The adoption of social media by organizations and the ability of the digital platform to influence consumer opinions have provided consumers with an improved user empowerment. Social media marketing permits for transparent reviews concerning a product or service through the digital platforms; hence giving more power to the disgruntled customer to share their experience with the global users online. Today, social media has gained prominence is regarded as the process of gaining traffic or attention through digital sites (Zarrella, 2010). Today, most organizations use social media as a marketing tool and have designed their own platforms and analytics tools. These allow companies to easily track the business progress, success, coupled with engagement of ads and campaigns. Most businesses address their customer’s issues and a wide range of stakeholders through the use of these social media sites and marketing platforms. Therefore, the emergence of social media to marketers has been a real game changer in the way business conduct their marketing as well as related activities. In addition, the introduction of social media has enhanced the ability of people to communicate directly from any part of the world. Some of the best social media websites include Facebook, which is by far considered to be the most popular social site (Evans, 2012). The platform is particularly important for organizations that are seeking to promote or advertise their products. Twitter is another social website, whose worth lies in its ability for the posts to go viral. As such, the platform can be used by businesses to post businesses updates and news. Instagram is another common social website that enable businesses to highlight their brands in a very visual manner. You Tube is considered as the second largest social media site when it comes to search engine optimization.
Woolworths is regarded as a supermarket giant that is known for its brands globally. It is a retail organization that runs businesses through various segments, which comprise of Woolworth’s Clothing and General Merchandise that focuses on apparel and clothing, beauty and other lifestyle products and Woolworth’s foods. The organization is regarded as one of the largest organizations in the Supermarket chain stores. The organization has distribution centers as well as support offices that offer customers with superior service as well as a range of value and convenience. Further, the organization prides itself by working closely with customers to ensure that they receive the best products are available to customers. In addition, it is one of the innovative businesses that is very innovative; hence it understand that the current century shoppers are looking for new and faster ways of carrying out business. As such, through the use of digital marketing, the organization can ensure that the customers can conduct their shopping at their convenience. The company has an app and a better part of their grocery can get easily delivered straight to the customers.
In the world of business today due to digital technology revolution, social media has been transforming the manner businesses and customers interact with each other. In addition, combined with the increased number of users, businesses have opted to reach their consumers through the social media platforms. However, it is necessary to understand that when developing a social media platform, there is an good chance for organizations to dramatically transforms the manner in which they connect to the customers. As such, social media is an important tool that enables businesses to tap conversations and allow customers to understand more about the products and services that are produced by the organization. In addition, the social media platforms are used to promote products and services; hence it promotes and ultimately grows businesses. However, to design a social media marketing strategy, in a manner that includes goals as well as measurements, it will ensure that most of the business operations succeed. Notably, most of the things that individuals learn online can inform compared to the more traditional approaches used. As such, the social media platforms ensure that customers and businesses engage directly.
Only a couple of cases of the social media program’s goals are achieving new customers, catching leads, expanding deals, and setting up your image in order to manufacture faithfulness. Every objective will help you to pick which social media stages and groups of onlookers are the best fit for your endeavours, and will enable you to set practical and quantifiable measurements for the program (Zenger, 2015). Make sure to likewise be sensible, as well, as far as how much time and staff you’ll have the capacity to focus on your program. Organizations who attempt to do everything toward the begin are, time after time, immediately overpowered by how much time is required to keep up the exertion (Singh & Diamond, 2015). In the event that your organization is attempting a social media program surprisingly and you have restricted assets, beginning with maybe a couple key goals, measuring the viability of your endeavors, and after that expanding your dedication once the underlying system is set up will be a more measured and more effective approach.
Discovering people is critical to a social media program. Every social channel has distinctive sorts of gatherings of people, and everyone is utilized as a part of various routes for various purposes (Brown, 2015). For illustration, in case you’re hoping to construct a gathering of brand supporters, Facebook could be the best decision. In case you’re hoping to achieve potential customers who have never known about you, or to end up plainly an idea pioneer in a specific industry, Twitter may be the better choice (Elliott, Percy & Pervan, 2015). In case customers want to utilize social media for something like enlisting, a mix of Twitter and LinkedIn could be your most logical option. Once you’ve define your goals, you can begin looking into and deciding the best social channels, instruments and administrations to address the issues or your program.
