to the aspect of the problem should not occur in the near future and it should not be implemented in the sector of the recognizing the error again after the mitigation aspect is taken into consideration.

The potential factor which is related to the market impact problem can also be a sector of concern of evaluation. It should be taken into consideration that there are different concept of implementation within the aspect of the detection of the threats which are directly related to the aspect of the control of problem which is seen in the context.

Heuristic Evaluation Methodology

The third phase which should be taken into consideration is the evaluation sector which is related to the detection of the problem and its description. The description which is related to each of the lead evaluator can be directly be evaluated and formed into a table for the purpose of detection of the problem. It can be stated that the detection and the evaluation of the problem can be considered to be very much important in the sector of operation which is related to the concept (Kim and Peterson 2017). The evaluator after the aspect of sorting of the different factor relating to the content would sort the risk factor and combine the different factor of overlapping problem which is associated with the concept. After the completion of the generation of each of the problem it can be stated that after that the evaluator would be directly be able to get the severity rating of each of the cases and order a list which is related to the aspect according to the priority factor which is related to the concept. In this concept it can be stated that the risk factors which are associated with the concept are prioritized with the concept of the occurrence of the risk factor and the justification which is related to the sector of impact which it would be having in the concept of the system.

In the concept of the evaluation relating to the evaluation procedure it is majorly done in the context relating to the Nielsen’s set of ten principle. The main context of the principle are stated below:

Visibility of status of the system: It should be always taken into consideration that the user should be directly be informed about the different condition which is being faced within the aspect (over here the main concern is the related to the condition of the e-commerce website). The feedback of the system should be given to the user in a timely manner so that if there are any kind of precaution measures which should be taken can be implemented within the concept.

Match the website with the real world: The website should always speak the language which is understood by most of the common people. This is very important aspect due to the factor that it if the language which is taken into consideration by the website is not understood by the common people, they would not be able to indulge into the website and the working of the website. The main aspect which should be taken into consideration is that taking of the convention which are related to the real life should be taken into consideration so that problem related to the adaptation of the concept is not a problem form the point of view of the users.

Severity Rating and Risk Factors

User control and freedom: The user who would be willing to get indulge into the concept of the website should have the direct freedom of action when coming into the indulgence with the website. The user should have an access permission to all the features so that different products which are available in the website can be directly be accessed. In the aspect of the control of the data the user should be able to secure the personal information which would be included into the website. These data can be stated as very much crucial for the working of the website.

Error prevention: It can be stated here that an error message can be considered to be a very important aspect which is related to the safeguarding of the website. If there are any type of error incurred in the system it should be taken into consideration that the a message would be displayed and the action can be stopped at time instance only so that there are no problem related to the security aspect or ethical activity or activation of the product in the context. The main consideration which should be taken into consideration in the aspect is the either the elimination of the problem is done or checking of the problem is conducted and present the user with an option which they have to commit before they actually take into any concept of the activity.

Consistency and standard: The standard which is related to the aspect should be very much be clear due to the factor that the user should have the understanding of the view of the objects which are included into the working. The aspect which should be taken into consideration is the sector of platform convention which is related to the concept.

Recognition rather than recall: There should be a reduction in the sector of memory load by means of making actions, object and options very much visible. The user should have a clear idea of the different dialogue from one part of the section to another section. Instruction which is related to the system should be very much be visible or directly retrieval whenever it should be appropriate.

Efficiency and flexibility of use: It can be stated here that the different actions which are related to the concept should be very much flexible and efficiency related so that there are no problem faced by the user in the sector of recognition and working of the system.

Nielsen’s Principles

Recognize, diagnose and recover: The message which are related to the error should be given to the user in a simple manner so that they can understand the message (Jing, Du and Sugumaran 2018). This mainly brings into a problem of precisely indicating the problem which is associated with the concept. There should be a constructive solution to the problem so that the problem does not get involved into the working of the website.

Minimalist and aesthetic design: The aspect of the dialogues which are contained in the sector should be done in a proper manner so that there are no unwanted things written in the concept which would be wasting the time and the need of the user. Each and every bit of information in this context should be very much relevant and it should be taken into consideration that there are no injustice in the sector of working with the e commerce website.

Document and help: Even though it can be stated that the website can be sued without the aspect of documentation involved into the concept it is very much necessary to provide documentation and help in the different sector. These information can be considered to be very much easy to stretch and stay focused on the aspect of the task of the user and list steps which are related to the context of which tasks has to be done. This directly results in the revised set which is related to the heuristics.

