In recent time Information Technology is playing a vital role for conducting the operation in the sector of transport industries. It gives significant effect on the operational process of business in the sector of transport. IT assists for retaining loyalty of the customers in the sector of transports and thus constructing the transport business operation of an excellent quality. Information Technology succeeds in doing this by the method of cost competitiveness with the help of empowerment of employees. Each segment as well as sub-segment of Information Technology assists in fulfilling needs of usage of big data for market analysis, selling the tickets by using e-commerce, passenger characteristics and usage of IT for developing the marketing strategies in order to gain the maximum competitive advantages. Information technology can also be use for efficiently staff support as well as controlling the passengers (Erevelles, Fukawa and Swayne 2016). The company considered in this report is GKR transport, a transport company in Australia. The report contains the impact, importance, requirement, risks and benefits of IT usage in GKR Transport.
The important part that Information Technology plays for GKR Transport is having an influential effect in the field of capacity, performing financially, safety, efficiency and the capability on industries of transport. This shows that Information Technology is required to be included in the business of transport for gaining competitive advantages. Transport business considers three significant principles for conducting the business. The three principles are management, dealing with clients and planning strategically for marketing. In dealing with the clients and management Information Technology helps in incorporating the reservation system by online as well as offline system with the administrations of client as well as promoting with the help of online networking. In many transport system like Uber it is seen that the online system is been used at a great effect. Similarly GKR transport is incorporating the technology for gaining the real time benefit. The management of client is done with the help of IT. If clients wants to submit any complaints and any compliments they can use the system of online technology which will able them to come in contact with the GKR transport customer service department in real time and help them to get instant help from the organisation (Lippert and Govindarajalu 2015). In recent time the transport sector is transforming to digital unit as they are including the framework of reservation system on an online system, e-Ticket as well as regulating the internet booking with the help of third party. Information in GKR Transport mainly deals with the plan of the workers, operation of transport, supporting the system of transport and operating the terminal stand of the transport system (Garbara, Kolcun and Kot 2014). Information Technology plays the role of information storing of the workers as well as maintain the data base of the clients, sharing of data within the organizations and among the terminal stands as well as helps to exhibit the usage of Business Innovation. In recent growing technology era it has been seen that various different software, products as well as planning is available in the transport market due to the implementation of IT. IT also helps in developing the in-house system. In transport sector IT has became the important device for managing, conveying as well as investigating the business operation that is been carried out within organisation.
In the event of having a planned marketing procedure IT aids the manager in supervising, investigating, assessing and planning the forecast of income, transport booking, logistic management, regulating the operational costs of business and pricing strategy of the business for conducting the operation. It also assists in investigating the intrinsic problems. The pricing strategy for the organisation like GKR Transport in recent times is becoming critical as the other transport organisations are giving them a tough competition on the field of providing discounts to the clients and many more innovative policies. In order of boosting the income as well as productivity of the company the pricing strategy will give a certain reaction to the market demand and then there by will gain the intensity (Nath 2017). Information technology helps the organisation by providing the appropriate cost by formulating the organisation’s vision, mission, goals and strategy. Now if the question arises whether GKR Transport requires Information Technology for business operation then the simple answer will be yes it do require IT for sustaining in the business market.
It is seen that usage of Internet technology and gaining profit in the sector of transport business is directly proportional to each other. The company should construct an appropriate system of Information technology for shifting the entire organisation and conducting the organisation operations on the platform of IT. The current technology as well as innovation’s usage for managing impart as well as breakdown helps in achieving the prompt return. The prompt return is obtained with the innovation of IoT (Da, He and Li 2014). The transport sectors for making the IT usage centrally is dependent on the technique used and on the form of technology. The system of PC, security is having an influential effect on the transport industry’s operations. The financial monitoring as well as examination might force the transport business to confront the hazard and failure. Technology does not only provide the satisfaction and comforts for the clients and managers but it also make many difficult processes to be dealt simply. Transport industry is arranging the kiosk machine for self benefit (Sigala and Chalkiti 2014). The organisation like GKR transport introduced a smart card which can be recharged for one time with certain amount and the customers can used those cards till the smart card is having the minimum balance. Therefore, customers can save time and avoid queue for getting the tickets. The balance status of the master card can be checked in the master card. This helps in providing the client the ultimate satisfaction and also assists in maintaining the clients.
