The modern business world has many challenges especially promotional challenges in marketing. Companies which have effective promotional campaign strategies are ruling their respective industries as well ensuring that their future prospects are well taken care of. Among the other disciplines that control the whole system of the business is marketing and which is among the most creative section of the business outdoor living being on the forefront.
Promotional campaign is such a factor which controls the marketing of a product to a greater extent.
It has been witnessed that if due to certain faults in the marketing policies, a product will not be received at the expected level in the market. Consequently this will be a failed product in the market unless it is a monopolistic business. The new edge corporate strategies are the development of advertising strategies that aim at creating, organizing and controlling the market in order to beat competition.
Hence if a promotional campaigning of a particular product is done in a wrong way or a wrong means it is the company that will suffer the consequences of stagnated economic growth as well as negative feedback.
Due to these prevailing conditions, a promotional campaign should be given first priority. Problem statement This project intends to develop a promotional campaign for outdoor living incorporated a company that deals with Towing and trailer. The company is targeting various groups of people as target markets however the way the product will reach the market is the main problem to this company.
The company is targeting various groups for this product especially families with an income of 35,000 to 60,000 dollars living with the South East of the United States. The success of this product will depend mostly on the brand identity that will be put into the market. The product needs to be differentiated from the products available in the market offered by competitors, this paper undertakes to spell out the needs of the customers and how the product has been differentiated.
The marketing tools that will be used in the process of brand identity are brand names that will be employed to spell out the brand identity for this company. Data information south west of the USA has a large population for people and the data that is required for this market include the population in terms of geographical pop of the area, demographic population and other census information available from the government department. The business is located in the South West of US where the population is of high density and the levels of income are high.
This ensures that consumption for the product will be very high. The population of the area has 51% females with average family earnings of 40,000 dollar. According to the US census bureau of 2007 a city like Connecticut has a population of 3. 5 million people where 6. 5% are children under the age of 5, 25% below the age of 18 while the 14% are above the age of 65. The gross domestic product of the southern states is around 200 dollars in the year 2007 with a per capita income of 55,000. This is the highest in the US.
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