Fallacies in advertising are prevalent nowadays to gain commercial advantage to the target audience primarily because people do no’t bother giving attention to traditional ads whether it is on the radio, on television, or on the Internet. It’s a very powerful advertising tool that focuses on deceptive claims that makes us hear what we want to hear and see what we want to see. Take the Xenadrine EFX diet pill advertisement for example. The advertisement claims to help burn off fat by boosting metabolism, though they never cited a qualified scientific study to back it up.
The marketers of the product hired already physically fit actors and actresses to create an illusion that Xenadrine EFX helps in reducing body fat. The claim was later investigated by the Federal Trade Commission and was found guilty of falsifying claims and was therefore fined. Using fallacy in advertising helps attract viewers by leading them to believe in the effect of the product even if it’s effects are not proven.
It has its downsides as the example above explains, but it still is a very powerful tool that captures the target audiences effectively. Another form of fallacy that’s very popular nowadays is called ad hominem.
According to The Dictionary website, ad hominem is defined as “Appealing to one’s prejudices, emotions, or special interests rather than to one’s intellect or reason. ” (2006) Ad hominem is used more often because the nature of it is judging a person by what they do and who they are rather than hearing what he has to say and what he has to offer.
In reality, people always use ad hominem always, especially they fight for what they think is right based on their own judgment. Most people are opinionated and full of pride that they tend to judge first based on their common knowledge.
Ad hominem is a type of fallacy that people are accustomed to. It’s basically the kind of fallacy that seems to be around for ages even before the word itself was invented. Generally, people subconsiously practice it everyday without even knowing it, therefore it’s easier for them to apply it in everything that they do. Reference (2006). Ad hominem. Retrieved February 26, 2008 from http://dictionary. reference. com/browse/ad%20hominem. (n. d. ). US weight-loss pill marketers fined for falls claims. Retrieved February 26, 2008 from http://www. contactomagazine. com/articles/weightloss0107. htm
Remember! This is just a sample.
You can get a custom paper by one of our expert writers.
Get your custom essay
Helping students since 2015
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