Transport industry requires in having a good infrastructure before physically implementation of Information Technology. At first the company requires fibre optics connection, wireless data servers in order to provide a fast internet connection which is very much necessary (Ovsthu and Kristensen 2014). Specialists in the field of Information technology field should be recruited for the maintenance of the infrastructures. The infrastructure maintenance should be done in such a method so that the system of IT can work when there is a requirement of prompt response. The design of the IT infrastructures should be done with the help of the IT experts so that the best infrastructure is designed for the transport business. It is very much required for the company to make a deal with other well known IT company (Da Haes and Van Grembergen 2015). The outsourcing of IT department will help in appropriate conduction of business from the perspective of IT. The maintenance of IT system will be done by the IT Company. It is seen that most of the transport company have a service bond with the IT company. Emirates in the recent years have gone for a service agreement of 300 million dollars for ten years. Therefore the company will certainly gain the competitive advantage as IT department is been handled by the expert professionals.
Transport industries get benefits by using Information technology. IT allows the process of business, transport staffs and the customers of the organisations by working productively and hence raises the income of the organisation. Rapid correspondence, arranging the data gathered using IT and providing high quality assurance of security helps the business to get the desired benefits. Smart software programming provides a wide range of scope for transport business for effectively dealing with the customers (Barfield and Dingus 2014). The primary benefits of the usage of IT in transport business is that IT aids in protecting the data and storing it in a safe zone, process of automation, work in a remote area and rapid corresponding in between the organisation and the clients. In recent time the client interface in the transport business has been changed a lot. Online channel is been used for calling the customers and solve their query. The process of automation helps in reducing the number of staffs and therefore a great fund is been saved by the organisation. The installation and implementing cost of IT is for a time and the results of implementing it can be obtained till the organisation is sustaining and utilising the tools of Information technology as one of its primary device (Shanti et al. 2014). The reducing of manual staff and getting more skilled staffs that are trained in the field of online service helps the company to achieve the ultimate competitive advantage. The client also achieves breakthrough data, costs of tickets, data regarding the transport system, advancement and news with the help of the company website. IT also helps in establishing the security of the data, protection as well as assurance by the elite framework of security and technologies like data encryption (Cassidy 2016).
GKR transport confronts the risk of implementing the Information technology on the ground of confidentiality, privacy and security. Hackers exercise their knowledge of hacking the important data of the organisation. Hackers are the extortion provider as they can gain the access illegally. They gain the information as well as access to the sensitive database of company. Hackers also have the capability of damaging the process of transaction once they find the weakness of the security (Schalbe 2015). Therefore the customers may face the illegal and forgery case. The company suffers due to this kind of activity as the trusts of the clients are been broken due this activity and it also lead to the dissatisfaction of clients. The transport industry can be thus significantly affected. Hackers basically target the database of the organisation. Databases are more prone to the attacks of hackers. This will lead to the loss of information and images which are too sensitive for the organisation for maintain the trusts and satisfaction of clients. These databases are significant for the business as it contains all the confidential as well as the offering data of company. The customer’s data therefore may be at risks if IT is implemented in the organisational environment. Customers might also uses there debit and credit card at the time of booking the tickets. The details of the cards are been provided at the time of booking and therefore hackers can hack these details and can get access to the debit and credit cards of the customers. Data privacy is under high risk due to the implementation of information technology. Hackers may also send huge data volume in order to traffic the site of the company and it will degrade the quality of the service provided to the customers (Brown et al. 2017). Hackers may also give a try of engaging the system of Information technology by handling the data packet. This led to the loss of data connection of many customers and the customers ultimately fail to get any response from the organisation. This in turn lead to the dissatisfaction customers and the company’s strategy of maintain the clients can be hampered hugely.
GKR transport formulated the strategy for mitigating the risks of Information Technology. The organisation in recent times has implemented a well constructed internal policy for mitigating the IT risks. The policy is formulated against the problems of confidentiality, security and privacy (Grabara, Kolcun and Kot 2014). The company for mitigating these issues regarding the risks of IT started the usage of software for antispyware and antirust of updated form. This antispyware and antivirus prevents the virus and worms from getting entered in to the server of the organisation. The company also included the usage of firewall in order to develop the methods of security. This prevents the hackers from hacking the server and gets the sensitive data. The access as well as the authorization is given to the authenticate user for accessing the personal information. This feature of firewall makes it a important programme for the protection of data (Lee and Lee 2015). The company also implemented technique of encryption on the hardware system. The important data, images and the information of the clients can be protected brilliantly with the implementation of this technique.
Conclusion
The implementation of Information technology has some risks for the company. These risks can be mitigated by the appropriate method of monitoring the system. Other than the issues of confidentiality implementing of Information technology is always a benefit for the organisations. Implementation of IT transforms the procedure of manual labours to a computerised job which will be more accurate and time saving. After the complete research of the report it could be well said that Information technology is very much required for the modern days and should be implemented by transportation industry. GKR Transport ids doing well after implementing the technology and the client maintenance of the organisation has grown well.
References
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