The e-commerce system needs to be properly evaluated which helps in analysing the management of the given status. It emphasizes establishing a match between the outer world and the real world that is the system (Sahel, Anwar and Nandi 2018). The user of the given system should be evaluated by providing proper control with respect to different aspects of this e-commerce website. It mainly avoids in reaching any kind of unwanted state which is to be reached. The provided e-commerce website needs to be opened in the various platform which helps in analysing various errors or problems and flexibility in the given website. The hybrid approach helps in checking any kind of problem which is tackled by a user of the website.

Various kinds of toolkits should be made to use which helps in the proper gathering of data with respect to the user and performance of this e-commerce website. Collected data can be easily used for checking the idea with respect to output (Jing, Du and Sugumaran 2018). A supporting test should be there for comparison of development of this website. From the collected information the design pattern comes out to be

Cart for Shopping: It is used by this e-commerce website to easily put various products which the user will purchase. Apart from this, it allows the users to easily add more products so that they can easily review their products and can pay for the providing in the same instance.

Linking Opportunities: New technology should be used for proper navigation of website which is done by the view of various web pages (Sahel, Anwar and Nandi 2018). It aims to provide the proper look and feel for the given website and requirement of the users.

Explicit process: It is mainly used for giving help to various users so that they can aim in providing help for the purchasing of various available products which is done by making payment. The cart of shopping helps in proper management of orders along with a generation of important details.

Recommendation: Search pattern of website is used by user which helps in tracking and storage of various things in the given database. It is achieved with the help of users to have an idea regarding some of the specific products. It also beneficial in assisting website which is all about improving its usability.

Different web application should be used for providing a proper connection between the structure and its interface. Standard font size for the text which helps in analyzing any kind of problem. The image of the given website should be clear and its dimension should be easily clear to all users. Various ISO model should be taken into account in analyzing the given standard of this e-commerce website.

ISO /IEC 9126 and ISO /IEC 14598 (ISO /IEC 25000): It helps in gathering an information related to the quality of application and kind of data provided in the firm. Major software data is focused on providing proper value related to scope when the other standards are taken into account.

ISO /IEC 9126, ISO 9241 and ISO /IEC 14598: It helps in checking the needs of various stakeholders which is needed for any website (Jing, Du and Sugumaran 2018). SDLC helps in the creation of a proper platform which is required for development of procurement of different software products.

ISO 9241: It helps in analyzing the usability of the given website which is taken to be part of interactive website. It helps in analyzing various software which is required for type of software required by this particular software which is required for both hardware and software.

ISO 18529: It helps in analyzing any kind of change from various sources which is available in different given standards. It helps in checking the overall design process. It can be easily changed into other kinds of available standards which is needed for analyzing issues with software.

ISO 13407: It helps in development of the given system which has been designed for this given interactive system. It can be easily achieved by providing a proper design solution. Apart from this, it aims to follow the same kind of given methodology which can be used for removing any kind of risk at the time of software development.

The point should be taken into consideration that usability is an important factor for this given e-commerce website (Kim and Peterson 2017). The findings help in improving the overall improving the performance of the given e-commerce website. Usability design should be taken into account which helps in checking the requirement of this website. Training should be provided to users so that they can use usability of the given e-commerce website. Simulation software’s are required for proper analysis of the given website (Sahel, Anwar and Nandi 2018). The ultimate goal of the provided website is all about attaining its aim and objectives.

Usability of the given e-commerce website can be easily tracked down which is in relation to the items searched by different users. Usability of the given website is helpful in analyzing the given website which is helpful in management of error (Currim, Mintz and Siddarth 2015). Shneiderman Eight Golden Rules helps in analysing the usability of the given e-commerce website.

Category	Description
Consistency	Consistency of a website can be checked by the provided content of the E-commerce website. A layout of the e-commerce website helps in analyzing its usability.
Transparency	Any kind of step taken by user can easily analyze or predicted (Hartono et al. 2014). The layout of the e-commerce website should be done so that it can easily store all kind of records which is required by user.
Customization	Various user of this e-commerce website should be able to make easy customization of website. It is helpful in analyzing various kinds of filters which is needed for proper management.
Error Handling	Any invalid input from user side needs to be managed by the help of proper display message.
Workflow	Different aspects like proper navigation and entry of data are known to be vital aspect in proper management of flow of information.
Terminology	Language used for the development of the e-commerce website should be easily understandable by various users.
Cognition	A small and concise text is used for establishing connection with the given e-commerce website (Rahman 2018). Conceptual model is required for proper management for the provided environment of the given e-commerce website.

Conclusion

The report can be concluded on a note that there are different types of use cases which are included into the concept of the e- commerce website which mainly focus on the aspect of the aspect of the alteration of the different criteria which is related to the concept. It can be stated that the functionality which is related to the each of the use cases are different and each of the role is stated in the report. There are many more sectors apart from the different use cases which play a dominating role in the sector of the alteration of the functionality.

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