The Impact Of Social Media On Contemporary Business Communication

The Changing Aspects of Communication through Modern Technology

Discuss About The Media On Contemporary Business Communication.

Social media is changing the world of business communication by drastically use of modern technologies.  For any organisation to work smoothly communication with customers is the key concern. The aspects of communication have changed from last 20 years this is due to change in technology. In the 21^st century communication is done via internet which has increased the profit margins as well as online traffic. In the old traditional method people were not aware about how to access to online payments or how to communicate using technologies.  In this today’s era were communication has become so easy, as everyone relies on communicating through social media.

Modern innovation has changed the business world from last few years like use of social media, internet, faster delivery, online payments and many ways to get more audience to the business (Argosy university, 2018).  In 19’s where communication use to be through TV, magazines, phone calls or press source. Feedback for any service or product was a difficult job as only few options were available to communicate. In 20’s communication has become socialized and flexible. This is made possible by internet as it has empowered small groups by giving them social platform to expand their business. Communication has become easy and can be done in back and forth way within seconds. Better communications with customers helps in expanding the business. Easier communication facilities provide the way to customers to get connected 24/7 and give instant feedbacks. Social media has increased the business networks by bringing people together in the business world. The entire production process of a business is managed electronically which helps a business to work efficiently. Considering a case, a company have started an online business of selling various products all over the world (Uldam, 2016). For example, Amazon that gives a quick glance of all the products available to everyone. Amazon has expanded due to the use of social media as it allows user to access the products from any corner of the world. Additionally, it has provided a user friendly environment where user can ask for any queries or give a feedback regarding a product. The communication between the customer and company is so smooth that it provides customer satisfaction (Belgium, 2018). Amazon can use the feedback provided by the customers in a better way to resolve the issue. Apart from that Amazon has expanded due to social media, as the owner can promote their product and services by advertisement of social media platforms. Additionally, the search engine organisation has helped in improving the profit margin of the business.

The Effectiveness of Business Communication through Social Media Platforms

Business communication is important for every organisation as it helps in designing effective campaigns; improve inter-personal relationship among the staff. Effective business communication helps in focusing on the external market and knowing about the desired result. According to the research it can be stated that business communication can be effective if it is a two way cycle. In case of amazon communication can be in both ways admin can message regarding any issue and customers can provide their feedback.  Communication in a business can be done through email, text message, voice calls or auto responders. Business communication is basically used to promote the product and services to end users. The communication in a business can happen between businesses.  For example a retail company i.e. Amazon is a merchant to look at the payment method or sells department, this type of communication is business to business communication and helps in strengthen the bottom line (Crowley and Heyer, 2015). Effective communication helps in development of an organisation as it helps the employees to know how to improve the performance of an organisation. Communication helps in making decisions by identifying alternative course of actions. Communication helps in socializing the business by managing the plan in a proper way. It helps in communicating with the employees in remote areas, as multinational companies have offices in various counties, so to communicate with them social media is used (Lacoste, 2016). Social media provides a clear and open communication between the employees which builds the trust among employees. The positive work environment helps in reducing the uncertainty. Plus social media helps the employees to collaborate effectively and work with more productivity. Social media has provided the ease to communicate easily and prevent the problems. It also keeps the information updated so that the information is accessed from anywhere round the globe. Communication not only means verbal communication, social media is a platform through which communication can be done with any kind of people (Hassan,  Nadzim and Shiratuddin, 2015). Advertisement is one of the ways to communicate using social media, as they depict the entire story in a creative way to get more customers. Similarly, if the supervision of the company is in different country and he need to be contacted for some work; social media is the channel that has made this communication possible. It is very important to have effective communication in an organisation as it promotes motivation among employees by informing them about their tasks and the improvement that need to be done (Eslit, 2018). It also enhances the decision making power and analysing alternative course of action. In any business effective communication can help in alternating the individual attitude towards work. Additionally, it helps in controlling the behaviour of organizational member’s in various ways. Communication helps in managing the internal policies of a business.

