In the article, “Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association” published in Annals of the International Communication Association, the authors Treem and Leonardi, gives an account of the role and advantages of social media in the process of business communication (Treem & Leonardi, 2013). Social media provides an effective as well as less expensive mode of communication that the business organizations can use to reach out a larger number people and convey the relevant information to them. Social media is a faster way of delivering urgent messages to the employees.
The medium can also be used by the organizations or companies to convey the goals as well as the objectives of the organization or company concerned so that the employees can fulfill the relevant roles as well as responsibilities. Social media can also be used to motivate the employees as well as an interactive platform where the employees can interact among themselves and get to know their colleagues better (Treem & Leonardi, 2013). This article is very much relevant to the present report as it gives a detailed overview of the role that social media plays in the process of business communication within an organization. The article when analyzed using the reliability test yields accurate conclusions about the role of social media in the process of business communication. The statistical as well as the secondary data that are used in the article are very much reliable even in the present business context.
In the article, “Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand” published in Journal of Business Research by the authors Kim and Ko, gives an account of the impact of social media in the process of marketing. Marketing is an important process of business communication by means of which the various companies or organization can market or promote their brands and services to a wider customer base (Kim & Ko, 2012). The customers are often taken as part of a business organization itself therefore it becomes important for the company as well as the organization to reach out to them and deliver the necessary as well as relevant information to them. Social media because of its access to millions of global users all over the world provides practically inexpensive means to the companies to promote their goods and services to them at a very inexpensive price (Kim & Ko, 2012). Social media is often used by companies to create a positive brand image or company profile, which can influences the new as well as future potential customers to buy the related company’s products and services. The article is very much relevant to the report as the articles provides meaningful insights into the use of social media as an effective marketing tool. The article was published in Journal of Business Research, which is considered worldwide as a very reliable source of information. The article also provides reliable statistical information about the impact that social media has in the process of marketing.
In the article “Managing customer relationships in the social media era: introducing the social CRM house”, published in Journal of Interactive Marketing, by the authors Malthouse, Haenlein, Skiera, Wege and Zhang, gives an account of the impact of social media on customers and also the feedback system. The article takes into consideration the role of the feedback system in the process of business communication wherein (Malthouse et al., 2013). Social media helps not only in the promotion of products but the creation of positive brand image as well as company profile over the internet can also help the company or the organization in influencing the decision of many potential future customers. It is a commonly noticed trend that people in the present age generally check the online company profile as well as the review of the products or services that they are going to invest into before they actually invest in them (Malthouse et al., 2013). Moreover, social media also provides the customers the opportunity wherein they can compare and contrast the different products and services and then decide the best one that is available to them. The different business organizations can utilize this feature to market their products over the internet at a relatively lesser price. Another important aspect is the option of feedback that the customers get. Feedback forms an important aspect of any kind of information. The feedbacks that the customers provide over the social media is often used by the companies to improve the quality of their products and services and it also helps in influencing the opinions of the customers regarding the various products and services. The journal in which this article is considered to be a very reliable source of information and the information that the article contains is very much relevant in the present changing business world. The secondary data sources which the article uses contains some theories relating to business communication are relevant event today.
In the article, “Social media strategies and destination management”, published in Scandinavian Journal of Hospitality and Tourism”, the author Munar, gives an account of the role of social media in the process of globalization. The article also gives an account of the role played by social media in the tourism industry particularly in the promotion of less travelled destinations (Munar, 2012). The different tourism industries can utilize this feature to promote the industry and also to expand the their business into the lesser popular areas. Therefore, it can be said that the process of globalization and the use of social media can help the various companies to reach a wider customer base. A recent trend noticed among the people is that they often like to emulate the holidays that their friends or colleagues had spend in some exotic or lesser known places (Munar, 2012). Therefore, it can be said that social media can also be used by the different companies involved in the tourism sector can take advantage of this opportunity and try to provide the lesser travelled holiday destinations that will help them to expand their business in the longer run. The companies can also create an online profile or company page where they can promote the different destinations. This article is very much relevant as it is one of the very few articles that analyses the role of social media in the tourism industry. The reliability of this article is measured by its importance or relevance in the present context. The article expounds some very unique concepts or idea by which the present day companies related to the tourism industry can expand their business to lesser known or travelled places.
The article, “Online social networking and office environmental factors that affect worker productivity”, published in International Journal of Procurement Management, by the author Smith gives an overview of the various advantages that social media can provide in a workplace environment and the ways by which it can be utilized to boost the morale of the employees (Smith, 2013). The importance of the article lies in the fact that the article uses the gratification theory to explore the positive impacts of the use of social media in a workplace environment. The article bases all its conclusions on the research that was conducted by the author on companies. The articles reveals the fact that many people consider that the use of social media can hamper the productivity of an organization if it is not properly supervised. Therefore, proper as well as effective steps are to be taken so that social media is used in an effective manner which will increase the productivity of the organization as well as help in boosting the morale of the employees. Social media can also be used by the employees as a stress buster which will help them to cope up with the work pressure (Smith, 2013). The article is very much reliable in the present context as the article provides a very relevant picture of the dilemma faced by many of the companies in the present business world. Moreover, the article was written based on thorough research conducted on the present industrial situations and the laws as well as the methods used by the author are relevant as well as reliable even in the present business world.
References:
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing customer relationships in the social media era: introducing the social CRM house. Journal of Interactive Marketing, 27(4), 270-280.
Munar, A. M. (2012). Social media strategies and destination management. Scandinavian Journal of Hospitality and Tourism, 12(2), 101-120.
Smith, A. D. (2013). Online social networking and office environmental factors that affect worker productivity. International Journal of Procurement Management, 6(5), 578-608.
Treem, J. W., & Leonardi, P. M. (2013). Social media use in organizations: Exploring the affordances of visibility, editability, persistence, and association. Annals of the International Communication Association, 36(1), 143-189.
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