Once you’ve define the goals for your social channels and set up your key groups of onlookers and the stages they collaborate on, you can begin setting the measurements and benchmarks (Gunelius, 2011). Begin by taking a gander at a portion of the things that can be measured on every stage: Blog traffic, Twitter adherents, Retweets of your substance, Interactions on Twitter, LinkedIn bunch individuals, Blog remarks, Free offers of your substance, Trackbacks to your blog, While there are a considerable measure of measurements that can be measured, recollect this is a benchmark. You’ll have to tweak your goals and estimation apparatuses relying upon what you need to escape your social media program (Quesenberry, 2016).
This stage is about setting courses of events and deciding how will staff and bolster your progressing social media program (Zenger, 2015). There are some vital things to consider while defining an arrangement. Not these are important to each association, yet these are a portion of the center things to consider while detailing your arrangement – the time speculation, the labor venture and the timetable that you’ve set for the project(s) (Quesenberry, 2016).These alternatives will actually prompt different inquiries to consider that will address a particular difficulties or openings your association may see while actualizing its social media program. At last, this arranging procedure will set you up to leave on the following stage: strategic execution (Priluck, 2017).
|
Listen |
Youtube, Instagram |
Attracts new customers and retain loyal customers |
|
Engage |
Facebook, Twitter |
Organization gets customer feedback |
|
Communicate |
|
Organization updates the page regularly with posts and pictures of its products |
|
Collaborate |
|
very creative instagram feed with thousands of followers |
When considering Woolworth, it is among the largest retailers globally with a clear and impressive brand. The company’s e-commerce footprint is considered to be very impressive. The company is clearly investing its revenues in social media marketing (Brown, 2015). However, before considering the presence of the organization in using social media, it vital to consider its website to have a clue of its social media marketing strategy. The organization website is very colourful and provides a lot of information As such, this attract customers and assists them to shop online.
There are very many social media features on the company’s website. These comprise of;
This is a social website that has millions of followers and Woolworths has a very popular page. The company updates the page regularly with posts and pictures of its products (Moriuchi, 2016)
The organization had a successful YouTube channel with many subscribers and the contents in the channel are of high quality and timeless (Quesenberry, 2016).
The organization has a very creative instagram feed with thousands of followers
The organization’s social media icon is basically Pinterest
Choose the right platform and practices that suit the core business
Conclusion
Like major organizations with big brands, the organization has realized the benefits of using digital marketing in order to remain relevant in today’s market place. In essence, the feedback from social media channels reflects that the customers are showing a positive online experience as well as offline experience with the brands.
References
Bowman, E. (2010). Ultimate marketing secrets: Social media marketing : The secrets you must know to succeed plus a step-by-step social media marketing plan!. Place of publication not identified: Guanzi Press.
Brown, E., & British Computer Society. (2012). Working the crowd: Social media marketing for business. London: BCS.
Brown, M. J. (2015). Social media marketing: How to build and execute your own social media strategy. Place of publication not identified: publisher not identified. New York, NY: Business Expert Press
Elliott, R., Percy, L., & Pervan, S. (2015). Strategic brand management. Oxford [u.a.: Oxford Univ. Press.
Evans, D. (2012). Social media marketing: An hour a day. Indianapolis, Ind: Wiley.
Gunelius, S. (2011). 30-minute social media marketing: Step-by-step techniques to spread the word about your business fast and free. New York: McGraw-Hill.
Moriuchi, E. (2016). Social media marketing: Strategies in utilizing consumer-generated content. New York, NY : Business Expert Press
Priluck, R. (2017). Social media and mobile marketing strategy. Oxford; New York: Oxford University Press.
Quesenberry, K. A. (2016). Social media strategy: Marketing and advertising in the consumer revolution. Lanham : Rowman & Littlefield,
Singh, S., & Diamond, S. (2015). Social media marketing for dummies. Hoboken: For Dummies.
Zarrella, D. (2010). The social media marketing book. Beijing: O’Reilly.
Zenger, H. T. (2015). Executing a social media marketing plan to increase sales for a catering restaurant. [Northridge, California] : California State University, Northridge,
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