In the early 2000s one of the major change and growth in the people was the major shift in the way they connected with the Internet. The rise of social media and other social networking sites helped people to communicate better. More and more people started engaging them to these social media pushed them towards giving out their own point of view, which helped them interact better and understanding the world views. Earlier when the newspaper was the only medium for views, there were only few publishers and ‘journalist’ but now everyone can give their views and express themselves, that the whole world can see. This whole change of communication came to known as Web 2.0 business, which created different kinds of social media sites and many other applications including, bookmark, Wikipedia, social curation etc. By introducing Facebook, Twitter, it brought a new wave in the society, which helped people interacting with different people in different ways and made people connected to this whole wide world.
Before going on board with any decision it is important to understand what the whole thing is about and the beneficiary of that program (Kothari, 2004). Most of the research done him is in a systematic process, always keeping in mind the profit of the people and the good outcome of it and to achieve a positive conclusion. The word ‘systematic’ is very important here as it shows that the researcher needs to have a systematic arrangement in his work.
In order to validate the research, it is important for the author to choose a type of research, which is known as research methodology (Kothari, 2004). Quantitative research and qualitative research are the two famous methods which approach the data generation. (Tashakkori & Teddlie, 2003). Both these research approaches are broadly used in most of the research such as, agriculture research, scientific research, management, human resource subject and other areas. Most important for any researcher is to select suitable method which can provide the purpose, however there are many positives and negatives associated with each research. Therefore it is very important to choose a proper line which can improve the present research and also give new methodology not only improve the current research study but also provide new credential findings which can lead to a consistent result with a positive outcome. Thus, Qualitative research approach will be used (see figure 4)
Qualitative research method was taken to serve the purpose of the study. In order to excavate more into the problem, qualitative approach is selected so that the researcher could get the data. To get a widespread understanding of a research problem qualitative research demands a process of investigation. The researcher builds a total and complicated picture, which has been shaped using the most important sources. While organizing a qualitative research, the researcher usually answer all the questions logically by using defined measures. Mainly this procedure includes, how the questions of the research to be answered, data collection and the result of the production. The principle reason of this approach was to produce results that are significant beyond the close borders of the study (Patton, 2001)
Qualitative research is measured to be investigative in character and is helpful when the researcher lacks the knowledge of the essential variables to examine. This approach has never been approached by using a group of people as the subject is new. There are different types of questions which require different research methods (Tongco, 2007). This means that a qualitative research method was more suitable for this study because the researcher intended at understanding the concept. Not all studies involve components that can be measured using numerals and analyzed through statistical processes. As in this case study, some research problems can be easily evaluated by using subject measures. Moreover, the major concern of the researcher is the elements of how, why and what. This subjective research is the major aim of the qualitative research design.
For further analysis and discussion, which is widely used, is one of the important research. Most of the research which are used in this particular section this section, has been very helpful in data generation method.
A case study is a data of a research, which is a qualitative research which provides information for researches to study difficult situation within the subject. (Yin, 2013). A case study comes in handy when the research talks about the ‘how’ and ‘when’ of the topic and emphasize on the relevant study and the important part of it (Victor, 2014). Many researchers are choosing case studies as their research data generation method because they required understanding of the complex situation. According to (Guest, Namey, & Mitchell, 2012), the main advantage of referring to a case study as data generation method is that it help researcher to understand the problem and then provide a solution. Thus, a case study is selected for data generation method.
A document analysis is another form of qualitative research, which gives a form and meaning in the topic of the written material and gives an overall view (Given, 2008). According to (Patton, 2015) a document analysis is the form of background research reviews the documents in order to help understand the previous researches to improve or increase the current knowledge. Books, articles, journals, Internet sources and many more are the main source of document analyses. . The main purpose of this research is to understand the effect of social media on business. Therefore this data generation method is selected for this research where author conducted a thorough document analysis in the literature review chapter for broadening the current knowledge in a conclusive perspective.
In order to use document analysis for data generation method there are several advantages and disadvantages. According to (Patton, 2015) document analysis help to provide a more pertinent documents that can improve the existing knowledge and the disadvantage is the huge amount of data available which is hard to process, in order to understand which one is helpful for research process and where more skills are required.
As the appropriate research approach a systematic literature view was selected. A summary of a proper literature review is usually a summary of the literature. In order to conduct a systematic research one usually uses specific approach to explore methodically, and critically evaluate and blend on a meticulous issue. Usually the researchers are interested in the mixture of primary issues. An orderly use of literature review is suitable in getting the overall view of different researchers who have carried out studies in the same topic. This requires a consistent point of view in order to review the data with evidence, and critically evaluating significant prime study. To come to a proper and relevant conclusion significant data was taken. The systematic literature review was conducted on the literature that has already been there. ( Bernard & Bernard, 2012).
The approach of the research relied upon the use of clear and rigorous process with the aim of reducing biasness. The approach involved various steps. The first step is to break the research questions to form the base of search strings used in the literature search. Then a practice is produced to describe definitions, search strategy, approach to combination and addition and omission of criteria’s. A methodical search is then conducted in order to retrieve studies from websites and educational database. At the primary stage, all studies which are relevant to the researches are included (Mackenzie & Knipe, 2006). The next step involved screening of all the studies for relevance by using of predefined addition and omission of principle. The program was passed out in details to make sure of the steadiness while comparing the results of the studies. A number of sources were included in the final analysis after the completing of the screening process. The methodical principles were applied delicately to guarantee that the quality data arrives at the research findings. The quality of the reviews was improved by the inclusion of greater width, transparency and increased objectivity of studies.
In order to have a better understanding of theoretical framework, data gathering is the most important step in the research process, which gradually becomes important to select the method of capturing data where the data will be collected and should be done with proper judgment. There are different ways of sampling data and non-probability techniques that can be as effective as probability methods in few situations. When the potential sample is too huge to handle then the choice of small sample size come in to add credibility to the sample that the researcher can handle. For this study, no particular formula was followed to determine the amount of literature to use in the study. This way of study is known as purposive sampling (Scandura & Williams , 2000).
Purposive sampling is where the non- prospect of sampling in which the choice concerning the members is based on the sample taken from the criteria. In this research, the sample of literature that relates to the research topic was more likely to contribute to data both in terms of profundity and significance. The intrinsic biasness of the purposive approach leads to s the competence, and the technique remains dynamic even when it is experimented against arbitrary prospect sampling. Selecting the method was critical in terms of quality gathering.
The qualitative method of data analysis was utilized. In fact, the researcher used the thematic content analysis technique (TA). Qualitative data analyses are a descriptive presentation which is in the form of data analysis. The literature was reviewed and distilled to form a list of common themes to give expression to the unity across the literature. The researcher used a table to summarize information. The importance of developing the tables was to show summary of the body of evidence collected from different types of literatures. The tables captured descriptive data that was used to develop themes which was the only peer reviewed materials were used in deriving findings.
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