The Advantages and Disadvantages of Social Media on Businesses

These changes have impacted the way in which modern business operate by providing excellent customer service and helping them to communicate more. Social media has allowed the employees among in an organisation to share the information within seconds; previously they use to wait for a long time for replies (Felix, Rauschnabel and Hinsch, 2017). It acts like a channel to reach to customers, apart from that they advertise their services through social media platform to evolve more customers. Getting more customers means more profit for the company. Undoubtedly social media and advanced technology have covered the gap of lack of communication in the business. As communication is crucial part for ever business and it provide a way to keep them close. It has enhanced the company by improving the connections with customers and keeping them engaged continuously with all the services. Social media has changed the entire scenario in last years as they have increased the sale of business exponentially. Businesses have got a platform to organise campaigns to constantly monitor and track the performance of the brand. Apart from that social media has enhanced the way of communication among business from last few years (Gerbaudo, 2018). When organisations connect with the customers using social media platform they help in offering better visualization. In past visualization was limited to only sharing name and logos of the company, but today it help employees to make faster decisions and help customers to know about the bend before buying the product. Nowadays modern businesses offer more personalized and customized experience to employees. Additionally, social media has allowed the business to be active 24 hours and get engaged round the clock (Gerbaudo and Treré, 2015). Taking just a case of, Amazon was customers can post a query during non-working hours and get revert as soon as possible. Thus social media has provided flexibility with time and make the business available to the customers from every zone during all the time.

Social media has helped the business in communicating and making it visible to the world, it is a valuable asset to get more loyal audience and give an opportunity to directly interact with the customers to establish trustworthy connections. Social media have offered various opportunities to the business in the modern world as they help in building their marketing and recruitment strategy. It offers ample of opportunities to business to search for talented employees and monitor the staff by communicating with them (McDonald and Thompson, 2016). It has various challenges as the information is not protected and can be used by anyone that may critically affect the business. In traditional methods for recruitment process they used to hire employees by taking face to face interviews but social media is beneficial for company as well as employees (Lipschultz, 2014). A company can public a job vacancy using social media and allow employees to apply for the job by looking at the advertisement. The risk associated with social media is that they do not prevent confidentiality of information and there are chances of leakage of data.

The Risks of Social Media on the Privacy of Data and the Prevention of Cyberbullying

Additionally, social media has captured 80% of the population and in case of Amazon, an e-commerce retailer that have increased business due to its availability. The real time customer by providing the feedback that allows innovation and improvement of product. Low number of views and share can be proofed as a social proof and destroy business credibility (Chaudhri, 2016). Various challenges that have emerged due to use of social media is cyber bullying, as people misuse social media to spread rumours, share illegal information or destroy the reputation of the company by blackmailing or other means. Apart from that this has created lack of privacy of data and increases the chances of attacks and threats that could be faced by users. The positive impact of social media is distribution of information in today’s world platforms have made it possible to access information at the click of a button. Social Media make the business available to customers and it does not matter about the geographical position of the company (Parveen, Jaafar and Ainin, 2015). The overall success of the company relies on the social media channels and how they interact with customers.

Business is utilising these new ways of communication to influence market by adopting social media platform so share their ideas. Every organisation uses an innovative business model to strengthen the traffic from entire global. Social media is far beyond what an individual think. It has become a large influencer as they have grasped millions of people.  For the modern business both opportunities and risk are associated with social media. On one side it provides corporation with the ability to connect with customers and shape their perception and provide timely and targeted promotions. On the other hand social media is undoubtedly the reason for success of a business (Piotrowski, 2015).  It provides a way to communicate in an organisation internally as well as externally while maintaining professionalism. Social media is a vendor that helps in customers to establish strong relation with business. It is a very effective marketing tool, as amazon also uses internal marketing. Social media have provided a way to for suppliers and business to communicate. Social media helps in displaying about there’s in persons mind and help the business to achieve their goals (Taneja and Toombs, 2014).

It can be concluded from this essay that ways of communication has changed in these years. The communication has become flexible and rapid by using social media as a tool. The use of social media helps business to achieve long term goals. It has provided various opportunities to the business by promoting image of the brand and enhancing the interaction with customers. The availability of information has created risk for the company in terms of integrity and confidentiality. Apart from that it was concluded that customers and use social media in an adverse way by creating campaigns against an organisation to destroy their image. In recent years the use of social media has increased and act as an  integrated process that helps a business to grow by using marketing, advertisement policies and building customer relation.

References

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Belgium, (2018). The impact of social media on your business. Available from https://www.allenovery.com/SiteCollectionDocuments/The%20impact%20of%20social%20media%20on%20your%20business.pdf Accessed on 25 April 2018.

Chaudhri, V.  (2016). Corporate social responsibility and the communication imperative: Perspectives from CSR managers. International Journal of Business Communication, 53(4), pp.419-442.

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Eslit, N. (2018). Impact of social media. Available from https://wsimag.com/science-and-technology/23657-impact-of-social-media Accessed on 24 April 2018

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