In the present scenario, it can be evaluated that social media plays a great role in enhancing the communication between the employees and with the customers. Internal communication is the communication that takes place with the top management and the employees. External communication takes place with the customers and suppliers (Schivinski and Dabrowski, 2016). It is seen that social media helps the company to communicate with both the customers and employees in an effective manner but it can be analyzed, that Social media also give negative influence on the business communication. Through social media sometimes, the productivity of the employees hampers and there is more chance of private information leakage through social media (Kwahk and Park, 2016).
Therefore, in this paper, the discussion will be on the social media that has a great influence on the internal and external communication of the company. Internal communication takes into consideration top management and the employees. Social media has an internal influence and in the recent scenario, communication is more effective if a comparison is made with the older one like through group emails, the top management can convey the information. By considering the social media, it can be easy for the company or the top management to convey the information in a proper manner (Mishra, Boynton, and Mishra, 2014). Especially it has been evaluated that the large companies consider social platform to interact with the employees.
Recently Facebook launched an application, which is named as Facebook at work, which helps the users to open the company accounts. The companies who have more than 100 employees are using this feature so that communication can take place in a proper manner. In addition, the small companies make Facebook groups with the employees through that the information is transferred to a large number of employees in a second. It not only helps to save time by giving information to a large audience but also saves the time of the top management (Kwiatkowski, 2017).
However, through social media, many companies also faced an issue like leakage of information, which give adverse impact on the activities of the company. Nevertheless, if the focus is given to the overall impact it can be seen that social media has a positive influence more as compared to the negative impact on the internal communication.
Social media has an influence on the external communication. External communication is related to the interaction made with the suppliers and customers. Social media is a platform through which the company can promote the product and can communicate the message related to the product with the large audience in a less time. The cost, which is incurred at the time of communicating with the suppliers and customers, is also high but through social media, the cost is low as the information is transferred to a large audience. Social media is a platform through which the products and services are also promoted in a proper way. Now a day’s people use Facebook and many other social sites, through which they can gain the knowledge. The company focuses on social networking sites and tries to contact the customers so that growth can be achieved.
Through social sites, only the customers give feedback to the company and they focus on their feedback. If the customers give positive feedback then the company takes it as an appreciation and if negative feedback is given company tries to improve the issue faced by the customers. The company can interact in a proper way and can evaluate the needs and wants of the customers (Blaschke and Schoeneborn, 2016). The requirement of the customers can only be analyzed by the company through feedback and by conducting the survey through social media. Like on Instagram many companies select the poll option between the products that help them to take a correct decision in context to the products (Dwyer, 2012). This also helps in analyzing the requirements of the customers. The best thing about social media platform is that companies get to know the exact position of the company by analyzing the mindset of the customers. The company tries to communicate with the customers on the social platform. The queries and complaints are also solved on this platform, which helps to enhance the satisfaction level of the customers, and the information can be gathered in a proper way (Austin and Pinkleton, 2015).
Social media is also a platform that helps to conduct recruitment and selection process of the company. Through this platform, the company can externally select or search for the eligible candidates. The company focuses on conducting recruitment process and they conduct the preliminary round in which analyzes of the candidate are made. The company can recruit or select the candidate on a global basis with the help of social media. They can interact with the people who are interested in the job opening and can solve their queries related to the job post (Habermas, 2015). For example: Deloitte offers an application form on their website as well as on their page through which the interested candidate can fill the forms. Through this, the company can select the talented candidate for the job opening. However, many negative aspects can also be evaluated. It is seen that company brand image can be spoiled if customers are giving negative comments on Facebook. The response given by the company can also be taken in a negative manner that gives adverse impact on the activities and image of the company. By analyzing these points, it can be said that there is a positive influence of social media on external business communication.
By evaluating the paper, it can be concluded that through social media the company can easily achieve long-term growth and can conduct the activities with more efficiency. Hence, it is seen that social media platform gives positive influence of the external and internal business communication.
In my view, it can be said that social media has a great influence on internal and external communication. I have seen that without the use of social media it can be difficult for the company to communicate effectively. I believe that the application which is launched recently by Facebook helps the users to open the company accounts. The companies who have more than 100 employees are using this feature. This is one of the best ways that company should focus on so that communication can take place in an effective manner. I have observed that in small companies Facebook groups with the employees are made through that the information is transferred to a large number of employees in a second. It assists in saving time and the information is transferred easily. This is one of the effective examples which I have discussed in this paper.
Also in this paper I have analyzed that, through social media, many companies face a problem related to leakage of information, which give adverse impact on the activities of the company. Nevertheless, if the focus is given to the overall impact it can be seen that social media has a positive influence more as compared to the negative impact on the internal communication.
When I have given focus on external communication, I have analyzed that Social media has an influence on the external communication as well. External communication is related to the communication made with the suppliers and customers. Social media is a platform through which it can be easy for the company to sale the products to large audience in a less time. The cost, which is incurred at the time of communicating with the suppliers and customers, is also high but through social media, the cost is low as the information is transferred to a large audience. I have observed that Social media is a platform of promoting the products in an easy manner. I have seen that now a day’s people use Facebook and many other social sites, through which they can gain the knowledge. When I browse the sites there are many promotions done by the companies and from that I can get knowledge. Therefore by analyzing this I can say that social media platform gives positive influence of the external and internal business communication.
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